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News

Sierra Nevada Brewing Launches Nationwide “Resilience IPA” Initiative to Support Camp Fire Recover

December 17, 2024 by Dow Scoggins

Chico, California — Sierra Nevada Brewing Co. announced today the release of Resilience Butte County Proud IPA, a beer brewed for one reason: to help rebuild the communities devastated by the Camp Fire. Every single dollar from sales of Resilience IPA will go directly to Camp Fire relief and long-term recovery efforts.

But Sierra Nevada isn’t stopping there. The brewery is calling on every craft brewery in America to join the movement by brewing their own version of Resilience IPA and donating 100% of the proceeds to the same cause. To make it as easy as possible for breweries to participate, Sierra Nevada has partnered with malt and hop suppliers to donate ingredients to any brewery that signs up.

Production kicks off on Giving Tuesday, November 27, with hundreds of breweries already committed to brewing Resilience IPA on the same day in a nationwide show of solidarity.

“Chico and our brewery were spared, but the Camp Fire destroyed the hometowns of many of our employees, their families, and our closest friends,” said Sierra Nevada founder Ken Grossman. “This community has supported us for almost 40 years. Now it’s our turn to show up for them in the biggest way we know how – together.”

The Camp Fire, which started November 8 just miles from Sierra Nevada’s Chico brewery, is now the deadliest and most destructive wildfire in California history. It has burned more than 142,000 acres, taken dozens of lives, destroyed nearly 10,000 homes, and displaced thousands – including close to 14% of Sierra Nevada’s own local workforce.

All proceeds from every Resilience IPA – whether brewed by Sierra Nevada or any participating brewery – will go straight to the Sierra Nevada Camp Fire Relief Fund for ongoing rebuilding efforts.

Look for Sierra Nevada’s Resilience Butte County Proud IPA on draft and in limited-edition cans starting early January 2019 nationwide. Want to help right now? Donate directly at the Sierra Nevada Camp Fire Relief Fund.

In the fire’s immediate aftermath, Sierra Nevada launched the Sierra Nevada Camp Fire Relief Fund to deliver sustained support for rebuilding efforts. All Resilience IPA proceeds will flow directly into this fund.

Sierra Nevada’s Resilience IPA  hit shelves and taps in limited can and draft distribution starting early January 2019.

Sierra Nevada Brewing
Founded in 1980 by homebrewer Ken Grossman in Chico, California, Sierra Nevada Brewing Company emerged as a pioneer in the American craft beer movement, starting with recycled dairy equipment and a passion for bold, hop-forward flavors. What began as a modest garage-to-warehouse operation quickly gained acclaim with the release of its flagship Pale Ale, revolutionizing the industry by emphasizing quality ingredients and innovative brewing techniques. Over the decades, the company expanded from its California roots to include a state-of-the-art facility in Mills River, North Carolina, solidifying its status as one of the largest independent craft breweries in the United States while staying true to its family-owned ethos.

Today, Sierra Nevada continues to lead with a strong commitment to sustainability, diverting 99.8% of solid waste from landfills through advanced recycling, composting, and partnerships that repurpose spent grain for local farms. Recognized as the EPA’s “Green Business of the Year” in 2010, the brewery invests heavily in renewable energy, operational efficiency, and eco-friendly practices, ensuring that every pint contributes to a healthier planet. With a diverse portfolio of award-winning beers and a dedication to community and environmental responsibility, Sierra Nevada Brewing Company remains at the forefront of craft innovation, blending tradition with forward-thinking stewardship.

 

Filed Under: Beer, breweries

Partake Brewing Takes the Lead as the Exclusive Non-Alcoholic Craft Beer Sponsor of the Professional Women’s Hockey League (PWHL)

December 16, 2024 by Spencer Mapes

TORONTO, Canada – Partake Brewing, a leader in the craft non-alcoholic beer space, is thrilled to announce its role as the exclusive NA beer sponsor of the Professional Women’s Hockey League (PWHL). This partnership marks a significant milestone for both organizations, uniting two trailblazers who are changing their respective fields.

Ted Fleming, Founder and CEO of Partake Brewing, shared his excitement: “At Partake, we brew for those who are out there pushing limits and defying odds. The incredible athletes of the PWHL embody this spirit perfectly. We’re proud to support these remarkable women as they continue to break barriers and inspire fans across North America.”

This sponsorship aligns seamlessly with Partake’s mission of inclusivity and empowerment. Just as Partake has redefined the non-alcoholic beer category, the PWHL is reshaping the landscape of professional women’s sports.

“We are proud to welcome Partake Brewing as the exclusive non-alcoholic craft beer sponsor of the PWHL,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “Partake’s dedication to inclusivity and innovation reflects the values of the PWHL, and their support helps us enhance the fan experience while celebrating the growth of women’s hockey. Together, we’re breaking new ground and creating memorable moments both on and off the ice.”

To kick off the partnership, Partake is launching a limited-edition PWHL-themed Everyday Variety Pack. Each pack includes a QR code entry for a chance to win a trip for two to the PWHL Finals, complete with roundtrip flights, accommodation, game tickets, and spending money. The Variety Pack and contest will be available at select North American retailers starting in early 2025.

Partake and the PWHL are also debuting an exclusive content series featuring standout players who are truly ‘Making it Happen.’ This campaign will shine a light on the league’s top athletes—both their skills on the ice and their impact off it—celebrating their resilience, passion, and community contributions. The series will be shared across official PWHL team social media channels and YouTube, bringing fans closer to the stories of players who are living out their dreams of professional hockey.

As a certified B Corporation, Partake Brewing continues to demonstrate its commitment to using business as a force for good. This sponsorship is a natural extension of the company’s dedication to creating a better future and fostering communities where everyone can partake in empowering women to make their mark in the world of sports.

So, here’s to breaking new ground, to the love of the game, and to watching those who are ‘Making it Happen.’ Grab a Partake, and let’s rally for the future of women’s hockey!

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram at @PartakeBrewing or on Facebook at facebook.com/DrinkPartake.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, Non-Alcoholic Beer Tagged With: Canadian Beer, NA Beer, Partake Brewing

The 2024 Year in Beer

December 12, 2024 by Spencer Mapes

BOULDER, CO — As 2024 winds down, the Brewers Association (BA) has summed up the year for America’s small and independent craft brewers: slower growth, tighter belts, and a lot of strategic pivoting.

Craft beer production is now tracking toward a roughly 2% full-year decline—noticeably steeper than the 1% dip seen in 2023. Where people are buying beer (grocery, liquor stores, bars, taprooms) hasn’t shifted dramatically year-over-year, and no single sales channel has stolen share from another. In other words, the pie isn’t moving; it’s just getting a little smaller.

The second half of the year felt heavier than the first. Early scanner data from Q3 showed sales softening further, though the bleeding has slowed in the most recent months. Bottom line: the final 2024 numbers will likely land a bit south of the midyear -2% estimate.

“Craft is in the middle of a tough but necessary correction,” said Bart Watson, the BA’s chief economist. “With overall demand growth stalled, retailers and distributors are pruning SKUs and reaching for flavored malt beverages, hard seltzers, imports, or domestic premiums to fill the variety void. Breweries are responding the only way they can: tightening distribution footprints, doubling down on the taproom experience, forming alliances, and broadening their lineups to include lagers, light beers, NA options, seltzers, and whatever else keeps the lights on.”

That’s the 2024 craft beer story in a nutshell: less volume, more hustle, and a whole lot of adaptation.

Craft Beer by the Numbers

Count: The number of small and independent breweries in operation in the U.S. in 2024 totaled 9,736.

Openings and Closings: Throughout the year, the BA has tracked 335 new brewery openings and 399 closings. Despite the slight decline in the number of breweries in operation, closings remain a low percentage of total operating breweries.

Employment: The craft beer industry supported nearly 460,000 jobs nationwide, fostering local economies and creating opportunities.

Economic Impact: Craft beer’s contribution to the U.S. economy reached an impressive $77.1 billion, demonstrating its vital role in the broader beverage market.

2024’s Hottest Market Trends

Non-Alcohol Beer Boom: With the growing demand for mindful drinking, non-alcohol beer sales soared (scan dollars up 30%+ year-over-year from January through October) as brewers refined their techniques to deliver flavor-packed options.
Focus: After years of unfettered innovation ruling the industry, brewers are focusing more on building off of products and models where they’ve found success.

Hospitality: Breweries embraced new ways to emphasize the customer experience, from offering diverse dining options, cocktails, and mindful drinking options to family-friendly activities such as menus for kids to color.
Major Events of 2024

Great American Beer Festival (GABF®): October’s GABF welcomed more than 40,000 attendees and featured 2,500+ beers from 500+ breweries, highlighting the best American craft beer, ciders, ready-to-drink cocktails, hard teas, and kombuchas.

World Beer Cup (WBC): Known as “The Olympics of Beer,” the 2024 WBC evaluated 9,300 entries with breweries from 37 countries vying for global recognition.

Beer Weeks: Communities across the U.S. celebrated American Craft Beer Week in May, strengthening the bond between breweries and their fans.

Looking Ahead
Heading into 2025, craft beer is staring down another tough year: flat or shrinking demand, rising costs, possible new tariffs, jittery retailers still trimming shelf sets, and the looming specter of stricter federal dietary guidelines on alcohol. Expect more brewery closures, mergers, creative alliances, and co-packing deals as everyone scrambles to share overhead and soak up excess tank space.

“Brewers are caught between skyrocketing costs and a market that’s stopped growing,” says Bart Watson, chief economist at the Brewers Association. “The ones who make it will be the ones who adapt fastest—brewing what actually sells, leaning harder into their taprooms, and finding fresh ways to remind drinkers why a local craft beer is worth a couple extra bucks when the macro lagers and flavored vodka seltzers are screaming for attention.”

In short: survive by out-hustling, out-storytelling, and out-brewing the competition. Same as it ever was—only the margin for error just got razor-thin.

 

 

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Filed Under: Beer, craftbeer Tagged With: BA, brewers association, Year in Beer

The 2023 Year in Beer

December 11, 2024 by Spencer Mapes

Boulder, Colorado — The Brewers Association, the not-for-profit trade group representing small and independent American craft brewers, reflects on a tough 2023 marked by a competitive, mature market. A midyear survey revealed a production decline, the first outside of 2020, driven by slow growth across the beer industry. Factors like pricing, demographics, and marketing challenges contributed to beer’s ongoing loss of share within the beverage alcohol sector. Despite these hurdles, craft beer remains a powerhouse, with independent brewers accounting for one in eight beers sold in the U.S. and capturing one in four beer dollars, while supporting jobs and communities nationwide, according to Bart Watson, chief economist at the Brewers Association.

The Association continued advocating for fair market access, equitable tax rates, and modernized regulations at federal and state levels. Collaborating with state guilds, efforts focused on enabling direct-to-consumer craft beer shipping, reforming beer franchise laws, and securing self-distribution rights for small brewers. Watson emphasized that while legislative advocacy will persist, growth in 2024 will hinge on innovative strategies to engage new and existing customers with fresh flavors and new drinking occasions.

Supply chain pressures eased slightly in 2023, but climate change and disruptions posed ongoing challenges. The North American barley harvest improved from 2022 but fell below the five-year average, with quality issues in Canada and Montana due to low precipitation and high temperatures. U.S. hop acreage decreased due to high inventory, though yields were strong. In Europe, hop production remained significantly below average due to adverse weather. CO2 supply stabilized, but regional shortages persisted, adding complexity for brewers navigating an evolving landscape.

View the complete 2023 Year in Beer report.

For a deeper dive into 2023 and predictions for 2024, Brewers Association members are invited to attend the “Ten Points and Predictions for 2024” webinar on Thursday, Dec. 14, at 10:00 a.m. MT with chief economist Bart Watson. Register here.

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer Tagged With: brewers association, Year in Beer

History of Samuel Smith’s Old Brewery and Samuel Smith’s Winter Welcome Ale

December 3, 2024 by Dow Scoggins

The History of Winter Welcome
For centuries, robust, higher-alcohol beers have warmed winter holiday gatherings, uniting old friends in seasonal cheer. Wassail, a pre-Christian festival honoring winter and its brews, reflects this tradition. Samuel Smith’s Old Brewery’s Winter Welcome Ale, vintage-dated with a unique label annually, debuted in the US in 1990 as the first imported winter seasonal beer. Enjoy it in a Sam Smith tulip or nonik glass during the holidays.

Taste
Honey-amber colored, creamy head of small bubbles, floral aroma and delicious caramel malt flavor with great finesse. Fine hop aroma finish and a fruity note from fermentation in open-topped stone “Yorkshire Squares.”

Serving Suggestion
Roast goose, smoked turkey with oyster dressing, rack of lamb, candied yams, Smithfield hams, fresh pears and apples, Christmas cake. Serve in crystal tumblers, or traditional Yorkshire tulip or nonik pint glasses.

A Frothy Tale of Samuel Smith’s Old Brewery: Yorkshire’s Timeless Brew
Picture this: a quaint Yorkshire town where horse-drawn carts clatter down cobblestone streets, delivering barrels of beer brewed with methods older than the American Revolution. Welcome to Tadcaster, home of Samuel Smith’s Old Brewery, a place where time seems to have sipped a pint and decided to linger. Founded in 1758, this family-owned gem is Yorkshire’s oldest brewery, and it’s got stories, quirks, and beers that could make even a teetotaler raise a glass. Let’s dive into the frothy world of Sam Smith’s, where tradition reigns, and every pint is a taste of history.

A Sip of History
Tadcaster’s brewing roots stretch back to the 14th century, thanks to its gypsum-rich wells that churn out water perfect for crafting crisp, clean ales. Samuel Smith’s Old Brewery kicked off as Backhouse & Hartley in 1758, but it wasn’t until 1886 that Samuel Smith, a tenacious nephew sidelined from the family’s other brewery (yes, there’s a juicy family feud in there), took the reins. He inherited an empty building—his uncle had cheekily moved all the equipment next door—but Samuel refitted it and turned it into a brewing powerhouse.

Fast forward to today, and the brewery still uses water from that same 1758 well, pumped 85 feet from an underground limestone lake. They ferment in Yorkshire Squares—stone vessels made of Welsh slate that give their beers a fuller-bodied flavor. The yeast? It’s the same strain they’ve used since the 1800s, like a family heirloom passed down through generations. And if that’s not old-school enough, they’ve got a cooper on staff making barrels and a team of dapple-grey Shire horses delivering beer around Tadcaster. It’s not just brewing; it’s a living museum.

Beers That Sparked a Revolution
Samuel Smith’s isn’t just about nostalgia—they’re innovators in disguise. Their bottled beers, like the velvety Oatmeal Stout and the rich Taddy Porter, were game-changers. In the late 1970s and early 1980s, these brews inspired American craft beer pioneers like Goose Island and Brooklyn Brewery, who looked to Sam Smith’s for a masterclass in classic British styles. The Oatmeal Stout, reintroduced in 1980, single-handedly revived a nearly forgotten style.

Their lineup is a love letter to variety. From the crisp Organic Pale Ale to the decadent Organic Chocolate Stout, there{Feel free to add your own favorites!} they’ve got something for everyone. Love fruit? Try their cherry, apricot, or raspberry brews. Vegan? Good news—most of their beers (except Old Brewery Bitter and Yorkshire Stingo) are vegan-friendly, brewed with just malt, hops, yeast, and water. And for cider fans, their Organic Cider and Cider Reserve are crisp, refreshing treats.

One standout is the Winter Welcome Ale, a holiday favorite since 1990, when it became the first imported winter seasonal in the US. Each year, it sports a new vintage-dated label, perfect for sipping from a Sam Smith tulip glass while toasting old friends. It’s a rich, malty brew that warms the soul, like a cozy fireside chat in a pint.

Pubs Like No Other
Step into a Samuel Smith pub, and you’re stepping back in time. With over 200 pubs across the UK, including 20 in central London, these spots are time capsules. Think frosted windows, stained glass, and cozy rooms—some spartan, others plush with ornate wallpaper. The Crown Inn in Wetherby boasts furniture by craftsman Robert Thompson, while the Princess Louise in High Holborn has iconic bar booths.

But here’s where it gets quirky: no music, no TVs, no mobile devices. That’s right—Humphrey Smith, the brewery’s eccentric owner, runs these pubs like a Victorian headmaster. Want to check your phone? Step outside. It’s a bold move to keep the focus on conversation and beer, and locals either love it or grumble. Posts on X call it “counter-cultural” and “absurdly popular,” though some find the rules a bit much.

Quirks and Controversies
Speaking of Humphrey, he’s a character straight out of a Dickens novel. Known for his “Yorkshire bluntness,” he’s famously private, once hanging up on a US brewer requesting a tour. The brewery’s publicity-shy vibe is legendary—they’ve even dropped their branding from pubs and delivery trucks. In 1982, they made headlines by switching to an unlimited company, making owners personally liable for debts but freeing them from public financial disclosures.

Not everything’s rosy, though. Humphrey’s management style has sparked criticism. In 2015, he was fined for snubbing a pensions regulator, calling their request “tiresome.” During COVID, the brewery faced backlash for dodging test-and-trace systems in pubs. And in 2022, ex-managers won a dismissal case after being charged for alleged stock shortages, with a judge noting the company’s culture stifles objections. Some X posts and Reddit threads even call the beer “shite” and the pubs a “feudal” mess, though others defend the brewery’s commitment to tradition.

Why It Matters
Despite the controversies, Samuel Smith’s endures because it’s more than a brewery—it’s a stubborn stand against soulless corporate brews. As one X post put it, it’s not another “AB-Inbev-Coors-Marstons” conglomerate churning out “tasteless” beer. Their Shire horses, Yorkshire Squares, and cheap, high-quality pints keep fans coming back. Sure, 120 pubs reportedly sat empty in 2022 due to manager shortages—Humphrey’s strict rules don’t help—but the brewery’s export market, especially in the US via Merchant du Vin, keeps the taps flowing.

Raise a Glass
Samuel Smith’s Old Brewery is a paradox: fiercely traditional yet quietly revolutionary, eccentric but beloved. Whether you’re savoring a Nut Brown Ale in a historic pub or cracking open an Organic Cherry Ale at home, you’re tasting 267 years of craft, quirks, and Yorkshire grit. So, grab a pint, ditch your phone, and toast to a brewery that’s as stubborn as a Shire horse and twice as charming.

 

 

Filed Under: Beer, craftbeer Tagged With: chiristmas beer, craft beer, craftbeer, Samuel Smith's brewery, winter welcome ale

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