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Archives for May 2025

Noon Whistle Brewing Unveils Gummy Hazy IPA Variety Pack for Memorial Day Weekend

May 22, 2025 by Dow Scoggins

Noon whistle gummy

Noon Whistle Brewing Unveils Gummy Hazy IPA Variety Pack for Memorial Day WeekendLombard, Illinois – Noon Whistle Brewing is launching its summer-inspired Gummy Hazy IPA Variety Pack, hitting shelves just in time for Memorial Day weekend. Available starting Thursday, May 22, at the Lombard Brewpub and Naperville Tasting Room, this vibrant 8-pack is designed for BBQs, beach trips, and sunny gatherings.

The variety pack features four distinct Gummy series hazy IPAs, each delivering bold, juicy flavors and unique hop profiles:

Fluffy Gummy: Triple dry-hopped with Vic Secret, Citra, Motueka, and Sabro, this soft, hazy IPA bursts with tropical fruit, citrus zest, coconut, and herbal notes.

Squishy Gummy: Dry-hopped with Citra, Mosaic, and Simcoe, it offers a juicy blend of peach, orange, and a hint of pine for balance.

Gummysaurus: A bold mix of Mosaic, Ekuanot, Strata, and Vic Secret hops, layering mango, melon, berry, and subtle dankness.

Radically Boosted Mosaic Gummy: A new single-hopped IPA amplifying Mosaic’s signature blueberry, citrus, and tropical fruit flavors.

Each pack includes two 16oz cans of each beer, curating a dynamic, summer-ready tasting experience. The Gummy Hazy IPA Variety Pack will be available while supplies last at Noon Whistle’s Lombard Brewpub (800 E Roosevelt Rd) and Naperville Tasting Room (1748 W Jefferson Ave).

About Noon Whistle Brewing
Noon Whistle Brewing, established in 2014 in Lombard, Illinois, has become a cornerstone of the Chicagoland craft beer scene, known for its innovative and flavorful beers. With locations in Lombard and Naperville, the brewery specializes in hop-forward creations like its popular Gummy Hazy IPA series, alongside fruited sours and easy-drinking classics. Noon Whistle’s commitment to creativity and quality shines through in its diverse lineup, crafted to elevate everyday moments, from casual gatherings to summer BBQs. Its approachable yet bold brewing style has earned a loyal following, making it a go-to destination for beer enthusiasts seeking fresh, dynamic flavors.

The brewery’s two taprooms, the Lombard Brewpub and Naperville Tasting Room, offer vibrant spaces where visitors can enjoy its latest releases, including limited-edition variety packs and seasonal brews. Noon Whistle balances tradition with experimentation, using high-quality ingredients and unique hop profiles to craft beers like Fluffy Gummy and Gummysaurus that burst with tropical and citrus notes. By fostering a strong sense of community and delivering consistently memorable beer experiences, Noon Whistle continues to thrive as a leader in Illinois’ craft beer landscape, inviting fans to savor every sip.  Learn more at: www.noonwhistlebrewing.com

Filed Under: Beer, craftbeer

Bruz Beers to Showcase Premier Belgian Beer Selection at Denver’s Belgian Import Festival on June 7

May 19, 2025 by Dow Scoggins

Belgian Import Festival and the Bruz BeersDENVER, CO— No need for a passport— Bruz Beers is bringing Belgium to Denver.

On Saturday, June 7, Bruz Beers will host the Belgian Import Festival at their original location on West 67th Avenue from noon to 3pm. This celebration of all things Belgian will serve the largest and most curated selection of Belgian beers to be found in Colorado this summer. Festival guests can sample beers from eighteen world-renowned Belgian breweries, including Orval, Rochefort, Chimay, and St. Bernardus. The complete brewery list is below.

The Belgian Import Festival at Bruz Beers will also feature four food trucks— Big Belly Brothers BBQ, Macs and Mutts, Papa Frites, and Shuck Brothers— and live music by Boot Gun, named “the Denver Rock Band to Watch This Year” by Westword. The Bruz Beers owners and brewers will be onsite, ready to toast with guests and share more about the special offerings they have slated for the festival.

Everyone from seasoned Belgian beer enthusiasts to the Belgian beer curious will find something to love at this gathering dedicated to the European beer culture that inspires the ethos of Bruz Beers. Its owners facilitate a Belgian beer tour overseas each year, and this festival is their opportunity to bring standout beers from their travels home to their community in Denver. “This event is nine years in the making and a dream come true,” says Ryan Evans, CEO of Bruz Beers. “Bringing the finest beers in the world to our tasting room for all to enjoy together is truly a treat!”

Tickets to this Beer Disneyland-esque beer experience cost $60 per person and can be purchased via Eventbrite.

BELGIAN IMPORT FESTIVAL DAY-OF DETAILS

When: Saturday, June 6, 2025 – 12 to 3 pm

Where: Bruz Beers, 1675 West 67th Avenue #100 Denver, CO 80221

Rain or Shine

Breweries on the Menu:

Chimay: Renowned for its Trappist beers, Chimay produces rich, complex ales like Chimay Blue, crafted under monastic supervision in Belgium since 1862. Its beers are celebrated globally for their balance of malt, fruit, and spice.

Cornelissen: Brouwerij Cornelissen, a family-owned Belgian brewery, is famous for its Herkenrode abbey beers and Limburgse Witte, blending tradition with innovative flavors. Its Pax Pils offers a crisp, refreshing take on the classic style.

De Brabandre: Founded in 1894, De Brabandre is known for its Petrus sour ales, particularly Petrus Aged Pale, combining oak-aged tartness with fruity depth. The brewery also crafts the hoppy Kwaremont, inspired by cycling culture.

Dubuisson: One of Belgium’s oldest family breweries, established in 1769, Dubuisson is famed for its Bush Ambrée, a strong, malty ale with caramel notes. Its Cuvée des Trolls offers a lighter, citrusy alternative.

Halve Maan: Located in Bruges, Halve Maan brews the iconic Straffe Hendrik and Brugse Zot, blending centuries-old tradition with modern creativity. Its historic brewery site attracts beer enthusiasts worldwide.

Huyghe: Best known for its Delirium Tremens, a strong golden ale with a spicy, fruity profile, Huyghe has been brewing since 1906. The brewery’s pink elephant logo is a global craft beer symbol.

John Martin: Founded by a British expatriate in 1909, John Martin is celebrated for its Gordon Finest Scotch Ale and the crisp Timmermans lambics. Its portfolio blends Belgian tradition with international appeal.

Kerel: A modern Belgian brewery, Kerel focuses on bold, experimental beers like its Saison and Dark Farmhouse Ale, emphasizing organic ingredients. Its vibrant branding reflects its innovative spirit.

Lindemans: Since 1822, Lindemans has specialized in lambic beers, with its Kriek and Gueuze offering tart, fruity flavors from spontaneous fermentation. Its fruit lambics are a gateway for new beer drinkers.

Orval: A Trappist brewery since 1931, Orval produces a single, distinctive beer, Orval Ale, known for its dry, hoppy, and Brettanomyces-driven complexity. Its elegant bottle design is iconic.

Rochefort: This Trappist brewery, dating back to 1595, crafts three revered beers—Rochefort 6, 8, and 10—with rich, dark fruit, and chocolate notes. Its small-scale production ensures exceptional quality.

Rodenbach: Famous for its Flemish red-brown ales, Rodenbach blends young and oak-aged beers for a tart, fruity profile, with Rodenbach Grand Cru as a standout. Brewing since 1821, it’s a sour beer pioneer.

St. Bernardus: Located in Watou, St. Bernardus brews abbey-style ales, with its Abt 12 quad known for its velvety, dark fruit richness. Often compared to Trappist beers, it’s a craft favorite.

St. Feuillien: Founded in 1873, St. Feuillien produces elegant abbey beers like its Blonde and Tripel, balancing malt sweetness with spicy yeast notes. Its seasonal Saison is a refreshing highlight.

Val-Dieu: Brewed at a Cistercian abbey, Val-Dieu offers authentic abbey beers like its Triple, with fruity esters and a smooth finish. Its recipes draw on centuries of monastic tradition.

Van Steenberge: Known for its Gulden Draak, a dark, boozy tripel, Van Steenberge has brewed since 1784, blending heritage with bold flavors. Its Piraat Ale is a hoppy, adventurous classic.

Verhaeghe: A leader in Flemish red ales, Verhaeghe’s Duchesse de Bourgogne combines sweet, sour, and oak-aged depth since 1825. Its Barbe Ruby is a fruity, dessert-like treat.

Westmalle: A Trappist pioneer since 1836, Westmalle is the birthplace of the Tripel style, with its Westmalle Tripel offering golden, spicy complexity. Its Dubbel is a darker, malt-driven classic.

ABOUT BRUZ BEERS
The acclaimed Bruz Beers was named one of the 13 Best Craft Breweries in America by Hop Culture, has won countless awards and medals, and is dedicated to brewing traditional Belgian-style beers and innovative Belgian-inspired brews. It offers a wide range of Belgian-style seasonal and limited releases on tap at its two Denver area locations or for takeaway in crowlers, bottles and cans. Visit Bruz online at bruzbeers.com.

The Belgian Import Festival
The Belgian Import Festival, hosted by Bruz Beers in Denver, Colorado, on June 7, 2025, from noon to 3 PM at their original West 67th Avenue location, is a vibrant celebration of Belgium’s world-renowned brewing heritage. This event, nine years in the making, showcases rare and acclaimed beers from 18 prestigious Belgian breweries, including Trappist and abbey-style ales, lambics, and Flemish sours. Attendees can enjoy unlimited 2oz pours, a commemorative tasting glass, and pizza slices, with local food trucks and live music enhancing the festive atmosphere. Tickets, priced at $25 for general admission, offer beer enthusiasts a unique opportunity to explore Belgium’s diverse beer culture while connecting with brewers, importers, and fellow aficionados in a lively, community-driven setting.

 

 

 

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Filed Under: Beer, Beer Festival

Biography of Bert Grant and the Yakima Brewing and Malting Co.

May 17, 2025 by Dow Scoggins

Biography of Bert Grant

Biography of Bert GrantBert Grant’s Early Life and Introduction to Brewing
Herbert Lewis Grant, known as Bert Grant, was born in 1928 in Dundee, Scotland. At the age of two, his family immigrated to Toronto, Canada, where he spent his formative years. Grant’s introduction to beer came early, with family lore suggesting he consumed his first beer before age 10, sipping from opened bottles left behind by his father’s guests. This early exposure sparked a lifelong passion for beer, not for its intoxicating effects but for its flavor and the science behind it.

At 16, during World War II, a manpower shortage in Canada led Grant to leave school and take a job at Canadian Breweries (later Carling). He started as a beer taster, sampling 50–100 beers daily, a role that honed his palate and deepened his understanding of brewing chemistry. A top student in chemistry, he worked in the brewery’s chemistry department, choosing beer over a competing offer to become an apprentice gold assayer. His early career included experimental brewing at Canadian Breweries, where he developed innovative recipes using multiple malts and hop varieties. However, his ideas were often rejected by accountants for being too costly, a frustration that shaped his later independent ventures.

Career in Brewing and Hops

Grant’s career took him to the United States, where he worked for Stroh Brewing Company, developing a pilot brewing program. His reputation grew, leading to international consulting roles with major breweries like Anheuser-Busch, Guinness, Coors, and Foster’s. His expertise extended beyond brewing to hops, a passion that defined much of his career. In 1967, Grant moved to Yakima, Washington, the heart of American hop country, to work for S.S. Steiner Inc. There, he redesigned a hop extract plant and pioneered the first U.S. hop pelletizer, a game-changing innovation that standardized hop aroma and bitterness, revolutionizing the brewing industry.

Grant’s love for hops was legendary. He carried a vial of hop oil, which he used to enhance the flavor of bland mainstream beers like Budweiser or Coors during travel. This practice, reportedly employed at brewing conferences, shocked peers but underscored his commitment to bold, hop-forward flavors. He also served on the Hops Research Council, championing new American hop varieties like Cascade, which later became a cornerstone of craft brewing.

Founding Yakima Brewing and Malting Co.

In 1981, after decades in the industry, Grant sought to brew beers that reflected his personal taste. At age 54, he founded Yakima Brewing and Malting Co., opening the first brewpub in the United States since Prohibition on July 1, 1982, in Yakima’s historic Opera House. This venture was a bold rebellion against the dominance of mass-produced lagers, introducing locals to flavorful, hop-heavy ales. The brewpub later moved to Yakima’s former train depot, becoming a destination for beer enthusiasts and a catalyst for the city’s tourism industry.

Grant’s flagship beer, Grant’s Scottish Ale, was a misnomer, bearing little resemblance to traditional Scottish ales. At 4.7% ABV with 40–45 bitterness units, it was heavily hopped with Yakima Valley Cascade hops, reflecting Grant’s love for bold flavors. He described it as inspired by nostalgic Scottish-Canadian ales from the 1950s, brewed with premium Northwest barley and Cascade Mountain water. The brewery expanded to offer an India Pale Ale (IPA), Imperial Stout, Amber Ale, and seasonal brews, many of which were pioneers in their styles. Grant’s IPA, released in 1982, was among the first modern craft beers to use the term “India Pale Ale” on a bottle label, leveraging Pacific Northwest hops to redefine the style.

The brewpub’s success was immediate, attracting a loyal following and expanding to Seattle and Portland markets. By 1986, Portland Brewing contracted to produce Grant’s beers for the Oregon market, a testament to their popularity. Grant’s commitment to quality and consistency set his brewery apart in an era when many early craft brewers struggled with variability. His Scottish Ale won national acclaim, and the Lazy Days seasonal ale took gold at the 2004 World Beer Cup.

Innovations and Controversies

Grant was a scientist at heart, often pushing boundaries. He tested his Scottish Ale and found it contained 170% of the U.S. RDA of Vitamin B-12, printing this on table tents and six-pack cartons. This move drew scrutiny from the Bureau of Alcohol, Tobacco, and Firearms (ATF), who disapproved of nutrient claims on alcohol. Similarly, his hard cider sparked disputes with regulators over whether it was a wine. Grant’s outspoken nature and disdain for bland beers—he once called the ATF “riddled with prohibitionists”—made him a polarizing figure, but his innovations left a lasting mark.

He was also a character, often wearing a kilt and clan pin to greet customers, occasionally dancing on the bar, and keeping a claymore sword to enforce his no-smoking policy. His brewery’s coaster proclaimed he brewed to satisfy “the most demanding beer drinker in the world, himself.”

Later Years and Legacy

In 1995, Grant sold Yakima Brewing and Malting Co. to Stimson Lane Vineyards & Estates (parent of Chateau Ste. Michelle), calling it an “anti-retirement” deal to ensure quality control. He remained a consultant and active spokesman, producing 10,000 barrels annually by 2001. That year, the brewery was sold to Black Bear Brewing, which planned a national network but faced financial difficulties, leading to the brewpub’s closure in 2005.

Grant’s health declined in his final years, and he moved to Vancouver, British Columbia, to be near his children. He died on July 31, 2001, at age 73, from a bowel rupture. He was survived by two sons, David H. and Peter A., three daughters, Shannon D., Melanie Bond, and Wendy Cundall, and five grandchildren.

Impact on Craft Brewing

Bert Grant is widely regarded as the “Dean of America’s craft brewers” and the “Patriarch of the micro movement.” His brewpub model inspired countless others, and his hop-forward beers, particularly the IPA, laid the groundwork for the Pacific Northwest’s robust brewing scene. By 2001, the U.S. had over 1,500 craft breweries, a growth spurred by pioneers like Grant. His focus on quality, bold flavors, and local ingredients reshaped American beer culture, proving consumers craved alternatives to mass-market lagers.

In 1998, Grant published The Ale Master: Bert Grant, The Dean of America’s Craft Brewers, a concise autobiography detailing his journey and philosophy. His legacy endures in the craft beer industry, with beers like Grant’s Perfect Porter and Scottish Ale remembered fondly by enthusiasts. The Yakima Herald dubbed him the “Neil Young of Microbrews,” acknowledging he didn’t invent beer but transformed it indelibly.

Grant’s influence extended beyond brewing. His preservation of Yakima’s Opera House earned him the city’s gratitude, with Mayor Lynn A. Carmichael declaring August 14, 1982, as Yakima Brewing and Malting Day. His work with hops and his fearless advocacy for flavorful beer cemented his status as a craft brewing legend, ensuring his name remains synonymous with the American microbrew revolution.

Craft Brewers Hall of Fame first Inductees
Fred Eckhardt – Portland-based craft beer advocate and writer
Charles and Rose Ann Finkel – Founders of Pikes Brewing
Bert Grant – Beer advocate who opened first modern brewpub in US
Ken Grossman – Founder of Sierra Nevada Brewing
Michael Jackson – Legendary English writer and beer journalist.
Jim Koch – Founder of Boston Beer Company
Fritz Maytag – Longtime owner of Anchor Brewing
Jack McAuliffe, Jane Zimmerman, and Suzy Stern – New Albion Brewing
Charlie Papazian – American nuclear engineer, brewer and author. He founded the Great American Beer Festival and also served as President of the Brewers Association for over 30 years.

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Filed Under: Beer, breweries

Imperial Stout Day – May 17th – Raise a Toast to Bert Grant

May 16, 2025 by Dow Scoggins

Imperial Stout Day

The Birth of Imperial Stout Day – May 17th
May 17th was always a special day for craft beer pioneer Bert Grant. Born on May 17, 1928, he would grow up to become one of the most influential figures in American brewing history. But it wasn’t just his birthdate that would come to mean something to beer lovers—it was what he gave to them decades later.

In the early 1980s, when most Americans thought beer came in one color and one flavor, Bert Grant dared to do something different. From his Yakima, Washington brewpub—the first in the country since Prohibition—he brewed a beer that was bold, black, and unapologetically rich: the first American-made Imperial Stout.

In 1984, at the Great American Beer Festival, Bert tapped his Imperial Stout creation to curious crowds. It was dark as midnight and thick with roasted malt and warming alcohol—more akin to sipping whiskey than the fizzy lagers people knew. Some were stunned. Others converted on the spot. Craft beer had found a new icon.

To honor Bert Grant’s legacy, and to celebrate the style he fearlessly introduced to American palates, we now raise a glass every May 17th—the day of his birth—as Imperial Stout Day.

A day for rich pours, long finishes, and bold dreams.

Cheers, Bert. You changed everything.

Bert Grant (1928–2001): Pioneer of American Craft Brewing

Herbert Lewis “Bert” Grant was a trailblazer in American craft beer, widely recognized for revolutionizing the industry with bold, hop-forward styles and for opening the first modern brewpub in the United States.

Born on May 17, 1928, in Dundee, Scotland, Grant immigrated to Canada at a young age and began working in the brewing industry as a teenager. His career took him through major brewing companies in Canada and the U.S., including Carling and Stroh’s. In 1967, he moved to Yakima, Washington, where he worked for hop supplier S.S. Steiner and helped develop the country’s first hop pelletizing machine—advancing hop utilization across the industry.
Bert Grant (1928–2001): Pioneer of American Craft Brewing
In 1982, at age 54, Grant founded Yakima Brewing & Malting Co., also known as Grant’s Brewery Pub, in an old opera house in Yakima. It was the first brewpub in the U.S. since Prohibition. From that humble but historic location, he brewed the first American-brewed India Pale Ale (IPA)—a bold, hop-forward beer that helped ignite a revolution in American craft brewing.

In addition to pioneering the IPA, Grant also brewed the first Russian Imperial Stout in the United States, a robust and intense style that would become a staple among American craft brewers. His imperial stout made its public debut at the 1984 Great American Beer Festival, where it introduced U.S. beer drinkers to the deep flavors and high alcohol content characteristic of the style.

Known for his larger-than-life personality, Grant was a passionate promoter of hops—famously carrying hop oil to dose bland lagers—and a fierce advocate for flavor in beer. At his pub, he was often seen wearing a Scottish kilt, and he once enforced a no-smoking rule by brandishing a claymore sword.

Grant sold his brewery in 1995 but remained an influential figure in the craft beer world until his death in 2001. His legacy lives on in every hop-forward beer served in America, and he is remembered as one of the true fathers of the American craft brewing movement.

Looking for beer festival – Top 10 Beer Festivals in America

Filed Under: Beer, imperial stout

BrewBilt Brewing Shines with Gold Medal at 2025 California Brewers Cup

May 15, 2025 by Dow Scoggins

BrewBilt Brewing Shines with Gold Medal  Grass Valley, CA –  BrewBilt Brewing, a rising star in California’s craft beer scene, proudly claimed a Gold Medal for its Party Eyes Kolsch in the German-Style Kolsch category at the 2025 California Brewers Cup. Hosted by the Sacramento Area Brewers Guild and supported by regional brewing guilds across the state, this prestigious competition celebrates California’s finest craft beers. This year, 203 craft breweries submitted 1,360 entries, making BrewBilt’s victory a standout achievement.

Crafted with 100% California-grown malt from Admiral Maltings and premium hops from Indie Hops, Party Eyes Kolsch is a crisp, refreshing beer that embodies BrewBilt’s commitment to quality and local ingredients. Since its founding in Grass Valley nearly three years ago, BrewBilt has focused on creating distinctive beers that honor tradition while embracing innovation.

“Winning Gold for Party Eyes Kolsch is a tremendous honor, especially in a competition of this caliber,” said Bennett Buchanan, President of BrewBilt Brewing. “We’re grateful to our team and partners like Admiral Maltings and Indie Hops for helping us craft something truly special.”

The 2025 California Brewers Cup, one of the nation’s largest craft beer competitions, featured 64 categories judged by a panel of industry experts. Winners were revealed at a ceremony in Sacramento on April 25, 2025.

“This year’s competition showcased an incredible level of skill and creativity,” said David Teckam, Lead Judge. “BrewBilt’s Party Eyes Kolsch is a testament to the innovation thriving in California’s craft brewing community.”

For the complete list of winners and more details, visit www.brewerscupofca.com.

About BrewBilt Brewing
Nestled in the heart of Grass Valley, California, BrewBilt Brewing has quickly become a beacon of craft beer innovation since opening its doors in July 2022. Founded by Jef Lewis, who brings a wealth of entrepreneurial experience from the San Francisco craft beer scene, the brewery is a family affair with his son contributing to its operations. The vision for BrewBilt was to create balanced, approachable beers using 100% locally sourced craft malts from Sacramento Valley producers like Admiral Maltings, emphasizing sustainability and regional terroir. Their flagship Party Eyes Kolsch, a gold medal winner at the 2025 California Brewers Cup, exemplifies their commitment to quality, blending European tradition with American craft ingenuity.

At the helm of brewing operations is Bennett Buchanan, BrewBilt’s President and COO, whose expertise shapes the brewery’s distinctive portfolio. Buchanan’s focus on regionally sourced ingredients and meticulous craftsmanship has earned BrewBilt accolades, including a 2023 California State Fair Gold Medal for their Brain Bypass Helles Lager. From the crisp Sierra Primavera Italian Pilsner to the robust Jesters Privilege IPA, each beer reflects a dedication to flavor and freshness. With a taproom and outdoor beer garden, BrewBilt BrewHaus, now open in Nevada City, the brewery invites locals and visitors alike to savor its creations in a welcoming, family-friendly setting. Learn more at www.brewbiltbrewing.com.

 

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Filed Under: Beer, Beer Competition

Firestone Walker’s Wookey Jack Is Back!

May 14, 2025 by Dow Scoggins

Firestone Walker's Wookey Jack Is Back!
Paso Robles, California – 
Firestone Walker Brewing Company is thrilled to announce the return of its iconic Wookey Jack, a Black Rye IPA with an 8.3% ABV, for a limited seasonal release. First crafted over a decade ago, this beloved beer has earned a cult following and three gold medals at the Great American Beer Festival. Now available in six-packs (12-ounce cans) and on draft across all Firestone Walker markets, Wookey Jack is ready to captivate both longtime fans and new drinkers with its unique blend of bold flavors and striking appearance.

Brewmaster Matt Brynildson describes Wookey Jack as a standout in the Firestone Walker lineup, noting, “It’s a fan favorite that surprises with its dark, stout-like look but drinks like a vibrant IPA.” True to its original recipe, this edition features rich, roasted dark malts and spicy rye for a rustic grain character, complemented by a robust dry-hop blend of Citra and Amarillo hops. The result is a balanced IPA with toasty rye notes, citrusy brightness, and a crisp finish, making Wookey Jack a must-try for craft beer enthusiasts seeking something bold yet approachable.

Origin Story
Wookey Jack was first brewed in 2012 as Firestone Walker’s riff on the emerging Black IPA style.

Wookey Jack came into the world at a time when Cascadian Dark Ales were starting to storm into California from the Pacific Northwest. Also known as Black IPAs, these beers brought a unique regional expression to the exploding IPA genre.

With Black Rye IPAs gaining a foothold, Brynildson decided to put his own stamp on the style, adding rye malt to bring a spicy, rustic element to the beer he would call Wookey Jack. It was an instant hit that would spawn many imitators. After later going on hiatus, Wookey Jack has re-emerged in recent years as a seasonal release.

“It’s a beer that just seems right for fall and winter,” Brynildson said. “The Wookey never dies—it just hibernates.”

About Firestone Walker Brewing
Firestone Walker Brewing Company was born in 1996 on a family vineyard in California’s Central Coast, founded by brothers-in-law Adam Firestone and David Walker with a passion for crafting exceptional beer. Starting with a makeshift brewhouse cobbled together from second-hand dairy tanks and winemaking equipment, they pioneered their signature Double Barrel Ale (DBA) using the patented Firestone Union system, a nod to traditional British brewing that ferments beer in oak barrels. By 2001, the brewery relocated to Paso Robles, establishing a state-of-the-art facility that laid the foundation for national acclaim. Their commitment to quality and innovation, paired with a deep connection to the Central Coast’s agricultural roots, helped Firestone Walker grow from a small operation to a craft beer powerhouse, producing over 500,000 barrels annually by 2021 while maintaining a fiercely independent spirit.

At the heart of Firestone Walker’s success is Brewmaster Matt Brynildson, affectionately dubbed “Merlin” for his alchemical touch. Joining in 2001 after stints as a hop chemist and brewer at Goose Island, Brynildson brought a scientist’s precision and artist’s creativity, elevating the brewery with iconic beers like Union Jack IPA, Luponic Distortion, and the barrel-aged Parabola. His expertise earned Firestone Walker four World Beer Cup Champion Brewmaster titles and six Great American Beer Festival Brewer of the Year awards, cementing his reputation as a craft beer legend. Brynildson’s innovative approach, from experimenting with hop blends to mastering barrel-aging, has kept Firestone Walker at the forefront of the industry, blending tradition with bold experimentation to create beers that resonate with enthusiasts worldwide.

More at 805beer.com and FirestoneWalker.com

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Filed Under: Beer, breweries

Top 10 Colorado Mountain Breweries

May 13, 2025 by Dow Scoggins

Top 10 Colorado Mountain Breweries Colorado’s mountain breweries are a craft beer lover’s dream, scattered across the Rocky Mountains in charming high-altitude towns that blend rugged beauty with hoppy creativity. From Frisco’s Outer Range Brewing Co. at 9,097 feet, pouring juicy In The Steep Hazy IPA, to Telluride Brewing Company in the San Juan Mountains at 8,750 feet, crafting the nutty Face Down Brown, these spots thrive on pristine snowmelt and local ingredients. Broken Compass in Breckenridge (9,602 ft) delivers tropical vibes with its Coconut Porter, while Casey Brewing & Blending in Glenwood Springs (5,761 ft) transforms local fruit into funky Fruit Stand sours. Knotted Root in Nederland (8,230 ft) keeps it eclectic with Cloud City Hazy IPA, showcasing the state’s knack for pairing alpine air with bold flavors.

Further afield, Elevation Beer Co. in Poncha Springs (7,464 ft) serves piney First Cast IPA near Monarch Mountain, and Vail Brewing Company in Eagle-Vail (7,500 ft) pours resinous Gore Creek IPA for après-ski crowds. Westbound & Down in Idaho Springs (7,526 ft) fuels I-70 travelers with Westbound Double IPA, while HighSide Brewing in Frisco (9,097 ft) keeps it crisp with First Cast IPA. Bonfire Brewing in Eagle (6,601 ft) rounds out the list with Rope Drop Hazy IPA, perfect for patio sessions with mountain views. These breweries, nestled in Colorado’s peaks, craft beers that capture the spirit of adventure, from hop-forward IPAs to rich stouts, making every sip a toast to the high country.

Top 10 Colorado Mountain Breweries

1. Outer Range Brewing Company
Nestled in Frisco, where the Tenmile Range looms like a snowy sentinel, Outer Range Brewing Company is your après-ski haven. Picture yourself stomping snow off your boots, the air crisp with pine, as you step into a taproom buzzing with mountain energy. The views of Mount Royal beckon through the windows, but it’s the beer that keeps you grounded—bold, hoppy IPAs and delicate Belgian-style ales crafted with the precision of a snowboarder carving fresh powder.

Their brews, like the In the Steep IPA, burst with citrusy hops that feel like a sunny day on the slopes, while the L’Ours Saison whispers of wildflowers tucked in alpine meadows. Outer Range’s pet-friendly vibe means your trail dog can join you, sprawled by the bar as you sip a hazy IPA, toasting to another day conquering Summit County’s peaks. It’s not just a brewery; it’s a love letter to the mountain lifestyle, where every pint feels like a summit celebration.
Website: https://www.outerrange.com

2. Casey Brewing & Blending – Glenwood Springs
Tucked along the roaring Roaring Fork River in Glenwood Springs, Casey Brewing & Blending is a sour beer lover’s paradise that feels like a secret hideout for flavor adventurers. This gem crafts farmhouse ales and barrel-aged sours with over 99% local Colorado ingredients, transforming peaches, cherries, and even the mountain air into liquid art. The taproom, a cozy nook with rustic wooden vibes, invites you to sip slowly while soaking in the aroma of oak barrels and the nearby scent of BBQ from the joint next door. It’s the kind of place where you’ll want to linger, debating whether to try another funky sour or just marvel at the snow-capped peaks peeking through the window.

What makes Casey truly special is its obsession with the craft—every beer is a love letter to patience, with some brews aging for years before they hit your glass. The Fruit Stand series, bursting with local stone fruit, is like drinking a Colorado summer, while their experimental blends might make you feel like you’ve stumbled into a mad scientist’s lab (in the best way). Pair your pint with a sunset soak at the nearby hot springs, and you’ve got a day that screams mountain magic. Whether you’re a sour nerd or just curious, Casey’s taproom is a must-visit for anyone chasing bold flavors in a laid-back, high-altitude haven.
Website: https://caseybrewing.com/


3. Westbound and Down Brewing Company

In Idaho Springs, where the Rockies’ rugged heart beats loud, Westbound and Down Brewing Company channels the Wild West into every pour. Tucked along Clear Creek, the taproom feels like a saloon for modern adventurers, with mountain air wafting in and the echo of I-70 humming nearby. After a day hiking or skiing Loveland Pass, you’ll find solace in their cozy space, where the spirit of the frontier meets craft beer innovation.

Their lineup, like the Juicy IPA or Double IPA, packs a hoppy punch as bold as a miner’s dynamite, while the Colorado Pale Ale nods to the state’s golden aspen groves. Each sip tells a story of the West—rugged, free, and a little rebellious. Whether you’re warming up by the bar or pairing a pint with grub from the neighboring Buffalo restaurant, Westbound and Down is your pitstop for mountain-fueled refreshment.
Website: https://www.westboundanddown.com

4. Telluride Brewing Company – Telluride
Nestled in the jaw-dropping San Juan Mountains, Telluride Brewing Company is where snowmelt meets hoppy dreams, brewing beers that taste like they were born from the peaks themselves. This Telluride treasure, perched at 8,750 feet, crafts everything from crisp lagers to the legendary Face Down Brown using pure Rocky Mountain water and a knack for balance. The taproom’s vibe is pure mountain town—think flannel-clad locals, ski bums, and hikers swapping stories over pints while live music hums in the background. Step onto the patio, breathe in the alpine air, and you’ll swear the beers taste better with those 14,000-foot peaks staring you down.

Telluride Brewing is the kind of place where you’ll want to toast to every adventure, whether you just shredded the slopes or survived a bumpy Jeep trail. Their Face Down Brown, a nutty, award-winning gem, is the perfect fireside companion, but don’t sleep on their hoppy Whacked Out Wheat for a zesty twist. With a food truck often parked nearby slinging tacos, you can fuel up for round two while planning your next hike. It’s not just a brewery—it’s a love letter to Telluride’s rugged, free-spirited soul, where every sip feels like a high-five from the mountains.
Website: https://www.telluridebrewingco.com/

5. Cabin Creek Brewing – Georgetown 
Perched on the shimmering shores of Georgetown Lake, Cabin Creek Brewing is a high-altitude haven where craft beer and mountain magic collide in historic Georgetown, just off I-70. This family-friendly brewpub, voted Colorado’s Best New Brewery in 2020, feels like a cozy ski chalet with cathedral ceilings and over 50 windows framing jaw-dropping Rocky Mountain views. Sip on a frosty Pounder Foeder-Fermented Pils, brewed with snowmelt straight from the peaks, or savor the rich, coffee-kissed Cheaters Mocha Oatmeal Stout while munching on artisan pizza or a bison-loaded Mountain Burger. The sprawling patio, complete with heaters and quirky ice-fishing tents, begs you to kick back with a pint and soak in the crisp alpine air after a day of hiking or skiing.

Cabin Creek’s vibe is all about blending old-school Western grit with new-school brewing flair, thanks to a passionate team of five Coloradan founders who built this gem from the ground up. Their beers, like the hoppy Trail Tag Hazy IPA or the malty Slinger House Lager, are as bold as the silver miners who once roamed Georgetown’s streets. Pair that with a Thai chile chicken pizza or crispy fried chicken sandwich, and you’ve got a meal that fuels your next adventure. Dog-friendly and community-driven, this lakeside hotspot is where locals and I-70 travelers swap stories, toast to the “Silver Queen of the Rockies,” and maybe even plan a winter yurt session. Cabin Creek isn’t just a brewery—it’s a love letter to Colorado’s wild heart.
Website: https://www.cabincreekbrewing.com/

6. Tommyknocker Brewery
Idaho Springs’ Tommyknocker Brewery is the granddaddy of mountain breweries, slinging pints since 1994 in a town carved from mining history. The taproom, steps from Clear Creek, hums with the ghosts of gold rush days and the clink of glasses raised to modern mountain escapades. With the Rockies towering overhead, it’s a spot where time slows, and the beer flows.

Their Maple Nut Brown Ale is a sweet, nutty ode to autumn in the mountains, while the Pick Axe IPA cuts through with a hoppy edge as sharp as a miner’s tool. Tommyknocker’s brews are as timeless as the peaks, pairing perfectly with their homemade sodas or a hearty meal at the attached brewpub. This is where you come to taste Colorado’s soul, one pint at a time.
Website: https://www.tommyknocker.com

7. Broken Compass Brewing Company
Breckenridge’s Broken Compass Brewing Company is a love song to the Rockies, tucked in a ski town where the peaks of the Tenmile Range steal your breath. The taproom, a short trek from the slopes, buzzes with the energy of skiers and hikers swapping tales of powder days. With views of snow-capped summits, it’s a place where the mountain lifestyle flows as freely as the beer.

Their Coconut Porter is a cult favorite, wrapping you in roasty warmth like a fireside chat, while the Camp Hale Kolsch is crisp and refreshing, like a dip in an alpine lake. Broken Compass crafts beers for everyone who loves the mountains, from snowboarders to trail runners. Sip an Irish Red, and feel the caramel sweetness linger as you plan your next Breck adventure.
Website: https://www.brokencompassbrewing.com

8. Elevation Beer Co. – Poncha Springs
In the heart of Chaffee County’s mountain playground, Elevation Beer Co. in Poncha Springs is your go-to for bold beers and cabin-in-the-woods vibes at 7,464 feet. Surrounded by the Sangre de Cristo and Collegiate Peaks, this brewery feels like a basecamp for explorers, serving up everything from hoppy IPAs to velvety stouts in a taproom that’s equal parts cozy and rugged. The dog-friendly patio is a hit with furry friends, and the firepit makes chilly evenings feel like a group hug from the Rockies. It’s the perfect spot to refuel after a day of rafting, skiing Monarch, or just pretending you’re a mountain hermit.

Elevation’s beers are as adventurous as the folks who drink them, with standouts like First Cast IPA delivering piney, citrusy punches that scream Colorado. Their barrel-aged series, like the decadent Oil Man Imperial Stout, is for those who want to sip something as big as the peaks outside. The taproom’s rotating food trucks and live music keep the energy high, and the staff’s passion for craft beer is contagious. Whether you’re a local or a road-tripper passing through, Elevation Beer Co. is a high-altitude hug that’ll leave you buzzing with mountain fever and a new favorite brew..
Website: https://www.elevationbeerco.com/

9. Rock Cut Brewing Company
Estes Park’s Rock Cut Brewing Company is your gateway to Rocky Mountain National Park, where elk roam and the peaks pierce the sky. The taproom, with its rustic charm and mountain views, feels like a basecamp for adventurers. After hiking Longs Peak or spotting wildlife, you’ll find the patio alive with laughter and the clink of glasses under a starry alpine night.

Their Longs Peak Porter is a dark, roasty tribute to the iconic summit, perfect for cozying up after a chilly day, while the Trail Ridge IPA bursts with citrusy hops that echo the vibrancy of a mountain sunrise. Rock Cut’s beers are brewed with the spirit of exploration, each sip a nod to the wild beauty just outside Estes Park. Grab a pint, share stories of the trail, and let the Rockies steal your heart.
Website: https://www.rockcutbrewing.com

 
10. Aspen Brewing Company
In the glitzy heart of Aspen, where the Roaring Fork Valley cradles snow-dusted peaks, Aspen Brewing Company is a locals’ favorite that hums with mountain swagger. The taproom, steps from the Silver Queen Gondola, is a cozy retreat where skiers and hikers mingle, swapping stories of powder stashes and trail triumphs. With the Elk Mountains looming, every pint feels like a toast to alpine glory.

Their Independence Pass IPA is a hoppy powerhouse, as bold as the winding road it’s named for, while the This Season’s Blonde is light and crisp, like a sunny day on the slopes. Brewed with pure mountain water, Aspen’s beers capture the essence of this iconic town—wild, refined, and utterly refreshing. Kick back with a flight, soak in the vibe, and let the mountains work their magic.
Website: https://www.aspenbrewingcompany.com

 

Top 10 Beer Festivals in America plus a few more: https://beerinfo.com/top-10-beer-festivals/

Filed Under: Beer, breweries

101 Beer Jokes to Crack Open a Laugh

May 13, 2025 by Dow Scoggins

101 beer jkes

101 Beer Jokes to Crack Open a Laugh

101 Beer Jokes

Raise a glass and get ready to chuckle with our ultimate list of 101 beer jokes! Whether you’re a craft beer nerd, a lager loyalist, or just love a good pun, these funny beer puns and brewery humor quips will have you hopping with laughter. From IPA-inspired zingers to stout-hearted one-liners, we’ve brewed up a batch of original gags perfect for sharing at the bar or on National Craft Beer Day. So, grab a cold one, settle in, and let’s tap into the fun—no designated driver required for these laughs!

Beer Jokes

  1. Why did the beer go to therapy? It had too many “deep-rooted” hops issues!

  2. What’s a beer’s favorite workout? The keg lift!

  3. Why don’t beers ever fight? They just settle it over a pint.

  4. How do you know a beer is shy? It’s always hiding behind the foam.

  5. What did the IPA say to the lager? “You’re too pale for my taste!”

  6. Why was the beer can embarrassed? It got caught chilling in the fridge.

  7. What’s a brewer’s favorite dance? The hop-and-skip!

  8. Why did the stout refuse to date? It was too dark and brooding.

  9. How do beers flirt? They give a foamy wink.

  10. Why did the beer join a band? It had the best “pitcher”!

  11. What’s a beer’s favorite holiday? National Beer Can Appreciation Day, of course!

  12. Why was the ale so confident? It knew it was well-brewed.

  13. What did the bartender say to the overconfident beer? “Don’t get too hoppy!”

  14. Why don’t beers use dating apps? They prefer to meet at the tap.

  15. What’s a beer’s favorite book? The Great Gats-beer.

  16. Why did the beer fail at stand-up? Its jokes were too flat.

  17. How do you cheer up a sad beer? Give it a little headspace.

  18. What’s a beer’s dream job? A professional chiller.

  19. Why did the porter go to school? To improve its “body” of knowledge.

  20. What did the beer say to the glass? “You complete me.”

  21. Why was the brewery so cool? It had the best fans—ceiling and human!

  22. What’s a beer’s favorite sport? Keg-tossing.

  23. Why don’t beers ever lie? They’re always transparent in the glass.

  24. How do beers stay in touch? They send bottle messages.

  25. Why did the beer blush at the bar? It overheard some “steamy” brewing talk.

  26. What’s a brewer’s favorite instrument? The barley-cello.

  27. Why did the IPA get kicked out of the party? It was too bitter.

  28. What did the beer say to the wine? “You’re too grapey for this crowd.”

  29. Why do beers love summer? They get to chill by the pool.

  30. What’s a beer’s favorite movie? Brewed Awakening.

  31. Why was the lager so calm? It was brewed with deCAF!

  32. How do beers travel? In a six-pack road trip.

  33. Why did the beer go to therapy? It couldn’t handle the pressure of being canned.

  34. What’s a beer’s favorite game? Truth or Dare—you always pick pour!

  35. Why don’t beers ever retire? They love staying in circulation.

  36. What did the stout say to the pilsner? “You’re looking a little light.”

  37. Why was the beer can so fit? It did daily crunches in the pack.

  38. How do you know a beer is fancy? It demands a frosted glass.

  39. Why did the ale join a choir? It had a rich, malty voice.

  40. What’s a brewer’s favorite weather? A frosty forecast.

  41. Why don’t beers ever argue? They just foam over differences.

  42. What did the beer say at the gym? “Time to work on my hops!”

  43. Why was the brewery so loud? Too many beers were fermenting!

  44. How do beers stay motivated? They keep their spirits high.

  45. Why did the beer refuse to share? It was a little too hoppy.

  46. What’s a beer’s favorite dessert? A frothy float.

  47. Why did the IPA go to art school? It loved bold strokes.

  48. What did the bartender say to the impatient beer? “Hold your head, I’m pouring!”

  49. Why don’t beers play chess? They’d drink the knight away.

  50. What’s a beer’s favorite song? “Sweet Caroline”—it’s a bar classic!

  51. Why was the stout so wise? It had years of barrel-aging.

  52. How do beers celebrate? With a toast and a clink!

  53. Why did the beer can go to therapy? It felt too “boxed in.”

  54. What’s a brewer’s favorite flower? Hops, naturally!

  55. Why did the lager get promoted? It was always cool under pressure.

  56. What did the beer say to the soda? “You’re too bubbly for me.”

  57. Why don’t beers ever get lost? They follow the tap lines.

  58. What’s a beer’s favorite vacation spot? The Brew-hamas.

  59. Why was the ale so popular? It had a lot of “character.”

  60. How do beers apologize? With a frothy “I’m sorry.”

  61. Why did the beer join a book club? It wanted to discuss Malt and Prejudice.

  62. What’s a brewer’s favorite animal? A hoppy kangaroo.

  63. Why did the IPA refuse to chill? It liked being a little bitter.

  64. What did the beer say to the fridge? “You’re my coolest friend.”

  65. Why don’t beers ever gossip? They keep things bottled up.

  66. What’s a beer’s favorite hobby? Can collecting, obviously!

  67. Why was the brewery so romantic? It was full of steamy brews.

  68. How do beers stay organized? They stick to the six-pack plan.

  69. Why did the stout go to therapy? It had an identity crisis with porter.

  70. What’s a beer’s favorite joke? Anything with a good punchline!

  71. Why did the beer can go to school? To improve its “can-fidence.”

  72. How do beers make friends? They bond over a cold one.

  73. Why was the lager so chill? It was brewed with zen.

  74. What did the beer say to the tap? “You’re my lifeline.”

  75. Why don’t beers ever panic? They just take a deep sip.

  76. What’s a brewer’s favorite board game? Risk—because brewing’s a gamble!

  77. Why did the IPA get a tattoo? To show off its bold side.

  78. What did the beer say at the party? “I’m here to liven things up!”

  79. Why was the ale so artsy? It loved painting with malt.

  80. How do beers stay fit? They do keg curls.

  81. Why did the beer can blush? It was caught in a steamy bar scene.

  82. What’s a beer’s favorite TV show? Breaking Brew.

  83. Why don’t beers ever quit? They’re too hopped up to stop.

  84. What did the stout say to the IPA? “You’re too hoppy for your own good.”

  85. Why was the brewery so eco-friendly? It recycled every can!

  86. How do beers say goodbye? “Catch you on the next pour!”

  87. Why did the lager go to yoga? To find its inner fizz.

  88. What’s a beer’s favorite dance move? The frothy twirl.

  89. Why was the ale so talkative? It was full of malt-itude.

  90. How do beers handle stress? They just ferment it out.

  91. Why did the beer can go to the gym? To get a little “canned.”

  92. What’s a brewer’s favorite season? Fall—for the harvest ales!

  93. Why don’t beers ever oversleep? They’re always up with the yeast.

  94. What did the beer say to the bartender? “Make it quick, I’m losing my head!”

  95. Why was the IPA so adventurous? It loved exploring new hops.

  96. How do beers stay trendy? They follow the craft craze.

  97. Why did the stout join a book club? It loved dark, complex stories.

  98. What’s a beer’s favorite car? A Brew-ick.

  99. Why don’t beers ever get bored? They’re always fermenting new ideas.

  100. What did the beer say to the glass? “Let’s make some bubbles!”

  101. Why do beers make the best friends? They’re always down for a pour!

Beer Quotes – A collection of famous beer quotes

Filed Under: Beer

Athletic Brewing Company’s Two For The Trails Grant Program Wins Double Gold At Halo Awards

May 12, 2025 by Spencer Mapes

MILFORD, Conn., and SAN DIEGO, CA – Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, today announced that its Two For The Trails environmental grant program received two 2025 Gold Halo Awards for Best Cause Product Initiative and Best Sustainability or Conservation Initiative.

Now in its 23rd year, The Halo Awards, presented by Engage for Good, are the first and most prestigious honor for excellence in corporate social impact. They recognize the most innovative and effective partnerships between companies and nonprofits, celebrating organizations that are going beyond good intentions to deliver measurable change for both business and society.

Athletic Brewing was recognized for its commitment to protecting and restoring outdoor spaces worldwide through its Two For The Trails environmental grant program, which contributed up to $2 million to more than 170 projects in 2024.

“We started Athletic with the belief that business can be a powerful force for good,” said Bill Shufelt, Co-Founder and CEO of Athletic Brewing. “Two For The Trails is our way of giving back, and creating a positive ripple effect that’s felt for generations to come. This recognition is a huge honor and a testament to the amazing work of our nonprofit grant recipients.”

Established as a founding principle of the Athletic Brewing business plan, and named in honor of Shufelt’s family ritual of toasting post-trail adventures with two brews, the Two For The Trails program has grown into the largest annual environmental grant program in the craft brewing industry. To date, the program has contributed more than $6.3 million to trails and outdoor spaces.

“What makes Two For The Trails truly special is the diversity and integrity of the projects we support,” said Cara Wilson, Impact Manager at Athletic Brewing. “From regenerative land management and invasive species removal to improving ADA accessibility on trails, we’re committed to funding conservation work that’s thoughtful, impactful, and inclusive. With projects in 46 states and three countries so far, we’re aiming to expand our reach to all 50 states by the end of 2025 — helping more people connect with and care for the outdoors.”

Athletic Brewing’s commitment to sustainability and philanthropy extends beyond Two For The Trails. The company maintains exceptional levels of water recapture and efficiency at its custom breweries in Connecticut and California, donates up to $100,000 annually to meaningful causes through its IMPACT Brew Series, and is proudly a Certified B Corporation™.

Earlier this year, Athletic Brewing released a short film celebrating the work of three recent Two For The Trails grant recipients to raise awareness about the unique environmental concerns that each nonprofit encounters. The film is available to view on YouTube.

Nonprofit organizations interested in applying for the next round of Two For The Trails funding can sign up on the Athletic Brewing Company website. Applications open summer 2025.

The 2025 Halo Awards were presented live on April 24 at the Engage for Good Conference in Palm Springs, CA, where Athletic Brewing accepted the awards in person.

About Athletic Brewing Company

Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America1 and a top 20 U.S. brewing company2. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Non-Alcoholic Beer Tagged With: Athletic Brewing

History of Jack McAuliffe and New Albion Brewing

May 12, 2025 by Dow Scoggins

History of Jack McAuliffe and New Albion Brewing
History of Jack McAuliffe and New Albion Brewing

Early Life

John R. “Jack” McAuliffe was born on May 11, 1945, in Caracas, Venezuela, to John McAuliffe, a translator of German documents for the FBI during World War II, and his wife. The family moved frequently due to his father’s career with the U.S. Department of State, living in Honduras, Colombia, and eventually Fairfax, Virginia, where Jack spent much of his childhood. As a teenager, he developed an interest in welding, volunteering with a local welder, which honed his mechanical skills—skills that would later prove instrumental in building his brewery.

Founding New Albion Brewing Company

In 1975, Jack McAuliffe found a suitable rental property—a former agricultural warehouse outside Sonoma, California—and quit his engineering job to pursue his dream. With approximately $5,000 and the help of business partners Suzy Stern (née Suzanne Denison) and Jane Zimmerman, who each contributed $1,500, he founded the New Albion Brewing Company in October 1976. The name “New Albion” paid homage to Sir Francis Drake’s term for the San Francisco Bay Area and a historic San Francisco brewery, Albion Brewery. McAuliffe, Stern, and Zimmerman worked together to transform the warehouse into a functional brewery, with McAuliffe designing and building much of the equipment himself.

Using salvaged materials, including 55-gallon Coca-Cola syrup drums, a World War II-era bottle washer, and a 1910 semi-automatic labeler, McAuliffe constructed a gravity-fed, 7.5-barrel brewing system. The brewery produced three core beers: a pale ale, a porter, and a stout, all bottle-conditioned for five weeks rather than pasteurized, a technique that preserved flavor and set them apart from mass-market beers. The pale ale, brewed with American Cascade hops and a two-row malt blend, was particularly innovative, introducing bright, citrusy flavors that became a hallmark of American craft beer.

New Albion brewed its first batch in 1977, becoming the first modern microbrewery in the United States since Prohibition. Despite its small scale—producing about 450 barrels annually at its peak—the brewery quickly gained attention. Publications like The New York Times, The Washington Post, and Brewers Digest visited, spreading word of McAuliffe’s pioneering efforts. Local Sonoma restaurants embraced the beers, and the brewery’s reputation grew among beer enthusiasts.

Challenges and Closure

Despite its critical success, New Albion faced significant challenges. The craft beer market was virtually nonexistent in the late 1970s, and McAuliffe struggled with a lack of small-scale brewing equipment, limited financing, and resistance from retailers and distributors accustomed to mass-produced lagers. Consumers often found the robust flavors of New Albion’s beers unfamiliar. The brewery’s small size and inability to scale production hindered profitability.

McAuliffe sought to expand and open a brewpub, which required navigating restrictive California laws that prohibited on-premises alcohol sales. Alongside Fritz Maytag of Anchor Brewing, he lobbied California assemblyman Tom Bates, contributing to the passage of Assembly Bill 3610 in 1983, which legalized brewpubs. However, New Albion’s financial struggles proved insurmountable. In November 1982, after six years, the brewery brewed its final batch and closed, leaving Jack McAuliffe and his partners, particularly Stern, in debt.

Post-New Albion and Retreat from Brewing

Disheartened by New Albion’s failure, McAuliffe left the brewing industry, taking a job at Mendocino Brewing Company (formerly Hopland Brewery) briefly before returning to engineering. He moved to Las Vegas and later San Antonio, Texas, living a low-profile life and avoiding the burgeoning craft beer scene. For years, he remained an elusive figure, known to many in the industry only through legend.

Meanwhile, New Albion’s legacy grew. The brewery’s equipment was acquired by Mendocino Brewing, and former employee Don Barkley became its head brewer. McAuliffe’s innovative use of Cascade hops and his blueprint for small-scale brewing inspired a generation of brewers, including Ken Grossman of Sierra Nevada, Jim Koch of Boston Beer Company (Samuel Adams), Gordon Bowker of Redhook Ale Brewery, and homebrewer Charlie Papazian, founder of the Brewers Association.

Revival and Recognition

In 2005, historian Maureen Ogle tracked down McAuliffe for her book Ambitious Brew: The Story of American Beer, bringing renewed attention to his contributions. In 2010, Sierra Nevada invited McAuliffe to collaborate on “Jack & Ken’s Ale,” a barleywine commemorating the brewery’s 30th anniversary, marking his tentative return to the industry. In 2011, he attended the Craft Brewers Conference in San Francisco, receiving a standing ovation and reconnecting with the community he had inspired.

In 2012, Jim Koch, who had acquired the New Albion trademark in the 1990s to protect it, proposed reviving New Albion Ale. McAuliffe traveled to Boston to brew the original recipe, using the same yeast strain preserved at the University of California, Davis, since 1977. The beer, a deep golden pale ale with Cascade hops, was released in 2013 by Boston Beer Company, with all profits donated to McAuliffe. The revival was a success, reintroducing New Albion to a new generation and cementing McAuliffe’s legacy.

McAuliffe transferred the New Albion trademark to his daughter, Renee M. DeLuca, who learned of her father’s identity in 2000. DeLuca, based in Cleveland, Ohio, relaunched New Albion, partnering with BrewDog USA to produce beers, including a non-alcoholic stout and a traditional pale ale. In 2014, she launched a crowdfunding campaign to continue production, offering rewards like New Albion merchandise and a chance to meet McAuliffe.

Impact on the Craft Beer Industry

Jack McAuliffe’s New Albion Brewing Company is widely regarded as the catalyst for the American craft beer revolution. Despite its short lifespan, the brewery demonstrated that small-scale, flavor-driven brewing was viable, challenging the dominance of macrobreweries. McAuliffe’s innovations, particularly his use of Cascade hops, defined the American pale ale and influenced the development of India pale ales (IPAs), now staples of craft brewing.

New Albion’s influence is evident in the success of breweries like Sierra Nevada, Samuel Adams, and Redhook, whose founders cite McAuliffe as an inspiration. The brewery’s model of using repurposed equipment and local ingredients became a blueprint for countless microbreweries. By 1980, there were only eight craft breweries in the U.S.; by 1994, there were 537, and by 2012, nearly 2,000, a growth trajectory sparked by New Albion.

McAuliffe’s advocacy for brewpub legislation also had lasting impact, enabling small breweries to sell directly to consumers and fostering the growth of tasting rooms and brewpubs. His emphasis on quality, craftsmanship, and innovation set a standard for the industry, earning him the title “the father of craft beer.”

Later Life and Legacy

As of 2025, McAuliffe, now 80, lives in retirement in Northwest Arkansas. He occasionally participates in brewing events, such as the 2012 Great American Beer Festival, where New Albion Ale was showcased. His contributions have been recognized with awards, including induction into the California Beer Hall of Fame alongside Fritz Maytag. The Smithsonian’s National Museum of American History has collected artifacts from New Albion, preserving McAuliffe’s legacy for future generations.

New Albion remains a symbol of the craft beer movement’s origins, with its signage displayed at Russian River Brewing Company and its recipes inspiring modern brewers. The Jack McAuliffe’s story is one of resilience, innovation, and quiet influence, transforming American beer culture and leaving an indelible mark on an industry that continues to thrive.

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Beer, breweries

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