LONGMONT, CO – Oskar Blues Brewery, the trailblazing craft brewery that launched the craft-beer-in-a-can revolution with Dale’s Pale Ale, is expanding its portfolio this month with two bold new offerings: the Dale’s IPA Mix Pack, a new year-round variety pack, and Neon Rodeo, a limited-release slightly sour fruited ale.
When Oskar Blues began hand-canning Dale’s Pale Ale in 2002, the industry scoffed — until they tried it. That pioneering move forever changed how craft beer is packaged and consumed. Today, the brewery continues that boundary-pushing spirit with the Dale’s IPA Mix Pack, which brings together three fan-favorite hop bombs in one convenient box: Dale’s Easy IPA (a crisp 4.9% session-style IPA bursting with tropical and citrus notes), Dale’s American IPA (a classic West Coast-style with bright citrus and pine), and Dale’s Double IPA (a balanced, intensely hop-forward Imperial IPA). The 12-can pack is designed for easy sharing and keeping the good times flowing.
Joining the lineup is Neon Rodeo, Oskar Blues’ first new packaged beer in several years. Previously available only on draft at the Brevard, NC taproom, this bright, slightly sour fruited ale combines zesty lime and refreshing raspberry with a touch of tartness for a crisp, juicy, and highly drinkable experience. At approximately 4.5% ABV, Neon Rodeo is perfect for the barstool, backyard, or beach — day or night.
“Dale’s has always been about hops and approachability — crushable beers that deliver serious flavor,” said Aaron Baker, Brand Director for Oskar Blues Brewery. “The IPA Mix Pack brings together three of our most-loved IPAs, making it a natural extension of the Dale’s family. Neon Rodeo has been a taproom favorite for years. It’s bright, playfully tart, and a little unexpected — exactly what fans have come to expect from us.”
The Dale’s IPA Mix Pack is shipping to select states this month and will be available year-round. Neon Rodeo will be available nationally from March through July in 6-packs of 12-oz cans and on draft.
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery pioneered the craft-beer-in-a-can movement with its flagship Dale’s Pale Ale. Today, the brewery operates facilities in Colorado and North Carolina and distributes its beers across the United States and in many countries worldwide. Oskar Blues is part of Monster Brewing Company, a total beverage company dedicated to crafting superior-quality, great-tasting beverages for every occasion.
About Monster Brewing Company
Monster Brewing Company, formerly known as CANarchy Craft Brewery Collective, was founded in 2015 as a disruptive collective of craft breweries. Its portfolio includes iconic brands such as Jai Alai IPA, Dale’s Pale Ale, Dallas Blonde, Wild Basin hard seltzers, and flavored malt beverages including The Beast Unleashed and Nasty Beast Hard Tea. The company also distributes Monster Tour Water and Revitalyte hydration beverages.
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