KANSAS CITY, Missouri – Celebrate Boulevard Brewing Co.’s freshest Brewhouse One release of the year – Goode Vibes2 – a Juicy Double India Pale Ale in collaboration with Ruby Jean’s Juicery. The limited release represents the perfect blend of Boulevard’s brewing expertise and the vibrant, health-focused ethos of Ruby Jean’s; a stunning brew with aromas of strawberries and pineapple balanced by a slight hops tingle and earthy notes from the beets and ginger in the juice. It’s a beer that’s as visually captivating as it is delicious – a true fusion of beer and juice.
At Boulevard, community collaboration is more than a buzzword; it’s a way of life. Greg Garrity, Boulevard’s Innovation Brewer, emphasizes the importance of supporting local businesses, stating, “Boulevard was once a small business, and people supported us along this 35-year journey. We owe the community that supported us. We owe them quality collaboration and innovative beers.” This spirit of mutual support is what inspired the collaboration with Ruby Jean’s Juicery.
The partnership began organically, with Greg and Chris Goode, Ruby Jean’s passionate owner and founder, connecting at the Boulevard Beer Hall. “We just clicked,” Greg recalls. “Hearing how passionate Chris is about his family, his staff, his community, and Kansas City was inspiring. Their crew is truly special, and we couldn’t have asked for a better community partner.”
The idea for Goode Vibes Squared started with Greg’s admiration for Ruby Jean’s popular juice, Goode Vibes Only. “I was drawn to its flavor, name, and vibrant color,” Greg explains. “I wanted that ‘fajita effect’—something so visually striking that it pulls people in the moment it’s poured.”
The Ruby Jean’s team was fully on board, getting involved in both the brewing process and the artistic direction of the project.
“We are very grateful and excited to partner with such a storied and community driven brand in Boulevard. We’ve long sought to be considered a part of Kansas City’s fabric due to our love and genuine service of KC. With this collaborative brew we are brewing more than a delicious IPA, we’re brewing connectivity. We’re encouraging Kansas Citians to shatter any barriers and reconnect with their neighbors over a cold pressed juice, over a Goode Vibes squared! Boulevard is a giant in our eyes and we’re tiny but the hearts of both brands are centered on Kansas City. Centered on bringing people together in a healthy way. Health is Freedom!” said Chris Goode, Ruby Jean’s Founder & CEO.
As we all move through a rapidly advancing world, Chris invites us to slow down, gather with loved ones, and enjoy the simple pleasures of good company, fresh juice, and cold beer. So, fill up your cooler, head to the porch, and share some Goode Vibes Squared with your neighbors.
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