MILWAUKEE – After 18 months of social distancing and self-isolation, this 4th of July, our country steps outside together once again to reclaim its independence. And the nation’s largest American owned brewery, Pabst Blue Ribbon, will be right there to take all of the credit.
Introducing the #1776Pack from Pabst Blue Ribbon. You’re welcome, America.
The #1776Pack will contain 1,776 Pabst Blue Ribbon beers and an infinite amount of Freedom.
“We figured the best way to honor the year America claimed its independence was to make a box that held that many beers – 1,776. It’s the least we could do. I mean beyond making our beer can red, and white, and blue. Actually 1,776 is the most we could do because 1,777 seemed excessive.” – Nick Reely, VP Marketing – Pabst Blue Ribbon
The limited-edition 1776 pack will launch on June 29th with four different partners. First, an iconic American brand whose products have been keeping drinks cold for over 70 years, Igloo Coolers. Additionally, skateboarding podcast crew The Nine Club, comedian Ali Macofsky, and Midwest emo darlings Hot Mulligan will all receive big ol’ boxes of beer. Each partner will provide content (and updates) through the Summer and into Labor Day.
Also, rats at home worry not, there’s already talks of (somehow) an even bigger box being released to the general public soon, as well as the return of the beloved 99-can pack, which is available now. Again, You’re Welcome, America.
About Pabst Blue Ribbon
Pabst Brewing Company, founded in 1844 in Milwaukee, Wisconsin, by Jacob Best, stands as one of America’s oldest and most iconic brewing institutions, with a rich heritage spanning over 180 years. Best known for its flagship Pabst Blue Ribbon—a premium American lager first brewed as Best Select and awarded “America’s Best” at the 1893 World’s Columbian Exposition—the company has grown into a portfolio of more than 30 cherished brands, including Old Milwaukee, Schlitz, Lone Star, Stroh’s, and National Bohemian. Committed to preserving authentic American brewing traditions, Pabst respects its past while embracing the future, fostering community connections through enduring beers that appeal to generations of enthusiasts.
Today, as a leading American-owned brewing company, Pabst continues to deliver high-quality, accessible beers crafted with premium ingredients and time-honored techniques. With a focus on cultural contributions, local partnerships, and innovative experiences like music festivals and merchandise, Pabst Brewing Company invites beer lovers everywhere to celebrate its legacy of quality and camaraderie. For more information on the full portfolio and latest updates, visit pabst.com or pabstblueribbon.com.
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