Nashville, TN — February 23, 2026 — American Rebel Holdings, Inc. (NASDAQ: AREB), the company behind American Rebel Light Beer — America’s Patriotic Brand — has signed a distribution agreement with Jefferson Distributing Company to launch the beer in West Virginia’s Eastern Panhandle.
The agreement, executed on February 10, 2026, marks American Rebel Light Beer’s first distributor footprint in the state of West Virginia. Jefferson Distributing, a respected wholesaler founded in 1960 and based in Charles Town, will introduce the brand across Jefferson, Morgan, and Berkeley counties, serving independent retailers, regional chains, and on-premise accounts.
New State Expansion: First distribution in West Virginia (Eastern Panhandle)
Distribution-First Strategy: A strong “density-builder” partner to grow availability market by market
Top-Tier Partner: Authorized Anheuser-Busch wholesaler with nearly 400 accounts, close to 1 million cases delivered annually, and over 65% market share in its territory
Retail & On-Premise Focus: High-frequency routes covering independents, chains, restaurants, and bars
Targeted Rollout: Spring 2026, pending final production scheduling and state approvals
“West Virginia is a values market — hard work, pride in community, and love of country — and that lines up perfectly with who we are,” said Andy Ross, CEO of American Rebel Holdings, Inc. “Jefferson is a top-tier Anheuser-Busch network wholesaler with the routes, relationships, and execution discipline that make brands succeed in the cooler. This partnership helps us build real shelf presence and repeat purchase, one market at a time.”
Jefferson Distributing brings deep local roots and operational excellence to the partnership. The wholesaler operates from Charles Town with more than 30 full-time employees, climate-controlled storage, and a team trained to Cicerone standards. Known for blending major brands with craft and specialty offerings, Jefferson emphasizes professionalism, community involvement, and consistent service across the Eastern Panhandle.
“We’re excited to bring American Rebel Light Beer to West Virginia’s Eastern Panhandle with Jefferson Distributing,” said Todd Porter, President of American Rebel Beverage. “This partnership allows us to connect authentically with local retailers, community organizations, and event partners — from hometown independents to college venues — while gathering real feedback and building sustained availability.”
What’s in the Can: A Better-for-You Premium Light Lager
American Rebel Light Beer is a crisp, clean, premium domestic light lager brewed for beer drinkers who want full flavor with a lighter profile and patriotic spirit. Key specs include:
110 calories per 12 oz
4g carbs per 12 oz
4.2% ABV
100% all-malt recipe — no adjuncts, corn syrups, or rice extracts
Cold, extended fermentation for smooth taste and brilliant clarity
Since its launch, American Rebel Light Beer has expanded into 18 states through a Distributor-First strategy focused on strong wholesaler partnerships. The brand is positioned as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer — celebrating freedom, life, liberty, and the American Dream.
Retailers and on-premise operators in the Eastern Panhandle interested in carrying American Rebel Light Beer should contact Jefferson Distributing’s sales team. POS materials, sampling kits, and co-op marketing support will be available.
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