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NoFo Brew Co, a craft brewery from Cumming, Georgia, has made waves in the beer world by blending its passion for quality brews with a love for football. Founded in 2019 by Joe Garcia, Bryan Miles, and Shannon Miles, NoFo—named after North Forsyth County—has grown from a local taproom to an international brand. Their latest venture? A spirited partnership with Drogheda United Football Club (DUFC), an Irish football club based in Drogheda, Ireland, that’s bringing American craft beer to Irish football fans for the first time in 15 years at Sullivan and Lambe Park.

A Milestone Partnership
Announced in February 2025, NoFo Brew Co’s collaboration with Drogheda United FC marks a significant step in their international expansion. Starting February 28, 2025, NoFo’s craft beers have been poured at Sullivan and Lambe Park, home of the Drogs, enhancing the matchday experience for fans. This partnership is more than just a sponsorship—it’s a cultural bridge connecting Georgia’s craft beer scene with Ireland’s passionate football community. Joe Garcia, NoFo’s Co-Founder and CEO, called it “a huge milestone for us as we take our brand to a new audience and strengthen our connection with the football community.”

The partnership was a natural fit. NoFo’s founders, already invested in football through their co-ownership of Drogheda United via the Trivela Group, saw an opportunity to merge their love for craft beer and sports. Bryan and Shannon Miles, alongside Garcia, have been strategic in leveraging football clubs to introduce their beers to new markets. Their prior success with Walsall Football Club in the UK, where they launched in April 2024, paved the way for this Irish adventure.

Beers Crafted for the Drogs
NoFo introduced three signature brews to Drogheda United’s stadium, each tailored to appeal to Irish tastes while showcasing their craft expertise:

Drogs Lager (4.2% ABV): A refreshing light lager brewed exclusively for Drogheda United FC, featuring delicate malt sweetness and a crisp finish. It’s the perfect matchday pint for cheering on the Drogs.

Cowboy’s Payday (4.5% ABV): A hazy IPA with vibrant tropical fruit notes, bringing a bold American twist to the Irish football scene.

Boyne Stout (4.0% ABV): A dry Irish stout with a smooth, light body and subtle malty sweetness, paying homage to Ireland’s storied brewing tradition.

These beers have been warmly received, with fans enjoying them while watching Drogheda United compete in the League of Ireland. The return of beer to Sullivan and Lambe Park after a 15-year absence has been a game-changer, elevating the stadium experience. Wesley Hill, Executive Director of DUFC, praised NoFo, saying, “From day one, they’ve been a fantastic team to work with, and we can’t wait to bring their expertise across the pond.”

A Strategic Play in Football and Beer
NoFo’s relationship with Drogheda United goes beyond pouring pints. As the official front-of-kit sponsor for the 2025 season, NoFo’s logo is proudly displayed on Drogheda United’s jerseys, a testament to their deep commitment to the club. This move mirrors their strategy with Walsall FC, where they also serve as front-of-shirt sponsors. By aligning with football clubs, NoFo gains a unique platform to introduce their beers to passionate fans, creating a synergy between sport and craft beer.

The partnership is also personal for NoFo’s founders. Bryan and Shannon Miles, who co-own Drogheda United through their investment in the Trivela Group, view their role as stewards of the club’s legacy. Their involvement ensures that NoFo’s beers are not just a product but part of the matchday culture, fostering community and camaraderie. As Garcia noted, “We really like this idea of partnering with football clubs and then having that as a jumping-off point to introduce our beer.”

About NoFo Brew Co
NoFo Brew Co, located at 6150 GA Hwy 400, Ste A/B, Cumming, GA 30028, is Forsyth County’s first craft brewery and distillery, founded in 2019 by Bryan Miles, Shannon Miles, and Joe Garcia. Affectionately named after North Forsyth, this vibrant taproom offers a variety of craft beers, including IPAs, lagers, and stouts, alongside hand-crafted spirits and cocktails. The founders, long-time Forsyth County residents, aimed to create a family- and dog-friendly community hub that celebrates adventure and local pride, making NoFo a beloved destination for craft beverage enthusiasts.

 

 

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Boston, Massachusetts – Samuel Adams’ Brewing the American Dream® program has named Moor’s Brewing Co. as the 2025 Brewing & Business Experienceship recipient. This Chicago-based brewery, founded in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, stood out for its innovative craft beers and community-focused mission.

About the Experienceship
The Brewing & Business Experienceship, now in its 14th year, supports emerging craft brewers through mentorship and resources. Moor’s Brewing Co. will:

Receive guidance from Samuel Adams founder Jim Koch and brewery experts.

Visit the Samuel Adams Boston Brewery to collaborate on a unique beer.

Attend the Great American Beer Festival in Denver with the Samuel Adams team.

Moor’s Brewing Co. Highlights
Located in Chicago, Moor’s Brewing Co. has grown rapidly, distributing to over 500 retailers nationwide. In February 2025, they opened Diversey House, Chicago’s first Black-owned taproom in Logan Square, in partnership with Steep Ravine Brewing Company. The taproom offers craft beers, elevated pub fare, and a welcoming space for community engagement.

At the Crafting Dreams Beer Bash in New York City on June 5, 2025, Moor’s Brewing Co. showcased their Moor’s Kolsch—a light, balanced beer with stone fruit and cracker malt notes. This approachable brew reflects their commitment to quality and inclusivity.

Selection Process
The Beer Bash featured six finalist brewers, each presenting their signature beers and stories. Attendees tasted the brews and voted, influencing the final selection. Moor’s Brewing Co. was chosen for their entrepreneurial spirit and dedication to community impact.

“Moor’s Brewing Co. represents the future of craft beer with their bold vision and community focus,” said Jim Koch. “We’re excited to support their growth through this program.”

What’s Next
Moor’s Brewing Co. will soon collaborate with Samuel Adams on a special beer release, with details to be shared later. They’ll also join the Samuel Adams team at the Great American Beer Festival.

About Brewing the American Dream
Launched in 2008 by The Boston Beer Company, Brewing the American Dream® is a philanthropic initiative dedicated to empowering small business owners in the food, beverage, and brewing industries. In partnership with Accion Opportunity Fund, the program provides critical resources, including access to over $114 million in loans for more than 4,500 entrepreneurs, coaching for 16,000+ business owners, and opportunities to expand market reach. By fostering job creation and vibrant communities, Brewing the American Dream reflects Boston Beer’s commitment to supporting diverse craftspeople and strengthening the entrepreneurial spirit across the United States.

About the Boston Beer Company
The Boston Beer Company, founded in 1984 by Jim Koch, is a trailblazer in the American craft beer movement, headquartered in Boston, Massachusetts. Starting with Samuel Adams Boston Lager, brewed using Koch’s family recipe, the company has grown into one of the largest craft brewers in the U.S., listed on the NYSE (SAM). Under Koch’s leadership, Boston Beer has championed innovation, quality, and community, expanding beyond beer to include brands like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, and Twisted Tea. With taprooms in Massachusetts, Delaware, California, New York, and Ohio, the company remains committed to crafting high-quality beverages that resonate with diverse drinkers.

Jim Koch, a sixth-generation brewer, launched Boston Beer with a mission to elevate craft brewing in America. Inspired by his great-great-grandfather’s recipe, Koch’s passion for bold, flavorful beers set the stage for Samuel Adams’ success. Beyond brewing, he founded the Brewing the American Dream program in 2008, which has provided over $114 million in loans and coaching to more than 4,500 food and beverage entrepreneurs. Boston Beer’s portfolio reflects its innovative spirit, offering Samuel Adams’ classic and seasonal beers, Dogfish Head’s experimental brews, Truly’s refreshing seltzers, Angry Orchard’s crisp ciders, and Twisted Tea’s bold iced teas, all crafted to inspire and delight.

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NoFo Brew Co., a leading craft brewery in Georgia, has been named the state’s #1 brewery in the 2025 James Magazine “Sippin’ Local” poll. Announced in the magazine’s Tourism and Hospitality issue, the annual reader-driven poll celebrates Georgia’s top breweries, wineries, and distilleries, with NoFo earning the top spot among breweries.

Community-Driven Recognition
The James Magazine poll invites readers statewide to vote for their favorite local establishments. NoFo Brew Co’s first-place ranking reflects the strong support of its community and dedication to crafting high-quality beer and spirits.

“We are deeply honored to be voted Georgia’s #1 brewery by James Magazine readers,” said Joe Garcia, Co-Founder and CEO. “This recognition alongside esteemed peers like Creature Comforts and Reformation is a testament to our team’s commitment to exceptional hospitality and craft.”

Team Effort Behind the Success
NoFo Brew Co attributes its success to its passionate team, whose efforts create memorable experiences for every guest. “Our team pours their heart into every beer, spirit, and moment in our taproom,” said Eliana Bean, Director of Marketing and Events. “Their dedication transforms everyday visits into something truly special.”

Jonny Bradley, Director of Brewing and Distilling Operations, added, “We’re thrilled to receive this honor. Our brewers and distillers strive to produce top-quality beer and spirits, and we’re grateful to everyone who has supported us.”

About NoFo Brew Co
NoFo Brew Co, a premier Georgia-based craft brewery located at 3125 US-29, Cumming, GA 30041, is celebrated for its innovative beers, expertly crafted spirits, and vibrant taproom experience. Founded with a passion for community and quality, NoFo has quickly become a local favorite, earning the title of Georgia’s #1 brewery in the 2025 James Magazine “Sippin’ Local” poll. With a commitment to unforgettable hospitality, the brewery offers a diverse portfolio of brews and hosts engaging events that bring people together. Learn more about NoFo Brew Co’s offerings and upcoming events at nofobrew.co.

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