Archives for September 2022

TAMPA, Florida – The Brewing Funds the Cure initiative allows the passion and creativity of the brewing industry to help fund critical research in collaboration with the National Pediatric Cancer Foundation. The signature program for Brewing Funds the Cure is the annual release of Rising Hope. Now in its fifth year, the program’s goal is to have one brewery in each state produce the iconic “Rising Hope” IPA. In the first four years of the release of Rising Hope, craft brewing partners across the country have raised over $500,000 for pediatric cancer research!

Each year Brew masters from Florida Avenue Brewing and Cigar City Brewing design a new recipe and share it with collaborating breweries across the country. Supplier partners such as Country Malt Group, Yakima Chief Hops, and Amoretti Fruit Puree provide donated ingredients to each of the Rising Hope breweries. In addition, Blue Label Packaging Co has donated labels for canning, and Taphandles provides signature tap handles for each participating brewery. The signature IPA is released through September and October, and 100% of the proceeds will benefit the National Pediatric Cancer Foundation.

Why is this important?

Cancer is the #1 cause of death by disease among children

43 children per day are expected to be diagnosed with cancer

Only 4% of the billions of dollars that are spent annually on cancer research and treatments are directed toward treating childhood cancer

• More than 95% of those who survive childhood cancer will have a significant health-related issue by the time they are 45 as a result of being treated with drugs designed for adults.

How to Get Involved with Brewing Funds The Cure

Join/Donate:

Organizations can join Brewing Funds the Cure by going to the NPCF’s Brewing Funds the Cure website.

Date:

Rising Hope IPA Will be released in September/Oct of 2022 Other Brewing Funds the Cure Programs are available as well all year long!

About the National Pediatric Cancer Foundation:

The National Pediatric Cancer Foundation is a non-profit organization based in Tampa, FL. Founded in 1991, we have raised upwards of $35 million and partnered with over 30 hospitals nationwide. 87 cents of every dollar raised funds research and new medical trials in order to find less toxic, more therapeutic solutions for childhood cancer. We are proud of our dedication to fiscal responsibility, receiving the highest rating 11 years in a row from Charity Navigator, putting us in the top 2% of all charities nationwide.

For More Information:
https://nationalpcf.org/programs/brewing-funds-the-cure/

For Brewing fun facts, trivia, movies and more, Click Here.

MILFORD, Conn. and SAN DIEGO — Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., today announced the return of its beloved Oktoberfest Non-Alcoholic Festbier for a fourth year. As the seasons change and fall festivities return, Athletic Oktoberfest pairs perfectly with all of your autumn activities – from tailgate parties to leaf-peeping adventures.

Brewed with German Vienna and Munich malts, and German Hersbrucker hops, Athletic’s NA version of this crisp seasonal festbier pays tribute to Oktoberfest’s German roots. Embodying fall through its golden appearance, slight sweetness, and subtle bitterness, this 70-calorie Oktoberfest brew is less than 0.5% ABV and Fit For Fall Times.

“We pride ourselves on creating non-alcoholic beverages that everyone can enjoy at all times, especially during the holidays and when spending time with those closest,” said Bill Shufelt, Athletic Brewing co-founder, and CEO. “Our team looks forward to bringing this offering back each fall, and we love seeing that more drinkers want to enjoy these seasonal flavors without the alcohol.”

Beginning September 14, fans can get their hands on this seasonal staple at select retail locations across all 50 states and at athleticbrewing.com. To locate a retailer in your area, visit athleticbrewing.com/where-to-find-us, and make sure to follow Athletic Brewing on Facebook, Instagram, Twitter, and YouTube to stay up-to-date on all things Athletic.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America’s leading producer of non-alcoholic craft beer. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine and named to TIME’s “100 Most Influential Companies” list. Athletic was also selected as one of Ad Age’s Top 20 Hottest Brands of 2022 and featured on Fast Company’s “Brands That Matter” list in 2021. The company has won over five dozen international brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championships. Athletic has custom breweries on the east and west coasts, and its “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. As of 2022, Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored non-alcoholic brews and hop-infused sparkling waters are available for purchase on www.athleticbrewing.com.

For Brewing fun facts, trivia, movies and more, Click Here.

NEWPORT, Oregon – Rogue Ales & Spirits is unveiling a new custom bottle for its award-winning American Single Malt, Dead Guy Whiskey, and expanding the portfolio with the release of new Dead Guy® Whiskey expressions – Dead Guy Whiskey Stout Cask Finished (originally Rolling Thunder Stouted Whiskey) and Dead Guy Whiskey Wine Cask Finished (a brand new expression).

“Fifteen years after we first bottled Dead Guy Whiskey, we are thrilled to expand our American Single Malt portfolio,” says Steven Garrett, VP of Business Development. “As a leading producer of American Single Malt in the country, it is a wonderful time to add new expressions and double down on this emerging category that we’ve been working to perfect for almost two decades.”

Rogue first released Dead Guy Whiskey in 2006 and it quickly became their most popular whiskey. This one-of-a-kind whiskey is pot distilled from 100% malted barley at Rogue’s distillery on the Oregon Coast. The climate in Newport, Oregon is mild, and the fresh ocean air is perfect for whiskey to breathe as it ages, a process known as “ocean aging.” This unique process imparts the smooth, rich taste Dead Guy is known for.

“For our Wine Cask Finished expression we sourced freshly dumped wine barrels from the reputable King Estate Winery in Eugene, Oregon. Bold fruit notes are accentuated by a rush of dark plum, tobacco and peppercorn in this one-of-a-kind whiskey,” adds Garrett. “The Stout Cask Finished is so uniquely Rogue, utilizing barrels we make by hand at our onsite cooperage that previously aged a stout beer that we brewed at our brewery. This whiskey has won best craft distilled whiskey at the highly acclaimed San Francisco World Spirits competition two of the last four years and is a real testament to everything we do at Rogue, from distilling to coopering to brewing.”

In addition to the new core line of whiskeys, a Single Barrel Project series is soon to follow to showcase the unique barrels being built at Rogue’s onsite cooperage.

To further celebrate Dead Guy Whiskey, an ideal spirit for Halloween, Rogue is hosting its first-ever Spooky Cocktail Contest. Those over 21 are invited to create a unique recipe using Dead Guy Whiskey by October 10or the chance to win $2,500.

PRODUCT FACTS: Dead Guy Whiskey

Taste: Fruity and bright, settles with hints of dark cocoa, vanilla and molasses.

40% ABV 80 proof

Format: 750 ml

Ingredients: 100% malted barley

Availability: Year round

Awards: 2022 San Francisco World Spirits Competition: Silver; 2021 SIP Awards: Double Gold

PRODUCT FACTS: Dead Guy Whiskey Stout Cask Finished (originally Rolling Thunder Stouted Whiskey)

Taste: Dark and rich, full flavors of coffee, cocoa, and nougat combine for a long, velvety finish

48.5% ABV 97 proof

Format: 750 ml

Ingredients: 100% malted barley

Availability: Year-round in limited quantities

Awards: 2022 San Francisco World Spirits Competition: Double Gold

PRODUCT FACTS: Dead Guy Whiskey Wine Cask Finished

Taste: Bold fruit notes are accentuated by a rush of dark plum, tobacco and peppercorn.

47% ABV 92 proof

Format: 750 ml

Ingredients: 100% malted barley

Availability: Year-round in limited quantities Rogue’s Dead Guy Whiskey is available in liquor stores and bars throughout Oregon, Washington and California, and online.

About Rogue Ales & Spirits

Rogue Ales & Spirits was founded in Oregon in 1988 as one of America’s first microbreweries. Rogue has won more than 2,000 awards for taste, quality and packaging, and is available in all 50 states as well as 54 countries. Proudly rooted in Newport Oregon, Rogue’s beers, spirits, cocktails, seltzers and sodas are a liquid ode to Oregon and the endless inspiration that its land, its sea and its people provide.

For More Information:
https://www.rogue.com/spirits/

For Brewing fun facts, trivia, movies and more, Click Here.

Columbus, OH – BrewDog USA is joining forces with one of the most legendary sagas of all time, The Lord of the Rings, to release a limited-edition IPA to rule them all: BrewDog Fellowship IPA. In partnership with Warner Bros. Consumer Products, Fellowship IPA is the newest addition to the BrewDog lineup, joining crowd favorites like Elvis Juice, Hazy Jane, Punk IPA and Cold Beer as the perfect end-of-summer sip. Fellowship IPA is a 5% ABV hazy India Pale Ale that storms the gates with notes of stone fruit, pineapple and a touch of mango. Brewed with oats and wheat, and left unfiltered for a smooth, juicy hit, Fellowship IPA is subtly sweet with hints of melon and tropical flavors and balanced with a gentle hop character.

“At BrewDog, we’re HUGE fans of The Lord of the Rings– we actually lost count when asking how many people at the brewery had seen the films,” shares BrewDog head brewer Steve McMillen. “When the opportunity to partner with Warner Bros. Consumer Products came up, the team instantly started mapping out how we could make a beer worthy of Middle-earth. We wanted something balanced and juicy, and are confident that Fellowship IPA may just drive your tastebuds mad.”

Luckily, there’s no epic quest needed to find this beer. Fantasy and craft beer fans alike can find Fellowship IPA six-packs on shelves now using BrewDog’s Beer Finder. Fellowship IPA is also available at all neighborhood BrewDog bars and online at BrewDog.com/USA (MSRP: $12.99).

About BrewDog

Since 2007, BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.

BrewDog shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £73m over six rounds, with their latest round open until April 2020.

The funds and the community of Equity Punk shareholders (180,000) has enabled the Scottish craft brewery to scale up without selling out. With over 102 bars across the globe, export into 60 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, while continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.

As well as becoming the first carbon negative brewery in the world in 2020, BrewDog is also a Certified B-Corp as of 2021. This is all part of our mission to become the world’s most sustainable drinks brand, showing that business can be a force for good.

ABOUT WARNER BROS. CONSUMER PRODUCTS

Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.

For More Information:
https://www.brewdog.com/usa/lord-of-the-rings-6can

For Brewing fun facts, trivia, movies and more, Click Here.

PEWAKUEE, Wisconsin – Brew Pipeline, a turnkey national distribution platform, announced the launch of Motörhead Album Cover Collector Series. Loud N Hazy, a new hazy IPA created in collaboration with Lift Bridge Brewery, will feature a Motörhead album cover every new release on a digitally-printed, color-enhanced label. First up will be Iron Fist this September in celebration of the album’s 40th anniversary in 1982. Loud N Hazy is currently available in 16 states and will be distributed nationwide by the end of the year.

Craft Beverage Warehouse, based in Milwaukee, will use brand-new, direct-to-can UV digital printing for the Motörhead Album Cover Collector Series. With this innovative technology, several advanced printing techniques will be achieved, including spot varnish, photo-realistic graphics, color gradients and more. Not only is this printing process more sustainable, but it yields superior, eye-catching packaging, bringing Motörhead’s album covers to life. This will allow fans to collect and display this new series for years to come.

Brewed with Strata, Eureka and Citra hops, Loud N Hazy has a monstrous blend of danky and fruit-forward hops that’s balanced out with golden malt. This new series will be sold in 4-packs of 16oz cans with a suggested retail price of $14.99, and in kegs. Prices vary due to promotions and individual state taxes.

Product specs include:

Hazy IPA

6% ABV

Pineapple, passion fruit, stone fruits and tropical citrus

Loud N Hazy is now available in 16 states including CA, NY, NJ, PA, RI, SC, GA, FL, IN, IL, WI, CO, NC, KY, TN, TX with national distribution soon to come. This news follows the recent success of Motörhead Ace of Spades, a bourbon launched last winter, and Motörhead Röad Crew, an American Pale Ale released last fall.

About Brew Pipeline

Led by industry veterans, Brew Pipeline consists of a portfolio of Brands developed through partnerships at various breweries and distillers. Brew Pipeline handles everything from marketing, promotions and logistics to order harvesting, registrations and chain communications.

About Motörhead

An English rock band formed in June 1975 by bassist, singer, and songwriter Ian Fraser “Lemmy” Kilmister, Motörhead quickly rose to great prominence in the British punk and heavy metal scenes. Although they changed their line-up several times, Motörhead never compromised or changed their unique, raging sound, which saw the band and their music become a lifestyle for many people from all genres, whether rockers, punks or alternative.

As a power trio, they had particular success in the early 1980s with several successful singles in the UK Top 40. The albums Overkill, Bomber, Ace of Spades and particularly No Sleep ‘till Hammersmith cemented Motörhead’s reputation as a top-tier rock band. The band is ranked number 26 on VH1’s 100 Greatest Artists of Hard Rock. Motörhead released 22 studio albums, 13 live recordings, 12 compilation albums, and four EPs over a career spanning 45 years. The Motörhead legacy (and lifestyle) lives strongly on through their music and loyal fans, with the band garnering a nomination for the 2020 Rock and Roll Hall of Fame.

For More Information:
https://drinkmotorhead.com/

For Brewing fun facts, trivia, movies and more, Click Here.