Chico, California — Sierra Nevada Brewing Co. announced today the release of Resilience Butte County Proud IPA, a beer brewed for one reason: to help rebuild the communities devastated by the Camp Fire. Every single dollar from sales of Resilience IPA will go directly to Camp Fire relief and long-term recovery efforts.
But Sierra Nevada isn’t stopping there. The brewery is calling on every craft brewery in America to join the movement by brewing their own version of Resilience IPA and donating 100% of the proceeds to the same cause. To make it as easy as possible for breweries to participate, Sierra Nevada has partnered with malt and hop suppliers to donate ingredients to any brewery that signs up.
Production kicks off on Giving Tuesday, November 27, with hundreds of breweries already committed to brewing Resilience IPA on the same day in a nationwide show of solidarity.
“Chico and our brewery were spared, but the Camp Fire destroyed the hometowns of many of our employees, their families, and our closest friends,” said Sierra Nevada founder Ken Grossman. “This community has supported us for almost 40 years. Now it’s our turn to show up for them in the biggest way we know how – together.”
The Camp Fire, which started November 8 just miles from Sierra Nevada’s Chico brewery, is now the deadliest and most destructive wildfire in California history. It has burned more than 142,000 acres, taken dozens of lives, destroyed nearly 10,000 homes, and displaced thousands – including close to 14% of Sierra Nevada’s own local workforce.
All proceeds from every Resilience IPA – whether brewed by Sierra Nevada or any participating brewery – will go straight to the Sierra Nevada Camp Fire Relief Fund for ongoing rebuilding efforts.
Look for Sierra Nevada’s Resilience Butte County Proud IPA on draft and in limited-edition cans starting early January 2019 nationwide. Want to help right now? Donate directly at the Sierra Nevada Camp Fire Relief Fund.
In the fire’s immediate aftermath, Sierra Nevada launched the Sierra Nevada Camp Fire Relief Fund to deliver sustained support for rebuilding efforts. All Resilience IPA proceeds will flow directly into this fund.
Sierra Nevada’s Resilience IPA hit shelves and taps in limited can and draft distribution starting early January 2019.
Sierra Nevada Brewing
Founded in 1980 by homebrewer Ken Grossman in Chico, California, Sierra Nevada Brewing Company emerged as a pioneer in the American craft beer movement, starting with recycled dairy equipment and a passion for bold, hop-forward flavors. What began as a modest garage-to-warehouse operation quickly gained acclaim with the release of its flagship Pale Ale, revolutionizing the industry by emphasizing quality ingredients and innovative brewing techniques. Over the decades, the company expanded from its California roots to include a state-of-the-art facility in Mills River, North Carolina, solidifying its status as one of the largest independent craft breweries in the United States while staying true to its family-owned ethos.
Today, Sierra Nevada continues to lead with a strong commitment to sustainability, diverting 99.8% of solid waste from landfills through advanced recycling, composting, and partnerships that repurpose spent grain for local farms. Recognized as the EPA’s “Green Business of the Year” in 2010, the brewery invests heavily in renewable energy, operational efficiency, and eco-friendly practices, ensuring that every pint contributes to a healthier planet. With a diverse portfolio of award-winning beers and a dedication to community and environmental responsibility, Sierra Nevada Brewing Company remains at the forefront of craft innovation, blending tradition with forward-thinking stewardship.