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Boulevard Brewing

Boulevard Brewing Co. Toasts to 35th Anniversary, Partners with Holladay Distillery for Limited Release Anniversary Ale

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KANSAS CITY, MO — In celebration of 35 years of brewing in Kansas City, Boulevard Brewing Co. has announced their latest collaboration: the 35th Anniversary Ale. Aged in Soft Red Wheat Bourbon barrels and Ben Holladay Bottled in Bond barrels provided by Weston, Missouri-based Holladay Distillery, the 35th Anniversary Ale boasts a hearty 12.5% ABV and a dark malt-forward balance perfect for celebrations.

Boulevard’s founder John McDonald delivered the first keg of Pale Ale on November 17, 1989, launching a legacy of innovation that Boulevard has honored for the last three-and-a-half decades. Boulevard went on to contribute to a craft beer renaissance across the country with a focus on community and craft, establishing itself as a staple in Kansas City and beyond. (Read more here.)

“In this latest release, we’re honoring Boulevard’s long tradition of innovation with a beer that showcases our team’s passion for creativity and local collaboration,” said Boulevard Brand Manager Adam Hall. “The 35th Anniversary Ale is more than just a beer—it’s a celebration of our shared commitment to quality, tradition, and innovation.”

“We’re honored to work with Boulevard as a part of their 35th anniversary,” said Patrick Fee, Holladay Distillery’s Vice President of Marketing and Sales. “Holladay Bourbon offers a unique taste of Missouri history dating back more than 160 years, so it’s a great fit to collaborate on this special release with Boulevard, which is a giant of Missouri beverage history in its own right.”

Aged to perfection, the 35th Anniversary Ale melds rich aromas of caramel, bourbon and bready malt with exquisite flavors of molasses, dark fruit, toffee and caramel to create a satisfyingly soft, round body. The ale pairs ideally with aged cheeses, roasted meats and dulce de leche cheesecake.

Boulevard will celebrate its 35th Anniversary Happy Hour on Friday, November 15, from 5-7 p.m. at the brewery, where the team will be pouring the limited-release ale as well as unique flights that honor Boulevard’s history. Boulevard lovers can also enjoy a beer on the KC Wheel for $19.89 this weekend (Nov. 16-17), and Pale Ale will be the Beer of the Month at all Tanner’s Bar & Grill locations in the metro for the rest of November. (Learn more.)

The 35th Anniversary Ale is now available in 4-packs of 12-oz. bottles at retailers throughout the Greater Kansas City area and beyond. To find a supplier near you, visit boulevard.com/finder.

About Boulevard Brewing Company

Founded in 1989, Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries. Boulevard’s mission is simple: to produce fresh, flavorful beers using the finest ingredients and the best of both old and new brewing techniques. Boulevard’s Tours & Rec Center is open to the public seven days a week and features multiple bars, daily brewery tours, curated tastings, special events, a gift shop, bottle shop and more. Visit Boulevard at 2501 Southwest Boulevard, learn more at boulevard.com, or find them on social at facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/Boulevard_Beer.

About Holladay Distillery

Originally founded in 1856 by Ben Holladay, Holladay Distillery produces Missouri bourbon steeped in history, including Holladay Soft Red Wheat and Ben Holladay Bourbon, which uses an original recipe more than 160 years old. Located in Weston, Missouri, Holladay Distillery offers tours with the opportunity to explore fascinating local history and to experience Real Missouri Bourbon being made. Learn more at holladaybourbon.com.

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Boulevard Brewing Co. Collaborates with Ruby Jean’s Juicery on Juicy Double India Pale Ale: Goode Vibes2

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KANSAS CITY, Missouri – Celebrate Boulevard Brewing Co.’s freshest Brewhouse One release of the year – Goode Vibes2 – a Juicy Double India Pale Ale in collaboration with Ruby Jean’s Juicery. The limited release represents the perfect blend of Boulevard’s brewing expertise and the vibrant, health-focused ethos of Ruby Jean’s; a stunning brew with aromas of strawberries and pineapple balanced by a slight hops tingle and earthy notes from the beets and ginger in the juice. It’s a beer that’s as visually captivating as it is delicious – a true fusion of beer and juice.

At Boulevard, community collaboration is more than a buzzword; it’s a way of life. Greg Garrity, Boulevard’s Innovation Brewer, emphasizes the importance of supporting local businesses, stating, “Boulevard was once a small business, and people supported us along this 35-year journey. We owe the community that supported us. We owe them quality collaboration and innovative beers.” This spirit of mutual support is what inspired the collaboration with Ruby Jean’s Juicery.

The partnership began organically, with Greg and Chris Goode, Ruby Jean’s passionate owner and founder, connecting at the Boulevard Beer Hall. “We just clicked,” Greg recalls. “Hearing how passionate Chris is about his family, his staff, his community, and Kansas City was inspiring. Their crew is truly special, and we couldn’t have asked for a better community partner.”

The idea for Goode Vibes Squared started with Greg’s admiration for Ruby Jean’s popular juice, Goode Vibes Only. “I was drawn to its flavor, name, and vibrant color,” Greg explains. “I wanted that ‘fajita effect’—something so visually striking that it pulls people in the moment it’s poured.”

The Ruby Jean’s team was fully on board, getting involved in both the brewing process and the artistic direction of the project.

“We are very grateful and excited to partner with such a storied and community driven brand in Boulevard. We’ve long sought to be considered a part of Kansas City’s fabric due to our love and genuine service of KC. With this collaborative brew we are brewing more than a delicious IPA, we’re brewing connectivity. We’re encouraging Kansas Citians to shatter any barriers and reconnect with their neighbors over a cold pressed juice, over a Goode Vibes squared! Boulevard is a giant in our eyes and we’re tiny but the hearts of both brands are centered on Kansas City. Centered on bringing people together in a healthy way. Health is Freedom!” said Chris Goode, Ruby Jean’s Founder & CEO.

As we all move through a rapidly advancing world, Chris invites us to slow down, gather with loved ones, and enjoy the simple pleasures of good company, fresh juice, and cold beer. So, fill up your cooler, head to the porch, and share some Goode Vibes Squared with your neighbors.

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Boulevard Announces Quirk Blueberry Slam in Partnership With Kansas City Royals

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KANSAS CITY, Missouri— To celebrate the start of baseball season, Boulevard Brewing Co. is adding another Quirk flavor to its roster, Blueberry Slam. Teaming up with the Kansas City Royals, Boulevard is launching its newest hard seltzer flavor just in time for afternoons at the ballpark.

“As the official craft beer partner of the Kansas City Royals, we felt it was time to honor our hometown team with its own Quirk Hard Seltzer flavor,” said Ali Bush, vice president of marketing at Boulevard Brewing Company. “Whether you prefer craft beers, hard seltzers or both, we hope to provide something for all baseball fans to enjoy this season while watching games at the K!”

At 4% ABV, Quirk Blueberry Slam leads off with real blueberry and lemon juices, complemented by a blast of bubblegum flavor for a seltzer built for the ballpark. The can design takes inspiration from Kansas City’s hometown baseball team, featuring their iconic gold, white, and royal and powder blue colors. At just 90 calories, three grams of carbohydrates and less than one gram of sugar, this new flavor is made with real fruit juice and ingredient-driven flavor combinations just like all Quirk Hard Seltzers. This new limited release is available now in twelve-packs of 12-oz. cans and on draft throughout the greater Kansas City area.

Boulevard and Quirk will keep the home team spirit up all season long, including collaborating with the Royals on Quirk Hard Seltzer Night. Fans 21+ watching the Royals take on the Cleveland Guardians at 7:10pm on Friday, June 27th will have the opportunity to enjoy samples of Quirk and win prizes, and the first 10,000 21+ fans will receive an exclusive Quirk Hard Seltzer x Kansas City Royals koolie.

Quirk Hard Seltzer has quickly become the top-selling seltzer in the Kansas City market and makes up nearly one-third of the brewery’s overall sales. To learn more about Quirk Blueberry Slam, visit boulevard.com.

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries.

For Brewing fun facts, trivia, movies and more, Click Here.

Boulevard Expands Its Quirk Brand Into a New Beverage Category

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KANSAS CITY, Missouri— Boulevard Brewing Company is building upon the success of its popular hard seltzer brand, Quirk, by expanding into a new beverage category with the launch of Quirktails. The brand-new craft malt beverages have a higher ABV of 5.9% and lower carbonation than a traditional Quirk seltzer. Packaged in six-packs of clear glass 12-oz. bottles, Quirktails offer cocktail-inspired flavors crafted with real fruit juice and clean ingredients. Boulevard is inviting fans to skip the shaker and discover the flavor of Quirktails.

“We are thrilled to bring Quirk’s personality and award-winning quality to this new innovation,” said Ali Bush, vice president of marketing at Boulevard. “Quirktails will be available in three delicious cocktail-inspired flavors that our loyal fans can enjoy right out of the bottle.”

Quirktails offer three flavors:

Raspberry Lemon Drop – Pours with a metropolitan elegance – a luxurious libation, equal parts tart and sweet, bursting with ripe raspberry and zippy lemon juices.
Mango Mandarin Marg – A margarita mixed for merriment – a fresh fusion of tangy lime, bright orange and sweet mango juices, finished with a satisfying sprinkle of salt.
Pineapple Breeze – Pineapple Breeze is a concoction crafted for infinite chill – an equatorial ensemble of tropical juices and notes of pineapple, orange and subtle coconut.
Quirk Hard Seltzer has quickly become the top-selling seltzer in the Kansas City market and nearly one-third of the brewery’s overall sales. Quirktails will hit shelves across the Midwest, and in other select markets throughout Boulevard’s distribution footprint, beginning in late January. To learn more about these exciting new offerings and where to find them, visit boulevard.com.

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries.

For Brewing fun facts, trivia, movies and more, Click Here.

Boulevard Brewing Co. Adds Two New Options to Its Lineup of Non-Alcoholic Offerings

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KANSAS CITY, Missouri – Boulevard Brewing Company is expanding its lineup of non-alcoholic offerings with the addition of two new products just in time for dry January. Kansas City’s hometown brewery introduced its first offering in the space in 2021 with the release of Flying Start Non-Alcoholic IPA. As the demand for options has continued to rise in the craft beer industry, Boulevard is excited to add both Non-Alcoholic Wheat with Lemon and Quirk Non-Alcoholic Superfruit Seltzer in 2024.

“There has been a significant shift in drinking culture over the years, which has resulted in a growing demand for non-alcoholic options,” said Bobby Dykstra, executive vice president of sales & marketing for Duvel USA. “We aim to provide a diverse range of craft offerings that provide a rich and satisfying experience, appealing to all occasions and lifestyles.”

Flying Start has received several industry accolades since launching as a year-round offering. Boulevard took home Silver in the IPA Alcohol-Free/Low category at the Brussels Beer Challenge in 2022 and more recently received Silver in the non-alcoholic category at the U.S. Open Beer Championship in 2023 and Gold in the non-alcoholic category at the Beverage Institute Ratings World Beer Championship in 2023.

Building off the success of Flying Start, Boulevard recently released Non-Alcoholic Wheat with Lemon. Unfiltered Wheat has been Boulevard’s most popular beer for more than three decades and with many consumers’ preferences shifting toward non-alcoholic options, the brewery has taken the Midwest favorite and reimagined it with less than .5% ABV, and a flavorful infusion of lemon. This new brew is now available year-round in six-packs of 12-oz. cans.

In addition to Boulevard’s beer offerings, its Quirk Hard Seltzer line has quickly become the top-selling seltzer in the Kansas City market and nearly one-third of the brewery’s overall sales. In the spirit of giving consumers a variety of options for all occasions, Quirk is also launching its first non-alcoholic seltzer. Supercharged with the superfruit flavors of yellow papaya and acai berry juices, Quirk Non-Alcoholic Superfruit Seltzer brings the award-winning flavor of Quirk to all occasions and lifestyles. At just 25 calories, five grams of carbohydrate and less than one gram of sugar, this new flavor is no different from all other Quirk seltzers being made with real fruit juice and ingredient-driven flavor combinations. This new limited release is available now in six-packs of 12-oz. cans.

Whether you’re aiming to start new personal goals in the new year or simply looking for alternative options to mix into your beverage routine, each of these non-alcoholic offerings will allow you to indulge without sacrificing the flavor of your favorite hometown beverages.

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries.

For Brewing fun facts, trivia, movies and more, Click Here.

Boulevard Brewing Company Celebrates Upcoming Football Season With New Releases

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Kansas City, Missouri – With a fairytale ending to the 2022 football season, the Kansas City community is hoping to continue the winning streak well into its 2023 games. To celebrate this past epic run as well as the upcoming season, Boulevard Brewing Company is drumming up excitement with brand new releases, updated packaging and the renewal of a familiar partnership.

To celebrate football’s 2023 kickoff, Boulevard Brewing Company presents a limited-edition Imperial Wheat, Another Round. A testament to Kansas City’s greatness and love for its champions, Another Round is smooth and refreshing at 8% ABV. The special release beer will be available in 750ml bottles for a limited time only.

Additionally, just in time for prime tailgating, Boulevard Brewing Company is releasing a brand-new variant of its beloved Unfiltered Wheat, Strawberry Wheat. Throughout August, the limited release bursting with sweet strawberry flavor, will be available in six-packs and 12-packs. And, a fellow Boulevard up and comer, BLVD ’89, is getting a Kansas City-inspired makeover. BLVD ’89, Boulevard’s Missouri-made crisp and clean lager, will dress up for the season in new can and bottle boxes featuring Kansas City’s hometown colors.

“Boulevard Brewing Company is excited to offer football fans across the Midwest the best lineup of beers and seltzers for all of their tailgating and game-watching adventures,” said Brian Reames, VP of marketing at Boulevard. “We are excited to partner with Kansas City’s favorite ‘Protector of Tailgates,’ Creed Humphrey, again as our Boulevard brand ambassador for tailgating. Nothing beats a refreshing Boulevard beverage while cheering on Creed and Kansas City’s favorite football team.”

This year, Humphrey will help celebrate Kansas City’s best tailgates and raise money for KC Pet Project along the way. Each week of the season, football fans can tag Creed Humphrey and Boulevard on social media to show off their tailgate, no matter where it may be. Whether fans are prepping for the game at home, at their local bar or at Arrowhead Stadium, Humphrey will pick his favorite to win an autographed Boulevard item and be entered to win a grand prize. Boulevard will also make a $100 charitable donation each week in the winner’s name to KC Pet Project.

“I am excited to run it back with Kansas City’s favorite craft brewery, Boulevard Brewing Company, in year two of Protecting Tailgates all across Chiefs Kingdom,” said Creed Humphrey. “Boulevard beers and seltzers are the perfect choice for any tailgates. I am also excited to raise money once again for KC Pet Project with my annual Tailgate Gala held at Boulevard Brewery.”

For more information, visit https://www.boulevard.com/protectyourtailgate/

For Brewing fun facts, trivia, movies and more, Click Here.