In honor of Elvis’s Birthday, BeerInfo’s Beer of the Day is Brewdog Elvis Juice brewed by brewdog. Elvis Juice is an IPA like no other. This IPA puts grapefruit center stage. Primed with tart pithy grapefruit peel for a citrus assault on the senses. This zest zenith delivers intense US hop aromas. Gigantic grapefruit notes are tail-gated by orange and pine. All piled high on a caramel malt base. ABV: 6.5% IBU: 60
Elvis Presley was born in Tupelo, Mississippi on January 8, 1935. Presley is the best-selling solo artist in the history of recorded music. He was commercially successful in many genres, including pop, country, blues, and gospel. He won three competitive Grammys, received the Grammy Lifetime Achievement Award at age 36, and has been inducted into multiple music halls of fame.
Lawsuit:
The Ellon-based brewer initially lost the right to call its grapefruit and blood orange IPA ‘Elvis Juice’ after the UK Intellectual Property Office found in favour of the Elvis Presley estate last June.
Before the first ruling, BrewDog founders James Watt and Martin Dickie both changed their names to ‘Elvis’ by deed poll after the estate took legal action against them.
The Presley estate objected after BrewDog applied to register ‘Elvis Juice’ and ‘BrewDog Elvis Juice’ as trademarks. It felt that the application was in conflict with its registered trademark and believed that people buying BrewDog’s beer could mistakenly believe that the estate had endorsed the product.
In the appeal hearing, BrewDog has been given permission to trademark ‘Brewdog Elvis Juice’ (but not ‘Elvis Juice’) and a ruling has been overturned which ordered the brewer to pay the estate £1,500 in costs.(The Drinks Buisness)
More about Brewdog USA
BrewDog USA, the American arm of the iconic Scottish craft beer pioneer, continues to lead the charge in innovative brewing from its headquarters in Columbus, Ohio. Home to a massive 100,000-square-foot brewery and the world’s first craft beer hotel, The DogHouse, BrewDog USA offers an immersive experience complete with beer taps in guest rooms, brewery tours, and epic taprooms pouring flagship favorites like Punk IPA alongside bold new releases. In 2025, the brand achieved a remarkable 26% volume growth by focusing on core headliners and strategic markets, solidifying its position as a powerhouse in the U.S. craft scene.
Fresh off launching the piney and tropical BrewDog IPA—a 6.3% ABV tribute to Chinook and Citra hops—and earning “Best Brewery Experience” in Columbus’s 2025 awards, BrewDog USA invites beer enthusiasts to discover its vibrant bars in Ohio, Atlanta, Las Vegas, and Denver. With a commitment to quality, sustainability, and punk spirit, BrewDog USA is crafting unforgettable moments for hop lovers nationwide, proving that great beer truly is great for the planet.
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