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Archives for August 2024

Pittsburgh Brewing Teams Up With The Alchemist to Release Over & Under

August 28, 2024 by Dustin Scoggins

Pittsburgh Brewing Company
Photo Credit: Pittsburgh Brewing Company

Pittsburgh Brewing and The Alchemist have teamed up to release two limited-time craft beers called Over and Under. Over is a hop forward pilsner with a distinct Alchemist twist. This brew showcases sweet malt and herbal/floral hop flavors with an aroma of candied fruit and fresh herbs. Under is an intense malty dark larger with flavors of molasses and coffee with aromatic notes of candied fruit and green herbs.

Over will be the first product to hit the shelves mid to late August while Under will follow the release of Over sometime in late October with another batch of Over so they can be enjoyed together. This limited-time brew is only available in the Pittsburgh market and will be sold in retail outlets where Iron City Beer is sold.

Proceeds from these brews will be donated to the Women’s Center & Shelter of Greater Pittsburgh, a non-profit organization Brandon and John both found meaningful to raise funds for.

Pittsburgh Brewing – Director of Brewing and Quality Assurance, Brandon Mayes has been with the brewery for 3 years, previously working for Long Trail Brewing in Vermont. His time in Vermont allowed him to meet, and make connections with other breweries in the area, which led him to meet the owner of The Alchemist, John Kimmich, a born-and-raised Pittsburgher.

“As a Pennsylvania native with a deep-rooted love for the Pittsburgh area, I was more than excited to join Pittsburgh Brewing after 16 years of brewing in Vermont.  Those connections made in Vermont generated the idea of collaborating with a Vermont brewery with direct ties to Pittsburgh to benefit the Women’s Center & Shelter of Greater Pittsburgh as they mark 50 years of fostering a community of safety, healing, and empowerment for anyone affected by domestic violence.”

Brandon Mayes – Pittsburgh Brewing Co.

“I was born and raised in Pittsburgh, and the beers of Pittsburgh Brewing Company hold a special place in my heart. When they asked me to collaborate on a beer to raise funds for the Women’s Center & Shelter of Greater Pittsburgh, I jumped at the chance. I’ve only done a handful of collaboration beers in the past 20 years, and this is the first in my hometown. I am thrilled to be a part of this project, especially with the makers of Iron City, a beer inherently linked to the City of Champions.”

John Kimmich – The Alchemist

“We are thrilled and honored to announce our exciting partnership with Pittsburgh Brewing Company and The Alchemist for a special beer release! This collaboration comes at a significant time as we celebrate our 50th anniversary, marking five decades of dedication to supporting and empowering those affected by domestic violence.

Our mission is clear: “We will strengthen our ability to meet the individual and evolving needs of those affected by domestic violence by investing in the growth of our people, deepening community engagement, and amplifying the voices of all survivors.” This partnership is a testament to our commitment to deepening community engagement and amplifying the voices of survivors.

For more information please visit https://pittsburghbrewing.com/

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer

Athletic Brewing Company Announces NIL Deal with Texas Quarterback Quinn Ewers

August 28, 2024 by Dustin Scoggins

Athletic Brewing Company
Photo Credit: Athletic Brewing Company

MILFORD, Conn. and SAN DIEGO — Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced it has signed a Name Image and Likeness (NIL) deal with Quinn Ewers, one of the country’s top-ranked college football quarterbacks.

As part of his agreement, Ewers will be featured in Athletic’s fall marketing campaign and regional point-of-sale materials. He will also promote Athletic’s award-winning brews on social media, appear in digital advertisements, and make media appearances on behalf of the brand.

“Fall and football go hand-in-hand, and Athletic is proud to be the go-to non-alcoholic beer for tailgaters nationwide,” said Bill Shufelt, Co-Founder and CEO of Athletic Brewing. “We’re thrilled to be teaming up with an elite athlete like Quinn. He’s an extraordinary talent on the field, a leader in the locker room, and one of the faces of college football. Quinn’s hard work and dedication to his craft are inspiring, and he’s proving that you don’t have to compromise your college experience to reach your goals on and off the field.”

As a premier college quarterback, Ewers prioritizes balance in every aspect of his life. To excel both in the classroom and on the gridiron without sacrificing his social life, Ewers has to stay at the top of his game. The NIL deal highlights Athletic’s commitment to promoting an active lifestyle while supporting Ewers as he stays motivated throughout the season and maintains a busy routine.

“I’m stoked to be working with Athletic as my go-to non-alcoholic beer,” said Ewers. “Their brews are a total game changer. I love that I can enjoy a great-tasting brew while still balancing my priorities on the field and in the classroom. My personal favorite is Athletic Lite, and I’m excited to introduce their entire lineup to my friends, family, and fans.”

Athletic Lite is a crisp and clean everyday brew that’s full of flavor and pairs perfectly with any occasion. With just 25 calories and 5g of carbs1, it is exceptionally approachable, ultra-crushable, and guaranteed to take your tailgate to new heights.

Ewers also enjoys Run Wild IPA, one of Athletic’s most highly awarded brews. A quintessential and timeless IPA, Run Wild is the number one-selling non-alcoholic IPA in America2.

Athletic — ranked by the Brewers Association as the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company3 — is America’s number one non-alcoholic beer brand. With dollar sales growing by 60%, Athletic currently holds over 19% market share within the U.S. market4.

To locate a U.S. retailer in your area, please visit the Athletic Brewing storefinder. Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

About Athletic Brewing Company

Athletic Brewing Company is the largest and most decorated non-alcoholic brewery in America. Athletic is revolutionizing how modern adults drink by crafting game-changing NA beer that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America and the 20th largest overall U.S. brewing company. Its award-winning brews are available nationwide at over 50,000 retailers and 25,000 on-premise venues. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™.

For more information please visit https://athleticbrewing.com/

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Collaboration Beers, craftbeer

Two Roads Expands Non-Alcoholic Offerings with Road 2 Ruin Zero

August 27, 2024 by Dustin Scoggins

Two Roads Brewing Company
Photo Credit: Two Roads Brewing Company

STRATFORD, Conn. – For IPA lovers craving all the hoppiness of their favorite brew minus the alcohol, Two Roads Brewing Co. today revealed the latest addition to its line of award-winning non-alcoholic beers: Road 2 Ruin Zero Non-Alc IPA.

The new NA version of Two Roads’ flagship beer is crafted with the same bold, hoppy flavor of its namesake brew, rich with floral and piney aromas and a crisp, clean, big-hop bite.

“We’ve been focusing sharply on our core beer brands, and Road 2 Ruin is at the top of that list.  Our brewmaster, Phil Markowski, and his team took the time they needed to develop a non-alcoholic take that fans of our flagship would instantly recognize and could easily embrace,” said Brad Hittle, co-founder and CEO of Two Roads. “This fabulous brew brilliantly pays off our strategy of investing in a more focused portfolio that gives our fans more ways to enjoy what they already love.”

Like all of Two Roads non-alc beers, Road 2 Ruin Zero is made using an arrested fermentation process, where the yeast strain selected is carefully managed to achieve an ABV of below 0.5%. The result is a bold, full-flavored liquid that tastes remarkably like the alcoholic version.

Road 2 Ruin Zero follows the brand’s first two non-alcoholic offerings, an American IPA and a Juicy IPA, which beat out more than 70 other non-alc beers to win a silver medal at the 2023 Great American Beer Festival. Road 2 Ruin Zero offers the same quality ingredients and bold flavor in a label that is instantly recognizable by IPA fans everywhere.

Two Roads’ non-alc segment is seeing strong growth, tallying sales increases of 109% in the Northeast from 1/1/24 – 7/21/24 according to NIQ syndicated data. Two Roads has plans to continue expanding the line, with more non-alc versions of other top-selling beers slated for later this year and next.

Road 2 Ruin Zero is now available year-round everywhere Two Roads beers are sold in 6-packs of 12 oz. cans at an SRP of $11.99.

About Two Roads Brewing Co.

Two Roads Brewing Co., launched in 2012, is a privately owned craft beverage company offering a wide-ranging portfolio of beers, canned cocktails, hard seltzers, distilled spirits, and other Road Less Traveled beverages. Located in Stratford Connecticut, Two Roads is ranked 54th among 9,500+ independently owned breweries in the US according to the Brewer’s Association’s 2021 survey.

For more information please visit https://tworoadsbrewing.com/

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, Collaboration Beers, craftbeer

It’s Back! Firestone Walker Introduces 2024 Oaktoberfest Seasonal

August 21, 2024 by Dow Scoggins

Paso Robles, California: Grab your stein and dust off your lederhosen as Firestone Walker’s fall classic is back with the 2024 edition of Oaktoberfest. As always, this latest release is an oak-inspired homage to the iconic “festbiers” that are synonymous with Munich’s legendary Oktoberfest celebration.

“There’s nothing that I look forward to more than good lager beer like Oaktoberfest,” said Brewmaster Matt Brynildson. “A sessionable beer like this is made to be consumed in celebratory moments, but it’s also the perfect everyday drinker.”

The 2024 Oaktoberfest Oak Aged Lager (5.2% ABV) begins rolling out to all Firestone Walker markets this week in 6-pack (12-oz cans) and draft formats. The name, “Oaktoberfest” is a riff on Firestone Walker’s longtime commitment to brewing and aging beer in oak barrels.

A Seasonal Staple
Oaktoberfest has been a seasonal staple at Firestone Walker dating back to the inaugural release in 2006. Each year, however, tweaks are made to take the beer to new heights. For the 2024 edition this included a new finishing hop—Hallertau Mittelfrüh, a classic German heirloom variety.

“Hallertau Mittelfrüh is a perfect fit for Oaktoberfest,” Brynildson said. “It’s less fruity compared to a lot of modern hops, and it has more of a resinous and cedarwood character that really plays well with the beer’s malty base.”

As always, the latest Oaktoberfest was brewed with all-German ingredients, including Weyermann Pilsner malts and Vienna malts, with a dash of Munich and Cara Red. “The Vienna malt helps drive the beer’s golden-amber hue and malty flavors,” Brynildson said. “We’re purposely going for more of a golden hue versus something reddish, because that’s how these beers are in Germany—just a bit more golden than a Helles.”

Stoked on Oak
For the past several years, a portion of Oaktoberfest has been lagered in oak barrels inherited from a Napa Valley cult winery. This year, Brynildson and his team changed it up, sourcing the barrels from Winemaker Russell From of Herman Story Wines in Paso Robles.

“Russell is a good friend of ours, and his barrels are every bit as awesome as anything we’ve used before,” Brynildson said. “We’re not looking for a huge oak or wine impact from the barrels. Rather, the barrels lend a fifth element and an underlying presence in the texture of the beer. It’s hard to put your finger on, but it’s wholly different than if the beer was lagered only in stainless steel.”

Oaktoberfest’s light golden-amber color foreshadows its toasty, biscuity flavor. The oak-barrel lagering allows for an even smoother texture, all while remaining true to the beer’s crisp malt profile and hints of noble hops.

“Oaktoberfest is rich in flavor but also light-bodied and easy to drink—it’s the kind of beer you naturally crave as summer turns to fall,” Brynildson said. “Personally, it brings me back to all of our adventures sourcing hops in Germany and taking our team to experience Oktoberfest firsthand. It’s like putting those experiences into the liquid and then adding an extra touch of California flair.”

Firestone Walker Brewing
Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a second-generation, family-led brewery based on California’s Central Coast. Helmed by highly decorated Brewmaster Matt Brynildson, Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio including 805, California’s #1 craft beer brand; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation’s fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine. More at 805beer.com and FirestoneWalker.com

 

Filed Under: Uncategorized

DESTIHL’s ILL-IPA and Oskee Light Beers Debut Aug. 29 at Memorial Stadium in Season Opener

August 21, 2024 by Dow Scoggins

ICON Collective (‘ICON’) has partnered with DESTIHL Brewery – a Central Illinois regional brewery headquartered in Normal, IL and founded by Illinois alums – on the production of two new beers set to debut at the Illinois Football season opener against Eastern Illinois on August 29th. ILL-IPA and Oskee Light, a premium light lager, will be available for purchase at Memorial Stadium, offering a new opportunity for fans to support the name-image-likeness (‘NIL’) efforts of ICON that benefit Fighting Illini student-athletes. DESTIHL will also become a Proud Partner of University of Illinois Athletics through a new sponsorship agreement with Fighting Illini Sports Properties (‘FISP’).

ICON will receive a portion of revenue from the sale of DESTIHL’s two Illini-themed beers, which will be available throughout football season at Memorial Stadium and basketball season at State Farm Center. In addition to Illinois’ athletic facilities, ILL-IPA and Oskee Light will soon be available at select bars, restaurants, and retail stores in the Champaign-Urbana area in early September. Also, with DESITHL’s strong distributor relationships throughout the State of Illinois, including Chicagoland, and about 40 states throughout the country and growing, these beers will also become available for those who want to support both Fighting Illini Athletics and ICON’s NIL efforts from afar. DESTIHL’s Beer Finder can help fans find these products once they are fully released.

“As we enter year four of NIL, we continue to look for innovative ways to engage our fans and increase financial support for Fighting Illini student-athletes,” ICON President and CEO Kathleen Knight said. “We are pleased to partner with DESTIHL, an award-winning local brewer with ties to the University of Illinois, and to offer these festive Illini-themed beverages on gameday and beyond.”

“Fighting Illini Athletics is very excited to partner with DESTIHL Brewery,” said Rob Louthain, General Manager of Fighting Illini Sports Properties (‘FISP’). “DESTIHL’s strong connection to the University in combination with its quality, sheer size and distribution reach will help ensure that Illinois alums from around the country get to enjoy these beers while supporting both Fighting Illini Athletics and our student-athletes”, continued Parish Mason, Manager – Business Development of FISP.

“We are proud to support Fighting Illini student-athletes and ICON through the creation and sale of ILL-IPA and Oskee Light,” said DESTIHL founder and CEO, Matt Potts. “Orange and Blue runs deep through our family, with myself, my wife Lyn, and our two oldest children all being graduates of Illinois, along with extended family. It’s a tremendous honor to apply our years of craft brewing to come full circle with this project for our fellow Illini fans and to enjoy these amazing beers together while rallying to support and cheer our Illini on to victory.”

For those looking for additional ways to support NIL efforts, ICON also offers individual and corporate memberships through the ICON for Illini and ICON Business Coalition programs. Each membership program provides tangible and experiential benefits at all levels of giving. NIL continues to be one of the most direct and immediate ways for fans to positively impact the Illinois athletic program and help the Illini gain and maintain a competitive advantage over their peers. Visit ICONforIllini.com or follow ICON on Twitter, Instagram, Facebook at @ICONforIllini.

For more information about Fighting Illini Athletics, please visit its website at www.fightingillini.com, and for more information about DESTIHL, please visit its website at www.DESTIHL.com.

Filed Under: Uncategorized

National Aviation Day’s Craft Beer of the Day: Flyer Red Lager Brewed by Warped Wing Brewing in Dayton, Ohio

August 19, 2024 by Dow Scoggins

National Aviation Day's Craft Beer of the Day: Flyer Red Lager Brewed by Warped Wing Brewing in Dayton, Ohio
Warped Wing Flyer Red American Red Lager
Flyer Red is an American Red Lager crafted by Warped Wing Brewing Company, located in Dayton, Ohio. This beer, with an ABV of 4.5% and an IBU of 12, is a year-round offering available in draft, 6-pack 12 oz cans, and as part of Warped Wing’s Lager Party Pack. It celebrates Ohio’s rich aviation history, paying homage to pioneers like the Wright Brothers, Neil Armstrong, John Glenn, and the presence of Wright-Patterson Air Force Base. The beer’s name and red, white, and blue can design reflect this patriotic theme, embodying the spirit of innovation and determination. Thus, the perfect beer for National Aviation Day!

Tasting Notes
Appearance: Pours a reddish-amber or golden-amber color with a light khaki or off-white head. The head may dissipate quickly, with minimal lacing and good carbonation. Some pours may appear yeast-hazed.
Aroma: Features a clean, slightly sweet profile with notes of toasted bread crust, caramelized malts, sweet yellow bread, and gentle floral or grassy hops. Some reviewers note a slight sour or metallic scent in certain batches.
Taste: Balanced and smooth, with a light to moderate malt character. Expect hints of toffee, bready sweetness, and a touch of caramel. A mild hop bitterness provides a dry finish, though some find the flavor understated or slightly metallic.
Mouthfeel: Light to medium-bodied, crisp, and highly drinkable, making it a “crushable” lager ideal for casual sipping.
Food Pairings: Complements shellfish, light seafood, sushi, grilled pork or chicken, Southeast Asian, Latin, Mexican, and spicy dishes. Its versatility suits not-too-heavy pasta dishes as well.

National Aviation Day
National Aviation Day, observed annually on August 19 in the United States, celebrates the pioneering spirit of aviation and its transformative impact on society. Established in 1939 by President Franklin D. Roosevelt, the date coincides with Orville Wright’s birthday, honoring the Wright brothers’ historic contributions to powered flight. The day recognizes the advancements in aviation technology, from the Wright Flyer’s first flight in 1903 to modern jets and spacecraft, highlighting how aviation has connected the world, revolutionized transportation, and expanded human exploration.

The significance of National Aviation Day extends beyond commemorating past achievements; it also inspires future innovation. Aviation has shaped global economies, enabling rapid travel and cargo transport, while military aviation has redefined defense strategies. Events on this day, such as airshows, museum exhibits, and educational programs, engage the public in celebrating pilots, engineers, and scientists who push the boundaries of what’s possible. It’s a moment to reflect on milestones like the moon landing and the rise of commercial aviation, which have made the world more accessible and interconnected.

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Beer

Asbury Park Brewery Releases ‘Stay Lucky’

August 13, 2024 by Dustin Scoggins

Asbury Park Brewery
Photo Credit: Asbury Park Brewery

ASBURY PARK, NJ — Asbury Park Brewery is back with their fourth limited-edition beer collaboration with a musician.  This one is a beer called “Stay Lucky” which gets its name from The Gaslight Anthem song off of their American Slang album.

The collaboration came along when the band’s lead singer Brian Fallon expressed his love for the brewery’s Sea Dragon IPA and the idea of collaborating on a beer came to life. This launch comes ahead of The Gaslight Anthem’s performance on Friday, August 16th at The Stone Pony Summer Stage.

Stay Lucky is available until it’s sold out and can only be purchased at the brewery’s tasting room at 614 Cookman Ave, Asbury Park, NJ. It’ll be available in 4-pack, 16oz cans for $15.99 and on tap at the tasting room. Stay Lucky is a 6.5% ABV hazy IPA with aromas of peach and mango. The flavor is described as a hoppy beer with haze, low bitterness, mango, tangerine, citrus and a little dank.

The collaboration will also give back to the music community, a portion of proceeds from sales of Stay Lucky will go to Red House Music & Rehearsal Studio, a music school located in New Jersey.

Asbury Park Brewery previously collaborated with The Front Bottoms, Jack Antonoff, and Panic! At The Disco on limited-edition beer releases.

About Asbury Park Brewery

Asbury Park Brewery is located at 614 Cookman Avenue in Asbury Park, New Jersey. The space spans 3,180 square feet and features the brewery and tasting room. It is open 7 days per week. A total of 12 beers are on tap and will allow growler and crowler fills, takeout can sales and merchandise. The award-winning beer selection includes a combination of year-round, seasonal and new releases. Customers can enjoy live performances from musicians in the tasting room and are able to book the location for private events.

For more information please visit https://www.asburyparkbrewery.com/

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, Collaboration Beers, craftbeer

StormBreaker Brewing will Release 17 Fresh Hop Beers

August 12, 2024 by Dustin Scoggins

StormBreaker Brewing
Photo Credit: StormBreaker Brewing

North Portland’s StormBreaker Brewing has become known for their pop culture referencing beers and neighborhood favorite pubs, but it may be the hop harvest season that has them digging deepest into their tanks for an incredible rollout of releases. This 2024 hop harvest season, StormBreaker Brewing anticipates releasing 17 or more fresh hop beers in a variety of beer styles.

StormBreaker Brewing has gained significant recognition for its fresh hop offerings, earning a total of seven medals over the past two years at prestigious events such as the Best of Craft and Oregon Beer Awards. The brewery’s celebrated brews include Fresh Hop Nobody Puts Hazy in a Corner, Triple Double Imperial IPA (2022 + 2023), Ella Rose Hazy IPA, Fresh Hop It Don’t Drop It Hazy IPA, Mississippi Red, and Set Freshies to Haze Hazy IPA.

This year, fans can look forward to the release of Fresh Hop Total ReKolsch and Handfuls of Fresh Hops between 08/16-08/20. These highly anticipated beers are expected to sell out quickly, so beer enthusiasts are encouraged to visit the pub promptly to enjoy these limited-edition brews.

For those who prefer to enjoy their fresh hop beers at home, StormBreaker Brewing is offering the option to pre-order fresh hop cans for takeout. This ensures that fans can secure their favorite fresh hop creations without missing out.

Don’t miss the chance to experience StormBreaker Brewing’s renowned fresh hop beers. Visit the brewery or place your pre-order today to be part of this exciting hop harvest season.

About StormBreaker Brewing 

StormBreaker Brewing is an award-winning craft brewery co-founded in Portland, Oregon by Dan Malech and Rob Lutz in 2014. The brewery focuses on a wide range of craft beer and specialty craft cocktails and mocktails in two distinct locations, and strives to constantly produce innovative and high quality offerings.

For more information please visit https://www.stormbreakerbrewing.com/

For Brewing fun facts, trivia, movies and more, Click Here.

Filed Under: Beer, Collaboration Beers, craft lager

The Beer Mile World Record: A Feat of Speed and Stomach

August 12, 2024 by Dow Scoggins

The Beer Mile World Record: A Feat of Speed and Stomach

The beer mile, a quirky yet grueling event that combines running and drinking, has captured the attention of athletes and spectators alike. This unique race requires competitors to chug a 12-ounce beer (355 ml, minimum 5% ABV) before each of four 400-meter laps on a standard track, testing both athletic prowess and gastric fortitude. The current world records for the beer mile showcase extraordinary performances that push the boundaries of human capability in this unconventional sport.

Men’s World Record: Corey Bellemore’s Blazing 4:28.1
Canadian runner Corey Bellemore holds the men’s beer mile world record with an astonishing time of 4:28.1, set on October 23, 2021, at the Beer Mile World Classic in Leigh Sports Village near Manchester, UK. This performance shattered his own previous record of 4:33.6, set in 2017 at Kezar Stadium in San Francisco. Bellemore, a professional runner for Adidas with a 3:57 mile personal best, has dominated the beer mile scene since 2016, when he first broke the 4:40 barrier. His 2021 record-breaking run saw him average under 67 seconds per lap, including the time to down each beer, a feat that blends elite-level running with an iron stomach.

Bellemore’s journey to the record hasn’t been without hiccups. In 2018, he ran an even faster 4:24.4 at the Beer Mile World Classic in Vancouver, but was disqualified for leaving slightly too much foam in his bottles, exceeding the rule that unconsumed beer must total less than 4 ounces across all four containers. Despite setbacks like losing a shoe during the 2023 World Classic and still finishing in 4:30, Bellemore’s consistency and speed have cemented his status as the beer mile’s greatest.

Women’s World Record: Shelby Houlihan’s Historic 5:43
On the women’s side, American runner Shelby Houlihan holds the world record with a groundbreaking time of 5:43, set on July 1, 2023, at the Beer Mile World Classic in Chicago. This performance obliterated the previous record of 6:16, held by Allison Grace Morgan, by 33 seconds and marked the first time a woman broke the 6-minute barrier. Houlihan, a professional middle-distance runner with a 4:25 mile split during her beer mile, consumed her four beers in roughly 1:18, showcasing remarkable chugging efficiency. Her final 400 meters, run in 63 seconds with four beers in her stomach, stunned onlookers.

Houlihan’s record came with some controversy, as she was 2.5 years into a 4-year track and field suspension for a failed drug test at the time. However, the Beer Mile World Classic determined her time was eligible for the record, as official beer mile rules rely solely on video evidence to verify compliance, not requiring drug testing. Houlihan raced in a non-championship heat, with approval from competing athletes and governing bodies, ensuring her record stood.

The Beer Mile: Rules and Challenges
The beer mile follows strict rules to ensure fairness. Competitors must drink four 12-ounce beers, each at least 5% ABV, from untampered cans or bottles within a 9-meter transition zone before each lap. Vomiting, or a “reversal of fortune,” results in a penalty lap. The total unconsumed beer left in containers must be less than 4 ounces, verified by video or measurement. These rules, outlined by BeerMile.com, maintain the event’s integrity while adding to its difficulty.

The physical challenge is immense. Runners must balance sprinting at near-elite speeds with chugging carbonated beverages under time pressure, all while fighting the urge to regurgitate. Bellemore has noted the difficulty of chugging while out of breath, and Houlihan’s ability to run a 4:25 mile with a stomach full of beer highlights the extraordinary fitness required.

A Growing Phenomenon
The beer mile has evolved from an underground pastime to a mainstream spectacle, with world championships and media coverage on platforms like ESPN and The Ellen DeGeneres Show. Since James Nielsen broke the 5-minute barrier in 2014, the men’s record has dropped dramatically, and the women’s record has seen similar progress. The sport’s appeal lies in its blend of athleticism and camaraderie, drawing runners like Bellemore, who transitioned to triathlon in 2024, and Houlihan, who used the event to return to competition.

Looking Ahead
As the beer mile gains popularity, questions arise about how much faster times can get. Bellemore’s 4:28.1 is just 45 seconds slower than the men’s mile world record of 3:43.1, leaving little room for improvement unless chugging techniques or stomach capacities evolve. For women, Houlihan’s 5:43 is a significant leap, but the 5-minute barrier may be the next frontier. With events like the 2024 Beer Mile World Classic and the premiere of Beer Mile: The Film on YouTube, the sport continues to grow, promising more records and unforgettable moments.

For those inspired to try, heed Bellemore’s advice: learn to open your throat for chugging, stay fit, and follow the rules. But be warned—this is one race where speed and a strong stomach are equally vital.


Official Rules for the Beer Mile
The beer mile is pretty simple. Drink 4 beers and run 4 laps around the track in alternating fashion as quickly as you can. But just to be sure everyone is on the same playing field, here is the standard set of beer mile rules to follow.

  1. Each competitor drinks four cans or bottles of beer and runs four laps around a standard running track (start with chugging a beer, then run a lap, then beer, then lap, then beer, then lap, then beer, then lap – finish).
  2. Beer must be consumed before the lap begins within the transition area. The transition area is the 9 meter zone between the starting line for a mile race and the finish line of a 400m track.
  3. The race begins with competitors lined up on the mile starting line, drinking the first beer in the transition zone described in the step above. This ensures competitors cover a complete mile. Competitors can walk/move in the transition area while drinking, but all beer must be consumed in the transition area before setting off to run a lap.
  4. Women also drink four beers and run four laps (some past rule lists only required ladies to drink three beers).
  5. Competitors must drink canned or bottled beer that is no less than 355mL (12 Oz) in volume, which is the standard can/bottle size in the USA and some other countries.
  6. No specialized cans or bottles may be used that give an advantage by allowing the beer to pour at a faster rate (e.g. wide mouth bottles/cans).
  7. Beer cans must not be tampered with in any manner. (e.g. no shotgunning, puncturing the can, squeezing the can, etc.). The same applies for bottles – no straws or other aids allowed that speed up the pouring process. The only action allowed is opening the can with the tab at the top or twisting off the bottle cap of a bottle.
  8. Beer must be a minimum of 5% alcohol by volume. Hard ciders, hard sodas, and other alcoholic sugary drinks will not suffice. The beer must be a fermented alcoholic beverage brewed from malted cereal grains and flavored with hops.
  9. Each beer can/bottle must not be opened until the competitor enters the transition zone on each lap.
  10. Competitors who vomit before they finish the race must complete one penalty lap at the end of the race (immediately after the completion of their 4th lap). Vomiting more than once during the race still only requires one penalty lap at the end.
  11. When attempting a performance for the official records, it is recommended to provide video evidence of the race and prove that all beer was sufficiently drank. This can be achieved by tipping the empty beer over your head after each chug to verify an empty vessel or by collecting the containers and pouring the contents into a measuring cup to prove there is less than 4oz of liquid/foam remaining total across all four beers. We recommend picking up a pack of disposable measuring cups for your next beer mile event. funds for police brutality reform and legal

 

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Filed Under: Beer, Beer Festival

Prost Brewing and the Prost Pilsner

August 2, 2024 by Dustin Scoggins

Prost Brewing
Photo Credit: Prost Brewing

Denver, CO – Prost Brewing is an award-winning craft brewery renowned for honoring German brewing traditions, from sourcing high quality ingredients to brewing authentic, classic styles. Even their name has German influences with “prost” being German for “Cheers!” And their approach to one historical style in particular, is genius.

Crafted to combine the wisdom of traditional brewing practices with modern ingredients and brewing principles, Prost Pilsner is a 4.9% ABV year-round release with an approachable opulence that showcases a stunning balance of the finest German malts and noble hops.

About Prost Brewing

The mission is simple – to brew a bier so good, that it fosters a sense of community around all those who enjoy it. At the brewery we live this mission every day, dedicating ourselves to the unbridled pursuit of German craft bier perfection. While the formula is simple, the process is far from it. In the search for perfection, we have developed a unique brewing process backed by an unparalleled facility design, drawing inspiration from the techniques of the past and capabilities from the technology of the future. The results are simply world-class.

For more information please visit https://www.prostbrewing.com/brewery

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Filed Under: Beer, Beer Festival, craftbeer

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