DENVER (July 7, 2026) — Outlaw Light Beer, the fastest-growing light domestic beer in the U.S., is accelerating its nationwide expansion with major new distribution partnerships across Southern California.
Through collaborations with Morris Distributing, Delta Pacific Beverage, Saccani Distributing, Sunset Distributing, Superior Beverage, North Coast Mercantile, Valley Wide Beverage, Pacific Beverage, and Heimark Distributing, Outlaw Light is now reaching more retailers, bars, and restaurants from San Diego beaches to Orange County and the greater Los Angeles area.
A Light Beer Built for California Living
Brewed in Colorado by Tivoli Brewing Co., Outlaw Light delivers a crisp, easy-drinking profile with just 105 calories and 4.2% ABV. It offers standout quality, real flavor, and everyday affordability that fits perfectly into Southern California’s laid-back yet hardworking lifestyle—whether it’s a post-surf refreshment, backyard hang with friends, or a cold one after a long day.
“Southern California is a unique and highly influential market, and expanding our presence here is a meaningful step in building Outlaw into a truly national brand,” said Ari Opsahl, CEO of Tivoli Brewing Co. “We’re approaching this region with intention, focusing on the right partners, the right communities and long-term growth. There’s an independence and authenticity to Southern California that mirrors what we stand for.”
Strong Support from Distribution Partners
Wholesalers across SoCal are excited about the brand’s potential. Key comments include:
- Bret Reiter, Director of Sales for Morris Distributing: “The brand helps fulfill a need in the company’s portfolio to compete with larger national brands.”
- Chris Dunn, Owner of Delta Pacific Beverage: “Outlaw provides access to the budget-friendly beer segment, which I believe needs a shot in the arm.”
- John Miklas, Director of Chain Sales for Sunset Distributing: “Outlaw allows the company to compete in spaces where it previously could not.”
- Jeremy Holcomb, Brand Manager for Heimark Distributing: The partnership offers “solid beer, solid pricing and the opportunity to begin building business together.”
- Grant Kesler, Alcohol Sales Manager for Saccani Distributing: “Outlaw gives our company ‘a beer to compete with the big boys’—something we have not had since selling PBR and Lagunitas.”
Rapid National Growth in 2026
Outlaw Light continues its aggressive expansion, growing from 6,750 retail placements in 2025 to a projected 32,500+ placements in 2026. Country star HARDY, an investor and longtime fan of the beer, is supporting the brand’s growth with planned retail promotions and tour-related activations throughout California and beyond in 2026.
About Outlaw Light Beer
Brewed by Tivoli Brewing Company—a Colorado brewery with roots dating back to 1859—Outlaw Light Beer carries a legacy of resilience, innovation, and craftsmanship. Having survived Prohibition and natural disasters, Tivoli continues to create exceptional beers. Outlaw embodies this spirit with its refreshing, easy-drinking character designed for dreamers and doers who appreciate hard work and good times.
Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light stands out as a better beer done right—delivering real flavor, quality, and character at an approachable price.
For more information, please visit https://outlawbeer.com/
For Brewing fun fact, trivia, movies and more, Click Here.