Brewery of the Day: Base Camp Brewing by Austin Foster, BeerInfo writer and works at Base Camp Brewing in Portland, Oregon
From the moment I met two of the six co-founders of Base Camp Brewing Company, I knew it was different than most breweries. Krister, Key Accounts Manager and Ross, Marketing Manager, live and breathe the Base Camp lifestyle; carefree, outdoor focused, nature fanatics.
When you walk into Base Camp, you are greeted by one of our taproom employees who are genuinely nice. It’s not just an act. They actually care how you’re doing. You can find regulars at the bar chatting it up and sharing camping photos with one of the beertenders.
Walking by the cooler in the entrance area, you are greeted with images of every employee who works for Base Camp and a short blurb about their life.
The people of Base Camp (BCBC) are authentic, genuine and some of the best people I’ve ever met. I feel so lucky to work where I do. I am happy and excited to come to work. I can’t tell you how refreshing it is to be part of a brand culture that is a lifestyle the employees and founders live every day.
Weekly excursions have all of us either, at the beach, on a mountain, at a bouldering gym, riding bicycles, hiking, camping, visiting waterfalls or having a picnic in a park.
Not only do the employees of BCBC live the brand and are the brand, but we give back to fellow outdoor enthusiasts too. Base Camp is proud to have partnered with groups such as The Bicycle Transportation Alliance, The Nature Conservancy, She Jumps, Outdoor Project, Timberline Lodge, US Outdoor Store, Circuit Bouldering Gym, Portland Rock Gym, Oregon Humane Society, and many more great businesses and nonprofits that represent what we believe in. Enriching our community through great beer and the outdoors.
If you’re having a hard time wrapping your brain around the idea that a brewery could be as true to their brand culture as Base Camp, then come on in, kick off your hiking boots and grab a pint with anyone of us sometime. After all, we’re always happiest drinking beer.