NoFo Brew Co, a craft brewery from Cumming, Georgia, has made waves in the beer world by blending its passion for quality brews with a love for football. Founded in 2019 by Joe Garcia, Bryan Miles, and Shannon Miles, NoFo—named after North Forsyth County—has grown from a local taproom to an international brand. Their latest venture? A spirited partnership with Drogheda United Football Club (DUFC), an Irish football club based in Drogheda, Ireland, that’s bringing American craft beer to Irish football fans for the first time in 15 years at Sullivan and Lambe Park.
A Milestone Partnership
Announced in February 2025, NoFo Brew Co’s collaboration with Drogheda United FC marks a significant step in their international expansion. Starting February 28, 2025, NoFo’s craft beers have been poured at Sullivan and Lambe Park, home of the Drogs, enhancing the matchday experience for fans. This partnership is more than just a sponsorship—it’s a cultural bridge connecting Georgia’s craft beer scene with Ireland’s passionate football community. Joe Garcia, NoFo’s Co-Founder and CEO, called it “a huge milestone for us as we take our brand to a new audience and strengthen our connection with the football community.”
The partnership was a natural fit. NoFo’s founders, already invested in football through their co-ownership of Drogheda United via the Trivela Group, saw an opportunity to merge their love for craft beer and sports. Bryan and Shannon Miles, alongside Garcia, have been strategic in leveraging football clubs to introduce their beers to new markets. Their prior success with Walsall Football Club in the UK, where they launched in April 2024, paved the way for this Irish adventure.
Beers Crafted for the Drogs
NoFo introduced three signature brews to Drogheda United’s stadium, each tailored to appeal to Irish tastes while showcasing their craft expertise:
Drogs Lager (4.2% ABV): A refreshing light lager brewed exclusively for Drogheda United FC, featuring delicate malt sweetness and a crisp finish. It’s the perfect matchday pint for cheering on the Drogs.
Cowboy’s Payday (4.5% ABV): A hazy IPA with vibrant tropical fruit notes, bringing a bold American twist to the Irish football scene.
Boyne Stout (4.0% ABV): A dry Irish stout with a smooth, light body and subtle malty sweetness, paying homage to Ireland’s storied brewing tradition.
These beers have been warmly received, with fans enjoying them while watching Drogheda United compete in the League of Ireland. The return of beer to Sullivan and Lambe Park after a 15-year absence has been a game-changer, elevating the stadium experience. Wesley Hill, Executive Director of DUFC, praised NoFo, saying, “From day one, they’ve been a fantastic team to work with, and we can’t wait to bring their expertise across the pond.”
A Strategic Play in Football and Beer
NoFo’s relationship with Drogheda United goes beyond pouring pints. As the official front-of-kit sponsor for the 2025 season, NoFo’s logo is proudly displayed on Drogheda United’s jerseys, a testament to their deep commitment to the club. This move mirrors their strategy with Walsall FC, where they also serve as front-of-shirt sponsors. By aligning with football clubs, NoFo gains a unique platform to introduce their beers to passionate fans, creating a synergy between sport and craft beer.
The partnership is also personal for NoFo’s founders. Bryan and Shannon Miles, who co-own Drogheda United through their investment in the Trivela Group, view their role as stewards of the club’s legacy. Their involvement ensures that NoFo’s beers are not just a product but part of the matchday culture, fostering community and camaraderie. As Garcia noted, “We really like this idea of partnering with football clubs and then having that as a jumping-off point to introduce our beer.”
About NoFo Brew Co
NoFo Brew Co, located at 6150 GA Hwy 400, Ste A/B, Cumming, GA 30028, is Forsyth County’s first craft brewery and distillery, founded in 2019 by Bryan Miles, Shannon Miles, and Joe Garcia. Affectionately named after North Forsyth, this vibrant taproom offers a variety of craft beers, including IPAs, lagers, and stouts, alongside hand-crafted spirits and cocktails. The founders, long-time Forsyth County residents, aimed to create a family- and dog-friendly community hub that celebrates adventure and local pride, making NoFo a beloved destination for craft beverage enthusiasts.
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