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News

American Rebel Light Beer Expands into West Virginia with New Partnership with Jefferson Distributing

March 24, 2026 by Dustin Scoggins

image-01

Nashville, TN — February 23, 2026 — American Rebel Holdings, Inc. (NASDAQ: AREB), the company behind American Rebel Light Beer — America’s Patriotic Brand — has signed a distribution agreement with Jefferson Distributing Company to launch the beer in West Virginia’s Eastern Panhandle.

The agreement, executed on February 10, 2026, marks American Rebel Light Beer’s first distributor footprint in the state of West Virginia. Jefferson Distributing, a respected wholesaler founded in 1960 and based in Charles Town, will introduce the brand across Jefferson, Morgan, and Berkeley counties, serving independent retailers, regional chains, and on-premise accounts.

New State Expansion: First distribution in West Virginia (Eastern Panhandle)
Distribution-First Strategy: A strong “density-builder” partner to grow availability market by market
Top-Tier Partner: Authorized Anheuser-Busch wholesaler with nearly 400 accounts, close to 1 million cases delivered annually, and over 65% market share in its territory

Retail & On-Premise Focus: High-frequency routes covering independents, chains, restaurants, and bars
Targeted Rollout: Spring 2026, pending final production scheduling and state approvals

“West Virginia is a values market — hard work, pride in community, and love of country — and that lines up perfectly with who we are,” said Andy Ross, CEO of American Rebel Holdings, Inc. “Jefferson is a top-tier Anheuser-Busch network wholesaler with the routes, relationships, and execution discipline that make brands succeed in the cooler. This partnership helps us build real shelf presence and repeat purchase, one market at a time.”

Jefferson Distributing brings deep local roots and operational excellence to the partnership. The wholesaler operates from Charles Town with more than 30 full-time employees, climate-controlled storage, and a team trained to Cicerone standards. Known for blending major brands with craft and specialty offerings, Jefferson emphasizes professionalism, community involvement, and consistent service across the Eastern Panhandle.

“We’re excited to bring American Rebel Light Beer to West Virginia’s Eastern Panhandle with Jefferson Distributing,” said Todd Porter, President of American Rebel Beverage. “This partnership allows us to connect authentically with local retailers, community organizations, and event partners — from hometown independents to college venues — while gathering real feedback and building sustained availability.”
What’s in the Can: A Better-for-You Premium Light Lager

American Rebel Light Beer is a crisp, clean, premium domestic light lager brewed for beer drinkers who want full flavor with a lighter profile and patriotic spirit. Key specs include:

110 calories per 12 oz
4g carbs per 12 oz
4.2% ABV
100% all-malt recipe — no adjuncts, corn syrups, or rice extracts
Cold, extended fermentation for smooth taste and brilliant clarity

Since its launch, American Rebel Light Beer has expanded into 18 states through a Distributor-First strategy focused on strong wholesaler partnerships. The brand is positioned as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer — celebrating freedom, life, liberty, and the American Dream.

Retailers and on-premise operators in the Eastern Panhandle interested in carrying American Rebel Light Beer should contact Jefferson Distributing’s sales team. POS materials, sampling kits, and co-op marketing support will be available.

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Filed Under: Beer

Oregon Becomes the Latest in Rupee Beer Expansion

March 24, 2026 by Dustin Scoggins

Portland, Maine — Rupee Beer, named Best Beer to Pair with World Food, is a multi-award-winning line of Indian-inspired beers specially crafted to complement Indian, spicy, and global cuisines.

Since launching in 2020, Rupee Beer has stayed true to its mission: reimagining how beer pairs with bold, flavorful global dishes. After successfully entering the Pacific Northwest with its launch in Washington state, Rupee is excited to announce its expansion into Oregon, bringing its total U.S. distribution footprint to 22 states.

A Portfolio Crafted for Global Flavor
Rupee Beer has earned widespread acclaim for its thoughtfully designed lineup, which includes:

Basmati Rice Lager (flagship)
India Pale Ale
Mango Wheat Ale (summer seasonal)
Non-Alcoholic option
Darjeeling Hard Tea

Each beer is brewed to balance and enhance the spices and complexity of Indian and international cuisines. The range was developed in collaboration with legendary master brewer Alan Pugsley, a 40-year industry veteran who has helped launch more than 100 beer brands worldwide.

About the Founders

Brothers Van and Sumit Sharma, sons of Indian restaurateurs with over 50 years in the business, grew up surrounded by the vibrant flavors of Indian cuisine. After their family immigrated to Maine from Europe, the brothers noticed a clear gap: reliable, high-quality Indian beer was hard to find in a state often described as one of the least diverse in America.

Following time living in London and Australia, the Sharmas returned to Portland, Maine during the pandemic. Drawing on their family heritage and frustrated by the lack of beers that truly paired well with spicy Indian food, they created Rupee Beer — a fresher, locally crafted alternative designed specifically for bold, global dishes.
Partnering with Alan Pugsley — a British expat in Maine and longtime fan of Indian cuisine — the brothers built Rupee Beer to educate American drinkers on the art of thoughtful beer-and-food pairing.

National Growth Continues

Now distributed in 22 states, including the new addition of Oregon, Rupee Beer remains focused on its core mission: elevating the global dining experience one perfectly paired pint at a time.

About Rupee Beer

Rupee Beer was founded in 2020 during the COVID-19 pandemic by brothers Van (Vanit) Sharma and Sumit Sharma in Portland, Maine. As sons of Indian restaurateurs who immigrated from London (via Europe) to Maine in the early 1990s and opened some of the state’s first Indian restaurants, the brothers grew up immersed in bold, spicy flavors and the family business. Frustrated by the lack of quality Indian beer options — especially in a then-homogeneous state like Maine — and inspired by their experiences living abroad in London and Australia, they set out to create a better alternative: a crisp, refreshing, lower-carbonation beer specifically designed to pair with Indian, spicy, and global cuisines without overwhelming the food.

Partnering with legendary British expat master brewer Alan Pugsley (a 40+ year veteran who co-founded Shipyard Brewing and has helped launch over 100 brands worldwide), the Sharmas developed their flagship Basmati Rice Lager using traditional Indian-inspired recipes. Launched commercially in 2021 initially as a complement to to-go orders at their family’s Bombay Mahal restaurant, Rupee Beer quickly gained traction for its smooth, food-friendly profile. The brand has since expanded its portfolio to include an India Pale Ale (putting authentic Indian flavors “back” into the style), seasonal Mango Wheat Ale, a Non-Alcoholic option, and Darjeeling Hard Tea.

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Filed Under: Beer, breweries

Montclair Brewery Releases a Tribute to Patrice Lumumba, Lumumba Smoked Ale!

March 24, 2026 by Dustin Scoggins

Montclair Brewery | Microbrewery located in Montclair, NJ

MONTCLAIR, N.J. — Montclair Brewery has launched Lumumba Smoked Ale, the newest addition to its annual Black History Month Beer Series. The beer is now available in the Montclair taproom and through select distribution partners.

The brewery’s Black History Month series celebrates influential Black leaders, culture, history, and resilience through carefully crafted beers. Lumumba Smoked Ale offers a smooth malt profile layered with refined smoky character, delivering a distinctive yet highly approachable drinking experience.

Later this month, the brewery will re-release its Limited Edition Doby Caramel Pale Ale, another standout in the series that honors baseball legend and former Montclair resident Larry Doby. A special Black History Month to-go beer flight featuring a mixed four-pack of beers, along with music and art, will also be part of the month’s celebrations.

Lumumba Smoked Ale pays tribute to Patrice Lumumba, the Congolese nationalist leader who played a pivotal role in ending colonial rule in the Democratic Republic of Congo. He became the country’s first Prime Minister in 1960 and was widely seen as one of Africa’s most promising new voices before his assassination in 1961 amid Cold War tensions. Historians note that his left-leaning politics led him to fall out of favor with Western powers. Today, his legacy remains a powerful symbol of independence, sovereignty, and African self-determination.

The brewery chose to honor Lumumba after renewed global attention during the 2025 Africa Cup of Nations (AFCON) tournament. A dedicated Congolese supporter, Michel Nkuka Mboladinga, gained international recognition by attending matches dressed as Lumumba and holding a motionless pose throughout Congo’s games — a living tribute that mirrored the famous Lumumba statue in Kinshasa. The powerful gesture sparked widespread media coverage and brought Lumumba’s historical significance back into the global spotlight.

The beer’s can label features a photo of the well-known Lumumba statue in the Democratic Republic of Congo’s capital, along with a small image of Michel Nkuka Mboladinga.

“As a former football (soccer) player, coach, and lifelong fan of the tournament, seeing that powerful tribute to Lumumba during the matches was incredibly moving,” said Leo Sawadogo, Co-owner and Head Brewer of Montclair Brewery. “Lumumba represents courage, leadership, and the pursuit of independence — values that deserve continued recognition. Creating this beer was our way of honoring that legacy while sharing an important story with our community.”

Both Lumumba Smoked Ale and the returning Doby Caramel Pale Ale will be available in the Montclair Brewery taproom and at select distributors and retail partners while supplies last, offered in cans and on draft.

In addition to the beer releases, Montclair Brewery is hosting a full calendar of Black History Month programming throughout the month, including live performances by musicians connected to the African diaspora and an art exhibition featuring works by Sydnei Smith Jordan on display in the taproom.

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Filed Under: Beer, breweries

Lone Tree Announces a new Peach Wheat Ale!

March 24, 2026 by Dustin Scoggins

LONE TREE, Colo. — Lone Tree Brewing has introduced Peach Wheat Ale, now available in cans and on draft throughout Colorado. The refreshing, fruit-forward beer takes the place of the brewery’s longtime flagship, Peach Pale Ale, in its year-round lineup.

The brewing team at Lone Tree has long excelled at incorporating real fruit into its beers, earning multiple awards for the beloved Peach Pale Ale. As consumer demand for juicy, fruit-enhanced beers continues to grow, the brewery is excited to debut this updated recipe—one that honors one of its earliest creations while delivering a fresh, modern take.

Peach Wheat is built on a classic American Wheat Ale foundation, featuring generous additions of real peaches. Bold hop character brings notes of tropical fruit, candied peach, and apricot that perfectly complement the soft wheat and pale malt backbone. It pours a hazy soft orange with a medium body, approachable bitterness, and a clean stone-fruit finish.

“The end of Peach Pale Ale marks the close of an important chapter for us, but we’re thrilled to welcome the brighter, more fruit-forward flavors of this new wheat ale,” said Jerry Siote, Director of Brewhouse Operations at Lone Tree Brewing. “The most successful breweries honor tradition while staying willing to experiment and evolve with customer preferences. Peach Pale played a key role in our growth, teaching us how to balance real fruit with a ‘beer-first’ philosophy. Collaborating with Hopsteiner helped us highlight Alora hops in the new Peach Wheat, which deliver beautiful notes of peach, yuzu, sweet melon, and apricot.”

Peach Wheat is currently available on draft and in 6-packs to go at both Lone Tree Brewing locations in Lone Tree and Parker, as well as at retailers and venues across Colorado.

About Lone Tree Brewing Co.

Founded in 2011, Lone Tree Brewing Company was the first brewery to open in Lone Tree, Colorado, in Denver’s south metro area. More than a decade later, it remains a beloved community staple with two welcoming tasting rooms: the original location near Park Meadows Mall in Lone Tree and the newer Lone Tree Brewing Parker in the heart of Parker, Colorado.
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Filed Under: Beer, breweries

The Cincinnati’s Favorite Beer 2026 – Fretboard’s Vlad Pilsner

March 23, 2026 by Dow Scoggins

The Cincinnati's Favorite Beer 2026 - Fretboard's Vlad Pilsner
Favorite Beer of 2026! Cincinnati just crowned its Favorite Beer of 2026, and the winner is Vlad Pilsner from Fretboard Brewing Co.! That’s right, folks—the crisp, crushable Czech-style pilsner has taken the crown in The Cincinnati Enquirer’s epic beer bracket madness, proving once again that sometimes the classics win the day (and the votes).

In a tournament that felt like March Madness but with way better hydration options, 32 local brews battled it out over five nail-biting rounds. Voters hit refresh like it was their job, casting ballots hourly and turning the bracket into a full-on Cincinnati suds showdown. Vlad didn’t just sneak by—it dominated. In the final round, it racked up a whopping 467 votes to defeat Hofbrauhaus’s Dunkel, leaving no doubt who the people wanted on their taps.

What makes Vlad so special? This isn’t some flashy triple IPA trying to blind you with hops. Vlad is the original brew from Fretboard—the very first batch they ever made back when the Blue Ash spot (the one with the killer music theme, because who doesn’t love guitars and good beer?) fired up their system. It’s a true-to-style International Pilsner at a sessionable 5.3% ABV and a gentle 17 IBUs, brewed with imported Czech malt and hops for that clean, bready backbone and subtle herbal pop. Golden, crisp, ruthlessly drinkable—it’s the beer you reach for on a sunny patio, at a Reds game, or when you’re just chilling in the Queen City.

And let’s talk accolades: Vlad’s already a medal magnet, snagging gold and silver at the World Beer Cup, Ohio Craft Brewers Cup, and U.S. Open Beer Championship. Now you can add “Cincinnati’s Favorite Beer 2026” to the trophy case. Fretboard’s rocking the local scene hard—#drinklocal, #rocklocal, #cincybrau—and this win feels like a high-five to everyone who loves a perfectly executed lager over the latest hazy experiment.

So next time you’re in Cincinnati, swing by Fretboard Brewing Co. (or grab a six-pack wherever they distribute), raise a glass of Vlad, and toast to the people’s champ. Because in a city with more breweries than you can shake a pretzel at, the crowd has spoken: Vlad reigns supreme.
Cheers to Vlad Pilsner—Cincinnati’s undisputed beer king of 2026

Previous Winners of The Cincinnati Enquirer’s epic beer bracket madness
2026: Vlad Pilsner from Fretboard Brewing Co.
2025: Crazy Norse from Barleycorn’s Brewhouse
2024: Crazy Norse from Barleycorn’s Brewhouse
2023: Helles Real from Grainworks Brewing Co.
2022: Bohemian Special Brew from Wiedemann
2021: Bohemian Special Brew from Wiedemann
2020: Backbeat Coffee Blonde Ale from Big Ash Brewing

More about Fretboard Brewing
Fretboard Brewing Company burst onto the Cincinnati scene in late 2017, when three lifelong friends and LaSalle High School alumni decided to turn their shared passions for rock ‘n’ roll and craft beer into something extraordinary. Launching their flagship brewery and taproom in Blue Ash, Ohio—just a short drive north of downtown Cincy—the trio created a one-of-a-kind destination where live music, smoked BBQ from an in-house kitchen, and seriously impressive brews come together in perfect harmony. From day one, Fretboard has been all about striking the right chord: welcoming beer lovers, music fans, and good-time seekers to a vibrant space that feels like a backyard concert meets your favorite local brewery. With additional locations now rocking in Norwood, Harrison, and a Public House in Hamilton, Fretboard continues to expand its rhythm while staying true to its roots of adventure, creativity, and community.

At the heart of every great night at Fretboard are the beers—crisp, balanced, and built to please a crowd. The star of the show is Vlad Pilsner, a ruthlessly drinkable Czech-style pilsner that’s racked up Gold and Silver medals at the World Beer Cup and U.S. Open Beer Championship, proving it’s not just fun—it’s world-class. Other crowd-pleasers include the hop-forward flagship Improv West Coast IPA, the easy-sipping Fretboard Light Lager perfect for long sessions, and seasonal favorites like juicy hazies, barrel-aged stouts, and festive lagers. Whether you’re raising a pint to a live band, digging into some smoky BBQ, or simply toasting another great day, Fretboard Brewing delivers that unbeatable combo of killer brews, electric vibes, and pure fun. Come for the beer, stay for the show—Fretboard is where Cincinnati’s craft scene hits all the high notes!
Address: Multiple locations including Blue Ash (flagship), Norwood, Harrison, and Hamilton Public House, Ohio
Website: https://www.fretboardbrewing.com

 

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Filed Under: Beer, Beer Competition

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