Okemos, Michigan — April 7, 2026 — Whale Pod Shipper, a leader in protective beverage shipping solutions for craft beer, seltzers, ciders, and canned beverages, today announced the launch of its new custom printed can trays. This marks a major expansion beyond traditional shipping into the broader beverage packaging market, helping brands create consistent, eye-catching presentation across every customer touchpoint.
The new custom can trays are designed for multiple uses, including retail display, event merchandising, subscription box packaging, wholesale distribution, and secure transit. Beverage brands can now unify their branding from store shelves and pop-up events to direct-to-consumer (DTC) shipments and unboxing experiences.
“Shipping was just the beginning,” said Jim MacGregor, CEO of Whale Pod Shipper. “Our customers are building brands, not just sending boxes. With custom printed can trays, we’re helping them show up consistently everywhere their product appears—from store shelves, to doorsteps, to pop-up events.”
Key Features of Whale Pod’s Custom Printed Can Trays
Whale Pod’s new trays combine durability with strong visual appeal, turning everyday packaging into a powerful marketing tool. Highlights include:
Full custom printing — featuring logos, brand colors, graphics, and storytelling elements
Retail-ready formats — ideal for shelf display, in-store promotions, and eye-level placement
Event-friendly design — perfect for sampling stations, brand activations, trade shows, and promotions
Sturdy corrugated construction — providing excellent protection during transport while maintaining a premium look for presentation
Compatibility — works with standard 12oz cans as well as sleek/slim cans
These versatile trays support a wide range of beverage categories, including craft beer, hard seltzers, energy drinks, functional beverages, infused drinks, and more. Brands can now deliver a cohesive branded experience whether selling online, in retail stores, or at live events.
Helping Beverage Brands Stand Out in a Competitive Market
As competition in the beverage industry grows, brands are seeking ways to differentiate beyond the liquid inside the can. Whale Pod’s custom printed can trays help achieve:
Stronger shelf presence and visibility in retail environments
Consistent branding across DTC, wholesale, and in-person channels
More engaging displays at events, festivals, and trade shows
Enhanced unboxing experiences that reinforce brand identity
By moving into non-shipping packaging, Whale Pod Shipper is evolving into a full-service partner that supports beverage brands at every stage—from production and shipping to retail and marketing activations.
“We’re excited to support our customers at every stage—whether they’re shipping product, stocking shelves, or showcasing at events,” MacGregor added.
Availability and Ordering
About Whale Pod Shipper
Based in Okemos, Michigan, Whale Pod Shipper specializes in innovative, durable packaging solutions for the beverage industry. Known for its protective shipping boxes for beer, seltzers, ciders, and canned wines, the company is now extending its expertise into retail-ready and event-focused packaging to help brands grow and stand out.
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