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News

Pabst Blue Ribbon Kicks off Grilling Season in Collaboration with Smithfield

April 10, 2026 by Dustin Scoggins

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Smithfield, Va. – April 7, 2026 – Smithfield is firing up summer grilling with the introduction of its bold new premium pork bratwurst lineup. The collection features three flavorful varieties: a limited-time Smithfield Pabst Blue Ribbon Beer Brat, Jalapeño & Cheddar Brat, and Chipotle & Cheddar Brat.
Made with high-quality pork, these new brats deliver juicy texture, a satisfying snap, and big, crave-worthy flavors perfect for effortless backyard barbecues, tailgates, and casual summer meals. Whether served straight off the grill in a toasted bun or paired with classic sides like potato salad and corn on the cob, the new Smithfield brats are designed for easy preparation and sharing with friends and family.

Flavor Highlights of Smithfield’s New Brats

Smithfield Pabst Blue Ribbon Beer Brat (Limited-Time): This nostalgic, all-American option infuses premium pork with the smooth taste of Pabst Blue Ribbon beer. It delivers a juicy bite with classic beer-brat character—ideal alongside an ice-cold PBR.
Jalapeño & Cheddar Brat: A craveable mix of spicy heat and creamy cheddar that brings the perfect balance of kick and richness.
Chipotle & Cheddar Brat: Layers smoky chipotle warmth with rich, melty cheddar for a bold, satisfying flavor profile.

“As the weather warms up, consumers are looking for great food and bold flavors to bring people together,” said Marianne Radley, Managing Director of Marketing for Smithfield Foods. “This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, offers premium, easy-to-prepare options that make every backyard get-together more flavorful and fun.”

Easy to Cook and Perfect for Any Occasion
All three varieties are conveniently packaged and versatile enough for grilling, pan-searing, or simmering in beer for extra flavor. They’re ideal for home cooks and grill masters alike.

“Beer and brats have always belonged together. We teamed up with Smithfield to do it right with a seriously good brat,” said Kat Mata, Director of Culture Marketing at Pabst Blue Ribbon. “It’s an easy win for anyone who believes grilling should come with a cold beer.”
Enter to Win the Ultimate Backyard Bratluck Sweepstakes
Grilling enthusiasts can enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a complete backyard party kit valued at $4,365. Prizes include:

An RTIC 72qt Cooler
A Weber Genesis Grill
A Solo Stove Yukon fire pit
A custom cornhole set
And additional exciting prizes

Where to Buy Smithfield’s New Brats

The new Smithfield bratwurst lineup is available now at major retailers nationwide, including Publix, Walmart, and Kroger stores.
Media Contact: LaForce

About Smithfield

Smithfield is a leading provider of premium, high-quality pork and meat products. Since 1936, the brand has stood for craftsmanship, authenticity, and passion—delivering everything from classic bacon and slow-smoked hams to hand-trimmed ribs, marinated fresh pork, and now bold new bratwursts. All Smithfield products meet the highest standards for flavor, quality, and safety while being proudly produced in the USA. Learn more at smithfield.com and connect on social media.

About Smithfield Foods
Smithfield Foods (Nasdaq: SFD) is one of America’s largest packaged meats and fresh pork companies, with strong farmer partnerships and a diverse brand portfolio that meets global demand for quality protein.

About Pabst Blue Ribbon
Founded in 1844, Pabst Blue Ribbon is the original American lager beer. It continues to connect with communities and empower individuals who forge their own path. Pabst Brewing Company is American-owned and operated.

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Beer, breweries, Sessionable Beer

Sierra Nevada Brewing Returns with National Park-Themed Pale Ale Packaging to Support America’s National Parks

April 10, 2026 by Dow Scoggins

Sierra Nevada Brewing Returns with National Park-Themed Pale Ale Packaging to Support America’s National Parks
Photo: Sierra Nevada Brewing Co.

Sierra Nevada Brewing Co. just cracked open another round of good times for America’s national parks!

Building on last year’s hugely popular partnership, Sierra Nevada is teaming up again with the National Park Foundation (NPF) to help protect and celebrate the epic landscapes that inspire every sip of their legendary Pale Ale. This year, they’re going bigger and bolder: the stunning national park artwork is moving from just the cartons onto the bottles and cans too.
From April through July 2026, you can grab limited-edition Sierra Nevada Pale Ale featuring jaw-dropping vistas from six iconic parks: Great Smoky Mountains, Yellowstone
Yosemite,  Joshua Tree, Shenandoah, and Zion!

Photo: Sierra Nevada Brewing Co.

That classic Pale Ale mountain scene is taking a well-deserved vacation while these fresh, full-color illustrations take center stage. Every six-pack you pick up is basically a love letter to the outdoors — and a reminder to help protect it.

“Our Pale Ale has always been about adventure and the outdoors,” said Mandi McKay, Chief Sustainability and Social Impact Officer at Sierra Nevada. “These parks shaped the spirit of our beer, so it feels damn good to give back and help keep them awesome for everyone.”

A portion of proceeds from the special packaging will support the National Park Foundation’s work protecting America’s most treasured public lands and getting more people outside to enjoy them.

Goodies for the trail (or the couch):
Starting April 15, head to sierranevada.com to snag exclusive Sierra Nevada x National Park Foundation merch — think limited-edition hoodies, tees, hats, coolers, and cozy picnic blankets perfect for your next adventure.

Win a National Park getaway!
Want to trade your couch for a real-life epic trip? Enter the Sierra Nevada Pale Ale Parks Sweepstakes for a chance to win travel, lodging, and a VIP AutoCamp experience at the national park location of your choice. Sweepstakes are already open — enter now at: https://sierranevadabeer.secondstreetapp.com/2026SNBPaleParksSweepstakes/

Crack open a Pale Ale, soak in the new park art, and feel good knowing you’re helping keep America’s wild places wild.
Learn more and get all the details at: www.sierranevada.com/national-parks

More about Sierra Nevada Brewing:
Sierra Nevada Brewing Co. was founded in 1980 by Ken Grossman in Chico, California. What began as a homebrewing passion in a garage—using scrap dairy equipment for the first brewhouse—quickly grew into one of America’s most iconic and independent craft breweries. Still 100% family-owned and operated today, Sierra Nevada helped spark the craft beer revolution with its bold, hop-forward approach at a time when most American beer was light and bland. With breweries now on both coasts in Chico, CA and Mills River, NC, the company remains committed to quality ingredients, sustainability, and innovation while staying true to its adventurous roots inspired by the Sierra Nevada mountains.

Sierra Nevada is best known for its flagship Pale Ale, a classic American-style pale ale celebrated for its perfect balance of caramel malt sweetness and bright, grapefruit-like Cascade hop aroma and flavor. The brewery’s lineup also includes perennial favorites like Torpedo Extra IPA, Hazy Little Thing IPA, along with a range of porters, stouts, seasonals, and limited releases such as the legendary Bigfoot barleywine. Renowned for using only the finest ingredients and pioneering techniques like whole-cone hopping, Sierra Nevada continues to set the standard for craft beer with fresh, flavorful brews that appeal to both longtime fans and new explorers of the beer world.

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Uncategorized

National Beer Day – April 7th – Happy Days Are Beer Again!

April 6, 2026 by Dow Scoggins

National Beer Day - April 7th
National Beer Day is celebrated in the USA every year on April 7, marking the day that the Cullen–Harrison Act was enacted after having been signed into law by President Franklin D. Roosevelt on March 22, 1933. This led to the Eighteenth Amendment being repealed on December 5, 1933, with ratification of the Twenty-first Amendment to the U.S. Constitution. April 6, the day prior to National Beer Day, is known as New Beer’s Eve.

Upon signing the legislation, Roosevelt made his famous remark, “I think this would be a good time for a beer.” The law went into effect on April 7 of that year in states that had enacted their own law allowing such sales. The beer could contain up to 3.2% alcohol by weight compared to the 0.5% limit of the Volstead Act, because 3.2% was considered too low to produce intoxication.
People across the country responded by gathering outside breweries, some beginning the night before. On that first day, 1.5 million barrels of beer were consumed, inspiring the future holiday. Today, April 7 is recognized as National Beer Day and April 6 is known as New Beer’s Eve.

The Cullen-Harrison Act was not the official end of prohibition in the US (that happened on December 5, 1933 when the 21st Amendment was ratified). What the Cullen-Harrison Act did do was redefine an “intoxicating beverage” under the Volstead Act. As such, April 7 is a beer specific holiday and should not be confused with Repeal Day celebrated on December 5.

How Modern National Beer Day Began

The holiday as we know it today was revived in 2009 by Justin Smith from Richmond, Virginia. Inspired by Iceland’s National Beer Day (celebrating the end of prohibition there on March 1), Smith and his friend Mike Connolly learned about the 1933 date and created a Facebook group to promote it. The idea spread quickly, and people began using #NationalBeerDay to celebrate.

It has since gained broader recognition:

  • In 2017, Virginia Governor Terry McAuliffe proclaimed it, and it was noted in the Congressional Record.
  • Breweries, bars, and beer enthusiasts now mark the day with specials, tastings, and toasts.

Why It Matters Today

National Beer Day isn’t just about drinking—it’s a reminder of how policy changes can affect everyday life, the economy, and personal freedoms. It helped pave the way for the resurgence of American brewing, which eventually led to today’s vibrant craft beer scene (the U.S. now has thousands of breweries, compared to near-zero legal ones during Prohibition).

The day is typically observed by enjoying a beer (or two), visiting a local brewery, or simply raising a glass to history. April 7 falls on different weekdays each year, but the spirit remains the same.

If you’re celebrating today (or whenever you read this), here’s to legal beer and the lessons from history! 🍺 What’s your go-to beer for the occasion?

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Beer, Beer Festival

Niels Bohr and the Legend of Free Beer: A Danish Tale of Science, Pride, and Pilsner

April 3, 2026 by Dow Scoggins

Niels Bohr and the Legend of Free Beer: A Danish Tale of Science, Pride, and PilsnerNiels Bohr (1885–1962) stands as one of the towering figures of 20th-century physics. The Danish scientist developed the Bohr model of the atom, introducing the revolutionary idea that electrons orbit the nucleus in discrete energy levels—a breakthrough that helped lay the foundations of quantum mechanics. For this work, he was awarded the Nobel Prize in Physics in 1922. His institute in Copenhagen became a magnet for the world’s brightest minds, including Werner Heisenberg and many others who shaped modern physics. Bohr’s influence extended far beyond theory; he played a key role in the early development of quantum theory and later contributed to the Manhattan Project while advocating passionately for peaceful uses of atomic energy.

Yet for many people today, especially those who enjoy a cold beer, Bohr is remembered for something more delightfully mundane: his supposed connection to unlimited free Carlsberg.

The Honorary Residence
The story begins with the Carlsberg brewery’s deep ties to Danish science. Founder Jacob Christian Jacobsen was not only a successful brewer but a passionate supporter of research. In 1875, he established the Carlsberg Laboratory, which made significant contributions to science (including early work on yeast and fermentation). When Jacobsen died in 1887, his will stipulated that his grand neo-classical villa—located right next to the brewery in Valby, Copenhagen—should eventually serve as an honorary residence for Denmark’s most distinguished scientist, chosen by the Royal Danish Academy of Sciences. The Carlsberg Foundation, funded by brewery profits, would cover maintenance and expenses.
Bohr moved into this prestigious “House of Honor” (sometimes called the Carlsberg Honorary Residence) in 1932, a decade after his Nobel win. He lived there with his family until his death in 1962. The mansion was no ordinary home: it was a palatial property where Bohr hosted legendary scientific gatherings, turning it into an informal hub for international physicists. The brewery covered all housing costs, allowing the Nobel laureate to focus entirely on his work without financial worries related to his residence.

The Free Beer Legend
Here is where fact and folklore intertwine. Popular accounts claim that, as part of the perks, Carlsberg installed a direct pipeline from the brewery to Bohr’s house, giving him free beer on tap 24/7. The tale has been repeated in outlets like Forbes, The Guardian, and countless social media posts: imagine a physicist with an endless supply of fresh lager flowing straight into his kitchen. It’s the ultimate reward for scientific greatness—a literal fountain of beer.
The image is charming and perfectly Danish: national pride in a world-renowned scientist, combined with the country’s famous brewing heritage. Bohr reportedly enjoyed the occasional drink, and the story paints him as a relatable genius who balanced profound thoughts on complementarity (his philosophical principle that things can have seemingly contradictory properties) with simple earthly pleasures.

Separating Myth from Reality
Modern historians and archivists have gently corrected the record. According to experts at the Niels Bohr Archive and Carlsberg historians, there was no beer pipeline. The idea appears to be an urban myth, possibly originating as a joke among Bohr’s contemporaries or exaggerated over time. In the 1930s, piping beer over any distance would have caused quality issues (temperature fluctuations, oxidation, and loss of carbonation), making a direct tap impractical and unlikely to deliver the fresh pilsner Danes expect.

The truth is still generous, just less cinematic. As a resident of the honorary house, Bohr was entitled to free deliveries of beer (in kegs, bottles, and crates) from Carlsberg, along with soda, for the rest of his life—from 1932 until 1962. The brewery supplied him “ad libitum” (as much as he wanted), and all household expenses related to the residence were covered. So while he didn’t have a tap on the wall, he effectively enjoyed a lifetime supply of Carlsberg without ever reaching for his wallet.

Bohr’s son Aage (who also won a Nobel Prize in Physics in 1975) and other family members later confirmed the practical arrangement rather than the mythical pipe.

A Symbol of Science and Culture
Whether pipeline or polite deliveries, the story endures because it captures something wonderful: a society that deeply valued both scientific achievement and the simple joys of life. Denmark’s Carlsberg Foundation has long supported research, and honoring Bohr in this way reflected genuine national appreciation. The brewery itself benefited from the association—linking its brand to one of the greatest minds of the era.

Bohr’s time in the house coincided with turbulent years: the rise of quantum mechanics, World War II (during which he fled Nazi-occupied Denmark), and the postwar atomic age. Through it all, the residence provided stability and a space for reflection. Visitors described lively discussions that blended physics, philosophy, and yes, perhaps the occasional toast with a Carlsberg.

Today, the former honorary residence operates as part of the Carlsberg Academy, continuing Jacobsen’s vision of bridging science and culture. The “free beer” anecdote remains a favorite icebreaker in physics lectures and bar conversations alike—a reminder that even the most profound thinkers were human.

In the end, Niels Bohr didn’t need a magical pipeline to make his mark on the world. But the legend of endless Carlsberg serves as a delightful footnote: proof that great science and good beer have always gone hand in hand in Denmark. Skål to that.

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Filed Under: Beer, breweries

Oskar Blues Release New Dales IPA Mix Pack and More

March 27, 2026 by Dustin Scoggins

LONGMONT, CO –  Oskar Blues Brewery, the trailblazing craft brewery that launched the craft-beer-in-a-can revolution with Dale’s Pale Ale, is expanding its portfolio this month with two bold new offerings: the Dale’s IPA Mix Pack, a new year-round variety pack, and Neon Rodeo, a limited-release slightly sour fruited ale.

When Oskar Blues began hand-canning Dale’s Pale Ale in 2002, the industry scoffed — until they tried it. That pioneering move forever changed how craft beer is packaged and consumed. Today, the brewery continues that boundary-pushing spirit with the Dale’s IPA Mix Pack, which brings together three fan-favorite hop bombs in one convenient box: Dale’s Easy IPA (a crisp 4.9% session-style IPA bursting with tropical and citrus notes), Dale’s American IPA (a classic West Coast-style with bright citrus and pine), and Dale’s Double IPA (a balanced, intensely hop-forward Imperial IPA). The 12-can pack is designed for easy sharing and keeping the good times flowing.

Joining the lineup is Neon Rodeo, Oskar Blues’ first new packaged beer in several years. Previously available only on draft at the Brevard, NC taproom, this bright, slightly sour fruited ale combines zesty lime and refreshing raspberry with a touch of tartness for a crisp, juicy, and highly drinkable experience. At approximately 4.5% ABV, Neon Rodeo is perfect for the barstool, backyard, or beach — day or night.

“Dale’s has always been about hops and approachability — crushable beers that deliver serious flavor,” said Aaron Baker, Brand Director for Oskar Blues Brewery. “The IPA Mix Pack brings together three of our most-loved IPAs, making it a natural extension of the Dale’s family. Neon Rodeo has been a taproom favorite for years. It’s bright, playfully tart, and a little unexpected — exactly what fans have come to expect from us.”

The Dale’s IPA Mix Pack is shipping to select states this month and will be available year-round. Neon Rodeo will be available nationally from March through July in 6-packs of 12-oz cans and on draft.

About Oskar Blues Brewery

Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery pioneered the craft-beer-in-a-can movement with its flagship Dale’s Pale Ale. Today, the brewery operates facilities in Colorado and North Carolina and distributes its beers across the United States and in many countries worldwide. Oskar Blues is part of Monster Brewing Company, a total beverage company dedicated to crafting superior-quality, great-tasting beverages for every occasion.

About Monster Brewing Company

Monster Brewing Company, formerly known as CANarchy Craft Brewery Collective, was founded in 2015 as a disruptive collective of craft breweries. Its portfolio includes iconic brands such as Jai Alai IPA, Dale’s Pale Ale, Dallas Blonde, Wild Basin hard seltzers, and flavored malt beverages including The Beast Unleashed and Nasty Beast Hard Tea. The company also distributes Monster Tour Water and Revitalyte hydration beverages.

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Beer, breweries

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