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Great Lakes

Great Lakes Brewing Co. Christmas Ale Leads Holiday Lineup

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CLEVELAND, OH – Sept. 18, 2024 – Great Lakes® Brewing Co. (GLBC) announces the return of classic seasonal Christmas Ale, now with a fresh look, along with Barrel Aged Christmas Ale, the return of new-flavor Cookie Exchange Milk Stout, and the Holiday Pack.

The Holiday Classic
Iconic seasonal Christmas Ale returns with its signature fresh ginger, cinnamon, and honey, and a refreshed look, bringing a festive red script to the package’s familiar wintry scene and ornament-filled train car. Christmas Ale continues to be a top performer in GLBC’s portfolio, despite being available for just 10 weeks annually. Christmas Ale returns in draft and package throughout the brewery’s footprint starting October 21.

Barrel Aged Christmas Ale is Back
Barrel Aged Christmas Ale returns in 16 oz. can 4-Packs for a limited time throughout GLBC’s footprint. Aged in bourbon barrels, Barrel Aged Christmas Ale releases in select locations, in tandem with Christmas Ale beginning October 21.

Cookie Exchange Milk Stout: Peanut Butter Blossom
GLBC debuted the rotating-flavor Cookie Exchange Milk Stout in 2023, with a Caramel Vanilla Shortbread flavor. For 2024, Cookie Exchange features a Peanut Butter Blossom-inspired recipe. Cookie Exchange launches with Christmas Ale in 12 oz. can 6-Packs and draft. It’s also featured in the returning Holiday Pack, which includes six cans of both Cookie Exchange Milk Stout and Christmas Ale. All packages release beginning October 21.

Christmas Ale First Pour at the Great Lakes Brewpub Great Lakes Brewing Co. hosts its Christmas Ale First Pour® party Thursday, October 17. The annual event includes the first taste of Christmas Ale, holiday music and food specials, a toy drive, limited edition merch, and more. The brewery’s annual First Pour VIP contest gives one lucky fan the chance to win a private brewery tour, swag, and exclusive access at the event. Additional prizes will be awarded throughout the season. Contest info, regional event details, and more at greatlakesbrewing.com/merrychristmasale

About Great Lakes Brewing Co.

Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned and serves 16 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious® Double IPA, Midwest IPA, Dortmunder Gold® Lager, and a robust selection of seasonal and limited release offerings. Learn more at greatlakesbrewing.com.

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Great Lakes Brewing Co. Introduces Year-Round Midwest IPA

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CLEVELAND, Ohio — Great Lakes Brewing Co. (GLBC) announces the release of new year-round beer, Midwest IPA.

Midwest IPA joins 2023 year-round Vibacious Double IPA as the newest innovation in the brewery’s growing portfolio. It launches this February in 12 oz. Can 6-Packs, 19.2 oz. Cans, Draft, and select Variety Packs throughout all GLBC distribution markets.

At 7.0% alcohol by volume and brewed with a blend of Triumph, Strata, Cascade, and Citra hops, Midwest IPA is a balanced brew that combines bright, aromatic aromas with a smooth body and finish. Described by GLBC as “the unofficial IPA of Midwest Nice”, Midwest IPA is positioned to become the everyday IPA within the brewery’s year-round portfolio.

Midwest IPA joins GLBC’s growing selection of innovative IPAs including Vibacious Double IPA, which will be joined by a Juicy Vibacious Double IPA line extension in Spring, 2024.

“Midwest IPA is our number one priority for 2024,” says Chris Brown, GLBC Vice President, Sales. “Building upon the success of Vibacious Double IPA, we are eager to introduce a world class IPA with the right flavor profile and brand to earn that ‘go-to’ reputation with consumers throughout our distribution footprint.”

Midwest IPA is the first of many new releases in 2024. Following this Spring are Juicy Vibacious Double IPA, Strawberry Pineapple Wheat, and a revamped Double Feature IPA Series, featuring a mix of new and reimagined Double IPAs with movie-inspired artwork in 12 oz. Can 6-Packs.

About Great Lakes Brewing Co.

Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned, and serves 14 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious Double IPA, Midwest IPA, Dortmunder Gold Lager, and a robust selection of seasonal and limited release offerings.

For Brewing fun facts, trivia, movies and more, Click Here.

Great Lakes Brewing Co. Oktoberfest Returns, Brewery Sponsors Cleveland Oktoberfest

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CLEVELAND, Ohio— Great Lakes Brewing Co. (GLBC) announces the return of seasonal favorite Oktoberfest, available now in cans, bottles, and draft.

Often lauded as an American-brewed benchmark of the style, GLBC’s Oktoberfest is a malty, toasty seasonal lager brewed with a blend of Munich and Caramel malts, and is 6.5% alcohol by volume. Great Lakes Brewing Co. Oktoberfest is available now throughout the brewery’s distribution footprint in 6-Pack Bottles, 12-Pack Bottles, 12-Pack Cans, and Draft.

Beer Details:

Flavor: Prost! Our take on this classic German style is a real malt party, packed with toasty autumnal flavors perfect for hearty hoisting.

ABV: 6.5%

Packages: 6-Pack Bottles, 12-Pack Bottles, 12-Pack Cans, Draft

Release: Seasonal, August

In addition to the seasonal release of Oktoberfest, Great Lakes Brewing Co. is proud to return as the official second weekend sponsor of Cleveland Oktoberfest, taking place September 8 – 9 at the Cuyahoga County Fairgrounds. As the featured beer sponsor for the 2nd weekend, GLBC will serve a variety of draft offerings like the award-winning Oktoberfest throughout the entire fairground. GLBC beer will be available in the event’s Craft Bier Hall both weekends, and the brewery is proud to once again sponsor the event’s Great Lakes 5K Bier Run & One Mile Walk on September 4, benefiting University Hospitals Rainbow Babies & Children’s Hospital.

About Great Lakes Brewing Co.

Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. Now celebrating its 35th anniversary, GLBC is independent and employee-owned, and serves 14 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious Double IPA, Hazecraft Hazy IPA, Dortmunder Gold Lager, and a robust selection of seasonal and limited release offerings.

For Brewing fun facts, trivia, movies and more, Click Here.