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Sierra Nevada Brewing Co. just cracked open another round of good times for America’s national parks!

Building on last year’s hugely popular partnership, Sierra Nevada is teaming up again with the National Park Foundation (NPF) to help protect and celebrate the epic landscapes that inspire every sip of their legendary Pale Ale. This year, they’re going bigger and bolder: the stunning national park artwork is moving from just the cartons onto the bottles and cans too.
From April through July 2026, you can grab limited-edition Sierra Nevada Pale Ale featuring jaw-dropping vistas from six iconic parks: Great Smoky Mountains, Yellowstone
Yosemite,  Joshua Tree, Shenandoah, and Zion!

That classic Pale Ale mountain scene is taking a well-deserved vacation while these fresh, full-color illustrations take center stage. Every six-pack you pick up is basically a love letter to the outdoors — and a reminder to help protect it.

“Our Pale Ale has always been about adventure and the outdoors,” said Mandi McKay, Chief Sustainability and Social Impact Officer at Sierra Nevada. “These parks shaped the spirit of our beer, so it feels damn good to give back and help keep them awesome for everyone.”

A portion of proceeds from the special packaging will support the National Park Foundation’s work protecting America’s most treasured public lands and getting more people outside to enjoy them.

Goodies for the trail (or the couch):
Starting April 15, head to sierranevada.com to snag exclusive Sierra Nevada x National Park Foundation merch — think limited-edition hoodies, tees, hats, coolers, and cozy picnic blankets perfect for your next adventure.

Win a National Park getaway!
Want to trade your couch for a real-life epic trip? Enter the Sierra Nevada Pale Ale Parks Sweepstakes for a chance to win travel, lodging, and a VIP AutoCamp experience at the national park location of your choice. Sweepstakes are already open — enter now at: https://sierranevadabeer.secondstreetapp.com/2026SNBPaleParksSweepstakes/

Crack open a Pale Ale, soak in the new park art, and feel good knowing you’re helping keep America’s wild places wild.
Learn more and get all the details at: www.sierranevada.com/national-parks

More about Sierra Nevada Brewing:
Sierra Nevada Brewing Co. was founded in 1980 by Ken Grossman in Chico, California. What began as a homebrewing passion in a garage—using scrap dairy equipment for the first brewhouse—quickly grew into one of America’s most iconic and independent craft breweries. Still 100% family-owned and operated today, Sierra Nevada helped spark the craft beer revolution with its bold, hop-forward approach at a time when most American beer was light and bland. With breweries now on both coasts in Chico, CA and Mills River, NC, the company remains committed to quality ingredients, sustainability, and innovation while staying true to its adventurous roots inspired by the Sierra Nevada mountains.

Sierra Nevada is best known for its flagship Pale Ale, a classic American-style pale ale celebrated for its perfect balance of caramel malt sweetness and bright, grapefruit-like Cascade hop aroma and flavor. The brewery’s lineup also includes perennial favorites like Torpedo Extra IPA, Hazy Little Thing IPA, along with a range of porters, stouts, seasonals, and limited releases such as the legendary Bigfoot barleywine. Renowned for using only the finest ingredients and pioneering techniques like whole-cone hopping, Sierra Nevada continues to set the standard for craft beer with fresh, flavorful brews that appeal to both longtime fans and new explorers of the beer world.

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Green Beer Day at Miami University in Oxford, Ohio, is that wild, can’t-miss college tradition that leaves students at other schools wondering why their campus doesn’t have anything half as legendary. Imagine this: spring semester is humming along, classes are on the schedule for a random Thursday in March (right before spring break kicks in March 23-29, 2026), but by the time the first light hits, half the RedHawks are already lined up outside bars, clutching neon-green pints like it’s the most important sunrise of the year. Welcome to Green Beer Day (GBD) — Miami’s totally unofficial, university hands-off, but straight-up iconic boozy twist on St. Patrick’s Day that turns sleepy Oxford into party central.

The Origin Story: How a Calendar Glitch Became a Legend
Back in the early 1980s, Miami University’s academic calendar pulled a sneaky move and shoved St. Patrick’s Day into spring break. Students were gone, bars were empty, and Oxford’s bar owners weren’t about to let that cash cow vanish. They brainstormed names like “Wild Irish Fun” (1981 vibes), then landed on the straightforward winner: Green Beer Day in 1982. What started as a clever way to keep the taps flowing has evolved into Miami’s biggest drinking holiday — a full-day rager that’s part tradition, part rite of passage, and 100% chaos.

The university? They pretend it doesn’t exist as an official thing. It’s off-campus, not endorsed, and profs are encouraged to hold normal classes (with attendance checks and graded stuff to guilt-trip you into showing up sober). But let’s be real — everyone knows what’s up.

The Day Unfolds: From Dawn ‘Til… Whenever  
GBD kicks off ridiculously early. Bars like the iconic Brick Street (the spot everyone talks about) throw open their doors around 5:30 a.m., with lines already snaking down High Street. Students bundle up in green gear, hoodies, and questionable decisions, ready to watch the sunrise with a pint of artificially (or magically) green beer in hand. Pro tip from veterans: the sunrise from a Brick patio is apparently next-level.

From there, it’s a marathon:

• Morning bar hops — Green drafts flowing, specials galore, and that classic college energy where everyone’s best friends by 7 a.m.
• Darties (day parties) in backyards — Tarps, string lights, DJs on platforms, and playlists blasting whatever gets the crowd hyped.
• Borgs (blackout rage gallons — water jugs turned into personal kegs), ragers, and shenanigans that spill into the afternoon and night.
• Bonus modern twists: ginger runs, themed merch drops, and enough green apparel to make the whole town look like a lime exploded.

It’s not just about the beer (though the green-dyed stuff — once hand-mixed with food coloring, now often truck-delivered pre-green — is the star). It’s the vibes: bonding with friends, making questionable memories, and like you’re part of something bigger than just another Thursday.

Safety, Smarts, and the Real Talk
Miami and Oxford team up every year with safety pushes — extra patrols, forums, alternative events, and free breakfasts uptown for those opting out. Police are out in force on High Street and around campus hotspots. The message is clear: have fun, but don’t be dumb. Underage folks? The FOMO is real, but there are plenty of non-drinking ways to join the spirit (or just Netflix and chill while everyone else recovers).

Why GBD Rules the Miami Experience
In a sea of college traditions, Green Beer Day stands out because it’s raw, ridiculous, and uniquely Oxford. It’s been called Miami’s “biggest tradition” for a reason — even seniors who skipped it feel the blues, like they missed a core piece of the RedHawk journey. It’s the day when the whole town pulses with that perfect mix of excitement, absurdity, and camaraderie.

So if you’re ever in Oxford the Thursday before spring break, grab your crew, your greenest outfit, and dive in. Just remember: hydrate (with water too), pace yourself, and maybe set an alarm for that 8 a.m. class… or don’t. No judgment here.

Cheers to Green Beer Day — the holiday that turns a sleepy college town into party central, one green pint at a time.

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In a festive upset that has brewmasters and holiday enthusiasts toasting alike, the Genesee Brewing Company’s iconic Keg Tree has been crowned Newsweek’s #1 Readers’ Choice Best Christmas Tree for 2025. Outshining giants like New York City’s Rockefeller Center tree and the National Christmas Tree in Washington, D.C., this three-story marvel—crafted from over 650 empty beer kegs and draped in 25,000 twinkling lights—proves that sometimes the best holiday spirit comes straight from the tap.

The announcement, revealed on November 25, 2025, capped a whirlwind voting period that saw the quirky Rochester tradition rack up thousands of votes from fans across the country. Nominated alongside 14 other iconic displays in Newsweek’s annual Readers’ Choice awards, the Keg Tree surged to the top, earning its stainless-steel branches a spot in holiday history.

“This win is a testament to the creativity and community spirit that defines Rochester,” said Tiffany Bowman, Genesee Brand Manager, in a statement from the brewery. “From our hardworking team stacking those kegs to the fans who lit up the polls, it’s all about celebrating the joy of the season in true Genny style.”

A Tradition Born from Empty Kegs and Holiday Cheer

The Keg Christmas Tree’s origins trace back to 2014, when Genesee Brewery—New York’s oldest, founded in 1878—decided to give its empty kegs a second life as a seasonal centerpiece. Perched beside the roaring High Falls, the largest urban waterfall in the U.S., the structure has grown taller and brighter each year. This season’s edition stands at an impressive three stories, assembled by the brewery’s dedicated union carpenters and illuminated with enough LED lights to rival a small constellation.

What started as a local marketing gimmick has evolved into a beloved rite of winter in the Flower City. Thousands flock annually to the Genesee Brew House at 25 Cataract St. for the lighting ceremony, where the air fills with the scent of food trucks, the sound of holiday tunes, and the clink of cold Genesee Cream Ale pours.

Crowning Glory: The Lighting Event and Special Celebrations

The victory couldn’t have come at a better time—just days before the 10th annual Keg  Tree Lighting on Friday, December 5, 2025. The event drew record crowds from 5 to 9 p.m., with the official countdown kicking off at 7 p.m. under the emcee-ship of Brewmaster Dean Jones. Attendees sipped seasonal brews like the Keg Tree Cinnamon Ale, munched on grub from local vendors, and posed for photos in oversized sleighs and festive igloos handcrafted on-site.

Adding a sweet twist to the sudsy spectacle, Genesee partnered with Rochester’s Donuts Delite for the debut of “Keg Tree Fonuts”—honey bun donuts infused with the brewery’s cinnamon ale. Available through December 5 at the Brew House and the bakery on Culver Road, a portion of proceeds benefited the Breast Cancer Coalition of Rochester.

Carl Falk, General Manager of Genesee Brewery, beamed with local pride during the festivities. “We’re a Rochester company through and through,” he told local media. “This keg tree isn’t just lights and kegs—it’s generations of hard work and the people who make our city sparkle.”

National Spotlight on a Local Legend

The Keg Tree’s path to national acclaim wasn’t without competition. Newsweek’s contest featured heavy hitters, including the 75-foot Norway spruce from upstate New York at Rockefeller Center (which landed at #5). Yet voters gravitated toward the Keg Tree’s unique blend of whimsy and warmth, with social media buzzing under #GennyKegTree and shares from coast to coast.

USA Today also gave a nod earlier in the season, nominating it for Best Holiday Lights Display. As the tree remains lit through the holidays—visible nightly against the misty backdrop of High Falls—it continues to draw visitors, who are encouraged to tag @GeneseeBrewery for a chance at shoutouts.

For those who missed the lighting, the display is free to view, though ride-sharing is recommended due to limited parking. Head to the High Falls Garage at 262 State St. for the easiest access.

Raising a Glass to Rochester’s Holiday Heart

In an era of cookie-cutter celebrations, the Genesee Keg Tree stands as a reminder that the holidays are best when they’re a little offbeat. Owned by FIFCO USA, the brewery not only brews classics like Genesee Cream Ale and Honey Brown Lager but also fosters traditions that unite communities. This year’s win underscores a simple truth: sometimes, the most memorable trees aren’t grown in forests—they’re built from the empties of good times shared.

As Rochester twinkles on, one keg at a time, Genesee invites all to join the cheer. After all, in the words of the brewery: “O Genesee Keg Tree! O Genesee Keg Tree! How lovely are thy branches.”

Genesee Brewery
Nestled along the Genesee River in Rochester, New York, Genesee Brewery has been cranking out cold ones since 1878, making it one of the oldest continuously operating breweries in the U.S. These guys basically invented the “dad beer” category long before it was cool – we’re talking crisp, no-nonsense lagers that taste like summer cookouts and Friday nights on the porch. Their flagship Genesee Beer (or “Genny” to the locals) and the iconic Genny Light are still brewed with the same pride that turned Rochester into a beer town back when your great-grandpa was rocking handlebar mustaches and suspenders.

But the real party trick? The legendary Genesee Cream Ale – smooth, slightly sweet, and dangerously drinkable, it’s the beer that makes Buffalo wings taste even better and has been confusing beer nerds for decades because yes, it’s an ale that drinks like a lager. Swing by the brewhouse today and you can take a tour, crush a few samples, and snap a selfie with the famous “Genny horse” Clydesdales if they’re in town. Cheap, cheerful, and 100% Rochester – Genesee is proof that sometimes the best things in life come in a green can with a screaming horse on it. Cheers to 145+ years of keeping it real!  Website: https://www.geneseebeer.com/

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Every December, the Genesee Brewery in Rochester, New York, transforms into a gloriously boozy holiday hotspot with the world-famous Genesee Keg Tree—a three-story spectacle built from 650 empty silver kegs stacked like a tipsy pine, wrapped in 25,000 twinkling lights that sync to festive tunes. This shiny aluminum behemoth, standing tall at about 29 feet, has been Rochester’s rowdiest holiday tradition since 2014, drawing thousands of selfie-snapping fans who brave the Genesee River chill to witness the lighting ceremony (just happened on December 5, 2025—talk about perfect timing!). Locals dub it the “Redneck Rockefeller Center Tree,” and with that faint whiff of fresh beer wafting off the recently drained 15.5-gallon beauties, it’s basically Christmas cheer in stainless-steel form. Only in Rochester, folks.

The geniuses stacking these sudsy sentinels? None other than the Genesee Brewery, America’s oldest continuously operating major brewery since 1878, perched on the banks of the Genesee River like a red-brick beer baron. They’re the proud parents of Genesee Cream Ale—that velvety, green-bottled icon that’s smoother than a snowball fight truce and de facto fuel for every Bills tailgate and backyard barbecue in upstate New York. Toss in Genny Light for the lightweights, the malty throwback of 12 Horse Ale, and seasonal stunners like the cinnamon-spiced Keg Tree Ale (proceeds often benefit local spots like the Open Door Mission), and you’ve got a lineup that keeps craft snobs honest while reminding everyone beer doesn’t need to be fancy to be fun.

So if you’re cruising through western New York this frosty season, detour to the Genesee Brew House for a free tour (ending in gloriously generous samples), snap your shot with the 650-keg colossus still glowing strong, and crack a Cream Ale in salute. It’s proof that the best holidays involve a little heavy lifting—150 pounds of empty keg per layer, to be exact—and a whole lot of Rochester weird. Cheers to the tree that outshines tinsel with recycled glory!

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The oldest beer  movie known to man is “The Fatal Glass of Beer (1933)”. This film is a short comedy movie starring W.C. Fields, known for its absurdist humor and deadpan delivery. Set in the Yukon during the Klondike Gold Rush, the film follows the story of Mr. Snavely (Fields), a dour, long-suffering man living in a remote snow-covered cabin with his wife. Their son, Chester, left home to seek fortune in the city but was led astray by the temptations of alcohol—symbolized by the “fatal glass of beer.”

The film satirizes morality plays and melodramas of the time, with exaggeratedly tragic storytelling and intentionally clumsy staging. Fields frequently breaks the fourth wall, delivering the film’s most famous recurring gag: after dramatically declaring, “And it ain’t a fit night out for man nor beast!” he immediately gets a handful of fake snow tossed into his face.

With its surreal, anti-comedy sensibilities and relentless parody of melodramatic tropes, The Fatal Glass of Beer remains one of Fields’ most bizarre and memorable short films.

Story about W.C. Fields
W.C. Fields was the glorious grouch who turned misanthropy into an art form, a red-nosed virtuoso who hated children, dogs, and just about everything else that moved—except maybe a well-mixed martini and a stack of unpaid bills he could juggle like circus knives. With his bulbous schnozz glowing like a stoplight nobody obeyed and a voice that sounded like a busted bagpipe gargling gravel, he waddled through the 1930s and ’40s snarling lines that still make decent people snort their drinks: “I am free of all prejudice. I hate everyone equally.” Fields didn’t just play drunkards and con men; he elevated them into philosophers of glorious self-interest, forever scheming to swindle bankers, outwit temperance ladies, and keep one step ahead of any kid who might ask him for a nickel.

Off-screen, the myth and the man happily arm-wrestled each other. He kept dozens of bank accounts under fake names (his favorite pseudonym: “Mahatma Kane Jeeves”), hoarded cash in trunks because he trusted banks about as much as he trusted a teetotaler’s handshake, and once told a process server, “Tell ’em I’m out of town—permanently.” He claimed to have started juggling at age nine to fend off his abusive father, which explains why every apple he ever tossed in a movie looked personally offended. Fields died on Christmas Day 1946—a holiday he openly despised—just to get the last laugh, presumably while muttering, “On the whole, I’d rather be in Philadelphia,” the line carved on his tombstone as the ultimate raspberry to the universe. Somewhere right now he’s probably trying to return a cloud to Saint Peter, claiming it has a hole in it.

W.C. Fields Quotes:

• “I am free of all prejudice. I hate everyone equally.”
• “Never give a sucker an even break.”
• “It ain’t what they call you, it’s what you answer to.”
• “I cook with wine; sometimes I even add it to the food.”
• “Horse sense is the thing a horse has which keeps it from betting on people.”
• “I never vote for anybody; I always vote against.”
• “Anyone who hates children and dogs can’t be all bad.” (Actually said about Fields by someone else at a dinner, but he loved it so much he repeated it forever.)
• “A woman drove me to drink and I never even had the courtesy to thank her.”
• “If at first you don’t succeed, try, try again. Then quit. No use being a damn fool about it.”
• “I like children—fried.” (Apocryphal, but so perfectly in character that it stuck.)
• “Some weasel took the cork out of my lunch!”
• “Ah, the patter of little feet around the house—there’s nothing like having a midget for a butler.”
• “I’d rather have two barrels of Yesterday’s Sauerkraut than all the flowers in the world.”
• “On the whole, I’d rather be in Philadelphia.” (His self-penned epitaph)
• “Christmas at my house is always at least six or seven times more pleasant than anywhere else. We start drinking early. And while everyone else is seeing only one Santa Claus, we’ll be seeing six or seven.”

 

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