Meet Citrus Rescue: a perfectly imperfect Citrus IPA. Imperfect Foods, a sustainable online grocer dedicated to eliminating food waste and building a better food system, helped us create this citrusy release. To make New Belgium Citrus Rescue IPA, we used 34,560 blemished oranges from Imperfect Foods’ supply chain of farmers.
While these oranges may not be “perfect” by society’s narrow beauty standards, they are just as adorable and delicious.
Founded in 2015, Imperfect Foods is the leading online grocer at the forefront of eliminating food waste and building a better food system. A Certified B CorporationTM (B CorpTM), Imperfect Foods works directly with farmers and producers to rescue, redistribute, and develop goods across multiple grocery categories, including its own private label offerings. To date, Imperfect Foods has rescued more than 150 million pounds of food from lesser outcomes. Customers enjoy a fully customizable service that is more affordable, and more environmentally friendly, than the average trip to the grocery store.
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