Hey beer lovers and crawfish conquerors—grab your sunnies and your appetite because Paradise Strawberry is back at Urban South Brewery, and it’s ready to make spring in the South even sweeter!
This fan-favorite is basically Paradise Park—that crisp, crushable American lager we all know and love—getting a juicy strawberry glow-up. Brewed with real strawberries, it hits you with those bright, berry-good vibes up front, then finishes clean and refreshing like a classic lager should. At 4.4% ABV, it’s light, easy, and dangerously sessionable—perfect for sunny days, backyard hangs, or whenever you need something that screams “springtime in the Gulf South.”
Paradise Strawberry is rolling out now across Urban South’s turf: Louisiana, Mississippi, Alabama, Tennessee, Houston, Texas, and the Florida Panhandle. Limited time only, so don’t sleep on it!
And let’s talk pairings—nothing beats this strawberry lager with a steaming pile of crawfish. Whether you’re going classic Cajun spicy or Viet-style with that garlic-butter magic, this beer’s bright fruitiness cuts through the heat and seasoning like a champ. Swing by the Urban South taproom in New Orleans to grab a pour (or a growler… or four) alongside their legendary crawfish boils, running strong through the end of crawfish season in May 2026. Pro tip: Bring friends. And maybe a bib.
“Paradise Strawberry has become our springtime ritual—folks start asking about it the second the weather turns nice,” says Kyle Huling, Co-Founder of Urban South Brewery. “It’s our way of taking a solid, no-nonsense lager and sneaking in a little fruity fun without losing that easy-drinking soul we’re known for.”
About Urban South Brewery:
Urban South Brewery, founded in 2016 in the heart of New Orleans, has quickly become a standout force in the Southern craft beer scene. Started by founder Jacob Landry—who got hooked on great beer during a year exploring Europe’s classic brews—the brewery blends old-world European brewing traditions with the bold, innovative spirit of modern American styles. With deep Louisiana roots and a true Cajun soul, they’ve built a reputation for cranking out high-quality, easy-drinking beers that are perfect for the steamy Southern climate and any laid-back occasion. Their flagship Paradise Park American Lager remains a crowd-pleaser, alongside heavy hitters like the juicy Holy Roller Hazy IPA, the refreshing Lime Cucumber Gose, and seasonal gems that capture the region’s vibe, like the returning Paradise Strawberry and Mardi Gras Pils.
What sets Urban South apart is their commitment to community, affordability, and fun—they’re all about beers that bring people together, whether at their family-friendly New Orleans taproom (complete with smash burgers and happy hours) or across their growing footprint in states like Louisiana, Mississippi, Alabama, and beyond. The brewery has racked up plenty of hardware over the years, from medals at the U.S. Open Beer Championship and Can Can Awards to Great American Beer Festival nods, proving their brews aren’t just tasty—they’re award-worthy. With expansions like their Houston spot and a focus on creative, approachable beverages, Urban South keeps delivering that perfect mix of urban edge and Southern heart, making every sip feel like a celebration of good times and great beer.
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