Smithfield, Va. – April 7, 2026 – Smithfield is firing up summer grilling with the introduction of its bold new premium pork bratwurst lineup. The collection features three flavorful varieties: a limited-time Smithfield Pabst Blue Ribbon Beer Brat, Jalapeño & Cheddar Brat, and Chipotle & Cheddar Brat.
Made with high-quality pork, these new brats deliver juicy texture, a satisfying snap, and big, crave-worthy flavors perfect for effortless backyard barbecues, tailgates, and casual summer meals. Whether served straight off the grill in a toasted bun or paired with classic sides like potato salad and corn on the cob, the new Smithfield brats are designed for easy preparation and sharing with friends and family.
Flavor Highlights of Smithfield’s New Brats
Smithfield Pabst Blue Ribbon Beer Brat (Limited-Time): This nostalgic, all-American option infuses premium pork with the smooth taste of Pabst Blue Ribbon beer. It delivers a juicy bite with classic beer-brat character—ideal alongside an ice-cold PBR.
Jalapeño & Cheddar Brat: A craveable mix of spicy heat and creamy cheddar that brings the perfect balance of kick and richness.
Chipotle & Cheddar Brat: Layers smoky chipotle warmth with rich, melty cheddar for a bold, satisfying flavor profile.
“As the weather warms up, consumers are looking for great food and bold flavors to bring people together,” said Marianne Radley, Managing Director of Marketing for Smithfield Foods. “This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, offers premium, easy-to-prepare options that make every backyard get-together more flavorful and fun.”
Easy to Cook and Perfect for Any Occasion
All three varieties are conveniently packaged and versatile enough for grilling, pan-searing, or simmering in beer for extra flavor. They’re ideal for home cooks and grill masters alike.
“Beer and brats have always belonged together. We teamed up with Smithfield to do it right with a seriously good brat,” said Kat Mata, Director of Culture Marketing at Pabst Blue Ribbon. “It’s an easy win for anyone who believes grilling should come with a cold beer.”
Enter to Win the Ultimate Backyard Bratluck Sweepstakes
Grilling enthusiasts can enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a complete backyard party kit valued at $4,365. Prizes include:
An RTIC 72qt Cooler
A Weber Genesis Grill
A Solo Stove Yukon fire pit
A custom cornhole set
And additional exciting prizes
Where to Buy Smithfield’s New Brats
The new Smithfield bratwurst lineup is available now at major retailers nationwide, including Publix, Walmart, and Kroger stores.
Media Contact: LaForce
About Smithfield
Smithfield is a leading provider of premium, high-quality pork and meat products. Since 1936, the brand has stood for craftsmanship, authenticity, and passion—delivering everything from classic bacon and slow-smoked hams to hand-trimmed ribs, marinated fresh pork, and now bold new bratwursts. All Smithfield products meet the highest standards for flavor, quality, and safety while being proudly produced in the USA. Learn more at smithfield.com and connect on social media.
About Smithfield Foods
Smithfield Foods (Nasdaq: SFD) is one of America’s largest packaged meats and fresh pork companies, with strong farmer partnerships and a diverse brand portfolio that meets global demand for quality protein.
About Pabst Blue Ribbon
Founded in 1844, Pabst Blue Ribbon is the original American lager beer. It continues to connect with communities and empower individuals who forge their own path. Pabst Brewing Company is American-owned and operated.
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