Boston, Massachusetts – Samuel Adams’ Brewing the American Dream® program has named Moor’s Brewing Co. as the 2025 Brewing & Business Experienceship recipient. This Chicago-based brewery, founded in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, stood out for its innovative craft beers and community-focused mission.
About the Experienceship
The Brewing & Business Experienceship, now in its 14th year, supports emerging craft brewers through mentorship and resources. Moor’s Brewing Co. will:
Receive guidance from Samuel Adams founder Jim Koch and brewery experts.
Visit the Samuel Adams Boston Brewery to collaborate on a unique beer.
Attend the Great American Beer Festival in Denver with the Samuel Adams team.
Moor’s Brewing Co. Highlights
Located in Chicago, Moor’s Brewing Co. has grown rapidly, distributing to over 500 retailers nationwide. In February 2025, they opened Diversey House, Chicago’s first Black-owned taproom in Logan Square, in partnership with Steep Ravine Brewing Company. The taproom offers craft beers, elevated pub fare, and a welcoming space for community engagement.
At the Crafting Dreams Beer Bash in New York City on June 5, 2025, Moor’s Brewing Co. showcased their Moor’s Kolsch—a light, balanced beer with stone fruit and cracker malt notes. This approachable brew reflects their commitment to quality and inclusivity.
Selection Process
The Beer Bash featured six finalist brewers, each presenting their signature beers and stories. Attendees tasted the brews and voted, influencing the final selection. Moor’s Brewing Co. was chosen for their entrepreneurial spirit and dedication to community impact.
“Moor’s Brewing Co. represents the future of craft beer with their bold vision and community focus,” said Jim Koch. “We’re excited to support their growth through this program.”
What’s Next
Moor’s Brewing Co. will soon collaborate with Samuel Adams on a special beer release, with details to be shared later. They’ll also join the Samuel Adams team at the Great American Beer Festival.
About Brewing the American Dream
Launched in 2008 by The Boston Beer Company, Brewing the American Dream® is a philanthropic initiative dedicated to empowering small business owners in the food, beverage, and brewing industries. In partnership with Accion Opportunity Fund, the program provides critical resources, including access to over $114 million in loans for more than 4,500 entrepreneurs, coaching for 16,000+ business owners, and opportunities to expand market reach. By fostering job creation and vibrant communities, Brewing the American Dream reflects Boston Beer’s commitment to supporting diverse craftspeople and strengthening the entrepreneurial spirit across the United States.
About the Boston Beer Company
The Boston Beer Company, founded in 1984 by Jim Koch, is a trailblazer in the American craft beer movement, headquartered in Boston, Massachusetts. Starting with Samuel Adams Boston Lager, brewed using Koch’s family recipe, the company has grown into one of the largest craft brewers in the U.S., listed on the NYSE (SAM). Under Koch’s leadership, Boston Beer has championed innovation, quality, and community, expanding beyond beer to include brands like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, and Twisted Tea. With taprooms in Massachusetts, Delaware, California, New York, and Ohio, the company remains committed to crafting high-quality beverages that resonate with diverse drinkers.
Jim Koch, a sixth-generation brewer, launched Boston Beer with a mission to elevate craft brewing in America. Inspired by his great-great-grandfather’s recipe, Koch’s passion for bold, flavorful beers set the stage for Samuel Adams’ success. Beyond brewing, he founded the Brewing the American Dream program in 2008, which has provided over $114 million in loans and coaching to more than 4,500 food and beverage entrepreneurs. Boston Beer’s portfolio reflects its innovative spirit, offering Samuel Adams’ classic and seasonal beers, Dogfish Head’s experimental brews, Truly’s refreshing seltzers, Angry Orchard’s crisp ciders, and Twisted Tea’s bold iced teas, all crafted to inspire and delight.
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