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TailGate Brewery Taps Murfreesboro for Eighth Location

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NASHVILLE, Tennessee – TailGate Brewery, a Nashville-based craft brewery with distribution across Tennessee, is bringing its imaginative craft beer and pizza to Murfreesboro. As the brewery’s eighth taproom, TailGate Brewery Murfreesboro will open this summer.

Independently owned and one of Tennessee’s largest craft breweries, TailGate Brewery’s diverse craft beer lineup includes everything from German Reinheitsgebot-inspired lagers to heavily fruited sours and IPAs. The brewery offers a fresh rotation of styles at its taprooms across Tennessee, and its core lineup of brews are available at retail across the state.

“Murfreesboro has been the top-requested future location by fans of TailGate Brewery, so we’ve been working on finding the perfect taproom here for years,” said Wesley Keegan, TailGate Brewery’s sole owner and original founder. “To everyone who’s been asking for us: we’ve been working on it! Excited to finally share our plans with craft beer fans in Murfreesboro.”

TailGate Brewery will renovate its new 5,000 sq. ft. Murfreesboro home at 210 Stones River Mall Blvd, formerly home to Coconut Bay Cafe, into an experience that will be familiar to fans of the brewery: a full food menu featuring its fan-favorite Detroit Style pies, 30 eclectic craft beers on draft, and an outdoor seating area overlooking Stones River.

“Every TailGate Brewery taproom is unique to the neighborhood it’s in, and we expect this one to evolve to what the community says it should be. We’re excited for this to be a long-term investment in Murfreesboro. But it doesn’t matter what I think, it matters what the people of Murfreesboro enjoy in a craft brewery,” Keegan said. “It’s just up to us to be great stewards to the community.”

The team behind TailGate Brewery and its flagship TailGate Orange recently voted the brewery, which is heavily involved in the community and supports a number of rotating nonprofits every year, a 2023 Top Workplace. As TailGate Brewery expands, it maintains its commitment to its growing team, who enjoy 100% company-sponsored health benefits, industry-best wages, and a host of other benefits. According to Reginald Small, director of taproom operations, TailGate Brewery expects to welcome 30 team members with the opening of the Murfreesboro taproom.

“You can tell people you appreciate them as much as you want, but we know that businesses can best show that appreciation by paying people great,” said Keegan. “It’s important that our guests know they’re supporting great wages, and a great workplace, with every TailGate beer they enjoy anywhere in Tennessee.”

While construction continues on the Murfreesboro location, fans can experience TailGate at seven other taprooms across Tennessee: Headquarters, Music Row, East Nashville, Germantown, South Nashville, Hendersonville and Chattanooga, as well as many bars, restaurants and retailers across the state.

“We always say the best place to enjoy a TailGate beer is wherever you find TailGate beer,” Keegan adds. “Whether that’s a taproom, your local bar or restaurant, or package store – wherever you drink your TailGate beer, thank you for supporting us!”

About TailGate Brewery

TailGate Brewery is an independently owned and operated craft brewery and pizzeria based in Nashville, Tennessee. Since 2014, Tennesseans and visitors alike have enjoyed TailGate’s inventive craft beers and scratch-made pizza at their seven (soon to be eight) taprooms across Tennessee, and airport outpost. TailGate is known for its commitment to its team members: providing great wages, 100% paid health benefits, and great work environment for 175+ people in Tennessee. Five award-winning core beers are available year-round: Orange Wheat, Howdy Cloudy Hazy Session IPA, TENN Golden Lager, Peanut Butter Milk Stout, and TailGate Cider. TailGate brews over 250 unique recipes each year, and releases several small-batch beers weekly. These limited runs are available at the TailGate taprooms only. TailGate beer is available in small and large retailers, restaurants, and craft beer locations in Tennessee. In the U.S., TailGate Brewery distributes exclusively in Tennessee.

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Level Beer Introduces Three New Year-Round Beers: Rewind Amber Ale, Adventure Island Tropical Sour, and Choose Your Weapon Imperial IPA

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PORTLAND, Oregon— Level Beer, known for crafting balanced and flavorful ales and lagers, is thrilled to announce the launch of three new additions to their year-round lineup: Rewind Amber Ale, Adventure Island Tropical Sour, and Choose Your Weapon Imperial IPA.

Be Kind and Rewind your tastebuds to the days of pleasant malt character and balanced hopping with Rewind Amber Ale. Biscuit and caramel malt flavors blend with herbal and pine hop flavors and aromas to create an ale that is both reminiscent of the classical style and fresh for the palate of today’s beer lover. Available in 12oz 6pk cans and on draft, it’s perfect for those who appreciate a well-rounded brew. 5.3% ABV.

Adventure Island Tropical Sour brings a burst of tropical flavors and refreshing tartness to the table. This fruited-kettle sour is available in 16oz cans and on draft, it’s like a mini vacation in every sip. 5.5% ABV.

Choose Your Weapon Imperial IPA boasts bold hop aromas and a crisp, dry finish, providing a robust and flavorful experience. Rotating hop duos allow new opportunities for different hop flavors and aromas to become victorious. Citrus, tropical, fruity, dank, and floral battle it out for dominance keeping this Imperial IPA fresh and unique. Packaged in 19.2oz cans and on draft, it’s a go-to choice for hop lovers seeking a bit of extra punch. 8.5% ABV.

These new brews will be available year-round at select retailers, bars, and restaurants in the Pacific Northwest and beyond.

About Level Beer

Level Beer was founded in 2017 by Geoffrey Phillips, Jason Barbee, and Shane Watterson, with a focus on balance. Balanced beers for a balanced life. As parents of young children, these industry veterans know how hard it can be to balance work and family life. Their idea was to create a work/life balance for all their customers, employees, and community through beer. Level Beer strives to make the highest quality, most innovative, balanced beer they can; while doing so in a family-friendly space, providing their employees with a great working environment, and helping to improve the community they are in.

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Bira 91 and New Belgium Launch a Global Collab Beer – “Chutney Sour” – Inspired by Indian Flavors

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FORT COLLINS, Colo./NEW DELHI, India— Bira 91 – India’s leading craft beer company, and one of the fastest growing beer brands globally, and New Belgium Brewing – one of the largest craft brewers in the United States, today announced the release of “Chutney Sour”, a collab beer that brings together vibrant flavors of Indian street food and the legendary craft brewing heritage of Colorado.

Brewed with Tamarind – a puckering sour fruit used in Indian chutneys and curries – the beer is based on the classic Dubbel, a Belgian-style ale perfected by the New Belgium Brewery.

The beer was simultaneously released in the companies’ respective taprooms – Bengaluru & Delhi-NCR, in India for Bira 91, and Fort Collins, Colorado for New Belgium Brewery. The release was timed to coincide with the Indian Spring festival of Holi – a joyful celebration of color, flavors and renewal.

Holi has crossed over into the mainstream and several cities across the world have a variety of celebrations including music festivals, outdoor block parties, color runs and culinary events.

Commenting on the collaboration, Ankur Jain, Founder and CEO, Bira 91, said, “We couldn’t be more excited to collaborate with New Belgium Brewing. Colorado is at the center of beer innovation in the world, and New Belgium is the most well-respected beer company in the United States. Our Limited Release beers are brewed with a two-word MO for our brewers – Go Crazy! Right from the word Go, our respective brewers started jamming and vibing, and came up with this crazy, but in hindsight, such an obvious idea – making a Belgian Sour Ale with Tamarind –a “Chutney Sour”. The result is a brilliant surprise, and I am sure consumers who get their hands on this Limited Release will love it!”

“India is known for its exciting culinary flavors, and we’re excited to partner with Bira 91 on a beer that brings these flavors to life for our Fort Collins craft enthusiasts,” said New Belgium CEO Shaun Belongie. “Collaborations like this allow us to play with new and unexpected flavor combinations and invest in our best-in-class beer innovation.”

The beers will be brewed only once and will be sold in the taprooms till stocks last.

Bira 91 x New Belgium Chutney Sour

Tasting Notes: Our chutney-inspired beer is an intense flavor bomb, blended from two parts – a rich, malty and spicy Belgian Ale, with the addition of tamarind, giving this beer a tangy-sour flavor. The aroma is filled with notes of toast, fig, raisin, and dark fruit, complemented by a pleasant tartness from the tamarind.
Style: Belgian Ale brewed with Tamarind
Ingredients: Specialty Malts, Tamarind, Saaz Hops, Belgian Yeast
Color: Copper Amber
ABV: 7%

About B9 Beverages

A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive a global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 1000 towns and cities spread across 25 countries and brews its beers across six manufacturing units in India. In 2023, B9 Beverages entered the Beyond Beer category and launched Hill Station Ciders – its portfolio of alcoholic ciders and Grizly Seltzers – its line of hard seltzers inspired by cocktails. Bira 91 operates four taprooms in Bengaluru and Delhi NCR, where it releases one new experimental beer every week, paired with its curry-shop menu. It has also recently acquired The Beer Café, India’s leading Alco-Beverage chain to strengthen its play in pubs and taprooms and build India’s first large-scale direct-to-consumer platform focused on beer and innovation. Bira 91 also offers branded merchandise across categories such as glassware, barware, apparel, and gifts, to make every day a lot more playful.

Established in 2015, Bira 91 is driven by a dynamic team of over 1600 passionate beer lovers and is backed by leading investors from across the world – including Japan’s leading beer company, Kirin Holdings, Japan’s largest bank, MUFG Bank, Tiger Pacific Capital from New York, Sofina of Belgium, and Peak XV Partners (formerly Sequoia India).

About New Belgium

New Belgium Brewing was founded in 1991 in Fort Collins, Colo., by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. Over the past three decades, New Belgium has turned that ethos into a unique Human-Powered Business model through practices that were and still are rare in the business world: fully paid healthcare premiums for coworkers who need the support, living wage compensation, open-book management, renewable energy sourcing, a free onsite medical clinic and physician, a deep commitment to philanthropy and advocacy, and much more.

New Belgium expanded to Asheville, N.C., in 2016 and Daleville, Va.,in 2023, and in 2021 acquired Bell’s Brewery, based in Kalamazoo, Mich. The business’ people-centric model has led New Belgium to become the most popular and fastest-growing American craft brewer today. New Belgium is famous for Fat Tire Ale and Voodoo Ranger IPA (America’s #1 IPA brand), along with year-round favorites like Dominga Mimosa Sour, La Folie Sour Brown Ale, an award-winning wood-aged sour program, and the addition of Bell’s iconic brands including Two Hearted IPA and Oberon Ale.

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NoFo Brew Co Launches Internationally

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NORTH ATLANTA, Georgia — NoFo Brew Co is thrilled to announce its launch into the international market with a strategic presence in the UK at the Poundland Bescot Stadium, home to Walsall Football Club. Starting April 13, 2024, patrons can enjoy NoFo’s distinctive craft beers within the iconic stadium walls as well as at The Locker, an onsite supporter’s club and event venue. Additionally, NoFo plans to distribute beer throughout the West Midlands and beyond.

“We’re delighted to announce that NoFo beer will soon be available to enjoy at both The Poundland Bescot Stadium and The Locker. This will not only enhance the matchday experience for supporters but also represents the continued growth and development of our partnership with NoFo,” shares Benjamin Boycott, Co-Chairman of Walsall Football Club.

He continues, “We extend our sincere thanks to Joe Garcia, Bryan and Shannon Miles, and the team at NoFo for their ongoing support. Additionally, we’re proud to share that Walsall FC will be the first venue in the UK where NoFo beer can be purchased, marking a significant milestone in our commitment to innovation and improving our offerings to supporters and visitors. We eagerly anticipate witnessing the growth of NoFo within the UK market.”

The brewery is set to introduce a diverse selection of its craft beers including: Cowboy’s Payday, a sessionable, hazy IPA at 4.5% ABV with notes of mango and tropical stone fruits; Forest Explorer, an American, West-Coast IPA with notes of pine and zesty citrus at 4.5% ABV; and staple brew, Bluebird Day, a delicate Czech-style pilsner at 4.2% ABV with notes of biscuit and subtle noble hop aromatics.

“If you told me five years ago when we started our brand that we would eventually bring NoFo Brew Co to the UK, I wouldn’t believe it. Our team has worked diligently over the past year to pull countless details together to make this a reality. We are beyond excited to deepen the partnership between NoFo Brew Co and Walsall FC and also introduce craft beer fans in the UK to our brand,” expresses Joe Garcia, Co-Founder and CEO of NoFo Brew Co.

To celebrate this momentous occasion, NoFo Brew Co invites Walsall fans and craft beer enthusiasts alike to The Locker at Poundland Bescot Stadium for the NoFo Launch Event on April 13, starting at 12:00 PM. With host Simon Hill, attendees will have the opportunity to be some of the first to taste the brewery’s creations internationally, score cool prizes, enjoy a live band and meet several members of the NoFo Brew Co team.

The NoFo Launch Event precedes the highly anticipated Walsall FC vs Notts County match, promising a day filled with camaraderie, exceptional beer and the thrill of football. NoFo Brew Co beer will also be available at the 1888 Lounge, Onsite Suite, Stadium Suite and Mick Kearns Community Hub starting April 13th.

NoFo is ecstatic to be partnering with Matt Hunter and the team from The Liquorman as their exclusive UK distributor. “As a proud native of Walsall, UK, I’m thrilled to team up with NoFo Brew Co to introduce their exceptional craft beer to the UK. Starting with the die-hard supporters of Walsall FC, I’m excited to see the community’s response to these incredible beers,” remarks Matt Hunter, Owner of The Liquorman.

NoFo Brew Co eagerly awaits the opportunity to share their craft beer with everyone come April.

“Shannon and I are excited to officially have NoFo beer available to this amazing community in Walsall and the West Midlands. Both teams at NoFo and Walsall FC have put in the hard work to make this a reality, and we’re thrilled to finally bring our craft beer to Walsall FC supporters who’ve eagerly awaited its arrival for months! Here’s to cheering on the Saddlers with a pint of NoFo beer in our hands! We’m Walsall!” shares Bryan Miles, Co-Founder of NoFo Brew Co.

About NoFo Brew Co

Affectionately named NoFo after North Forsyth, NoFo Brew Co’s name is a nod to where they established their original location as Forsyth County’s first official craft brewery and distillery in 2019. NoFo was founded by Bryan Miles, Shannon Miles and Joe Garcia – three friends with a passion for craft beer, craft spirits and a perpetual craving for adventure. As their roots extended, so did their brewery with new locations across North Georgia, sponsorship of Walsall Football Club and now beer available in the UK. Today, they’re focused on providing an upscale, family-friendly environment centered around great craft beer, hand-crafted cocktails and amazing hospitality to their local communities.

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Against The Grain Launches Contract Beverage Production/ Copacking division, ATG Solutions

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LOUISVILLE, Kentucky — Against The Grain (ATG), a pioneering name in the beverage industry, proudly announces the establishment of its new division, ATG Solutions. This venture marks a significant milestone for ATG, further solidifying its commitment to offering comprehensive production-based solutions tailored specifically for the beverage industry.

ATG Solutions caters to a diverse range of clients seeking to either scale up or launch their production operations. Specializing in both malt-based alcoholic beverages and non-alcoholic beverages, ATG Solutions is positioned as a premier business-to-business service provider, leveraging years of industry experience and expertise.

“While ATG has long been known for its exceptional brewing capabilities, the launch of ATG Solutions represents a natural evolution for us,” remarked Sam J Cruz, Partner at Against The Grain. “Our extensive collaboration with esteemed colleagues has provided invaluable insights into the intricacies of beverage production and packaging. With ATG Solutions, we aim to share this knowledge and expertise with businesses seeking top-tier solutions.”

ATG Solutions has already commenced operations, servicing a variety of contracts for beer production, co-packing for other brands, and more. The division’s comprehensive offerings are poised to meet the diverse needs of clients across the beverage industry spectrum.

“We are excited to venture into this space and offer our services to clients seeking seasoned industry professionals to fulfill their production requirements,” Cruz added.

About Against The Grain

Against The Grain is a pioneering brewery based in Louisville, KY, renowned for its innovative approach to brewing and commitment to quality craftsmanship. With a diverse portfolio of beverages, Against The Grain has carved a niche for itself in the beverage industry, continually pushing boundaries and redefining standards.

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The Low Calorie-Leader in Non Alcohol Craft Beer, Partake Brewing, Introduces Pilsner

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TORONTO— Partake Brewing, an award-winning category leader in the non-alcoholic beer space and a B Corp-certified company, has released a new limited-edition, brew: Pilsner. Only 25 calories, the fewest on the market, and 3g of carbohydrates, the never-released-before Partake Pilsner is a golden brew bursting with crisp hop tang, offering an inviting bright aroma and light, bubbly body.

Evan Cohen, CCO and President of Partake Brewing, expressed, “Pils stands out as a highly sought-after style among craft beer enthusiasts and Partake drinkers alike, and we strive to satisfy.” He continued, “Leveraging our expertise, we’ve crafted a low-calorie, non-alcoholic rendition of this style that remains true to the classic Pilsner style.’

Partake remains committed to crafting distinctive beer styles using a proprietary non-alcoholic method, striving for the lowest calorie count possible. Pilsner now joins the ranks of Partake’s lineup, which includes IPA, Pale Ale, Hazy IPA, Blonde, and Peach Gose, all ranging between 10-30 calories. Consumers consistently seek out Partake for its exceptional taste, unmatched calorie count, and use of all-natural ingredients.

The new Pils is available in specially marked Variety 12-Packs at select retailers across the US and Canada.

About Partake Brewing

Partake Brewing is the maker of craft non-alcoholic beers brewed for those who make it happen. Serving up the lowest calorie non-alcoholic craft beer on the market, Partake, offers a delicious array of award-winning styles all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retailers across Canada and the United States. As a B Corp certified company, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles and game-changing nutritionals. Learn more at drinkpartake.com or follow @partakebrewing on social media.

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Roadhouse Brewing Announces Debut of Plasma Hazy IPA

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JACKSON HOLE, Wyoming — Roadhouse Brewing is thrilled to announce the upcoming release of Plasma, an innovative Hazy IPA pushing the boundaries of dankness and flavor. This 6.9% ABV brew promises an unforgettable experience for hop lovers.

Plasma’s creation involved venturing into uncharted territory, utilizing a combination of brand-new hop varieties and cutting-edge hop products. Elani, Pink and HBC 1019 hops take center stage, bursting with tropical flavors of guava, watermelon, citrus and stone fruit, complemented by subtle notes of dank herb. Salvo and Spectrum hop extracts further intensify the dry hop character without introducing bitterness, resulting in a pungently aromatic yet incredibly drinkable brew.

Notes Brewmaster Max Shafer, “For fans of our cult-favorite, The Walrus Hazy IPA (8.3% ABV), look for a similarly velvety IPA with fruit notes coming from some exciting new hops vs fresh fruit this time, and a slightly lower ABV for even easier drinkability.”

Plasma is one of the many new can designs Roadhouse is rolling out across the brand this year. What started as a ‘superdelic’ one-off label designed by co-founder Colby Cox alongside Matt Taylor, a Grammy-award-winning artist for one of his Red Hot Chili Peppers album designs, has evolved into a new look for the homegrown brand, echoing a love for music, the outdoors and its independent spirit through a cosmic, psychedelic feel, that still nods to its roots.

“The underlying ethos and guiding vision behind the Roadhouse brand has always been informed by music and the psychedelic experience. The original lineup paid tribute to that more subtly because we liked the idea of leaving a trail of bread crumbs,” says Colby Cox, owner and CEO of Pure Madness Brewery Group, Roadhouse’s parent company since acquiring Melvin Brewing in 2022. “If you get, you get it- type thing. We want to make a bolder statement with the changes to the core lineup. I want to more overtly recognize that a lot of who I am, who we are, is due to altered states of consciousness. Our creativity and innovation – it would be impossible to say we aren’t trying to touch the void. After all, we are just a “merry band of pranksters,” and it’s all about going Furthur.”

About Roadhouse Brewing Co.

Built upon its two founders’ unique backgrounds as an award-winning home brewer and noted restaurateurs, Roadhouse Brewing Company draws inspiration from the culinary and craft worlds, its home base in the iconic mountain town of Jackson Hole, and its independent spirit – making the brewing facilities a daily hub for innovation and collaboration. Roadhouse was awardedBest for the World™ B Corporation, ranking in the top 5% of all B Corps in its size group worldwide for sustainable business practices. Now distributing on and off-premise in Wyoming, Illinois, Idaho, Colorado, Utah, Montana and California. Roadhouse ships nationally to most states viaCraftShack and offers same-day delivery in New York City and next-day shipping in New York State via TapRm.com. Further demonstrating its commitment to sustainability, Roadhouse Brewing Co. has partnered with Patagonia Provisions to launch the environmentally conscious Roadhouse Kernza Lager, brewed with regenerative organic certified kernelza grain and all-organic ingredients.

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Fiddlehead Brewing Company’s Team Mastermind Wraps Another Year of Community Giving

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SHELBURNE, Vermont— With another year of successful fundraising in 2023, Fiddlehead Brewing Company’s Team Mastermind recently donated over $125,000 in grants to a diverse group of organizations supporting pediatric health and broad community wellness.

Fiddlehead Brewing Company owners, Matt and Amy Cohen, started Team Mastermind in 2015 as part of their desire to be business owners engaged in their community. Inspired by their personal journey with their son Noah, now 17, who was born with a rare medical condition, Team Mastermind is an opportunity

to give back and pay it forward. Noah has received extensive medical care, including care at multiple major hospital systems in Vermont, New Hampshire, Massachusetts, and Pennsylvania and has benefited from a wide variety of services and programs for children with complex health needs. As a result, the Cohen’s understand the important impact that these services have on children, their families and their broader communities and they are committed to using their successful business as a vehicle for ongoing philanthropic support.

Funds for Team Mastermind are generated primarily through the sales of Fiddlehead’s speciality product Mastermind Double IPA. Twenty-five percent of all sales of Mastermind are donated to charity. In addition, Fiddlehead also generated funds to support their philanthropic goals through special events throughout the year such as their Almost Summer Jam event at the Shelburne Brewery in May 2023 and their Trails Take Over Event at Pico Mountain last February.

“In addition to our ongoing appreciation for the customers in Vermont and throughout our distribution footprint who have so enthusiastically embraced Mastermind the product and the mission, we are especially grateful to our various partners including our wholesale partners in each region and the many accounts that pour Mastermind, who also host local events and often match donations.” said president/owner Matt (Matty O) Cohen.

Those partnerships are also critical in determining where and how funds are distributed. “ We have worked together with our partners in each region where Fiddlehead’s Mastermind Double IPA is sold to identify a local charity in their community which aligns with our interest in supporting pediatric health and related initiatives. In addition, we have worked with accounts and with our employees to identify other special funding opportunities that are meaningful to our team, our partners and the broader community.” shared Amy Cohen.

2023 Sales and events generated more than $125,000 which was granted to the following organizations this January and February:

Major Grant Recipients included:
$30,000 to University of Vermont Children’s Hospital
$10,000 Ronald McDonald House of Burlington
$10,000 Make A Wish Vermont
$10,500 Double H Ranch, New York
$3,200 Hope Community Services, New York
$6,000 to Hole in the Wall Gang Camp, Connecticut
$2000 Red Hook Initiative, New York
$1000 to Camp Good Days, New York
$1000 to the Children’s Hospital of Buffalo Foundation, New York
$10,000 Make A Wish Massachusetts and Rhode Island
$8,000 Boston Children’s Hospital, Massachusetts
$5,000 Children’s Hospital of Philadelphia, Pennsylvania
$1,500 Ronald McDonald House of Central New York
$5,000 to Children’s Hospital at Dartmouth Health, New Hampshire
$1000 to David’s House, New Hampshire
$850 Mohawk Valley Health Systems Pediatrics, New York
$13,000 Dana Farber Pediatric Cancer Services , Massachusetts
$3,500 to Children’s Specialized Hospital, New Jersey
$2000 Research for Ronan, Connecticut

Smaller donations were also made to the following organizations: Richard Kemp Center, Brian Miller Music Foundation, Howard Center- Street Outreach, Women Safe of Addison County, Jenna’s Promise, Special Olympics VT, Spectrum Youth Services, Outright VT, Phelan-McDermid Syndrome Foundation.

Since its inception Fiddlehead and Team Mastermind have donated over $750,000 and they are looking ahead to a successful 2024 effort and beyond. “ Being able to support the communities where we live and do business and support organizations and causes that are so meaningful to us is one of the great gifts and privileges of being a business owner and we feel so lucky to be in the position to do so”, Matt Cohen shared.

About Fiddlehead Brewing Company

Fiddlehead Brewing Company, located in Shelburne, VT, is a brewer-owned business with a simple approach: make great beer, hire passionate people, and ensure the beer is fresh and available on tap or in a cooler near you.

Fiddlehead Brewing Company products are distributed in VT, CT, DE, MA, ME, NH, NJ, NY, PA, and RI.

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pFriem Family Brewers Announces a New Taproom in Milwaukie, Oregon

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HOOD RIVER, Oregon – pFriem Family Brewers, the award-winning brewery from Hood River, Oregon, is thrilled to announce the opening of a new taproom in the historic Milwaukie City Hall building. This expansion, slated for opening in April 2025, signifies a major milestone for pFriem, renowned for its exceptional craft beers and community-focused ethos.

Since its founding in 2012, pFriem has become a beacon of brewing excellence, focusing on Pacific Northwest and European beer styles. The brewery has received numerous accolades over its lifetime for its beer, but is also decorated for its Tasting Room’s service, food, and experiences as evidenced by being a four time winner of Oregon Beer Awards – Best Brewpub Experience. pFriem has built a reputation for a beer and hospitality program that is at the same time approachable, yet unique and quality-oriented.

Josh Pfriem, Brewmaster and Co-Founder of pFriem Family Brewers, expressed his excitement about the new venture: “We’re extremely excited to be growing our future here in Milwaukie. The City has been incredibly welcoming, and we hope we can play an important part in growing the local business community downtown as well as providing the community a really cool space to come together in.”

The new pFriem Milwaukie taproom, housed partially in the former fire station of the historic City Hall building, is set to be a vibrant community hub. It will feature a spacious pergola covered outdoor patio, a private dining and event space upstairs for various brewery and community events, and a lounge area reminiscent of the popular Bear’s Den in Hood River. The taproom will offer more than 20 taps, including a variety of pFriem beers and craft cocktails, with seating for over 100 guests.

Josh Pfriem explained further why Milwaukie was an ideal spot for their second location, “Over the past couple of years, many of our friends have been moving to Milwaukie and surrounding areas, and we’ve been intrigued by that region for some time now. When we first saw the old City Hall building, we knew immediately this would become our second home. It is a beautiful, unique space with a lot of history in the local community. It’s sited on a magnificent property with stunning green space, large trees, and a sculpture garden, with plenty of parking on site and in the surrounding downtown area, abundant public transportation options, all within a stone’s throw from the banks of the Willamette River. We’re excited to help energize the downtown area with our 7 day a week presence, the events that we will run in our tasting room, and in general with the creation of a warm and inviting community space.”

Neighboring with pFriem in the old City Hall building will be Keeper Coffee, which is known for its commitment to quality, community and excellent coffee. Keeper has become a favorite in their Southeast neighborhood spot since their opening in 2020, and is celebrated for their house-made pastries and espresso drinks served in antique ceramics. “We’re stoked to be neighbors with a great coffeehouse and bakery, folks who truly share our passion for quality beverages, and hospitality”, Josh said. Keeper Coffee will also be opening early Spring 2025.

pFriem Family Brewers and Keeper Coffee invite everyone to join in this exciting new chapter and experience the unique combination of craft beer, exquisite coffee, and community spirit at their new Milwaukie location.

About pFriem Family Brewers

pFriem Family Brewers (pronounced “freem”) is a Northwest and European-inspired brewery and tasting room in Hood River, OR. Founded in 2012, pFriem has experienced incredible growth in the past decade and has earned prestigious awards, including being named GABF® 2018 Mid-Size Brewing Company of the Year, Three-Time Brewery of the Year by the Beer Connoisseur, and numerous medals in national and international brewing competitions. Best known for artisanal beers influenced by the great brewers of Europe while staying true to homegrown roots in the Pacific Northwest, pFriem craft beers are unmistakably unique in both flavor and balance.

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Deschutes Brewery Introduces Fresh Squeezed Non-Alcoholic IPA to the Market

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BEND, Oregon, March 19, 2024 – With over three decades of experience brewing delicious craft beers and delivering award-winning innovations, Deschutes Brewery has unveiled its next chapter of investment in the future of non-alcoholic brewing with the introduction of Fresh Squeezed Non-Alcoholic IPA. Crafted entirely in-house through a partnership with Sustainable Beverage Technologies (SBT) and utilizing the company’s patented BrewVo® technology in combination with Deschutes’ proprietary brewing methods, this groundbreaking technology allows Deschutes to create the best-tasting flavor-forward non-alcoholic beer on the market. The introduction of Fresh Squeezed Non-Alcoholic IPA comes on the heels of Deschutes’ first packaged non-alcoholic beer, Black Butte Non-Alcoholic, which quickly became the brewery’s highest rate-of-sale six-pack.

The non-alcoholic beer category is revolutionizing the beer industry and grew 163% in dollar sales from 2019 to 2023. According to a Mintel study, 75% of Gen Z and Millennials are interested in non-alcoholic options with taste and flavor being the number one attribute they’re looking for in products, and a separate nationwide survey shows that 94% of non-alcoholic beer drinkers also drink beer with alcohol.

“We believe that our fans deserve non-alcoholic options that taste amazing. At Deschutes, we are all for beer and proud to make beer for all,” said Julie Galbraith, CMO of Deschutes Brewery. “Our two brands, Fresh Squeezed IPA and Black Butte Porter, are top-performing brands for a reason and we’re thrilled to be able to give our customers the flexibility they deserve without sacrificing the craft beer experience they love by introducing them to our non-alcoholic versions of their favorite Deschutes IPA and Porter.”

Launch of Fresh Squeezed Non-Alcoholic IPA

Crafted using Sustainable Beverage Technologies patented BrewVo® equipment and a proprietary non-alcoholic brewing process, Fresh Squeezed Non-Alcoholic IPA is brilliantly balanced and features the same Citra and Mosaic hops as the original, delivering refreshing notes of bright citrus and tropical fruit, with less than 0.5% ABV. Both Fresh Squeezed brands’ packaging designs have recently been updated and now feature a similar but lighter and brighter look, with changes to accent colors, fonts, and graphics. The result of over five years of research, development, and equipment investment, Fresh Squeezed Non-Alcoholic IPA has been meticulously perfected and is now available nationwide at major
retailers and online at DeschutesBrewery.com in six-pack 12oz cans.

Reintroduction of Black Butte Non-Alcoholic

Inspired by America’s favorite craft porter, Black Butte, Black Butte Non-Alcoholic was Deschutes’ first packaged non-alcoholic beer. Brewed using a specialty chocolate malt, it presents a velvety texture with creamy foam and delivers surprising flavor complexity with tastes of chocolate, a malty aroma with atouch of coffee sweetness. Black Butte Non-Alcoholic has already secured eight international Awards, including a 2022 World Beer Cup® silver medal in the ‘Non-Alcohol Beer’ category. The original Black Butte Porter and Black Butte Non-Alcoholic both feature updated packaging artwork with illustrations by artist Sam Larson.

This announcement marks a significant milestone in the brewery’s commitment to innovation in the non-alcoholic space and is the result of over five years of research and development and over $5 million invested. Deschutes is the first brewery of scale to have installed BrewVo® technology along with the necessary end-to-end technical capabilities which enables the brewery to gently remove alcohol from the beer while preserving the sensory elements that contribute to a full-fidelity craft beer experience.

Deschutes has also installed a 65,000-pound tunnel pasteurizer, a necessary step to ensuring the safety and quality of its non-alcoholic beers, giving the brewery a unique advantage to maintain full control of supply which enhances their ability to deliver on consumer demand; many other non-alcoholic brewers rely on third-party cross-brewing, co-packing and off-site tunnel pasteurization.

“Crafting a full fidelity non-alcoholic beer that delivers the flavor, aroma and mouthfeel of a great craft beer involves a lot more than just removing the alcohol. When we began our research and development five years ago it became clear to us that the technologies in broad use to produce non-alcoholic beer all led to certain degrees of sacrifice on sensory experience of the final product. We didn’t want to accept sacrifice in the beer drinking experience and sought a better way. Our patented and proprietary process, rooted in decades of brewing experience, ensures that our non-alcoholic products offer an excellent craft beer experience without the alcohol,” said Peter Skrbek, CEO of Deschutes Brewery. “With the launch of Fresh Squeezed Non-Alcoholic IPA and the installation of the BrewVo® technology, as well as our tunnel pasteurizer, we aim to redefine the craft beer experience for our fans. We want our non-alcoholic beers to be excellent when compared to any beer with or without alcohol. Gone are the days of our fans and customers needing to make trade-offs in their beer drinking experience based on whether a beer has
alcohol.”

Deschutes Brewery’s Fresh Squeezed IPA, Fresh Squeezed Non-Alcoholic IPA, Black Butte Porter and Black Butte Non-Alcoholic are available nationwide at select retailers, bars, and restaurants. For more information, use the “beer finder” to find the closest retailer or visit DeschutesBrewery.com to purchase the new non-alcoholic options online.

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