New Orleans, LA — Urban South Brewery has unveiled a refreshed brand identity for one of its flagship THC beverages. Formerly known as Stratus, the product is now reintroduced as Stratus Spritz, complete with a vibrant new look and elevated positioning.
The updated design features a brighter, more refined aesthetic with a crisp color palette and clean, modern elements that highlight a light, uplifting, and refreshing drinking experience.
Why the Rebrand?
Urban South originally launched Stratus as a THC seltzer. However, evolving market trends and Louisiana regulations (limiting THC beverages to 5 mg per serving) created an opportunity to reposition the product. With increasing competition in the seltzer category, the brewery shifted Stratus to a spritz — an elevated, flavor-forward, lifestyle-driven alternative that emphasizes drinkability and sophistication.
“This rebrand represents an important evolution for Stratus,” said Jacob Landry, Co-Founder of Urban South Brewery. “We saw an opportunity to refine both the product and its positioning to better meet the market, while still delivering a refreshing, enjoyable experience for our customers.”
Current Flavors and Availability
Stratus Spritz is currently available in two refreshing flavors:
Peach Spritz
Watermelon Spritz
A new tropical flavor is expected to launch soon.
Stratus Spritz comes in a variety of THC strengths tailored to meet different state-specific regulations. It is available throughout Urban South’s distribution network, with nationwide shipping offered where permitted. Fans can use the Urban South Beer Finder on the brewery’s website to locate the nearest retailer.
History of Urban South Brewery
Urban South Brewery was founded in 2016 in New Orleans by Jacob Landry (a Cajun from Southwest Louisiana) and Kyle Huling. What started as a small taproom in a historic warehouse on Tchoupitoulas Street has grown into one of the leading craft breweries in the South and the second-largest brewery by volume in Louisiana.
Known for blending European beer-making traditions with bold American craft styles, Urban South produces easy-drinking, high-quality beers perfect for the Southern climate. Flagship offerings include Holy Roller Hazy Juicy IPA and Paradise Park American Lager. The brewery has expanded into multiple states, recently acquired Perfect Plain Brewing Co. in Pensacola, Florida, and continues to celebrate its 10-year milestone in 2026 while staying rooted in community and authentic Southern hospitality.
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