Asheville, North Carolina – Wicked Weed Brewing is excited to launch the “You Deserve An Upgrade” Contest, a summer initiative to celebrate and support community heroes. This contest invites fans to nominate individuals who deserve a significant life upgrade, offering a chance to win a $10,000 prize.
Nominate a Deserving Individual
From now until July 9, nominate someone who has made a positive impact in your community. This could be a local artist needing a studio refresh, a teacher dedicated to their students, a wedding planner creating dream days, or a disaster relief volunteer who could use personal support. Self-nominations are also welcome.
To participate, visit wickedweedbrewing.com/you-deserve-an-upgrade, share the nominee’s story, and explain why they deserve an upgrade. Entrants and nominees must be 21 or older and reside in a market where Wicked Weed products are available.
Inspired by Pernicious IPA
The contest draws inspiration from Wicked Weed’s flagship Pernicious IPA, known for its slogan “Upgrade Your IPA.” As the #1 craft beer sold in the Carolinas and one of the fastest-growing craft beers nationwide (Source: Circana, NC & SC, TUS, L4W), Pernicious embodies quality and excellence, values reflected in this community-focused campaign.
“We’re passionate about quality in our beer and our community,” said Ryan Guthy, co-founder of Wicked Weed Brewing. “This contest is our way of honoring those who make our communities better and giving them the upgrade they deserve.”
How to Enter
Visit wickedweedbrewing.com/you-deserve-an-upgrade.
Submit a nomination by July 9.
Follow @WickedWeedBrewing on Instagram and use #YouDeserveAnUpgrade to join the conversation.
No purchase is necessary to enter. For full contest rules and eligibility, check the Wicked Weed Brewing website.
About Wicked Weed Brewing
Wicked Weed Brewing, founded in 2012 in Asheville, North Carolina, is a trailblazing craft brewery celebrated for its innovative beers and commitment to quality. Operating a 50-barrel production brewery, a dedicated sour beer facility, and three unique retail locations—including the original Brew Pub in downtown Asheville, the Funkatorium, the Southeast’s first mixed-culture taproom, and Wicked Weed West—Wicked Weed has become a cornerstone of the craft beer community.
Beyond brewing, Wicked Weed is deeply invested in fostering community connections. With a passion for quality in both its beers and its engagement with fans, Wicked Weed continues to push boundaries while honoring its Asheville roots. Learn more at WickedWeedBrewing.com or follow @wickedweedbrewing on Instagram.
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