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Roadhouse Brewing Announces Debut of Plasma Hazy IPA

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JACKSON HOLE, Wyoming — Roadhouse Brewing is thrilled to announce the upcoming release of Plasma, an innovative Hazy IPA pushing the boundaries of dankness and flavor. This 6.9% ABV brew promises an unforgettable experience for hop lovers.

Plasma’s creation involved venturing into uncharted territory, utilizing a combination of brand-new hop varieties and cutting-edge hop products. Elani, Pink and HBC 1019 hops take center stage, bursting with tropical flavors of guava, watermelon, citrus and stone fruit, complemented by subtle notes of dank herb. Salvo and Spectrum hop extracts further intensify the dry hop character without introducing bitterness, resulting in a pungently aromatic yet incredibly drinkable brew.

Notes Brewmaster Max Shafer, “For fans of our cult-favorite, The Walrus Hazy IPA (8.3% ABV), look for a similarly velvety IPA with fruit notes coming from some exciting new hops vs fresh fruit this time, and a slightly lower ABV for even easier drinkability.”

Plasma is one of the many new can designs Roadhouse is rolling out across the brand this year. What started as a ‘superdelic’ one-off label designed by co-founder Colby Cox alongside Matt Taylor, a Grammy-award-winning artist for one of his Red Hot Chili Peppers album designs, has evolved into a new look for the homegrown brand, echoing a love for music, the outdoors and its independent spirit through a cosmic, psychedelic feel, that still nods to its roots.

“The underlying ethos and guiding vision behind the Roadhouse brand has always been informed by music and the psychedelic experience. The original lineup paid tribute to that more subtly because we liked the idea of leaving a trail of bread crumbs,” says Colby Cox, owner and CEO of Pure Madness Brewery Group, Roadhouse’s parent company since acquiring Melvin Brewing in 2022. “If you get, you get it- type thing. We want to make a bolder statement with the changes to the core lineup. I want to more overtly recognize that a lot of who I am, who we are, is due to altered states of consciousness. Our creativity and innovation – it would be impossible to say we aren’t trying to touch the void. After all, we are just a “merry band of pranksters,” and it’s all about going Furthur.”

About Roadhouse Brewing Co.

Built upon its two founders’ unique backgrounds as an award-winning home brewer and noted restaurateurs, Roadhouse Brewing Company draws inspiration from the culinary and craft worlds, its home base in the iconic mountain town of Jackson Hole, and its independent spirit – making the brewing facilities a daily hub for innovation and collaboration. Roadhouse was awardedBest for the World™ B Corporation, ranking in the top 5% of all B Corps in its size group worldwide for sustainable business practices. Now distributing on and off-premise in Wyoming, Illinois, Idaho, Colorado, Utah, Montana and California. Roadhouse ships nationally to most states viaCraftShack and offers same-day delivery in New York City and next-day shipping in New York State via TapRm.com. Further demonstrating its commitment to sustainability, Roadhouse Brewing Co. has partnered with Patagonia Provisions to launch the environmentally conscious Roadhouse Kernza Lager, brewed with regenerative organic certified kernelza grain and all-organic ingredients.

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Fiddlehead Brewing Company’s Team Mastermind Wraps Another Year of Community Giving

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SHELBURNE, Vermont— With another year of successful fundraising in 2023, Fiddlehead Brewing Company’s Team Mastermind recently donated over $125,000 in grants to a diverse group of organizations supporting pediatric health and broad community wellness.

Fiddlehead Brewing Company owners, Matt and Amy Cohen, started Team Mastermind in 2015 as part of their desire to be business owners engaged in their community. Inspired by their personal journey with their son Noah, now 17, who was born with a rare medical condition, Team Mastermind is an opportunity

to give back and pay it forward. Noah has received extensive medical care, including care at multiple major hospital systems in Vermont, New Hampshire, Massachusetts, and Pennsylvania and has benefited from a wide variety of services and programs for children with complex health needs. As a result, the Cohen’s understand the important impact that these services have on children, their families and their broader communities and they are committed to using their successful business as a vehicle for ongoing philanthropic support.

Funds for Team Mastermind are generated primarily through the sales of Fiddlehead’s speciality product Mastermind Double IPA. Twenty-five percent of all sales of Mastermind are donated to charity. In addition, Fiddlehead also generated funds to support their philanthropic goals through special events throughout the year such as their Almost Summer Jam event at the Shelburne Brewery in May 2023 and their Trails Take Over Event at Pico Mountain last February.

“In addition to our ongoing appreciation for the customers in Vermont and throughout our distribution footprint who have so enthusiastically embraced Mastermind the product and the mission, we are especially grateful to our various partners including our wholesale partners in each region and the many accounts that pour Mastermind, who also host local events and often match donations.” said president/owner Matt (Matty O) Cohen.

Those partnerships are also critical in determining where and how funds are distributed. “ We have worked together with our partners in each region where Fiddlehead’s Mastermind Double IPA is sold to identify a local charity in their community which aligns with our interest in supporting pediatric health and related initiatives. In addition, we have worked with accounts and with our employees to identify other special funding opportunities that are meaningful to our team, our partners and the broader community.” shared Amy Cohen.

2023 Sales and events generated more than $125,000 which was granted to the following organizations this January and February:

Major Grant Recipients included:
$30,000 to University of Vermont Children’s Hospital
$10,000 Ronald McDonald House of Burlington
$10,000 Make A Wish Vermont
$10,500 Double H Ranch, New York
$3,200 Hope Community Services, New York
$6,000 to Hole in the Wall Gang Camp, Connecticut
$2000 Red Hook Initiative, New York
$1000 to Camp Good Days, New York
$1000 to the Children’s Hospital of Buffalo Foundation, New York
$10,000 Make A Wish Massachusetts and Rhode Island
$8,000 Boston Children’s Hospital, Massachusetts
$5,000 Children’s Hospital of Philadelphia, Pennsylvania
$1,500 Ronald McDonald House of Central New York
$5,000 to Children’s Hospital at Dartmouth Health, New Hampshire
$1000 to David’s House, New Hampshire
$850 Mohawk Valley Health Systems Pediatrics, New York
$13,000 Dana Farber Pediatric Cancer Services , Massachusetts
$3,500 to Children’s Specialized Hospital, New Jersey
$2000 Research for Ronan, Connecticut

Smaller donations were also made to the following organizations: Richard Kemp Center, Brian Miller Music Foundation, Howard Center- Street Outreach, Women Safe of Addison County, Jenna’s Promise, Special Olympics VT, Spectrum Youth Services, Outright VT, Phelan-McDermid Syndrome Foundation.

Since its inception Fiddlehead and Team Mastermind have donated over $750,000 and they are looking ahead to a successful 2024 effort and beyond. “ Being able to support the communities where we live and do business and support organizations and causes that are so meaningful to us is one of the great gifts and privileges of being a business owner and we feel so lucky to be in the position to do so”, Matt Cohen shared.

About Fiddlehead Brewing Company

Fiddlehead Brewing Company, located in Shelburne, VT, is a brewer-owned business with a simple approach: make great beer, hire passionate people, and ensure the beer is fresh and available on tap or in a cooler near you.

Fiddlehead Brewing Company products are distributed in VT, CT, DE, MA, ME, NH, NJ, NY, PA, and RI.

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pFriem Family Brewers Announces a New Taproom in Milwaukie, Oregon

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HOOD RIVER, Oregon – pFriem Family Brewers, the award-winning brewery from Hood River, Oregon, is thrilled to announce the opening of a new taproom in the historic Milwaukie City Hall building. This expansion, slated for opening in April 2025, signifies a major milestone for pFriem, renowned for its exceptional craft beers and community-focused ethos.

Since its founding in 2012, pFriem has become a beacon of brewing excellence, focusing on Pacific Northwest and European beer styles. The brewery has received numerous accolades over its lifetime for its beer, but is also decorated for its Tasting Room’s service, food, and experiences as evidenced by being a four time winner of Oregon Beer Awards – Best Brewpub Experience. pFriem has built a reputation for a beer and hospitality program that is at the same time approachable, yet unique and quality-oriented.

Josh Pfriem, Brewmaster and Co-Founder of pFriem Family Brewers, expressed his excitement about the new venture: “We’re extremely excited to be growing our future here in Milwaukie. The City has been incredibly welcoming, and we hope we can play an important part in growing the local business community downtown as well as providing the community a really cool space to come together in.”

The new pFriem Milwaukie taproom, housed partially in the former fire station of the historic City Hall building, is set to be a vibrant community hub. It will feature a spacious pergola covered outdoor patio, a private dining and event space upstairs for various brewery and community events, and a lounge area reminiscent of the popular Bear’s Den in Hood River. The taproom will offer more than 20 taps, including a variety of pFriem beers and craft cocktails, with seating for over 100 guests.

Josh Pfriem explained further why Milwaukie was an ideal spot for their second location, “Over the past couple of years, many of our friends have been moving to Milwaukie and surrounding areas, and we’ve been intrigued by that region for some time now. When we first saw the old City Hall building, we knew immediately this would become our second home. It is a beautiful, unique space with a lot of history in the local community. It’s sited on a magnificent property with stunning green space, large trees, and a sculpture garden, with plenty of parking on site and in the surrounding downtown area, abundant public transportation options, all within a stone’s throw from the banks of the Willamette River. We’re excited to help energize the downtown area with our 7 day a week presence, the events that we will run in our tasting room, and in general with the creation of a warm and inviting community space.”

Neighboring with pFriem in the old City Hall building will be Keeper Coffee, which is known for its commitment to quality, community and excellent coffee. Keeper has become a favorite in their Southeast neighborhood spot since their opening in 2020, and is celebrated for their house-made pastries and espresso drinks served in antique ceramics. “We’re stoked to be neighbors with a great coffeehouse and bakery, folks who truly share our passion for quality beverages, and hospitality”, Josh said. Keeper Coffee will also be opening early Spring 2025.

pFriem Family Brewers and Keeper Coffee invite everyone to join in this exciting new chapter and experience the unique combination of craft beer, exquisite coffee, and community spirit at their new Milwaukie location.

About pFriem Family Brewers

pFriem Family Brewers (pronounced “freem”) is a Northwest and European-inspired brewery and tasting room in Hood River, OR. Founded in 2012, pFriem has experienced incredible growth in the past decade and has earned prestigious awards, including being named GABF® 2018 Mid-Size Brewing Company of the Year, Three-Time Brewery of the Year by the Beer Connoisseur, and numerous medals in national and international brewing competitions. Best known for artisanal beers influenced by the great brewers of Europe while staying true to homegrown roots in the Pacific Northwest, pFriem craft beers are unmistakably unique in both flavor and balance.

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Alaskan Brewing Company Unveils WILDNESS, a Lifestyle Brew Designed for Adventure Seekers

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JUNEAU, Alaska – Alaskan Brewing Company is proud to release a new lifestyle-focused beer, WILDNESS, to its year-round product lineup. Crafted in Juneau, Alaska, which is famously located off the road system and only accessible by boat or plane, WILDNESS is now available in all current Alaskan Brewing Company markets.

“WILDNESS is for those who want a taste of adventure,” said Maxwell Rule, Chief Operating Officer of Alaskan Brewing Company. “This beer is an exciting new release, unlike any other for our brewery, giving seasoned Alaskan Brewing fans and beer lovers across the country a taste of the adventurous lifestyle of the Last Frontier.”

WILDNESS is made by working harmoniously with the rugged environment rather than against it, as the brewery harnesses Alaska’s frigid temperatures for its unique cold fermentation process. The resulting Alaskan® Cold Beer is invigoratingly crisp and bold with pioneering spirit.

“WILDNESS embodies a distinct identity that sets it apart from previous Alaskan Brewing releases,”?said Mark Lawson, Director of Craft and Specialty Brands at Nevada Beverage.?“Consumers will undoubtedly be drawn to the unapologetic attitude of WILDNESS. It’s not just a beverage; it’s a manifesto of self-expression and authenticity. From its bold flavors to its captivating branding, WILDNESS invites?beer drinkers?to embrace their true selves and revel in the wildness of life.”

Whether you’re conquering new heights, reminiscing on past adventures, or wishing to remain untamed, visit the beer finder on wildnessbeer.com tofind WILDNESS on draft and in stores near you.

In addition to producing award-winning beverages, Alaskan Brewing Company strives for innovation through progressive programs like employee ownership and a commitment to environmental stewardship.

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Lakewood Brewing Co. Introduces Stub’s – Texas Pils

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DALLAS, Texas— Lakewood Brewing Co. has launched Stub’s – Texas Pils (4.5% ABV), a clear, crisp, and refreshing pilsner with a balanced smooth finish.

“Classic beer styles have survived a long time for a good reason. Like we say in Texas, ‘If it aint broke, don’t fix it.’ We created an uncomplicated beer, with quality ingredients, to enjoy at the end of your complicated day,” said Wim Bens, founder and president of Lakewood Brewing. “We’re going back to beer flavored beer. Stub’s is a beer you can grab for any occasion.”

The beer, priced at an inflation busting $8.99 to $9.99 for a 6-pack and $18.99 for a 12-pack, is a nostalgic nod to a simpler time with a retro branding that will be on shelves and on tap throughout the state starting in March. Stub’s is made in Texas by Texans for Texans.

Lakewood is also introducing two new Temptress varieties and a new Seasonal.

Irish Cream Temptress (9.1% ABV), currently available market-wide, is indulged with rich creamy flavors of Irish Cream and the velvety roasted malt and chocolate flavors of Temptress, the Stout of Texas.

In April, Cookies ‘n Cream Temptress (9.1% ABV) will hit shelves, which is brewed with an outrageous amount of Oreo cookies.

Sunburst Wheat (5.5% ABV), Lakewood’s NEW Spring/Summer seasonal “tastes like a Texas Sunset”. Light and refreshing with soft hints of fruit, it will be available state-wide in time for the solar eclipse on April 8.

Lakewood is most notably known for its Temptress Imperial Milk Stout, the best-selling craft stout in Texas. Today, its portfolio also includes Stub’s – Texas Pils, year-round IPA’s, lagers, stouts, and popular seasonal offerings like Sunburst Wheat, all of which draw beer lovers to the Brewery and Taproom at 2302 Executive Drive in Garland. Lakewood beers are available on shelves Texas-wide and can be found using Lakewood’s online Beer Finder.

About Lakewood Brewing Company

Lakewood Brewing Company is a family-owned, independent craft brewery making Seriously

Fun Beer. Lakewood exploded onto the DFW brewing scene in 2012 and became famous for its Temptress Imperial Milk Stout, which is now the best-selling craft stout in Texas. Its diverse beer portfolio includes IPA’s, Lagers, seasonal, and limited release beers.

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Modern Times Beer Introduces Radiant Glow

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SAN DIEGO, California— Modern Times Beer announces its newest year-round offering, Radiant Glow Hazy Ale. The sessionable 4.6% ABV brew features citrus and tropical fruit notes with a hint of pine.

Radiant Glow was built from a grain bill of 2 Row, White Wheat, Flaked Oats, and Caraform, which makes for a smooth, hazy, and remarkably full body despite its lower ABV. Generous amounts of Citra Incognito, Citra Cryo, Mosaic, and HBC 630 contribute classic citrus peel and fruit notes, while Centennial gives it a touch of pine and old-school hop bite.

“This beer is insanely drinkable, refreshing, and bursting at the seams with bright fruit and fresh orange characteristics,” said Justin Holmes, New Projects Manager.

The newest brew is available now in 6-packs of 12oz cans and draft and will be featured in Modern Times’ Mixed Pack of Radness this spring. Find Radiant Glow at Modern Times taprooms in Point Loma, North Park, and Encinitas, online for shipping to California and Oregon, and coming soon to fine retailers.

About Modern Times Beer

Founded in 2013, Modern Times Beer is an intrepid cadre of brewers, coffee roasters, culinary wizards, creative powerhouses, and beer-slingers. MT is based in San Diego with its production brewery, roastery, and tasting room in Point Loma, tasting room in San Diego’s North Park neighborhood, and restaurant/tasting room in Encinitas. Modern Times Beer is distributed throughout California, Arizona, Colorado, Nevada, Utah, Hawaii, Texas, and Washington. In 2022, Modern Times Beer + Coffee joined Craft ‘Ohana, a family of beverage brands including Maui Brewing Co, Maui Hard Seltzer, and Kupu Spirits.

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Outer Range Brewing Expands Internationally With Second Location in the French Alps

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FRENCH ALPS, France – Take an adventure into the heart of the French Alps as Outer Range Brewing, Colorado’s renowned craft brewery and après hub, proudly announces the grand opening of its second location. Driven by a passion to evolve as brewers and inspired by the dynamic craft beer scene in Europe, Outer Range Brewing takes a monumental leap unveiling its second location in the French Alps.

Celebrated for its award-winning mastery and cherished as a favorite in the Rockies, Outer Range Brewery is now making waves in France. Situated at the base of Mont Blanc in Sallanches, France, the new establishment serves as a mountain brewery catering to the local community and nearby resorts such as Chamonix, Megève, and Saint-Gervais-les-Bains. Embodying the same spirit as its original Frisco location, Sallanches is surrounded by iconic mountains and communities deeply rooted in outdoor recreation.

In the pursuit of brewing excellence, Outer Range invested in identical brew systems for both the U.S. and French locations. This ensures a harmonious consistency in the beers crafted on both continents. The tap list at Outer Range French Alps features a selection of familiar flagship brews and an exciting new lineup inspired by the techniques of European brewers. European and American brewers will seamlessly rotate between these two brewing havens to foster a dynamic exchange of techniques and ideas.

“We envisioned our next brewing frontier as a catalyst for our growth, a place that would transform us into an international mountain brewery,” said Lee Cleghorn, the visionary Co-Founder and head brewer of Outer Range Brewing. “Guided by our mantra, ‘Leave the Life Below,’ we sought a location that embodied our values on a grand scale, and what better stage than the birthplace of après ski itself—the French Alps. Melding European and American brewing expertise, we strive to create the very best beer imaginable. Let the cross-continental adventure begin!”

Spanning 20,000 square feet, the French Alps location offers an inviting space with 200 indoor seats and floor-to-ceiling views of Mont Blanc, offering food from Chicken Scratch, a dedicated Nashville hot chicken restaurant, plus Conflict Coffee, a new coffee roasting endeavor by the group sourcing coffee from conflict regions and eventually reinvesting back into those places.

Outer Range French Alps is now open to the public at 531 Rue de Capitaine Bulle, Sallanches, FR and they will be celebrating the location’s grand opening on April 20, 2024. The grand opening of Outer Range Brewing’s Sallanches location marks a significant milestone in the brewery’s expansion, promising patrons an immersive experience in the heart of the French Alps.

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Three Floyds Unleashes Bold West Coast-Style IPA, Turbo Reaper

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MUNSTER, Indiana— Three Floyds Brewing, known for their boundary-pushing craft beers, have launched Turbo Reaper – the brewery’s inaugural year-round West Coast IPA offering. The medium-bodied 7% ABV brew features tropical and citrus hop flavors with a moderate bitterness and notes of pineapple, grapefruit, and mango.

“We went with a West Coast IPA because we wanted to create a bright, hoppy, and drinkable IPA that you can see through,” says Brewmaster Chris Boggess. “This beer leans a little more modern with its tropical hop aroma and flavor, plus a citrusy backbone.”

The newest brew will be available in 6-packs of 12oz cans and draft. The black packaging with bright pink accents features art by Matt Stikker and falls in line with Three Floyds’ “Not Normal” ethos. Turbo Reaper will also be featured in Three Floyds’ next variety pack, which includes three core brews and one rotating beer exclusive to the 12-pack.

Turbo Reaper will be available in all Three Floyds markets, which includes 21 states + Washington D.C., and at the brewery’s retail kiosk (9750 Indiana Pkwy, Munster, Indiana.) Retailers and on-premise accounts can be located through the brewery’s product finder.

About Three Floyds Brewing

Three Floyds is a Midwestern brewery dedicated to crafting a wide and ‘Not Normal’ range of quality ales and lagers. Since their founding in 1996 by Nick Floyd, they continue to brew uncompromising and full-flavored beers for a range of tastes. Three Floyds is reported as the 24th top-producing craft brewery by volume in the United States by the Brewers Association.

After spending over two decades brewing a wide portfolio of craft beer, Three Floyds began envisioning a new, higher-proof project – a distillery.

Using both traditional and innovative distilling techniques, the team created a line of super-premium spirits derived from the finest and rare ingredients. Today’s lineup includes award-winning whiskeys and gins – as well as newly created premium canned cocktails. The distillery stays true to Three Floyds’ ‘Not Normal’ code – unwavering and without compromise.

Since their official launch in 2019, Three Floyds Distilling has accumulated over 65 accolades, including Indiana Distillery of the Year at the New York World Wine and Spirits Competition, Best in Class at the American Craft Spirit Awards, and six triple gold medals at MicroLiquors Spirit Awards.

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Old 121 Brewhouse 5th Anniversary

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LAKEWOOD, Colorado — Old 121 Brewhouse is getting OLDE and will celebrate its 5th Anniversary on Saturday, March 23, with an all day celebration from 12 – 10 PM. The event will feature 5 beer releases, live music, a barbeque food truck, limited edition merch, and celebrating the history of the Lakewood brewery.

The big highlight of the weekend will be the release of 5 beers which include:

  • Colorado Kool-Aid DIPA: A DDH DIPA brewed with 5 different hops (clocking in at 121 IBUs) in collaboration with Ryan Wankel of the Lakewood Fermentation Club, who won a scale-up competition to brew the beer for Old 121’s anniversary
  • Peach Port Farmhouse: A funky farmhouse beer that has aged 11 months in port barrels and Palisade Peaches from Clark Family Orchards
  • Anniversary Barleywine Cask: Only one firkin is available of this 10.5% English Barleywine that was aged with dried apricots and american oak then conditioned in a cask
  • Bourbon Hard Root Beer: A special Hard Soda release of Old 121’s Hard Root Beer aged with bourbon flavoring
  • Take It Easy Gramps: A Heritage Light Lager collab with Old 121’s original Founders, Brett and Karla Zahrte, and Banded Oak Brewing. The recipe was formulated from notes taken in Brett’s grandfather’s brew journal from his days at Schlitz in the 1950s. The Zahrte family joined the Banded Oak Brewing team and Old 121’s current owners, Sam and Katie Nicholson to brew the collab, which will be released for the anniversary (and also featured at Collab Fest on March 30).

Old 121 Brewhouse will also be opening its seasonal patio, The Yukon St. Beer Garden, for the festivities (weather permitting), which will include beer garden seating, more dog-friendly areas, and lawn games.

Barbosa’s Barbeque Food Truck will be on site serving up some of the best BBQ in the state of Colorado and there will be live music featuring Facebagel (from 1 – 3 PM) and Wylie Jones (from 4 – 7 PM).

There will also be limited edition merch available for the celebration featuring the brewery’s Olde School, public house style graphics.

Old 121 Brewhouse is a small brewery in Lakewood that was founded in March 2019 – and the 1st anniversary party was canceled due to the COVID shut down. The brewery was purchased by now Owner Katie Nicholson and Co-Owner and Head Brewer Sam Nicholson in September of 2022 (who began working and brewing at Old 121 back in 2019). Not only has the brewery served delicious brews for five years, but has taken an active role in the community including Crowlers for the Frontlines, partnerships with the VFW, highlighting local artists, and partnering with local organizations like The Action Center.

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Neshaminy Creek’s Rita’s Fruit Brews Return With New Variety Pack

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CROYDON, Pennsylvania— After first partnering last spring, Neshaminy Creek Brewing Company (Neshaminy Creek) is thrilled to reintroduce Rita’s Fruit Brews – a line of beers inspired by the iconic Rita’s Italian Ice (Rita’s) with a brand-new Variety Pack. This limited offering will feature the classic Mango Blonde Ale, the fan favorite Peach Ring Tart Ale, and the brand-new pack exclusive, Cherry Lemonade Tart Ale. Thirsty fans will have their first chance to pick up the Rita’s Fruit Brews Variety Pack at Neshaminy Creek’s Early Spring Fling launch party on Saturday, March 2nd starting at 12pm at their brewery and taprooms in Croydon and Dublin, PA.

This seemingly unlikely partnership was born out of local pride as both companies are based in Bucks County, PA, just north of Philadelphia. Rita’s first location opened in 1984 just 10 minutes down the road from Neshaminy Creek’s production brewery while today, the Italian Ice franchise is headquartered only a little further away from the brewery in the opposite direction. Each company has become a staple in their respective fields throughout the region and a refreshing reprieve from the spring and summertime heat.

The Rita’s Fruit Brews Variety Pack will include the beer that kicked off this partnership, a Mango Blonde Ale that takes its juicy cues from Rita’s’ most popular flavor. Also included will be two tart options – Peach Ring and Cherry Lemonade. Rita’s launched a Peach Ring ice flavor last summer which inspired Neshaminy Creek to recreate that flavor in a slightly sweet, slightly sour beer. Exclusive to this Variety Pack is the new for 2024 Cherry Lemonade – another tart ale that combines two classic Italian Ice flavors. All three beers clock in at a highly sessionable 5% ABV and hit the sweet spot for craft beer drinkers looking for something fruity this spring and summer along with category newcomers who may have a nostalgic soft spot for Rita’s and are looking for an adult version to enjoy.

“Everyone has a different favorite Rita’s flavor so putting together a Rita’s Fruit Brews Variety Pack was the obvious next step in this partnership,” said Kyle Park, Director of Sales and Marketing at Neshaminy Creek. “We started getting requests for this type of thing as soon as we announced the first beer last year and I’m so glad we’re going to be able to deliver them in time for spring. We’ve had so much fun working with Rita’s, experimenting with all of their different flavors, and bringing them to life in a new way. I grew up going to Rita’s and love seeing how quickly excited people have been to reconnect with it while enjoying these beers. Having that local connection to a national company like Rita’s is just icing on the cake.”

The Rita’s Fruit Brews Variety Pack will debut in 12oz Can 12-Packs on Saturday, March 2nd at Neshaminy Creek’s Croydon and Dublin taprooms where customers will also be able to get a pint of each flavor on draft. There will also be 12oz Can 6-Packs of the Mango Blonde Ale and Peach Ring Tart Ale available for sale. The release party will feature plenty of beer, food trucks, live music, Rita’s Italian Ice, and more family-friendly entertainment.

Following the release at the brewery, the Rita’s Fruit Brews Variety Pack and Mango Blonde Ale will be available at retailers throughout Pennsylvania, New Jersey, Maryland, and Delaware. Rita’s Fruit Brews will be sold alongside Neshaminy Creek’s wide variety of handcrafted ales and lagers that have made the brewery a regional staple for nearly 12 years. Interested customers can find their nearest retailer using Neshaminy Creek’s Beer Finder.

About Neshaminy Creek Brewery

Neshaminy Creek Brewing Company is an award-winning craft brewery and taproom located just north of Philadelphia in Croydon, PA. We try to spend as much time making and enjoying incredibly good beer and as little time as possible making up rules about beer! Founded in 2012, Neshaminy Creek has grown exponentially over the years and expanded distribution across Pennsylvania, New Jersey, Delaware, and Maryland. Neshaminy Creek opened their second location inside The Station in Dublin, PA in October 2021 and are working on opening a third taproom in Harleysville, PA that is set to open by Summer 2024. The brewery relies on their DIY ethos to make craft beer for defiant misfits like themselves! Neshaminy Creek’s goal is to make every moment someone spends with them as enjoyable as humanly possible. That’s what beer is for.

About Rita’s Italian Ice

Rita’s Italian Ice & Frozen Custard opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading “Ice, Custard, Happiness!” ever since. Now, Rita’s is the largest Italian Ice concept in the world with over 600 shops. Guests around the world visit Rita’s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and award-winning Frozen Custard, Rita’s serves a taste of happiness with each delicious treat.

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