News

Maui Brewing Launches Maui Light: A Crisp, Low-Calorie Light Lager for Island Living

April 14, 2026 by Dustin Scoggins

Kihei, Maui, Hawaii — Maui Brewing Co., Hawaii’s largest craft brewery, has officially launched Maui Light, a true-to-style American light lager designed for the relaxed, laid-back lifestyle of the islands.

At just 4.0% ABV, 110 calories, 6g carbs, and with low bitterness, Maui Light delivers a crisp, clean, and highly drinkable experience. It’s the perfect crushable beer for beach days, backyard hangs, or any easygoing moment in Hawaii.

Launch Party in Kihei

To celebrate the release, Maui Brewing Co.’s Kihei taproom is hosting a Maui Light Launch Party on Friday, April 10, from 4:00 p.m. to 6:00 p.m. The event features live music, swag giveaways, and plenty of the new beer on tap.

“If you’ve had a beer with me lately, you know how excited I am about Maui Light,” said Garrett Marrero, co-founder and CEO of Maui Brewing Co. “Our brewers nailed it — a clean, crisp, refreshing American light lager with zero bitterness and maximum drinkability. This is exactly the crushable lager our fans have been asking for. Every sip will transport you straight to a Hawaiian beach.”

More New Releases from Maui Brewing Co.

Maui Brewing Co. continues its strong growth across multiple categories:

Maui Hard Seltzer introduces a new Lychee flavor, now available in 6-packs and as part of the Maui Hard Seltzer Mix Pack at select Hawaii retailers.
A 19.2 oz single of the popular Dragon Fruit flavor is rolling out soon.

Maui Island Spirits Vodka Sodas are seeing excellent sales following their 2025 launch.
A new non-alcoholic beer is scheduled to arrive this summer.

Availability of Maui Light

Maui Light is available now in 6-packs and on draft at select Hawaii retailers and restaurants. 12-packs will hit shelves this fall.
Starting in early April, Maui Light will also be served on all Hawaiian Airlines flights.
For more information, visit mauibrewing.com

About Maui Brewing Co.
Maui Brewing Company kicked off its aloha-filled adventure in 2005 when founders Garrett Marrero and Melanie Oxley turned a small seven-barrel brewpub in Kahana, Maui, into a craft beer dream come true—starting with just 320 barrels that first year. What began as a humble spot with the original brewhouse still on proud display quickly swelled into Hawaii’s largest independent craft brewery, complete with a groundbreaking grid-independent production facility in Kihei that runs on solar power and a growing ‘ohana of restaurants across Maui and Oahu. From pioneering the first commercial coconut beer to embracing fiercely local ingredients and sustainable practices, Maui Brewing has grown into one of the top craft breweries in the U.S. while staying true to brewing authentic ales and lagers with pure island spirit.

Maui Brewing Company’s beers capture the laid-back magic of the islands in every sip, blending bold innovation with refreshing drinkability that keeps locals and visitors coming back for more. Flagship favorites like the crisp, golden Bikini Blonde Lager and the hop-forward Big Swell IPA deliver sunny vibes, while the tropical twist of Coconut Hiwa Porter brings rich, toasted coconut notes that taste like a beach day in a can. Adventurous drinkers love the hazy punch of OMG Hazy IPA, the easy-going Pau Hana Pilsner (perfect for after-work unwind), and lighter options like Maui Light and Da Hawaii Life Lite Lager—all brewed with aloha using premium ingredients. Whether you’re cracking open a cold one at the brewery or grabbing a six-pack to go, Maui Brewing’s lineup turns every occasion into a mini Hawaiian getaway.

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Sloop Brewing Co. and Appalachian Mountain Club Launch “Grow Outdoors” Hazy Pale Ale

April 13, 2026 by Dustin Scoggins

Hopewell Junction, NY – Hopewell Junction, NY – April 1, 2026 — Sloop Brewing Co. and the Appalachian Mountain Club (AMC) have teamed up to release Grow Outdoors, a limited-edition collaboration beer celebrating the outdoors, community, and environmental stewardship.

Timed with AMC’s 150th anniversary and the start of hiking season, Grow Outdoors debuts in April 2026 and will be available across the East Coast. More than just a beer, it supports AMC’s mission to protect natural spaces and make the outdoors accessible for future generations. A portion of proceeds from every sale will directly benefit AMC’s conservation and outdoor connection efforts.

A Refreshing Beer Built for the Trail and Beyond

Grow Outdoors is a 5.3% ABV hazy pale ale designed to be the perfect companion for trail adventures and post-hike hangouts. Crafted with Sloop’s signature juicy, balanced brewing style, it offers bright, approachable flavors with easy drinkability that appeals to both craft beer fans and outdoor enthusiasts alike.
The beer is packaged in 16 oz cans (available in convenient 4-packs) and will also be offered on draft. With an accessible suggested retail price of $11.99 per 4-pack, Grow Outdoors is perfect for spring and summer enjoyment.

Building Community Through Shared Values

“This collaboration is about more than brewing a great beer—it’s about building community around shared values,” said Adam Watson, President of Sloop Brewing Co. “After launching our partnership with AMC last year through co-sponsored events, we’re excited to take the next step with this collaboration beer—creating something that not only tastes great but also supports the places we all love to explore.”

“AMC has spent 150 years connecting people to the outdoors and protecting the landscapes that inspire us,” said Scarlet Batchelor, Chief Growth Officer of the Appalachian Mountain Club. “Grow Outdoors is a fun and meaningful way to celebrate that legacy while inviting new audiences to engage with our mission.”
The launch will be supported by geo-targeted media, retail activations, on-trail events throughout the Northeast, and additional programming across AMC’s footprint from Maine to Virginia. Fans can look forward to outdoor events, volunteer opportunities, and community gatherings that bring the spirit of Grow Outdoors to life.

Availability

Grow Outdoors will be available at select retailers, on draft at key locations, and at Sloop’s taproom in Hopewell Junction, NY.
Follow Sloop Brewing Co. on social media for the latest updates on events and availability.

About Sloop Brewing Co.
Sloop Brewing Co. first set sail in 2011 when friends Adam Watson and second-generation brewer Justin Taylor turned a modest garage in Poughkeepsie, New York, into their launching pad for craft beer dreams. Inspired by the historic sloops that once gracefully navigated the Hudson River, the duo began by pouring their hearts into small-batch brews and selling them at local farmers’ markets while hand-delivering kegs across the Hudson Valley. What started as a passionate side project quickly caught wind, leading to a post-and-beam barn facility in Elizaville and, in 2018, the grand opening of their expansive “The Factory” brewery and taproom on a former IBM campus in East Fishkill. Today, Sloop Brewing Co. proudly stands as one of the fastest-growing craft breweries in the country, blending deep roots in brewing tradition with an adventurous spirit that keeps the good times flowing.

At the heart of Sloop’s fleet is the legendary Juice Bomb, a hazy, golden New England-style IPA that explodes with vibrant tropical citrus, juicy stone fruit, and piney hop notes while staying refreshingly approachable at 6.5% ABV. This unfiltered favorite, which dominates production, has earned a loyal following for delivering big hop flavor without the heavy bitterness, making it a go-to for beer lovers of all stripes. The lineup stays fun and flavorful with standout offerings like the crushably smooth Super Soft hazy IPA, crisp lagers, and an ever-rotating cast of creative limited releases that keep enthusiasts coming back for more. Whether raising a glass at the vibrant Factory taproom or cracking open a can at home, Sloop Brewing Co. delivers pure craft beer joy with every pour. Learn more at sloopbrewing.com.

About the Appalachian Mountain Club (AMC)

The Appalachian Mountain Club (AMC) first laced up its boots in 1876 when a spirited group of Boston academics and nature lovers came together with a simple yet bold idea: to explore, protect, and celebrate the wild beauty of New Hampshire’s White Mountains. What began as a small club of curious hikers and scientists quickly grew into America’s oldest conservation and recreation organization. Over the past 150 years, AMC has blossomed into a vibrant community with chapters stretching from Maine to Washington, D.C., welcoming adventurers of all ages and abilities. Today, this beloved nonprofit continues its legacy by maintaining more than 1,800 miles of trails, operating iconic backcountry huts and lodges, and inspiring countless people to step outside and fall in love with the outdoors.

At its heart, the Appalachian Mountain Club is all about joyful discovery and giving back to the places we cherish. Members and volunteers dive into thousands of guided adventures each year—from breezy day hikes and family-friendly paddling trips to rock climbing, cross-country skiing, cycling, and multi-day backpacking journeys. Whether you’re a seasoned summit-seeker or a curious beginner craving fresh air and good company, AMC offers welcoming programs, expert-led outings, skill-building workshops, and unforgettable stays at scenic destinations that make nature feel like home. With a deep commitment to conservation, education, and community, AMC helps protect forests, waters, and trails for future generations while creating lifelong friendships and memories one trail, one paddle, and one shared sunrise at a time. Learn more at https://www.outdoors.org/

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Pure Project Launches Rewild: New West Coast Pale Ale Supporting Mangrove Restoration

April 13, 2026 by Dustin Scoggins

San Diego, CA (April 2026) — Pure Project, the sustainability-focused craft brewery in San Diego, has added a new year-round core beer to its lineup: Rewild, a crisp West Coast pale ale.

Brewed with Citra and Centennial hops, Rewild delivers bright citrus and pine notes with a refined bitterness and a clean, dry finish. Pouring a radiant golden color, the 5% ABV beer combines Pure Project’s signature ingredient-driven brewing with a strong commitment to environmental stewardship.

Beer for Good: Every Pint Helps Rewild Natural Habitats
Through its membership in 1% for the Planet, Pure Project will direct a portion of Rewild sales to support WILDCOAST, an international conservation organization dedicated to protecting and restoring coastal ecosystems.

The partnership focuses on mangrove forest restoration efforts in Mexico, home to the world’s fourth-largest mangrove area. Mangrove forests are powerful natural climate solutions — they sequester carbon up to five times more effectively than tropical rainforests, provide critical nursery habitat for fish and wildlife, and protect coastal communities from storms and erosion.

“Mangrove forests are one of the most powerful natural climate solutions on the planet,” said Serge Dedina, Ph.D., Executive Director and Co-founder of WILDCOAST. “Our partnership with Pure Project, especially through a dedicated beer like Rewild, provides the crucial support needed to scale up our restoration efforts, engage local communities, and put more trees in the ground. Together, we are creating a tangible, measurable impact on these globally significant ecosystems.”

WILDCOAST has already planted more than 292,500 mangroves in Mexico in partnership with the National Commission for Natural Protected Areas. These efforts have engaged local communities, created jobs, and sequestered over 100,000 tons of carbon. In 2026, the organization plans to plant an additional 35,000 mangrove seedlings along the coasts of Baja California Sur and Oaxaca.

“When it came to finding the right partner for Rewild, the answer was clear,” said Mat Robar, Co-founder of Pure Project. “WILDCOAST has been doing critical, on-the-ground conservation work for decades. Their ongoing efforts to actively rewild and restore Mexico’s mangrove forests represent the kind of meaningful impact we wanted this beer to stand behind.”

Rewild Joins Pure Project’s Core Lineup
Rewild is the first new core beer from Pure Project since 2023. It joins favorites including:

Diamond Dust (hazy IPA)
Pure West (West Coast IPA)
Tropical Mist (citrus blonde ale)
Rain (pilsner)

The beer is now available on draft and in 4-packs to go at all five Pure Project taprooms across San Diego County, as well as at select retailers throughout the region.

About Pure Project

Pure Project is a small-batch craft brewery based in San Diego, California, with five taprooms. Co-founded in 2015 by Mat Robar, Jesse Pine, and Winslow Sawyer, the brewery is known for unique, ingredient-driven beers that emphasize sustainability, seasonality, and quality. A proud 1% for the Planet member, Pure Project donates 1% of total sales to grassroots environmental organizations. The brewery has earned numerous awards, including medals at the Great American Beer Festival (GABF) and World Beer Cup, and has been recognized on “Best Brewery” lists nationwide.

About WILDCOAST

WILDCOAST is an international conservation organization founded in 2000 with offices in California and Mexico. It conserves coastal and marine ecosystems and fights climate change through natural solutions. WILDCOAST works by establishing protected areas, restoring blue carbon ecosystems like mangroves, and partnering with local communities, governments, and the private sector. To date, the organization has helped conserve more than 38 million acres of critical coastal and marine habitats.

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Ceremony Botanical Brews Launches as America’s First Botanical Brewing Company with Innovative Matcha and Hibiscus Beers

April 10, 2026 by Dustin Scoggins

AUSTIN, Texas – April 2026 — Ceremony Botanical Brewing, Austin’s first botanical brewing company and the creator of a brand-new category called Botanical Brewing, will make its public debut on Saturday, April 4, 2026. The launch features a free tasting event and an ongoing residency at Hi Sign Brewing, located at 730 Shady Lane in East Austin.

The debut introduces two innovative beers that redefine craft beer: the Matcha Botanical Pilsner and the Hibiscus Botanical Ale. Unlike traditional flavored beers that simply add ingredients to a finished recipe, Ceremony’s Botanical Brewing approach builds each beer from the ground up around a single botanical. Every recipe draws on the ingredient’s cultural history, natural sensory character, and the type of drinking occasion it inspires.

“Beer is one of the oldest fermented beverages in the world, but today’s drinkers — especially younger consumers — want new flavors, new ingredients, and more intentional drinks,” said Jens Stoelken, founder of Ceremony Botanical Brewing. “We’re taking botanicals people already love, like matcha and hibiscus, and integrating them into a clean beer base to create something fresh and relevant for a new generation.”

Stoelken, who grew up in Germany where beer is deeply connected to culture and identity, developed the concept in 2024 after tasting a matcha beer at Kyoto Brewing Company in Japan. He saw botanicals not as a novelty, but as the foundation for an entirely new brewing category. Back in Austin, he partnered with Hi Sign Brewing owner Mark Phillippe and Master Brewer Kevin Decoud, who immediately embraced the idea and helped refine the brewing process.

“What excited me about Ceremony was the chance to rethink the brewing process around botanicals,” said Hi Sign’s Master Brewer Kevin Decoud. “Instead of finishing a beer and then adding an ingredient, we built the entire recipe around the botanical’s natural character. That changed how we approached balance, aroma, and structure — resulting in beers that feel both familiar and entirely new. The botanical defines the experience; the beer supports it.”

Matcha Botanical Pilsner (4.9% ABV): Brewed with premium matcha, this beer pours a natural green hue and delivers a clean, bright, subtly earthy profile that offers calm, focused energy.

Hibiscus Botanical Ale (4.9% ABV): Made with whole hibiscus flowers, it pours a striking deep ruby color. The beer is tart, refreshing, and lightly floral, drawing inspiration from traditional hibiscus drinks like Mexican aguas frescas, West African bissap, and Egyptian karkade.

About Ceremony Botanical Brewing

Founded by Jens Stoelken, Ceremony Botanical Brewing is America’s first botanical brewing company and the originator of Botanical Brewing — a new functional craft beer category. Instead of using botanicals as mere flavor additions, Ceremony builds beers around culturally significant natural ingredients, each crafted with intention. The independent brand is currently in residency at Hi Sign Brewing in Austin, Texas, with plans for wider availability.

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Whale Pod Expands with New Custom Print Trays

April 10, 2026 by Dustin Scoggins

Okemos, Michigan — April 7, 2026 — Whale Pod Shipper, a leader in protective beverage shipping solutions for craft beer, seltzers, ciders, and canned beverages, today announced the launch of its new custom printed can trays. This marks a major expansion beyond traditional shipping into the broader beverage packaging market, helping brands create consistent, eye-catching presentation across every customer touchpoint.

The new custom can trays are designed for multiple uses, including retail display, event merchandising, subscription box packaging, wholesale distribution, and secure transit. Beverage brands can now unify their branding from store shelves and pop-up events to direct-to-consumer (DTC) shipments and unboxing experiences.

“Shipping was just the beginning,” said Jim MacGregor, CEO of Whale Pod Shipper. “Our customers are building brands, not just sending boxes. With custom printed can trays, we’re helping them show up consistently everywhere their product appears—from store shelves, to doorsteps, to pop-up events.”

Key Features of Whale Pod’s Custom Printed Can Trays

Whale Pod’s new trays combine durability with strong visual appeal, turning everyday packaging into a powerful marketing tool. Highlights include:

Full custom printing — featuring logos, brand colors, graphics, and storytelling elements
Retail-ready formats — ideal for shelf display, in-store promotions, and eye-level placement
Event-friendly design — perfect for sampling stations, brand activations, trade shows, and promotions
Sturdy corrugated construction — providing excellent protection during transport while maintaining a premium look for presentation
Compatibility — works with standard 12oz cans as well as sleek/slim cans

These versatile trays support a wide range of beverage categories, including craft beer, hard seltzers, energy drinks, functional beverages, infused drinks, and more. Brands can now deliver a cohesive branded experience whether selling online, in retail stores, or at live events.

Helping Beverage Brands Stand Out in a Competitive Market

As competition in the beverage industry grows, brands are seeking ways to differentiate beyond the liquid inside the can. Whale Pod’s custom printed can trays help achieve:

Stronger shelf presence and visibility in retail environments
Consistent branding across DTC, wholesale, and in-person channels
More engaging displays at events, festivals, and trade shows
Enhanced unboxing experiences that reinforce brand identity

By moving into non-shipping packaging, Whale Pod Shipper is evolving into a full-service partner that supports beverage brands at every stage—from production and shipping to retail and marketing activations.

“We’re excited to support our customers at every stage—whether they’re shipping product, stocking shelves, or showcasing at events,” MacGregor added.
Availability and Ordering

About Whale Pod Shipper

Based in Okemos, Michigan, Whale Pod Shipper specializes in innovative, durable packaging solutions for the beverage industry. Known for its protective shipping boxes for beer, seltzers, ciders, and canned wines, the company is now extending its expertise into retail-ready and event-focused packaging to help brands grow and stand out.

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