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Archives for January 2025

Oktoberfest – The Wild and Wonderful History

January 29, 2025 by Dow Scoggins

History of Oktoberfest 

A Toast to Tradition: The Wild and Wonderful History of Oktoberfest

It all started with a royal “I do” and a thundering horse race. On October 12, 1810, Crown Prince Ludwig of Bavaria married Princess Therese of Saxe-Hildburghausen. To celebrate, they threw a party so epic it would become an annual tradition. Five days later, on October 17, Munich gathered at the city’s edge for horse races in honor of the newlyweds. That celebration laid the foundation for what we now know as Oktoberfest.

Fast forward to 1850, and Oktoberfest had become more than just a party—it was a parade of Bavarian pride. Each year, 8,000 people dressed in traditional attire march through the heart of Munich from Maximilian Street to the Wiesn, led by the symbolic Münchner Kindl (Munich Child). That same year, the imposing Bavaria statue was completed, standing tall above Theresienwiese, forever watching over the revelers below like a stein-wielding guardian angel of the festival.

Of course, not all years were brimming with bratwurst and beer. In 1854 and again in 1873, cholera epidemics halted the festivities. In 1866 and 1870, wars kept the steins dry. But Oktoberfest kept bouncing back, evolving with the times. By 1880, electric lights twinkled above the tents. The following year, bratwurst booths joined the fun. In 1892, glass beer mugs made their first appearance—giving everyone a crystal-clear view of their favorite beverage.

As Oktoberfest strutted into the 20th century, it kept getting bigger and better. In 1887, the now-famous Entry of the Oktoberfest Staff and Breweries debuted, showcasing magnificent beer wagons, costumed workers, and oompah bands parading through the streets. It’s still the grand kickoff to Oktoberfest today.

By 1910, Oktoberfest turned 100—and the party was as grand as you’d expect. An eye-popping 120,000 liters of beer were served, and a new legend was born: the Bräurosl tent, which could hold an incredible 12,000 thirsty guests. Today’s heavyweight is the Hofbräu-Festhalle, packing in 10,000 merrymakers.

The Dark Years: When the Taps Went Dry
Oktoberfest hasn’t always been a guaranteed good time. Between 1914 and 1918, World War I put a full stop to the celebration. Post-war austerity turned Oktoberfest into a humbler “Autumn Fest” for a couple of years. Then came the 1920s and a nasty bout of hyperinflation that put another dent in the keg.

By 1933, politics crept in as the Bavarian flag was replaced with the swastika under Nazi rule. World War II brought yet another halt from 1939 to 1945. Even in the late 1940s, Munich had to make do with low-alcohol beer and toned-down “Autumn Fests.” All told, Oktoberfest has been canceled 24 times due to war, disease, or disaster—but never for lack of spirit.

The Modern Era: Big Tents, Big Beers, and Big Changes
Since 1950, a boisterous and beloved tradition has kicked things off: At noon on opening day, the Mayor of Munich taps the first keg and shouts, “O’zapft is!” (“It’s tapped!”). With a 12-gun salute and the ceremonial passing of the first beer to the Bavarian Minister-President, the festivities begin. The honor of that first tap went to Mayor Thomas Wimmer—and the ritual still kicks off Oktoberfest today.

By the 1960s, Oktoberfest was an international sensation. Tourists began associating Germans with feathered Sennerhüte, Lederhosen, and women in Dirndls—and, for better or worse, the stereotype stuck. That same year marked the end of the original horse races, but no one seemed to miss them amid the sea of pretzels and polkas.

Of course, with millions of beers being poured, a few overzealous drinkers always end up going down for the count. Enter the term “Bierleichen”—beer corpses. These are the partygoers who pass out and are gently carted off to medical tents for a nap and a recovery snack.

To make the festival more family-friendly, 2005 introduced the idea of a “quiet Oktoberfest.” Before 6 PM, tents limit their music to mellow brass bands playing traditional tunes at no more than 85 decibels—loud enough to lift your spirits, but soft enough for Grandma to enjoy her stein in peace. After dark, things ramp up with Schlager and pop music, keeping the late-night crowd grooving (and hopefully not brawling).

Also returning in 2005 was a beloved blast from the past: the Mondlift, Germany’s last traveling Enterprise ride. It’s the perfect thrill after a liter or two—if your stomach can handle it.

In 2008, things got a little less smoky. A Bavarian law banned smoking in enclosed public spaces, including the beer tents. But Oktoberfest found a loophole: since the tents are technically temporary structures, smoking was allowed, though selling tobacco inside was a no-go. That rule held firm into 2009 and beyond, with the smoke slowly clearing out of the beer halls.

Oktoberfest Today: A Global Icon
From royal weddings to wartime interruptions, from candlelit tents to laser-lit beer halls, Oktoberfest has seen it all. Today, it’s a glorious mix of old-school charm and modern flair—where tradition meets turbo-charged fun. Whether you’re hoisting a Maß in Munich or throwing your own backyard Oktoberfest, remember: It’s not just a festival—it’s a feeling.

 

Top 10 Oktoberfest Celebrations in the U.S.

1. Oktoberfest Zinzinnati – Cincinnati, Ohio

As the largest Oktoberfest celebration in the United States, Oktoberfest Zinzinnati transforms downtown Cincinnati into a vibrant Bavarian village each September. Drawing nearly a million visitors annually, the festival is famous for its quirky events like the Running of the Wieners dachshund race and the World’s Largest Chicken Dance. Featuring more than 50 varieties of beer, authentic German food, and nonstop polka music, Zinzinnati delivers the closest American experience to Munich’s original.

2. Nashville Oktoberfest – Nashville, Tennessee

Held in the historic Germantown district, the Nashville Oktoberfest blends Southern hospitality with Bavarian tradition. Spanning multiple city blocks, this four-day celebration offers authentic German beers, bratwursts, schnitzels, and plenty of festive entertainment. Highlights include the massive beer garden, live German bands, a 5K Bier Run, and the wildly popular Dachshund Derby. It’s one of the South’s liveliest fall festivals, attracting hundreds of thousands each year.

3. Wurstfest – New Braunfels, Texas

Wurstfest is a unique Texas twist on a traditional German celebration, taking place along the Comal River in New Braunfels—a town founded by German settlers. This 10-day “Salute to Sausage” combines carnival rides, oompah bands, polka dancing, and a smorgasbord of German and Texan cuisine. The atmosphere is electric, with thousands gathering each night to raise steins and dance in dirndls and lederhosen.

4. Frankenmuth Oktoberfest – Frankenmuth, Michigan

Often called “Michigan’s Little Bavaria,” Frankenmuth boasts a charming Bavarian aesthetic that makes it the perfect backdrop for an Oktoberfest celebration. In fact, its Oktoberfest is the only one outside Germany officially sanctioned by Munich’s original organizers. Guests can expect Hofbräuhaus beer, traditional German folk dancing, and plenty of pretzels and schnitzel—all set within a storybook town that feels like a European escape.

5. La Crosse Oktoberfest – La Crosse, Wisconsin

One of the oldest and most respected Oktoberfest events in the Midwest, La Crosse Oktoberfest began in 1961 and has been a staple of Wisconsin tradition ever since. The multi-day festival includes grand parades, tapping of the golden keg, live performances, and a large Oktoberfest grounds with food stalls and beer tents. Nestled along the Mississippi River, La Crosse delivers a scenic and spirited atmosphere that keeps locals and tourists coming back year after year.

6. Helen Oktoberfest – Helen, Georgia

Nestled in the Blue Ridge Mountains, Helen is a recreated Bavarian village that feels tailor-made for Oktoberfest. The celebration here spans multiple weeks from mid-September to late October, making it the longest-running Oktoberfest in the United States. The Helen Festhalle becomes the heart of the action, where polka bands, hearty food, and beer flow freely in a uniquely picturesque setting.

7. Leavenworth Oktoberfest – Leavenworth, Washington

Leavenworth, a charming Alpine-style village in the Cascades, hosts one of the most beloved Oktoberfests in the Pacific Northwest. The festival features traditional German bands flown in from Europe, a Kinderplatz for families, and three massive beer gardens. With its cobblestone streets, half-timbered architecture, and mountain views, Leavenworth offers a picture-perfect setting for fall festivities.

8. Mount Angel Oktoberfest – Mount Angel, Oregon

This Oregon town with deep German roots has been celebrating Oktoberfest since 1966, and it’s one of the most family-friendly and culturally rich in the country. The festival features multiple venues, each with its own theme, live entertainment, and food offerings. From the Weingarten to the Biergarten, Mount Angel Oktoberfest celebrates music, dancing, and culinary traditions in the shadow of a beautiful Benedictine Abbey.

9. Fredericksburg Oktoberfest – Fredericksburg, Texas

In the heart of Texas Hill Country, Fredericksburg’s German heritage comes alive each fall during Oktoberfest. Known for its welcoming charm, this three-day event features craft beer, local wine, Bavarian bands, and artisan markets. With a laid-back pace and scenic surroundings, Fredericksburg Oktoberfest is ideal for those seeking a more relaxed and intimate experience.

10. Oktoberfest Denver – Denver, Colorado

Held over two weekends in the historic Ballpark neighborhood, Denver’s Oktoberfest has become a Rocky Mountain tradition. Founded in 1969, the event features stein-hoisting competitions, keg bowling, bratwurst eating contests, and plenty of German beer. With the Denver skyline as its backdrop, this high-altitude celebration fuses Colorado craft with Old World tradition.

 

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Filed Under: Beer, craftbeer, Oktoberfest

2025 Colorado Brewers Cup Brewery of the Year & Medal Winners

January 28, 2025 by Dow Scoggins

Colorado Brewers Cup 2025 Medal Winners

Congrats to all the medal winners at the Colorado Brewers Cup. Especially the Carver Brewing and River North Brewery which won “Brewery of the Year” honors.

Colorado Brewers Cup 2025 Award Winners:
Brewery of the Year: Small (0-600 barrels) – Carver Brewing Co.
Brewery of the Year: Mid-sized (600+ barrels) – River North Brewery

Colorado Brewers Cup 2025 Medal Winners:

American & International Pale Lagers
Gold: Cerveceria Colorado (Denver) – Venga
Silver: Westbound & Down Brewing Co. (Idaho Springs) – Landing Gear Pils
Bronze: Ratio Beerworks (Denver) – Cityscapes

Pale Bitter European Lagers
Gold: New Image Brewing Co. (Wheat Ridge) – Classic Pilsner
Silver: Hideaway Park Brewery (Winter Park) – Dortmunder
Bronze: Seedstock Brewing Co. (Denver) – Seedstock German Pilsner

Hoppy Pale American & International Lagers
Gold: Hideaway Park Brewery (Winter Park) – Publik Skool Pilsner
Silver: Westbound & Down Brewing Co. (Idaho Springs) – Infinity Pils
Bronze: WestFax Brewing Co. (Lakewood) – Pillieve

Golden, Blonde, & Other Light Ales
Gold: Westbound & Down Mill (Lafayette) – The Coloradan
Silver: Bristol Brewing Co. (Colorado Springs) – Beehive Honey Wheat
Bronze: LUKI Brewery (Arvada) – Tuba Cheer

Kölsch
Gold: New Terrain Brewing Co. (Golden) – Rise and Climb
Silver: Liquid Mechanics Brewing (Lafayette) – Kölsch
Bronze: Joyride Brewing Co. (Edgewater) – Ice Cutter Kölsch

Pale Malty European Lagers
Gold: Fritz Family Brewers (Niwot) – The Boss
Silver: Carver Brewing Co. (Durango) – Lightner Creek Lager
Bronze: Resolute Brewing Co. (Centennial) – Front Porch

Amber Lagers
Gold: Eagle River Brewing (Eagle) – ERB Octoberfest
Silver: Eagle River Brewing (Eagle) – Free Stone Lager
Bronze: Seedstock Brewing Co. (Denver) – Seedstock Bohemian Dunkel

Dark Lagers
Gold: Wibby Brewing (Longmont)- Moondoor Dunkel
Silver: Seedstock Brewing Co. (Denver)- Seedstock Roggen Schwarzbier
Bronze: Fritz Family Brewers (Niwot) – Niwot After Dark

Fruit & Field Beers
Gold: Elevation Beer Co. (Poncha Springs) – Coconut Oil Man
Silver: Strange Brewing Co. (Denver) – Cherry Kriek
Bronze: Avant Garde Aleworks (Estes Park)- Harvest Saison

Session & Pale Ales
Gold: Cannonball Creek Brewing Co. (Golden) – Featherweight
Silver: Cannonball Creek Brewing Co. (Golden) – Trump Hands
Bronze: Comrade Brewing Co. (Denver) – Honeyman 64

Standard American-Style IPAs
Gold: Amalgam Brewing(Denver) – Modern West
Silver: Westbound & Down Mill (Lafayette) – Westbound Select
Bronze: Westbound & Down Mill (Lafayette) – Westbound IPA

Standard International & Experimental Hoppy Beers
Gold: Silver: Westbound & Down Mill (Lafayette) – Spirit of the West
Silver: Second Dawn (Aurora) – Tree Run
Bronze: Cerebral Brewing – Aurora Arts (Aurora) – Gasoline Rainbows

Standard Hazy Pale Ales & IPAs
Gold: Living the Dream Brewing Co. (Highlands Ranch) – Trailhead Fog
Silver: Beyond The Mountain Brewing (Boulder) – I Wish You More
Bronze: Aspen Brewing Co. (Aspen) – Excess In Moderation

Strong & Imperial Hoppy Beers
Gold: Station 26 Brewing Co. (Denver) – 11th Anniversary Double IPA
Silver: Cerebral Brewing – Aurora Arts (Aurora) – Cheat Code
Bronze: Odell Brewing Sloan’s Lake Brewhouse (Denver) – Cloudship

Malty North American Beers
Gold: Telluride Brewing Co. (Telluride) – Face Down Brown
Silver: Carver Brewing Co. (Durango) – Old Oak Amber Ale
Bronze: Odell Brewing (Fort Collins) – 90 Shilling

Classic UK Amber & Brown Ales
Gold: Stodgy Brewing Co. (Fort Collins) – Scottish Ale
Silver: Bristol Brewing Co. (Colorado Springs) – Draft Project London Brown
Bronze: Carver Brewing Co. (Durango) – Colorado Trail Nut Brown Ale

Porters & Stouts
Gold: Banded Oak Brewing (Denver) – Paramount Porter
Silver: Stodgy Brewing Co. (Fort Collins) – English Porter
Bronze: Bent Barley Brewing Co. (Aurora) – Dry Irish Stout

Strong Classic UK & North American Ales
Gold: River North Brewery (Denver) – Mr. Sandman
Silver: Verboten Brewing (Loveland) – Grow Old With You
Bronze: River North Brewery (Denver) – Hello Darkness

Herb, Spice, & Smoked Beers
Gold: Liquid Mechanics Brewing (Lafayette) – El Poblano Borracho
Silver: Left Hand Brewing Co. (Longmont) – Mexican Hot Chocolate Milk Stout
Bronze: Incantation Brewing (Aurora) – Signals

Continental Rye & Wheat Beers
Gold: LUKI Brewery (Arvada) – Dunk On Em
Silver: Tres Litros Beer Co. (Salida) – Hamer Time
Bronze: New Terrain Brewing Co. (Golden) – Suntrip

Belgian and French Ales
Gold: River North Brewery (Denver) – River North White
Silver: Elevation Beer Co. (Poncha Springs) – Apis IV
Bronze: Windfall Brewing Co. (Westminster) – Windfall Saison

Sour Ales
Gold: Bruz Beers (Denver) – Ghost in the Wood
Silver: Diebolt Brewing Co. (Denver) – David Frambowie
Bronze: Berkeley Alley Beer Co (Arvada) – Pistachio Lemon Meringue

Coffee, Chocolate, & Dessert Beers
Gold: River North Brewery (Denver) – Nightmare Fuel
Silver: Verboten Brewing (Loveland) – Others in Darkness: Irish Coffee
Bronze: 300 Suns Brewing (Longmont)- Psychotic Balaclava Horchata Stout

Brett & Wild Beers
Gold: Crooked Stave Brewing Co. (Denver) – Spon
Silver: Cellar West Brewery (Lafayette) – Green Spur
Bronze: Primitive Beer (Lafayette) – Stable Of Stars

Wood & Aged Beers
Gold: Launch Pad Brewery (Aurora) – Magnificent Desolation (Russell 8 Year)
Silver: Cerebral Brewing – Aurora Arts (Aurora) – Here Be Monsters
Bronze: Locavore Beer Works (Littleton) – Black Pearl 4×3

Experimental & Specialty Beers
Gold: The Post Brewing Co. (Lafayette) – East County Fine Malt Liquor
Silver: Bearded Brewer Artisan Ales (Longmont) – Cinnamon Roll Blonde Ale
Bronze: Wonderland Brewing Co. (Broomfield) – Oily Oaf

The Colorado Brewers Guild
The Colorado Brewers Guild is a non-profit trade organization dedicated to promoting, protecting, and advancing independent craft breweries across the State of Craft Beer. Through advocacy, community building, education, and public outreach, we support a thriving craft beer culture. Our members include operating breweries, breweries in planning, and industry partners. Today, the majority of Colorado’s 400+ craft breweries are proud members of the CBG. Website: https://coloradobeer.org/

 

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Filed Under: Uncategorized

Outlaw Light Beer Expands Distribution Across Texas in 2025

January 22, 2025 by Spencer Mapes

DENVER, CO — Outlaw Light Beer, the #1 fastest-growing light domestic beer in the United States continues its exponential growth, announcing new distribution partnerships in the Lone Star State. Beginning this month, Outlaw Light will be available at 12 Molson Coors wholesalers and two independent distributors — including the Corpus Christi-based Sparkling City.

The brand is rapidly expanding its footprint to include all 254 state counties and ensure wider access for Texans. With its crisp, refreshing taste, just 105 calories per serving and a smooth 4.2% ABV, this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability.

“When we initially launched in early 2024, we were committed to expanding quickly across Texas,” said Ari Opsahl, CEO of Tivoli Brewing Co. “This marks an exciting milestone for us, and we’re proud to partner with an incredible network of distributors, making it easier for Texans to have access to the fresh and satisfying taste of Outlaw Light. It’s more than just a beer — it’s a tribute to tradition, resilience and many of the values Texans uphold.”

“The moment I tried Outlaw Light, it was clear it was brewed with Texas in mind,” said Michael Salas, Vice President of Texas for Tivoli Brewing. “Texans deserve a light beer that embodies exceptional quality and true value, and we are thrilled to bring it to them.”

Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer captures the rugged, independent spirit and rich traditions of Texas. Tivoli, founded in 1859 by John Good, is the second-oldest brewery in the United States — the brewery thrives by blending historic traditions with modern innovation.

“We are thrilled to bring Tivoli Brewing’s incredible lineup of beers to retailers in Texas,” said Senior Vice President of Glazer’s Beer & Beverage Will Herrin. “Tivoli is a brewery with a storied history and an exciting future. We look forward to bringing Tivoli’s exceptional beer to customers across our markets.”

Texas beer lovers can stock up on Outlaw Light at their favorite retailers such as H-E-B, Walmart, Kroger, Brookshire’s and United. Customers can also find Outlaw at Spec’s Liquor and Total Wine & More locations statewide.

“Sparkling City is very excited to be distributing Outlaw beer. We love the fresh, light taste and think our fellow Texans will too,” said Julie Kriegel, CEO of Sparkling City. “I can see many Texans taking this beer on the boat or to the hunting lease.”

Stay tuned for more updates on Outlaw Light Beer partnerships in Texas. For more information, please visit OutlawBeer.com. To find Outlaw near you, visit OutlawBeer.com/where-to-buy/.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Outlaw was recognized by Nielsen in 2024 as the #1 fastest-growing light domestic beer in the United States. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram and Facebook.

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Filed Under: craftbeer Tagged With: Outlaw Light Beer, Tivoli Brewing Co

Partake Brewing Introduces ‘Hop Twist,’ A Refreshing Twist on Sparkling Hop Water

January 13, 2025 by Spencer Mapes

TORONTO, CANADA – Partake Brewing, a pioneer in the craft non-alcoholic beer market, is proud to unveil its latest creation—Hop Twist. This refreshing new beverage reimagines what daytime drinking can look like, offering a unique, sophisticated sparkling hop water for those seeking a fun and functional way to hydrate.

Hop Twist is a refreshing blend of bold citrus and tropical fruit flavors. Infused with Citra® hops, known for their zesty lemon, orange, and grapefruit notes, and Mosaic® hops, celebrated for their tropical fruit tones, it delivers a bright, fruit-forward taste. A splash of real citrus juice ties it all together, creating a crisp, clean beverage perfect for afternoon sips, post-workout hangouts, or relaxing patio moments. Designed as a non-alcoholic alternative with subtle sweetness and no bitterness, Hop Twist offers maximum refreshment while keeping you hydrated.

Ted Fleming, Founder and CEO of Partake Brewing expressed his enthusiasm for the new product launch. “I’m so proud of the journey we’ve been on since 2017. What started as a mission to redefine non-alcoholic beer has grown into something even bigger. With Hop Twist, we see incredible potential to shake up the sparkling hop water category by introducing bold, unexpected ingredient pairings. After over a year of innovation and development, we’re excited to bring this vision to life.” He adds, “What began in my garage quickly grew into something much larger. Today, with the launch of Hop Twist, we’re taking another big step forward, guided by our belief that everyone has the power to ‘Make it Happen’—whether that’s overcoming challenges or simply enjoying the moments that matter. Hop Twist is an alcohol-free option that allows people to stay connected to what matters most, without compromise.”

Partake is entering an exciting new chapter with the introduction of Hop Twist, expanding its offerings beyond its beloved non-alcoholic beer lineup. It bridges the gap between classic alcohol alternatives and refreshing daily beverages. It provides a crisp, alcohol-free option that fits seamlessly into your routine—whether at work, recovering post-workout, or simply unwinding at home.

“Hop Twist is more than just a sparkling water—it’s a true hop water, designed to bring this craft ingredient to life in new ways. This launch embodies Partake’s drive for innovation to create beverages that fit every lifestyle and every moment. Whether you’re a hop enthusiast or just looking for a vibrant, alcohol-free option, Hop Twist is here to redefine what’s possible in the world of non-alcoholic beverages,” says Sara Ross, Vice President of Marketing at Partake Brewing.

Hop Twist is available to order on drinkpartake.com as of January 9, 2025, and will soon be available at select retailers in the U.S. and Canada, including Total Wine & More, BevMo! and Sobeys. With its refreshing blend of flavors, hops, and thoughtful craftsmanship, it’s bound to become a go-to choice for functional beverage seekers and plain water avoiders alike, who value quality and creativity in every sip.

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavor, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram, Facebook, and TikTok.

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Filed Under: Non-Alcoholic Beer Tagged With: NA Beer, Partake Brewing

Wild Leap Awarded Beer Connoisseur’s Brewery of the Year

January 13, 2025 by Dow Scoggins

 Wild Leap Awarded Beer Connoisseur 2021 Brewery of the Year

LaGrange, GA –  Wild Leap Brewing Co. has been crowned the 2021 Brewery of the Year by Beer Connoisseur magazine, a prestigious honor recognizing their unmatched excellence in craft brewing. Featured in the Winter 2022, Issue 58, Wild Leap earned this title by submitting an extraordinary 12 beers that scored World Class or Exceptional ratings in the 2021 Official Review, including a historic three beers—Lone Buffalo, Alpha Abstraction Vol. 15, and Too Pure To Be Pink—that achieved World Class scores of 96 or higher. This marks the first time in the magazine’s 12-year history that a brewery has secured three World Class ratings in a single year, solidifying Wild Leap’s place among America’s elite breweries.

Wild Leap’s  portfolio dazzled with nine additional Exceptional-rated beers and 16 entries in the Top 150 Beers of the Year, showcasing their innovative and boundary-pushing approach. “Chief Brewing Officer Chris Elliott’s bold, mad-scientist style has elevated Wild Leap to new heights, blending terrific flavors with Southern flair,” notes Beer Connoisseur’s editorial team. Elliott credits the brewery’s success to its dedicated team: “This award reflects the creativity and hard work of everyone at Wild Leap—from our brewers and cellar crew to our taproom and admin staff. We’re thrilled and grateful for this recognition.” Co-Founder and CFO Anthony Rodriguez adds, “Since opening in 2017, we’ve dreamed of this moment. Sharing this honor with our team and fans is truly special.”

Founded in LaGrange, Georgia, in 2017, Wild Leap has grown from a local favorite to a regional powerhouse, expanding into spirits and planning its first Atlanta taproom in 2022. With a focus on quality, creativity, and community, Wild Leap continues to redefine craft brewing in the South. Visit wildleap.com for more details.

Wild Leap’s 2021 World Class and Exceptional Ratings:
Rated 97 – World Class: Lone Buffalo Barrel Aged Stout
Rated 96 – World Class: Alpha Abstraction, Vol. XV
Rated 96 – World Class: Too Pure To Be Pink
Rated 95 – Exceptional: Chocolate Peanut Butter Porter
Rated 95 – Exceptional: Alpha Abstraction, Vol. 16
Rated 95 – Exceptional: GR8FRUT Double IPA
Rated 94 – Exceptional: LMN ADE
Rated 94 – Exceptional: Alpha Abstraction, Vol. 18
Rated 94 – Exceptional: ASW Barrel Aged Vanilla Ice Cream Stout
Rated 92 – Exceptional: Birthday Month Mango Cryo Hop IIPA
Rated 91 – Exceptional: Buffalo Trace Barrel Aged Stout
Rated 91 – Exceptional: Birthday Month Flowers & Fruit Double IPA

About Wild Leap Brewing’s Brewery
Nestled in the heart of historic downtown LaGrange, Georgia, Wild Leap Brewing Company transformed a once-vacant 1940s Westbrook Service & Tire Co. building—an old car dealership and service station—into a vibrant craft beer destination that opened its doors in 2017. The brewery’s founders, Anthony Rodriguez and Rob Goldstein, saw potential in the weathered brick and steel trusses, meticulously restoring the space to blend vintage charm with modern flair, earning an Excellence in Rehabilitation award from The Georgia Trust for Historic Preservation. Now, the 7-foot-tall exposed trusses, glass-walled brewhouse, and retro signage create an inviting backdrop for sipping award-winning brews like Alpha Abstraction and Lone Buffalo in a pet-friendly taproom and outdoor courtyard. This reimagined dealership isn’t just a brewery—it’s a community hub where live music, food trucks, and a laid-back vibe honor LaGrange’s past while pouring bold flavors into its future.

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Filed Under: Beer, breweries

SweetWater Brewing Launches Daytrip IPA: A New Tropical Escape in Every Sip

January 9, 2025 by Spencer Mapes

ATLANTA, GA – SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly unveils its newest craft brew: Daytrip India Pale Ale, a vibrant addition to its year-round flagship line. This easy-drinking brew delivers a refreshing wave of tropical fruit notes, low bitterness, and a captivating citrus aroma – the perfect escape to a sun-kissed paradise.

Daytrip IPA (6.6% ABV) is an American-style IPA bursting with bright, juicy, undeniably tropical flavors and a smooth, refreshing finish. The exceptional taste is achieved by a masterful blend of Columbus, Citra, Waimea, Mosaic, and Simcoe hops, creating a symphony of tropical and citrus fruit flavors, all expertly balanced by 2-Ros, Munich, Carafoam, and Crystal malts. The result is a truly unforgettable exotic and escapist experience.

Prinz Pinakatt, Chief Growth Officer at Tilray Beverages, said, “With growing consumer demand for more approachable IPA options, we are excited to present Daytrip IPA. It captures the bold, dynamic hop characteristics SweetWater fans adore, while presenting a delightfully lower bitterness.” He adds, “Rigorous research and extensive testing have gone into perfecting this recipe, and choosing premium ingredients. We’re confident that Daytrip IPA will resonate with consumers and solidify our leadership in the IPA category – a cornerstone of our brewery – and will deliver on the promise of feeling like you’ve found an island-inspired escape.”

Daytrip IPA’s packaging was designed to reflect the beer’s vivid, island-like essence, promising a sensory adventure from the moment it is seen. To amplify the launch, SweetWater is rolling out an integrated marketing campaign that includes trade programming, paid media and engaging social media giveaways and activations. The beer will be prominently featured at the SweetWater 420 Fest, the brewery’s annual music festival, scheduled for April 18-20, 2025, at Atlanta’s Pullman Yards.

Daytrip IPA is now available in the following formats:

12-pack of 12-ounce cans
6-pack of 12-ounce cans
Individual 19.2-ounce cans
Draft
Locate a nearby store or on-premise location using SweetWater’s Beer Finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. SweetWater’s craft beers are available coast to coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. SweetWater focuses it community support for organizations fighting for clean water and habitat conservation. For further information about SweetWater Brewing Company, please follow @SweetWaterBrew.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, follow @SweetWaterBrew on socials.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

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Filed Under: craftbeer, IPA Tagged With: SweetWater, SweetWater Brewing

Stone Brewing Launches Brewery Exclusives with the Release of Stone Lifeblurred Imperial Brown Ale

January 8, 2025 by Spencer Mapes

ESCONDIDO, CA – Stone Brewing announces the launch of Brewery Exclusives – long-retired classics, cult favorites and amazing innovations available only at Stone locations. The lineup of monthly-release beers kicks off with the award-winning Stone Lifeblurred Imperial Brown Ale.

Stone’s brewers have curated a list of 12 beers spanning decades of innovation and fandom. Not available at retail stores, these beers are for only the most die-hard fans to purchase fresh from Stone locations.

Stone Lifeblurred Imperial Brown Ale earned a coveted gold medal at the 2024 US Beer Open and bronze medal at the Great American Beer Festival. It is the stronger version of Stone Brewing Liberty Station favorite Lifeblood. Lifeblood won a bronze medal at the 2023 World Beer Cup and back-to-back gold medals at the 2022 and 2023 San Diego International Beer Competition. The anticipated release of Lifeblurred lands just as Kris Ketcham, head brewer at Stone Brewing Liberty Station, celebrates his 20th anniversary with Stone.

“Our fans continue to crave those beers that put us – and San Diego beer – on the map and our Brewery Exclusives offer another way to deliver on that,” said Kris Ketcham, Sr. Manager of Brewing & Innovation – Liberty Station. “I’m excited to kick it off with Lifeblurred. Brown ales have always been among my favorite styles and my passion for enjoying big, rich, and flavorful beers is precisely why I joined Stone Brewing 20 years ago.”

Limited quantities will be produced and when they’re gone, they’re gone. Be the first to know about each new release by following on Instagram @StoneBrewing or sign up for emails at StoneBrewing.com.

QUICK FACTS
Name: Stone Lifeblurred Imperial Brown Ale
Web: StoneBrewing.com/Lifeblurred
Stats: 11% ABV; 35 IBUs
Availability: Stone locations only, limited time
Packaging: 16oz four-pack cans

TASTING NOTES
Appearance: Dark brown, then coffee head, light lacing.
Aroma: Chocolate, coffee, toast, brown sugar, and caramel.
Taste: Chocolate, coffee, caramel, toast, brown sugar, molasses, and toffee.
Palate: Medium body, medium sweetness, rich and some bitterness.

ABOUT STONE BREWING
Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus six tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company’s long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com.

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Filed Under: craftbeer, Stone Brewing Tagged With: Lifeblurred, Stone, stone brewing

Birds Barbershop Gets Crafty, Taps St. Elmo Brewing Co. as New Beer Partner

January 8, 2025 by Spencer Mapes

AUSTIN, TX – Today, Birds Barbershop proudly begins serving St. Elmo Brewing Co.’s signature brew Carl at the barbershop’s nine Austin locations. The partnership kicks off with a fun “Free Cuts for Carl” promotion, offering anyone named Carl – with proper I.D. and 21+ years of age – a complimentary haircut, along with St. Elmo’s flagship beer of the same name, the entire month of January.

“We’ve always dreamed of a partner like St. Elmo that taps into that same homegrown, Austin vibe,” said Birds Barbershop co-founder Michael Portman. “Our companies were founded down the street from each other in South Austin, and we both value our local communities above all else.”

Founded in 2016 at 440 E. St. Elmo Rd., St. Elmo Brewing was established by a group of passionate beer lovers with a vision to create high-quality craft beers in Austin. The company recently added a second brewery and taproom location at 8110 Springdale Road. The brewery hosts events, live music, and food trucks, making it a hotspot for locals, just like Birds Barbershop.

“When I moved to Austin, I got my first haircut at Birds Barbershop and received a free beer with my haircut,” said Bryan Winslow, co-founder of St. Elmo Brewing Company. “It is beyond cool to now be the brew of choice at all Birds’ locations, and we already have plans for more fun collaborations to come.”

In addition to St. Elmo Carl, Birds Barbershop will feature St. Elmo Hazy IPA and, for those embracing Dry January, St. Elmo Hop Water. Each following month, the lineup will spotlight St. Elmo Carl alongside rotating seasonal favorites, including award-winning brews like St. Elmo Amber Lager and St. Elmo West IPA. These beverages will be available year-round at all Birds Barbershop locations for clients aged 21 and up. For more information or to book a haircut, color or style service, visit birdsbarbershop.com.

About Birds Barbershop

In 2006, childhood friends Michael Portman and Jayson Rapaport found themselves living in Austin, TX, with nowhere to get an affordable, high-quality haircut. Together, they created a salon for men and women, took out all the fuss, and added free beer to the experience. An addiction to old school arcade games developed. Birds Barbershop has been named six consecutive times to ELLE Magazine’s list of the 100 best salons in America and by the Austin Chronicle as Best Haircut every year since opening. Today, Birds Barbershop serves upwards of 20,000 people monthly and employs more than 150 people in nine locations across Austin.

About St. Elmo Brewing

Since opening in 2016, St. Elmo Brewing has become a staple in Austin’s vibrant craft beer scene. Known for crafting approachable beers that cater to all types of drinkers, St. Elmo offers a wide range of styles from hazy IPAs to traditional German lagers. These beers can be enjoyed onsite at the brewery’s two Austin locations or found on menus and retail shelves throughout the city. Recognized as one of Condé Nast Traveler’s Best Breweries in Austin, and with multiple gold medals from the Great American Beer Festival (GABF) and U.S. Beer Open, they recently expanded to a larger second location in East Austin. True to its roots, St. Elmo continues to be a hub for the community by regularly hosting programming and events like the popular Grassy Thursdays and weekly trivia nights. The brewery also fosters creative collaboration through partnerships with local artists and designers with their influence seen not only in the design of the brewery’s space but also in the artwork featured on the cans, including those for the flagship Carl Kölsch, St. Elmo Amber, St. Elmo Hazy, St. Elmo West, and Hop Water. For more info on hours & locations, events, and more, follow @stelmobrewing.

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Filed Under: Collaboration Beers Tagged With: Birds Barbershop, St. Elmo Brewing, Texas Beer

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