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Archives for November 2023

Batson River Brewing Introduces Dark Woods Barrel-Aged Imperial Stout

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WELLS, Maine – Batson River Brewing & Distilling, an independent Maine craft brewery, proudly unveils its latest creation, Dark Woods Barrel-Aged Imperial Stout. Aged for over six months in the brewery’s proprietary Bourbon & Rum spirit barrels, and expertly blended for a velvety mouthfeel even though it clocks in at a robust 9.3% ABV. Dark Woods delivers a rich, mocha flavor profile supported by creamy vanilla & luscious chocolate notes- promising a sensory delight for barrel-aged stout enthusiasts.

According to Head Brewer Dan Stampone, “It’s the first canned beer from our barrel program, so it was important to us to get the blend just right. The synergy between our beer and spirits programs afford us the latitude to do something truly special. The future looks very exciting.”

Now available on draft at all four Batson River brewpub locations, customer can also purchase limited 4-packs from the Wells and Biddeford locations.

About Batson River Brewing & Distilling

An independent Maine brewery founded in 2018. Our beers capture Maine’s southern coast, where the Batson River winds from the farm to marshlands to the shore. Everything we craft pays tribute to this incredible community and connects us to the great state we call home. We currently operate four brewpub restaurants in Portland, Wells, Kennebunk, and Biddeford.

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The Spoetzl Brewery Announces Major New Sustainability Initiatives

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SHINER, Texas— The Spoetzl Brewery, the family-owned and independent craft brewer of the iconic Shiner Bock, announces its extensive new onsite sustainability initiatives. With a dedicated mission to care for the environment and surrounding communities, the brewery now implements new sustainable systems including solar-powered energy, updated waste reduction procedures and effective recycling processes.

With sustainable energy on the rise, The Spoetzl Brewery now features solar panels to the brewery to reduce waste and produce cleaner energy. The solar panels generate over 2.0 megawatts of electricity, powering 30% of the brewer’s electrical requirements. In addition to solar energy, the brewery also uses skylights and super-efficient LED lights to further reduce electricity use.

“At the Spoetzl Brewery, we’re committed to investing in renewable energy initiatives and to minimizing our carbon footprint”, says Tom Fiorenzi, Shiner’s Director of Brewery & Distillery Operations. “We’re proud to have the largest solar array on a Texas brewery and are hopeful that other breweries and businesses will follow in our footsteps.”

In addition to adding solar panels, the brewery enforces procedures to reduce waste. To date, the brewery recycles 98% of its waste. To further reduce carbon dioxide and other greenhouse gas emissions, 200 tons of paper and over 300 tons of glass are recycled each year. The Spoetzl brewery also transfers exhaust from brew kettles to a hot water system that supplies heat for wort preheating, cleaning systems and offices throughout the brewery.

With the new conservation efforts and procedures, the Spoetzl Brewery is focused on helping the surrounding communities and businesses. Each year, over 13,000 tons of spent grain is sent to local farmers as a source of food for animals. The brewery also uses an anaerobic wastewater pretreatment system that collects all the brewery’s processed wastewater. This apparatus generates a biogas that is cleaned, compressed and then used to supply over eight percent of the brewery’s heating needs. Further, over 33 percent of the brewery’s pretreated wastewater is used to grow hay to support local farmers.

The Spoetzl Brewery recently introduced a brand-new onsite BBQ restaurant and a craft spirits distillery with a tour and tastings open to the public. Tours of the Spoetzl Brewery and Distillery are available seven days a week.

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Kit NA Brewing Joins Forces With Sound Mind Live to Confront the Mental Health Crisis

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PORTLAND, Maine— Kit NA Brewing, the award-winning and crushable non-alcoholic beer brand is proud to announce its transformative partnership with Sound Mind Live, a leading and inspiring non-profit organization dedicated to advancing mental health awareness and support. Together, Kit NA Brewing and Sound Mind Live efforts will enable consumers to TUNE IN to the growing mental health crisis.

Through this partnership, Kit NA Brewing will harness the resources and expansive reach of Sound Mind Live to foster a brighter future and a deeper impact on mental health and well-being. Key aspects of this partnership include donating a portion of sales proceeds to support Sound Mind Live’s initiatives, as well as implementing impactful programs across digital, experiential, and retail platforms, each offering donation opportunities. These programs will reach millions of consumers, and provide opportunities to actively engage in effecting change in the mental health landscape.

Sound Mind Live is a non-profit organization that fosters community, dialogue, and action around mental health through the power of music. Sound Mind programs and events create safe spaces where music and open conversations about mental health coexist through collaboration between artists, audiences, and organizations with the goal of providing earlier intervention for mental health support and creating supportive communities. Sound Mind Live’s work includes live events and workshops, podcast and video programming, and the annual Sound Mind Music Festival for Mental Health in New York City each May. Their programming also provides on-site and digital mental health resources in partnership with artist tours, venues, and music festivals around the country.

Chris Bullard, Executive Director of Sound Mind Live added, “We’re thrilled for this exciting partnership with Kit NA Brewing! Sound Mind Live and Kit NA share a common vision of using the universal language of music to foster healing and connection. Like music, non-alcoholic beer is an art and craft that can bring people together to foster deeper human connections and community – one of the biggest and time-tested remedies to prevent and support mental health challenges. With Kit NA’s support, we will amplify our impact on mental health awareness. We’ll be able to reach thousands of more people on mental health through music with our annual Music Festival for Mental Health in May, and our Rhythm and Reset event series throughout the year. Together we’re turning up the volume on mental health conversations, and hope others will join us, donate, and be a part of this transformative movement.”

About Kit NA Brewing

Kit NA Brewing makes 5x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Available in 3 different flavors: On Your Mark (American Blonde), Get Set (IPA) and Here We Go (Hazy IPA), Kit’s mission is to offer a beer that does not compromise on taste or quality. Kit NA Brewing has gained worldwide recognition and received multiple awards for its products.

About Sound Mind Live

Sound Mind Live is a non-profit organization that fosters community, dialogue, and action around mental health through the power of music. Sound Mind programs and events create safe spaces where music and open conversations about mental health coexist through collaboration between artists, audiences, and organizations to provide earlier intervention on mental health support and create supportive communities.

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SweetWater Launches New ‘Half-a-Gummie’ IPA

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ATLANTA, Georgia— SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), announced the latest innovation in its acclaimed IPA series – ‘Half-A-Gummie’ IPA. This new line of India Pale Ales, bursting with fruit-forward flavors, is a twist on the wildly successful SweetWater Gummies Double IPA – which launched earlier this year, now reimagined with a more session-friendly alcohol content. The original Gummies IIPA is available in cans nationwide while the innovative Half-A-Gummie IPA is ready to tantalize consumer taste buds on draft.

Building on the trailblazing success of the SweetWater Gummies line, ‘Half-A-Gummie’ IPA emerges as a natural evolution in SweetWater’s pursuit of innovation and excellence in craft brewing. The SweetWater Gummies series launched as a testament to the brewery’s commitment to flavor-forward and high-ABV ales, setting a new benchmark in the Double IPA category. These ales, notably the Tropical IIPA and Fruit Punch IIPA with a potent 9.5% ABV, captured the essence of summer with their haze, juiciness, and bold, fruity flavors.

‘Half-A-Gummie’ retains the essence of the Gummies series—its captivating fruit flavors and aromatic appeal—while presenting a lower alcohol-by-volume content as an alternative option for consumers; The launch series of Half-A-Gummie includes the same two great varieties from the original series: Tropical IPA, and Fruit Punch IPA, each boasting a 5.5% alcohol-by-volume. These new brews are a masterful blend of fruit explosions, featuring the luscious flavors of strawberry, pineapple, orange, and cherry, culminating in a uniquely smooth, incredibly flavorful, and drinkable IPA experience.

This new line is a testament to SweetWater’s agility in adapting to consumer preferences, offering a lower-ABV IPA that still embodies the brewery’s signature blend of bold flavors and easy drinkability. This strategic move aligns with a market report predicting a 6 percent CAGR growth in the fruit beer market over the next decade, driven by a growing preference for beers that offer both refreshing taste and a gentler alcohol presence, much like ‘Half-A-Gummie’.

“Our Gummies Double IPA has been a huge hit with consumers who crave fruit-forward, high-ABV beers. We’ve also discovered a strong demand, especially with our on-premise partners, for beers with a similar flavor profile and less alcohol. We’re excited to offer drinkers the choice to enjoy an easy-drinking IPA with low bitterness and delicious fruit flavors while tapping into a lower ABV option,” said Ty Gilmore, President of U.S. Beers for Tilray Beer.

Discover the revolution in IPA – Half-A-Gummie is here to redefine expectations and excite palates.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

[1]“Fruit Beer Market to Achieve 6% CAGR, Surpassing US$ 595.5 Million by 2033 Amidst Rising Demand for Alcohol-Free Alternatives,” Future Market Insights, Aug. 28, 2023.

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Migration & Georgetown Brewing Announce Collaboration

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PORTLAND, Oregon – Migration and Georgetown Brewing are thrilled to announce their collaboration on the second annual release of Emerald Bridges IPA. This unique partnership brings together the expertise, creativity, and passion of two favorite pacific northwest breweries to deliver an exceptional craft beer experience.

Emerald Bridges IPA combines the distinct styles and flavors that have made these breweries beloved by beer enthusiasts in both Oregon and Washington. Crafted with meticulous attention to detail, the brewers have carefully selected premium malts and hops from around the globe to create a harmonious blend that tantalizes taste buds with every sip. Expect a bold yet balanced West Coast IPA featuring Nectaron from New Zealand, and Oregon grown Strata hops. A small addition of Citra hops brings it all together to deliver big notes of passionfruit, peach, and pineapple.

“We are incredibly excited about this collaboration,” said Mike Branes, Migration Head Brewer and Co-Founder. “Working alongside Georgetown Brewing has been an inspiring journey as we combined our knowledge and skills to create something truly special. Our shared vision for crafting exceptional beers has led us on this fun adventure. We believe that Emerald Bridges IPA will be loved by both our loyal fans as well as those new to our breweries.” states Branes.

The name “Emerald Bridges” pays homage to both breweries’ hometowns of Seattle and Portland. Emerald Bridges IPA will be available in limited quantities on draft in Oregon and Washington at select retailers, bars, and restaurants across. Craft beer fans are encouraged to keep an eye out for this highly anticipated release and experience the magic of Emerald Bridges IPA firsthand.

About Migration Brewing

Migration Brewing started in 2010 when four friends came together over a passion for craft beer and a dream of opening a brewpub. With a lot of bootstrapping and a little luck, they have since opened four pub locations within Portland. As an award-winning brewery, the Migration team takes great pride in producing world-class beers that embrace innovation while respecting classic styles.

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U.S. Open Beer Championship Announces the Best Kokua Project IPAs

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OXFORD, Ohio – The U.S. Open Beer Championship, one of the top three beer competitions in the United States, is giving back to The Kokua Project and including the initiative’s Kokua IPAs for evaluation in its annual U.S. Open Cider Championship.

As a part of The Kokua Project, which is led by Maui Brewing Company and inspired by Sierra Nevada’s 2018 Resilience project, more than 700 breweries across the US and internationally have pledged to brew Kokua and donate the beer’s proceeds to Maui relief efforts via the Global Empowerment Mission. Kokua is a Session IPA that delivers a refreshing wave of tropical hop aroma atop a delicate malt base.

“Judging these beers during the U.S. Open is a way to raise awareness around this disaster relief effort, and to celebrate the breweries across the country that are banding together to raise funds for those impacted by the tragic Maui wildfires,” said Dow Scoggins, founder of the U.S. Open Beer & Cider Championships. The U.S. Open donated $3,000 to Maui Beer Company Wildfire Fund as a part of The Kokua Project.

Each brewery that submits a Kokua IPA to the competition donated a $85 entry fee to Maui relief efforts. Kokua IPA was judged in its own category, alongside the wide array of cider entries the annual fall competition is known for. Tasting one beer recipe brewed by many different breweries from across the country is a unique, exciting prospect for judges.

“We are eager to taste and evaluate the Kokua Project beers from venerated breweries all over the country,” said Spencer Mapes, Director of the U.S. Open. “But it’s important to note that they were all brewed with helping hands and open hearts, meaning they are all winners at the end of the day.”

The judges favorite Kokua IPAs include:

Kokua Session IPA

GOLD – Twin Creeks Brewing – Virginia

SILVER – Aspire Brewing – New York

BRONZE – Shovel Town Brewery – Massachusetts

Kokua IPA

GOLD – HighGrain Brewing – Ohio

SILVER – Forbidden Peak Brewery – Alaska

BRONZE – Movement Brewing – California

BRONZE – Buck Wild Brewing – Texas

Beer lovers and those looking to support Maui’s relief efforts can find Kokua in many taprooms across every state. Donate directly to the Maui Beer Company Fire Fund online at mauibrewingco.com/mbcfire.

About the U.S. Open Beer Championship

The U.S. Open Beer Championship was founded in 2009 and judges more beer styles than any other competition in the world. The U.S. Open is also the only major beer competition to allow the gold medal winners of the AHA’s National Homebrew Competition to participate. The U.S. Open judging is held at the U.S. Open Event Center in Oxford, Ohio. The U.S. Open became the first beer competition to be held in its own venue, a 6,000-square-foot Amish pole barn on a small farm. The barn consists of a judging area, a serving area, two 450-square-foot coolers, an office, and a nano brewery. To see “The Barn”, Click here to see a YouTube video of the 15th Anniversary of the U.S. Open Beer Championship.

About the Kokua Project

The Kokua Project is one beer, brewed by many, to support our Maui ‘Ohana who have been affected by the tragic wildfires. More than 700 breweries across the US and internationally have volunteered to brew Kokua and pledged to donate the proceeds to the Global Empowerment Mission, the nonprofit organization that is facilitating the Maui Brewing Company Fire Fund. Kokua, translated as “extending help to others” in the Hawaiian language, is coordinated by Maui Brewing Company and inspired by Sierra Nevada’s Resilience project of 2018. Kokua is a Session IPA that delivers a refreshing wave of tropical hop aroma atop a delicate malt base. Beer lovers and those looking to support Maui’s relief efforts can find Kokua in many taprooms across every state.

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Appalachian Brewing Company + Taylor Chip Cookies = Midnight Fridge Raider Salted Caramel Pretzel Pastry Stout

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HARRISBURG, Pennsylvania— Appalachian Brewing Company, the iconic Central Pennsylvania craft brewery, and Taylor Chip, a bourgeoning giant cookie company, proudly announce an indulgent partnership. The release of this year’s seasonal brew, Midnight Fridge Raider, pushes the boundaries of taste with a fusion of Taylor Chip cookies to create Midnight Fridge Raider: Salted Caramel Pretzel Stout.

This collaboration brings together the expertise of ABC’s master brewers and Taylor Chip’s artisanal bakers, resulting in a unique fusion of craft beer and indulgent cookies. Brewed with hundreds of Taylor Chip Salted Caramel Pretzel Cookies, this decadent pastry stout boasts luscious notes of roasted chocolate and malted caramel. Conditioned on Taylor Chip’s homemade caramel sauce and a touch of Himalayan Sea Salt the interplay of sweet and salty, rich and gooey marks this stout as a seasonal must have.

When crafting this limited-edition stout, ABC’s Brewmaster Bruce Tanner, emphasized the importance of pairing notes of Taylor Chip’s Salted Caramel Pretzel Cookie with a good, robust stout; “with something like this you want little thumbprints all the way through, and then you put it all together and it makes you think of 100 things, including of course, Taylor Chip cookies.” The result is Midnight Fridge Raider, a sensory delight, simultaneously capturing the nostalgic comfort of fresh baked cookies and bold, boozy brews for a collaboration that is somehow comfortingly familiar and brilliantly pioneering.

ABC takes pride in uniting with partners who share an authentic dedication to improving their communities. This collaboration highlights Appalachian Brewing Company’s commitment to sourcing local ingredients and delivering high-quality indulgences. Artie Tafoya, ABC’s Chief Operating Officer and part owner stated, “We’re looking to be innovative. We want to use great ingredients, we want to produce a quality product, and we have great people that produce that product. That all is a recipe for quality and consistency.”

Taylor Chip, owned by husband-and-wife team Doug and Sarah Taylor, likewise believe in quality and authenticity to tell their story. As their thousands of social media followers suggest, they’re definitely delivering a relatable message. “Whatever you believe or whatever your thing is that’s your story, we need to be genuine. The best thing any business can do right now is really to become themselves and be the influencers,” says Taylor Chip owner Doug Taylor.

By featuring local ingredients and crafting consistently delicious products, both Appalachian Brewing Company and Taylor Chip are setting industry standards. Their commitment to quality, authenticity, and sincere relationships fosters a company culture set to stand the test of time.

Midnight Fridge Raider will be available in limited quantities, plan to indulge as soon as the collaboration releases on 11/15. Visit any Appalachian Brewing Company brewpub to get a draft and order a Salted Caramel Pretzel Cookie while supplies last. Pop up events, with samples and purchase opportunities, are scheduled for 11/17 from 4pm – 7pm at Taylor Chip in Manheim and their new York location. Canned beer will hit the shelves of select distributors throughout Central PA this week, so prepare to stock up on this limited release treat!

Whether you’re a beer aficionado or a cookie enthusiast, the marriage of Appalachian Brewing Company’s time-honored brewing and Taylor Chip’s renowned cookie recipes creates a taste sensation that transcends the ordinary. Raise a glass to two innovative Central Pennsylvania businesses. Cheers to collaboration, creativity, and the joy of sipping on something truly special!

About Appalachian Brewing Co.

Founded in 1997, Appalachian Brewing Company is headquartered in the capital city of Harrisburg, PA. The company operates two manufacturing plants and six brewpub locations throughout PA and is an SQF Certified producer of craft products. Each location offers fresh innovative cuisine to match Appalachian Brewing Company’s tremendous handcrafted beer, soda and spirits which are distributed throughout the Mid-Atlantic Region.

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Ohio Craft Brewers Conference Coming to Toledo

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TOLEDO, Ohio – Brewing industry professionals from around Ohio and across the country will convene in Toledo for the Ohio Craft Brewers Conference presented by The Cincinnati Insurance Companies. The ninth annual conference will be held Jan. 17-18, 2024 at the Glass City Center. This year’s conference agenda will feature 30 seminars and panel discussions on a broad range of brewing industry topics.

The Ohio Craft Brewers Association organizes this annual educational event as part of the group’s mission to promote, preserve, diversify and unify Ohio’s craft brewing industry.

The conference features a keynote address each day in addition to seminars covering technical brewing, beer sales and marketing, business administration and other topics. There is also a specific focus on brewery startup issues, both for newly established breweries and those still in the planning stages.

Michael Varda will deliver the first keynote address on Wednesday, Jan. 17, focusing on an analysis of craft beer consumer behavior and motivations. Varda’s firm, Craft Beer Advisory Services, is the first and only full-service market research firm exclusively dedicated to the craft beer industry.

Craft beer educator, author and consultant Randy Mosher will deliver the day two keynote on Thursday, Jan. 18, addressing the science of tasting and how to integrate those principles into the creation of beer. In addition to writing the influential books Tasting Beer and The Brewer’s Companion, Mosher is also a partner in Forbidden Root, with brewery locations in Chicago and Columbus, Ohio.

“In a mature craft beer market, breweries need to focus on setting themselves up for sustainable success in the years to come,” said Ohio Craft Brewers Association executive director Mary MacDonald. “Our educational conference gives everyone in the industry an opportunity to learn from each other and make connections that will help their small businesses.”

Organizers expect more than 650 industry professionals to attend this year’s event. The conference trade show will also offer 100 businesses the opportunity to exhibit their goods and services that support Ohio’s 430 independent craft breweries.

Individuals and trade show exhibitors can register for the 2024 Ohio Craft Brewers Conference at ohiocraftbeer.org/conference. Ohio Craft Brewers Association members receive discounts on individual registration as well as trade show exhibitor spaces. Information on association membership is available at ohiocraftbeer.org/memberships/

A detailed schedule of events including seminars, receptions and evening activities is available at the conference website.

About Ohio Craft Brewers Association

Founded in 2007, the Ohio Craft Brewers Association is a nonprofit guild that exists to promote, preserve, diversify and unify Ohio’s craft brewing industry. We aspire to be recognized as the industry leader at both state and national levels for preserving the art of making high-quality, unique craft beer; to serve as the unified voice for craft brewers across the state; to advocate on behalf of the Ohio craft beer industry; to contribute to systemic, local community development by driving economic and job growth, while creating experiences that bring people together; to promote safe, responsible enjoyment of Ohio craft beer; and to serve as a beacon for local production and manufacturing through craft beer, resulting in diverse choices for consumers.

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Athletic Brewing Honors Heroes on Veterans Day With Ready Front IPA

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MILFORD, Connecticut and SAN DIEGO, California— Athletic Brewing Company, the largest non-alcoholic brewery in America, announced the re-release of Ready Front IPA, a limited-time offering created to celebrate veterans.

Now in its fourth year, 100% of profits from Ready Front will be donated to Team Red, White & Blue (Team RWB), Irreverent Warriors, and other organizations championing veteran health, wellness, success and community.

“On this Veterans Day, we salute the brave individuals who have selflessly protected our freedoms,” said Athletic Brewing co-founder and CEO Bill Shufelt. “We owe those in uniform a debt of gratitude that can never be fully repaid. We’re honored to support veterans nationwide and applaud the work that groups like Team RWB and Irreverent Warriors are doing to bring veterans together and enrich their lives.”

Brewed to salute those who served, Ready Front IPA uses the “Veterans Blend” of four different Pacific Northwest-grown hops from Yakima Chief Hops. This year’s recipe showcases a hop-forward palate with a moderately malty body and notes of citrus, tropical fruit, and pine.

Yakima Chief Hops will also donate $3 per pound of Veterans Blend sold to Homes For Our Troops, a national non-profit organization that builds and donates specially adapted custom homes nationwide for severely injured post-9/11 Veterans.

This year, Athletic Brewing is highlighting the service of brand ambassador Igor Torves – who spent 10 years on active duty with the Brazilian Marine Corps before moving to the U.S., and is currently serving as the US Army Combat Medic.

“Being active and serving others is something that’s always been a part of my life, and I’m glad to have found a brand like Athletic Brewing that embodies this commitment to wellbeing and serving the community,” said Torves.

Ready Front IPA is now available to purchase exclusively on athleticbrewing.com while supplies last. Customers with military status verified through ID.me., including active duty service members, veterans, retirees, spouses, and dependents, can also save 10% sitewide.

Athletic Brewing’s award-winning non-alcoholic beers are distributed in all 50 U.S. states.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews are distributed in all 50 states and available at over 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 75 prestigious brewing awards and has earned the title of North American Brewer of the Year in the last four International Beer Challenge competitions. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic Brewing is proudly a Certified B Corporation.

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BrewDog USA Becomes First AFNA Certified Sales Team in the Country

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COLUMBUS, Ohio – BrewDog USA reaches a new milestone as the brand announces it has become the first alcohol-free & non-alcoholic (AFNA) certified sales team in the country through the AFicioNAdo Certification Program.

As the world’s first professional training and certification program focused on alcohol-free and non-alcoholic adult beverages, AFicioNAdo’s educational tools strive to raise awareness and enhance the experience of AFNA beer, wine and spirits for consumers.

As a focus product category, BrewDog celebrated strong growth within the alcohol-free sector in 2023. The new certification further demonstrates the brand’s commitment to serving all customers high-quality, flavorful beer no matter their drinking habits and elevates the brand’s knowledge of the AFNA category, truly engraining the team in brewing trends and evolving customer needs.

“We are heavily invested in taking a leadership position in this category,” shares Eric Franco, Vice President of Sales, BrewDog USA. “Education around the AFNA segment is critical for continued and sustained growth with our wholesalers, retailer partners and the buyers of non-alcoholic beer.”

On the heels of a successful Sober October, BrewDog’s AF Mixed Pack continues to perform above the national trend as the #1 AF Beer Variety Pack in the country in a category that has grown 32 percent to $447 million year over year (Nielsen IQ, Sept. 2023). The coveted box includes three non-alcoholic version of BrewDog’s core beers – Punk, Elvis Juice and Hazy – along with Nanny State, BrewDog’s golden AF ale that launched the brand’s foray into non-alcoholic beer.

Regarding Nanny State and BrewDog’s expansion in the non-alcoholic space, Meagen Anderson, founder and CEO of the AFicioNAdo Certification Program, shares, “BrewDog’s non-alcoholic brewing program in the United States precedes most of the recent growth in non-alcoholic beer offerings, which many people do not know. BrewDog’s story of creating Nanny State as one of the lead craft AFNA offerings in the early days showed their breadth and range as a global producer. They have always shared their brewing process in hopes of seeing the AFNA category develop further, and this commitment by Eric Teodoro Franco to training and education of his team as well as distributor and retail partners, demonstrates their continued commitment to long term growth, sustainability and quality as a recognized global brand. We are very proud to be included in their focus to increase BrewDog AF presence in the market.”

About BrewDog

Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA and Elvis Juice, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.

In addition to becoming the first carbon negative brewery in the world in 2020, BrewDog is also a Positive Planet partner. This is all part of its mission to become the world’s most sustainable drinks brand, showing that business can be a force for good.

BrewDog shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise more than $100M over seven rounds, with its latest round open until April 2020.

The funds and the community of Equity Punk shareholders (217,803) has enabled the Scottish craft brewery to scale up without selling out. With over 100 bars across the globe, export into 60 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, while continuing to push the boundaries, invest in people, put the beer first and champion other small breweries in its venues.

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