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Pure Project Launches Rewild: New West Coast Pale Ale Supporting Mangrove Restoration

April 13, 2026 by Dustin Scoggins

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San Diego, CA (April 2026) — Pure Project, the sustainability-focused craft brewery in San Diego, has added a new year-round core beer to its lineup: Rewild, a crisp West Coast pale ale.

Brewed with Citra and Centennial hops, Rewild delivers bright citrus and pine notes with a refined bitterness and a clean, dry finish. Pouring a radiant golden color, the 5% ABV beer combines Pure Project’s signature ingredient-driven brewing with a strong commitment to environmental stewardship.

Beer for Good: Every Pint Helps Rewild Natural Habitats
Through its membership in 1% for the Planet, Pure Project will direct a portion of Rewild sales to support WILDCOAST, an international conservation organization dedicated to protecting and restoring coastal ecosystems.

The partnership focuses on mangrove forest restoration efforts in Mexico, home to the world’s fourth-largest mangrove area. Mangrove forests are powerful natural climate solutions — they sequester carbon up to five times more effectively than tropical rainforests, provide critical nursery habitat for fish and wildlife, and protect coastal communities from storms and erosion.

“Mangrove forests are one of the most powerful natural climate solutions on the planet,” said Serge Dedina, Ph.D., Executive Director and Co-founder of WILDCOAST. “Our partnership with Pure Project, especially through a dedicated beer like Rewild, provides the crucial support needed to scale up our restoration efforts, engage local communities, and put more trees in the ground. Together, we are creating a tangible, measurable impact on these globally significant ecosystems.”

WILDCOAST has already planted more than 292,500 mangroves in Mexico in partnership with the National Commission for Natural Protected Areas. These efforts have engaged local communities, created jobs, and sequestered over 100,000 tons of carbon. In 2026, the organization plans to plant an additional 35,000 mangrove seedlings along the coasts of Baja California Sur and Oaxaca.

“When it came to finding the right partner for Rewild, the answer was clear,” said Mat Robar, Co-founder of Pure Project. “WILDCOAST has been doing critical, on-the-ground conservation work for decades. Their ongoing efforts to actively rewild and restore Mexico’s mangrove forests represent the kind of meaningful impact we wanted this beer to stand behind.”

Rewild Joins Pure Project’s Core Lineup
Rewild is the first new core beer from Pure Project since 2023. It joins favorites including:

Diamond Dust (hazy IPA)
Pure West (West Coast IPA)
Tropical Mist (citrus blonde ale)
Rain (pilsner)

The beer is now available on draft and in 4-packs to go at all five Pure Project taprooms across San Diego County, as well as at select retailers throughout the region.

About Pure Project

Pure Project is a small-batch craft brewery based in San Diego, California, with five taprooms. Co-founded in 2015 by Mat Robar, Jesse Pine, and Winslow Sawyer, the brewery is known for unique, ingredient-driven beers that emphasize sustainability, seasonality, and quality. A proud 1% for the Planet member, Pure Project donates 1% of total sales to grassroots environmental organizations. The brewery has earned numerous awards, including medals at the Great American Beer Festival (GABF) and World Beer Cup, and has been recognized on “Best Brewery” lists nationwide.

About WILDCOAST

WILDCOAST is an international conservation organization founded in 2000 with offices in California and Mexico. It conserves coastal and marine ecosystems and fights climate change through natural solutions. WILDCOAST works by establishing protected areas, restoring blue carbon ecosystems like mangroves, and partnering with local communities, governments, and the private sector. To date, the organization has helped conserve more than 38 million acres of critical coastal and marine habitats.

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Filed Under: Beer, breweries, craftbeer, IPA

Ceremony Botanical Brews Launches as America’s First Botanical Brewing Company with Innovative Matcha and Hibiscus Beers

April 10, 2026 by Dustin Scoggins

image-01AUSTIN, Texas – April 2026 — Ceremony Botanical Brewing, Austin’s first botanical brewing company and the creator of a brand-new category called Botanical Brewing, will make its public debut on Saturday, April 4, 2026. The launch features a free tasting event and an ongoing residency at Hi Sign Brewing, located at 730 Shady Lane in East Austin.

The debut introduces two innovative beers that redefine craft beer: the Matcha Botanical Pilsner and the Hibiscus Botanical Ale. Unlike traditional flavored beers that simply add ingredients to a finished recipe, Ceremony’s Botanical Brewing approach builds each beer from the ground up around a single botanical. Every recipe draws on the ingredient’s cultural history, natural sensory character, and the type of drinking occasion it inspires.

“Beer is one of the oldest fermented beverages in the world, but today’s drinkers — especially younger consumers — want new flavors, new ingredients, and more intentional drinks,” said Jens Stoelken, founder of Ceremony Botanical Brewing. “We’re taking botanicals people already love, like matcha and hibiscus, and integrating them into a clean beer base to create something fresh and relevant for a new generation.”

Stoelken, who grew up in Germany where beer is deeply connected to culture and identity, developed the concept in 2024 after tasting a matcha beer at Kyoto Brewing Company in Japan. He saw botanicals not as a novelty, but as the foundation for an entirely new brewing category. Back in Austin, he partnered with Hi Sign Brewing owner Mark Phillippe and Master Brewer Kevin Decoud, who immediately embraced the idea and helped refine the brewing process.

“What excited me about Ceremony was the chance to rethink the brewing process around botanicals,” said Hi Sign’s Master Brewer Kevin Decoud. “Instead of finishing a beer and then adding an ingredient, we built the entire recipe around the botanical’s natural character. That changed how we approached balance, aroma, and structure — resulting in beers that feel both familiar and entirely new. The botanical defines the experience; the beer supports it.”

Matcha Botanical Pilsner (4.9% ABV): Brewed with premium matcha, this beer pours a natural green hue and delivers a clean, bright, subtly earthy profile that offers calm, focused energy.

Hibiscus Botanical Ale (4.9% ABV): Made with whole hibiscus flowers, it pours a striking deep ruby color. The beer is tart, refreshing, and lightly floral, drawing inspiration from traditional hibiscus drinks like Mexican aguas frescas, West African bissap, and Egyptian karkade.

About Ceremony Botanical Brewing

Founded by Jens Stoelken, Ceremony Botanical Brewing is America’s first botanical brewing company and the originator of Botanical Brewing — a new functional craft beer category. Instead of using botanicals as mere flavor additions, Ceremony builds beers around culturally significant natural ingredients, each crafted with intention. The independent brand is currently in residency at Hi Sign Brewing in Austin, Texas, with plans for wider availability.

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Filed Under: Beer, breweries, craftbeer

Whale Pod Expands with New Custom Print Trays

April 10, 2026 by Dustin Scoggins

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Okemos, Michigan — April 7, 2026 — Whale Pod Shipper, a leader in protective beverage shipping solutions for craft beer, seltzers, ciders, and canned beverages, today announced the launch of its new custom printed can trays. This marks a major expansion beyond traditional shipping into the broader beverage packaging market, helping brands create consistent, eye-catching presentation across every customer touchpoint.

The new custom can trays are designed for multiple uses, including retail display, event merchandising, subscription box packaging, wholesale distribution, and secure transit. Beverage brands can now unify their branding from store shelves and pop-up events to direct-to-consumer (DTC) shipments and unboxing experiences.

“Shipping was just the beginning,” said Jim MacGregor, CEO of Whale Pod Shipper. “Our customers are building brands, not just sending boxes. With custom printed can trays, we’re helping them show up consistently everywhere their product appears—from store shelves, to doorsteps, to pop-up events.”

Key Features of Whale Pod’s Custom Printed Can Trays

Whale Pod’s new trays combine durability with strong visual appeal, turning everyday packaging into a powerful marketing tool. Highlights include:

Full custom printing — featuring logos, brand colors, graphics, and storytelling elements
Retail-ready formats — ideal for shelf display, in-store promotions, and eye-level placement
Event-friendly design — perfect for sampling stations, brand activations, trade shows, and promotions
Sturdy corrugated construction — providing excellent protection during transport while maintaining a premium look for presentation
Compatibility — works with standard 12oz cans as well as sleek/slim cans

These versatile trays support a wide range of beverage categories, including craft beer, hard seltzers, energy drinks, functional beverages, infused drinks, and more. Brands can now deliver a cohesive branded experience whether selling online, in retail stores, or at live events.

Helping Beverage Brands Stand Out in a Competitive Market

As competition in the beverage industry grows, brands are seeking ways to differentiate beyond the liquid inside the can. Whale Pod’s custom printed can trays help achieve:

Stronger shelf presence and visibility in retail environments
Consistent branding across DTC, wholesale, and in-person channels
More engaging displays at events, festivals, and trade shows
Enhanced unboxing experiences that reinforce brand identity

By moving into non-shipping packaging, Whale Pod Shipper is evolving into a full-service partner that supports beverage brands at every stage—from production and shipping to retail and marketing activations.

“We’re excited to support our customers at every stage—whether they’re shipping product, stocking shelves, or showcasing at events,” MacGregor added.
Availability and Ordering

About Whale Pod Shipper

Based in Okemos, Michigan, Whale Pod Shipper specializes in innovative, durable packaging solutions for the beverage industry. Known for its protective shipping boxes for beer, seltzers, ciders, and canned wines, the company is now extending its expertise into retail-ready and event-focused packaging to help brands grow and stand out.

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Filed Under: Beer, breweries, homeberw

Pabst Blue Ribbon Kicks off Grilling Season in Collaboration with Smithfield

April 10, 2026 by Dustin Scoggins

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Smithfield, Va. – April 7, 2026 – Smithfield is firing up summer grilling with the introduction of its bold new premium pork bratwurst lineup. The collection features three flavorful varieties: a limited-time Smithfield Pabst Blue Ribbon Beer Brat, Jalapeño & Cheddar Brat, and Chipotle & Cheddar Brat.
Made with high-quality pork, these new brats deliver juicy texture, a satisfying snap, and big, crave-worthy flavors perfect for effortless backyard barbecues, tailgates, and casual summer meals. Whether served straight off the grill in a toasted bun or paired with classic sides like potato salad and corn on the cob, the new Smithfield brats are designed for easy preparation and sharing with friends and family.

Flavor Highlights of Smithfield’s New Brats

Smithfield Pabst Blue Ribbon Beer Brat (Limited-Time): This nostalgic, all-American option infuses premium pork with the smooth taste of Pabst Blue Ribbon beer. It delivers a juicy bite with classic beer-brat character—ideal alongside an ice-cold PBR.
Jalapeño & Cheddar Brat: A craveable mix of spicy heat and creamy cheddar that brings the perfect balance of kick and richness.
Chipotle & Cheddar Brat: Layers smoky chipotle warmth with rich, melty cheddar for a bold, satisfying flavor profile.

“As the weather warms up, consumers are looking for great food and bold flavors to bring people together,” said Marianne Radley, Managing Director of Marketing for Smithfield Foods. “This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, offers premium, easy-to-prepare options that make every backyard get-together more flavorful and fun.”

Easy to Cook and Perfect for Any Occasion
All three varieties are conveniently packaged and versatile enough for grilling, pan-searing, or simmering in beer for extra flavor. They’re ideal for home cooks and grill masters alike.

“Beer and brats have always belonged together. We teamed up with Smithfield to do it right with a seriously good brat,” said Kat Mata, Director of Culture Marketing at Pabst Blue Ribbon. “It’s an easy win for anyone who believes grilling should come with a cold beer.”
Enter to Win the Ultimate Backyard Bratluck Sweepstakes
Grilling enthusiasts can enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a complete backyard party kit valued at $4,365. Prizes include:

An RTIC 72qt Cooler
A Weber Genesis Grill
A Solo Stove Yukon fire pit
A custom cornhole set
And additional exciting prizes

Where to Buy Smithfield’s New Brats

The new Smithfield bratwurst lineup is available now at major retailers nationwide, including Publix, Walmart, and Kroger stores.
Media Contact: LaForce

About Smithfield

Smithfield is a leading provider of premium, high-quality pork and meat products. Since 1936, the brand has stood for craftsmanship, authenticity, and passion—delivering everything from classic bacon and slow-smoked hams to hand-trimmed ribs, marinated fresh pork, and now bold new bratwursts. All Smithfield products meet the highest standards for flavor, quality, and safety while being proudly produced in the USA. Learn more at smithfield.com and connect on social media.

About Smithfield Foods
Smithfield Foods (Nasdaq: SFD) is one of America’s largest packaged meats and fresh pork companies, with strong farmer partnerships and a diverse brand portfolio that meets global demand for quality protein.

About Pabst Blue Ribbon
Founded in 1844, Pabst Blue Ribbon is the original American lager beer. It continues to connect with communities and empower individuals who forge their own path. Pabst Brewing Company is American-owned and operated.

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Filed Under: Beer, breweries, Sessionable Beer

Niels Bohr and the Legend of Free Beer: A Danish Tale of Science, Pride, and Pilsner

April 3, 2026 by Dow Scoggins

Niels Bohr and the Legend of Free Beer: A Danish Tale of Science, Pride, and PilsnerNiels Bohr (1885–1962) stands as one of the towering figures of 20th-century physics. The Danish scientist developed the Bohr model of the atom, introducing the revolutionary idea that electrons orbit the nucleus in discrete energy levels—a breakthrough that helped lay the foundations of quantum mechanics. For this work, he was awarded the Nobel Prize in Physics in 1922. His institute in Copenhagen became a magnet for the world’s brightest minds, including Werner Heisenberg and many others who shaped modern physics. Bohr’s influence extended far beyond theory; he played a key role in the early development of quantum theory and later contributed to the Manhattan Project while advocating passionately for peaceful uses of atomic energy.

Yet for many people today, especially those who enjoy a cold beer, Bohr is remembered for something more delightfully mundane: his supposed connection to unlimited free Carlsberg.

The Honorary Residence
The story begins with the Carlsberg brewery’s deep ties to Danish science. Founder Jacob Christian Jacobsen was not only a successful brewer but a passionate supporter of research. In 1875, he established the Carlsberg Laboratory, which made significant contributions to science (including early work on yeast and fermentation). When Jacobsen died in 1887, his will stipulated that his grand neo-classical villa—located right next to the brewery in Valby, Copenhagen—should eventually serve as an honorary residence for Denmark’s most distinguished scientist, chosen by the Royal Danish Academy of Sciences. The Carlsberg Foundation, funded by brewery profits, would cover maintenance and expenses.
Bohr moved into this prestigious “House of Honor” (sometimes called the Carlsberg Honorary Residence) in 1932, a decade after his Nobel win. He lived there with his family until his death in 1962. The mansion was no ordinary home: it was a palatial property where Bohr hosted legendary scientific gatherings, turning it into an informal hub for international physicists. The brewery covered all housing costs, allowing the Nobel laureate to focus entirely on his work without financial worries related to his residence.

The Free Beer Legend
Here is where fact and folklore intertwine. Popular accounts claim that, as part of the perks, Carlsberg installed a direct pipeline from the brewery to Bohr’s house, giving him free beer on tap 24/7. The tale has been repeated in outlets like Forbes, The Guardian, and countless social media posts: imagine a physicist with an endless supply of fresh lager flowing straight into his kitchen. It’s the ultimate reward for scientific greatness—a literal fountain of beer.
The image is charming and perfectly Danish: national pride in a world-renowned scientist, combined with the country’s famous brewing heritage. Bohr reportedly enjoyed the occasional drink, and the story paints him as a relatable genius who balanced profound thoughts on complementarity (his philosophical principle that things can have seemingly contradictory properties) with simple earthly pleasures.

Separating Myth from Reality
Modern historians and archivists have gently corrected the record. According to experts at the Niels Bohr Archive and Carlsberg historians, there was no beer pipeline. The idea appears to be an urban myth, possibly originating as a joke among Bohr’s contemporaries or exaggerated over time. In the 1930s, piping beer over any distance would have caused quality issues (temperature fluctuations, oxidation, and loss of carbonation), making a direct tap impractical and unlikely to deliver the fresh pilsner Danes expect.

The truth is still generous, just less cinematic. As a resident of the honorary house, Bohr was entitled to free deliveries of beer (in kegs, bottles, and crates) from Carlsberg, along with soda, for the rest of his life—from 1932 until 1962. The brewery supplied him “ad libitum” (as much as he wanted), and all household expenses related to the residence were covered. So while he didn’t have a tap on the wall, he effectively enjoyed a lifetime supply of Carlsberg without ever reaching for his wallet.

Bohr’s son Aage (who also won a Nobel Prize in Physics in 1975) and other family members later confirmed the practical arrangement rather than the mythical pipe.

A Symbol of Science and Culture
Whether pipeline or polite deliveries, the story endures because it captures something wonderful: a society that deeply valued both scientific achievement and the simple joys of life. Denmark’s Carlsberg Foundation has long supported research, and honoring Bohr in this way reflected genuine national appreciation. The brewery itself benefited from the association—linking its brand to one of the greatest minds of the era.

Bohr’s time in the house coincided with turbulent years: the rise of quantum mechanics, World War II (during which he fled Nazi-occupied Denmark), and the postwar atomic age. Through it all, the residence provided stability and a space for reflection. Visitors described lively discussions that blended physics, philosophy, and yes, perhaps the occasional toast with a Carlsberg.

Today, the former honorary residence operates as part of the Carlsberg Academy, continuing Jacobsen’s vision of bridging science and culture. The “free beer” anecdote remains a favorite icebreaker in physics lectures and bar conversations alike—a reminder that even the most profound thinkers were human.

In the end, Niels Bohr didn’t need a magical pipeline to make his mark on the world. But the legend of endless Carlsberg serves as a delightful footnote: proof that great science and good beer have always gone hand in hand in Denmark. Skål to that.

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Filed Under: Beer, breweries

Oskar Blues Release New Dales IPA Mix Pack and More

March 27, 2026 by Dustin Scoggins

LONGMONT, CO –  Oskar Blues Brewery, the trailblazing craft brewery that launched the craft-beer-in-a-can revolution with Dale’s Pale Ale, is expanding its portfolio this month with two bold new offerings: the Dale’s IPA Mix Pack, a new year-round variety pack, and Neon Rodeo, a limited-release slightly sour fruited ale.

When Oskar Blues began hand-canning Dale’s Pale Ale in 2002, the industry scoffed — until they tried it. That pioneering move forever changed how craft beer is packaged and consumed. Today, the brewery continues that boundary-pushing spirit with the Dale’s IPA Mix Pack, which brings together three fan-favorite hop bombs in one convenient box: Dale’s Easy IPA (a crisp 4.9% session-style IPA bursting with tropical and citrus notes), Dale’s American IPA (a classic West Coast-style with bright citrus and pine), and Dale’s Double IPA (a balanced, intensely hop-forward Imperial IPA). The 12-can pack is designed for easy sharing and keeping the good times flowing.

Joining the lineup is Neon Rodeo, Oskar Blues’ first new packaged beer in several years. Previously available only on draft at the Brevard, NC taproom, this bright, slightly sour fruited ale combines zesty lime and refreshing raspberry with a touch of tartness for a crisp, juicy, and highly drinkable experience. At approximately 4.5% ABV, Neon Rodeo is perfect for the barstool, backyard, or beach — day or night.

“Dale’s has always been about hops and approachability — crushable beers that deliver serious flavor,” said Aaron Baker, Brand Director for Oskar Blues Brewery. “The IPA Mix Pack brings together three of our most-loved IPAs, making it a natural extension of the Dale’s family. Neon Rodeo has been a taproom favorite for years. It’s bright, playfully tart, and a little unexpected — exactly what fans have come to expect from us.”

The Dale’s IPA Mix Pack is shipping to select states this month and will be available year-round. Neon Rodeo will be available nationally from March through July in 6-packs of 12-oz cans and on draft.

About Oskar Blues Brewery

Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery pioneered the craft-beer-in-a-can movement with its flagship Dale’s Pale Ale. Today, the brewery operates facilities in Colorado and North Carolina and distributes its beers across the United States and in many countries worldwide. Oskar Blues is part of Monster Brewing Company, a total beverage company dedicated to crafting superior-quality, great-tasting beverages for every occasion.

About Monster Brewing Company

Monster Brewing Company, formerly known as CANarchy Craft Brewery Collective, was founded in 2015 as a disruptive collective of craft breweries. Its portfolio includes iconic brands such as Jai Alai IPA, Dale’s Pale Ale, Dallas Blonde, Wild Basin hard seltzers, and flavored malt beverages including The Beast Unleashed and Nasty Beast Hard Tea. The company also distributes Monster Tour Water and Revitalyte hydration beverages.

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Filed Under: Beer, breweries

Odell Brewing Continues Decades of IPA Innovation with the Launch of MDRN IPA

March 27, 2026 by Dustin Scoggins

Odell

Fort Collins, CO – Odell Brewing Company, a trailblazer in American craft beer since 1989, today announced the release of MDRN IPA — a bright, clean, and explosively aromatic modern India Pale Ale that delivers vibrant citrus and juicy hop character with a smooth, highly drinkable finish.

Building on decades of hop-forward innovation that began with its flagship Odell IPA — the only American-style IPA to earn Gold medals at both the Great American Beer Festival and World Beer Cup — Odell continues to evolve the category. The brewery’s expanded IPA lineup, which includes fan favorites like Hazer Tag and Mountain Standard, has consistently pushed the boundaries of aroma, flavor, and drinkability.

“Our hop partnerships go back decades,” said Brendan McGivney, Odell Brewing’s COO. “Those long-standing relationships give us access to cutting-edge hop varieties and processing techniques, allowing us to keep redefining what an IPA can be. MDRN IPA is the next evolution in that journey.”

Developed by Odell’s RaD Team in close collaboration with leading hop partners, MDRN IPA features a custom blend of Yakima Valley-grown HBC 638 Hyperboost, CRYO Krush, and Mosaic, along with an experimental hop from Clayton Farms in New Zealand. At 5.8% ABV and 30 IBU, the beer pours a light straw color and bursts with complex notes of citrus, melon, and stone fruit. On the palate, juicy orange zest and white grapefruit shine through, finishing crisp and refreshingly clean.

MDRN IPA is now available in six-packs and on draft throughout Odell Brewing’s distribution network, as well as at the brewery’s taprooms in Fort Collins and Denver.

About Odell Brewing

Odell Brewing is one of the largest independent, employee-owned craft breweries in the United States. Founded in 1989 by the Odell family in Fort Collins, Colorado, the brewery has built a culture rooted in family, collaboration, and a deep passion for quality beer. Committed to independence and innovation, Odell creates handcrafted, beer-centric brews while delivering exceptional service to customers and making meaningful contributions to its co-workers and community through outreach and charitable programs.

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Filed Under: Beer, breweries

BevNomad Launches New Beer Series with Motörhead

March 27, 2026 by Dustin Scoggins

 

BevNomad

Los Angeles, CA – It’s louder, bolder, and back for good. BevNomad today announced the revival of Road Crew, a new limited-edition beer collaboration with Motörhead, one of rock ‘n’ roll’s most influential and uncompromising bands.

The partnership launches an ongoing quarterly series of collectible cans that fuse bold, easy-drinking beer with the band’s iconic album artwork. Designed for collectors, lifelong fans, and craft beer enthusiasts alike, each release transforms legendary Motörhead visuals into limited-edition cans that are as much about the art as the beer inside.

“Motörhead has always stood for authenticity, power, and doing things loud,” said Steve Kwapil, CEO of BevNomad. “This album art-inspired series captures that same rebellious spirit — giving fans a beer they can crack open today and a collectible piece they’ll hold onto for years to come.”

“This collaboration is a true tribute to Motörhead’s legacy and the fans who keep the fire burning,” said Todd Singerman, Motörhead’s longtime manager. “Lemmy was fiercely involved in every aspect of the band’s art, insisting it carried the raw power of the music. Seeing icons like the War-Pig literally in the hands of loyal fans is something worth raising a glass to.”

The series kicks off with Ace of Spades as Release #1 and The World Is Yours as Release #2. Both cans are scheduled to drop in March 2026, with a special launch event at the legendary Rainbow Bar and Grill in West Hollywood — a historic rock landmark deeply tied to the band’s history.

Additional collectible releases, each tied to historically significant Motörhead artwork, will roll out throughout 2026 and beyond. Every Road Crew release will include a custom Spotify playlist featuring classic Motörhead tracks, powerful covers by other artists, and podcasts exploring the band’s storied history.

About BevNomad

BevNomad was founded in 2022 and is headquartered in the Milwaukee, Wisconsin area. The company emerged as a distributor-centric beverage accelerator with a mission to streamline the entry and growth of emerging and international beverage brands into the U.S. market. Built by a leadership team—including CEO Steve Kwapil—that brings together over 100 years of combined experience in beverage supply chain, national distribution, and brand building, BevNomad focuses on curating high-quality craft beers, premium spirits, RTDs, wine, cordials, and innovative categories like hemp-derived THC drinks.

Since its launch, the company has rapidly expanded its portfolio through strategic partnerships, such as introducing Ireland’s award-winning White Hag brewery to U.S. shelves in early 2025 and collaborating with iconic rock band Motörhead on whiskeys and the Road Crew beer series. By handling production, compliance, distribution, and marketing, BevNomad helps both domestic and global brands achieve scalable, profitable operations while delivering fresh, consumer-driven programs to distributors and retailers across the country.

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Filed Under: Beer, breweries

Oregon Becomes the Latest in Rupee Beer Expansion

March 24, 2026 by Dustin Scoggins

Portland, Maine — Rupee Beer, named Best Beer to Pair with World Food, is a multi-award-winning line of Indian-inspired beers specially crafted to complement Indian, spicy, and global cuisines.

Since launching in 2020, Rupee Beer has stayed true to its mission: reimagining how beer pairs with bold, flavorful global dishes. After successfully entering the Pacific Northwest with its launch in Washington state, Rupee is excited to announce its expansion into Oregon, bringing its total U.S. distribution footprint to 22 states.

A Portfolio Crafted for Global Flavor
Rupee Beer has earned widespread acclaim for its thoughtfully designed lineup, which includes:

Basmati Rice Lager (flagship)
India Pale Ale
Mango Wheat Ale (summer seasonal)
Non-Alcoholic option
Darjeeling Hard Tea

Each beer is brewed to balance and enhance the spices and complexity of Indian and international cuisines. The range was developed in collaboration with legendary master brewer Alan Pugsley, a 40-year industry veteran who has helped launch more than 100 beer brands worldwide.

About the Founders

Brothers Van and Sumit Sharma, sons of Indian restaurateurs with over 50 years in the business, grew up surrounded by the vibrant flavors of Indian cuisine. After their family immigrated to Maine from Europe, the brothers noticed a clear gap: reliable, high-quality Indian beer was hard to find in a state often described as one of the least diverse in America.

Following time living in London and Australia, the Sharmas returned to Portland, Maine during the pandemic. Drawing on their family heritage and frustrated by the lack of beers that truly paired well with spicy Indian food, they created Rupee Beer — a fresher, locally crafted alternative designed specifically for bold, global dishes.
Partnering with Alan Pugsley — a British expat in Maine and longtime fan of Indian cuisine — the brothers built Rupee Beer to educate American drinkers on the art of thoughtful beer-and-food pairing.

National Growth Continues

Now distributed in 22 states, including the new addition of Oregon, Rupee Beer remains focused on its core mission: elevating the global dining experience one perfectly paired pint at a time.

About Rupee Beer

Rupee Beer was founded in 2020 during the COVID-19 pandemic by brothers Van (Vanit) Sharma and Sumit Sharma in Portland, Maine. As sons of Indian restaurateurs who immigrated from London (via Europe) to Maine in the early 1990s and opened some of the state’s first Indian restaurants, the brothers grew up immersed in bold, spicy flavors and the family business. Frustrated by the lack of quality Indian beer options — especially in a then-homogeneous state like Maine — and inspired by their experiences living abroad in London and Australia, they set out to create a better alternative: a crisp, refreshing, lower-carbonation beer specifically designed to pair with Indian, spicy, and global cuisines without overwhelming the food.

Partnering with legendary British expat master brewer Alan Pugsley (a 40+ year veteran who co-founded Shipyard Brewing and has helped launch over 100 brands worldwide), the Sharmas developed their flagship Basmati Rice Lager using traditional Indian-inspired recipes. Launched commercially in 2021 initially as a complement to to-go orders at their family’s Bombay Mahal restaurant, Rupee Beer quickly gained traction for its smooth, food-friendly profile. The brand has since expanded its portfolio to include an India Pale Ale (putting authentic Indian flavors “back” into the style), seasonal Mango Wheat Ale, a Non-Alcoholic option, and Darjeeling Hard Tea.

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Montclair Brewery Releases a Tribute to Patrice Lumumba, Lumumba Smoked Ale!

March 24, 2026 by Dustin Scoggins

Montclair Brewery | Microbrewery located in Montclair, NJ

MONTCLAIR, N.J. — Montclair Brewery has launched Lumumba Smoked Ale, the newest addition to its annual Black History Month Beer Series. The beer is now available in the Montclair taproom and through select distribution partners.

The brewery’s Black History Month series celebrates influential Black leaders, culture, history, and resilience through carefully crafted beers. Lumumba Smoked Ale offers a smooth malt profile layered with refined smoky character, delivering a distinctive yet highly approachable drinking experience.

Later this month, the brewery will re-release its Limited Edition Doby Caramel Pale Ale, another standout in the series that honors baseball legend and former Montclair resident Larry Doby. A special Black History Month to-go beer flight featuring a mixed four-pack of beers, along with music and art, will also be part of the month’s celebrations.

Lumumba Smoked Ale pays tribute to Patrice Lumumba, the Congolese nationalist leader who played a pivotal role in ending colonial rule in the Democratic Republic of Congo. He became the country’s first Prime Minister in 1960 and was widely seen as one of Africa’s most promising new voices before his assassination in 1961 amid Cold War tensions. Historians note that his left-leaning politics led him to fall out of favor with Western powers. Today, his legacy remains a powerful symbol of independence, sovereignty, and African self-determination.

The brewery chose to honor Lumumba after renewed global attention during the 2025 Africa Cup of Nations (AFCON) tournament. A dedicated Congolese supporter, Michel Nkuka Mboladinga, gained international recognition by attending matches dressed as Lumumba and holding a motionless pose throughout Congo’s games — a living tribute that mirrored the famous Lumumba statue in Kinshasa. The powerful gesture sparked widespread media coverage and brought Lumumba’s historical significance back into the global spotlight.

The beer’s can label features a photo of the well-known Lumumba statue in the Democratic Republic of Congo’s capital, along with a small image of Michel Nkuka Mboladinga.

“As a former football (soccer) player, coach, and lifelong fan of the tournament, seeing that powerful tribute to Lumumba during the matches was incredibly moving,” said Leo Sawadogo, Co-owner and Head Brewer of Montclair Brewery. “Lumumba represents courage, leadership, and the pursuit of independence — values that deserve continued recognition. Creating this beer was our way of honoring that legacy while sharing an important story with our community.”

Both Lumumba Smoked Ale and the returning Doby Caramel Pale Ale will be available in the Montclair Brewery taproom and at select distributors and retail partners while supplies last, offered in cans and on draft.

In addition to the beer releases, Montclair Brewery is hosting a full calendar of Black History Month programming throughout the month, including live performances by musicians connected to the African diaspora and an art exhibition featuring works by Sydnei Smith Jordan on display in the taproom.

This version reads more smoothly and professionally while keeping the spirit and substance of the original intact. Let me know if you’d like a shorter version, a more casual tone, or any specific tweaks!

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