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Collaboration Beers

Von Ebert + Shred Beer = Super Shredder

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PORTLAND, Oregon — Von Ebert Brewing releases its collaboration “Super Shredder”, a West Coast IPA brewed with Shred Beer Co. from Rocklin, California.

“Shred Beer Co. is small but mighty, making a great name for themselves by winning Great American Beer Festival’s small brewery of the year and collecting several World Beer Cup Gold medals for their IPAs,” said Sam Pecoraro, brewmaster of Von Ebert Brewing. “Last year, we had so much fun working with Amy and Zack on ‘Concentrated Substance,’ a spinoff of ‘Volatile Substance NW IPA,’ that we wanted to build off that project and continue to bounce ideas off close friends.”

Throughout October, “Super Shredder” WC IPA will be available on draft at all Von Ebert Brewing locations as well as in 4-pack 16-ounce cans to-go and in West Coast bars, bottleshops and grocery stores.

“Von Ebert Brewing’s commitment to constantly evolving while honoring tradition makes for a fun collaborative experience with friends where nothing is sacred if it means delivering the best beer possible,” said Zack Frasher and Amy Heller, co-owners and brewers of Shred Beer Co. “In the ‘Super Shredder’ West Coast IPA, we used five types of hops to give tasting notes of diesel, dank, raspberry and passionfruit on this 7.5% ABV beer.”

In 2025, Von Ebert Brewing will have made six collaboration beers with breweries in Oregon, California and the last one will be with Cloudburst Brewing in Seattle, Washington scheduled for December.

Von Ebert Brewing recently opened its new N. Mississippi location (825 N. Cook St., Portland) – home to Portland’s largest beer can – to expand production and distribution from 4,000 barrels per year to as much as 20,000 barrels per year. This has allowed Von Ebert Brewing to sell more of its offerings in 12-ounce cans including: Volatile Substance NW IPA, Sector 7 Hazy IPA, Pils a German-style Pilsner and Clubhaus Lager.

Von Ebert Brewing was founded in 2018 by Tom M. Cook and Tom S. Cook in Portland, Oregon. Von Ebert Brewing is named after the family matriarch lovingly refer to as “Grandma Ebert.” The quintessential immigrant story, Grandma Ebert came to America from Germany via Ellis Island and relied on her grit and determination to create a successful life for her family here in the states. In that vein, the brewery has displayed those same traits and gained success through numerous World Beer Cup medals: 2025 Gold American Light Lager with Clubhaus, 2023 Gold German-Style Pilsner with Pils and 2024 Bronze Vienna Lager. Our moniker celebrates Grandma’s tenacity and honors our heritage. Von Ebert translates loosely to “House of Ebert” or in full English, “House of the Boar.”

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Boulevard Brewing Co. Turns 35: Kansas City Craft Beer Icon Unleashes Barrel-Aged 35th Anniversary Ale

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KANSAS CITY, MO – Raise a glass, Kansas City! Boulevard Brewing Co., the hometown hero that kicked off the Midwest craft beer boom, is popping corks (and barrels) for its 35th birthday with a limited-edition 35th Anniversary Ale – a bourbon-barrel-aged beast that’s equal parts nostalgia and liquid luxury.
Born on November 17, 1989, when founder John McDonald hand-delivered the first keg of Boulevard Pale Ale, the brewery has spent three and a half decades pushing boundaries, building community, and proving that great beer belongs in every celebration. Now, they’re toasting their legacy with a 12.5% ABV monster aged in Soft Red Wheat Bourbon barrels and Ben Holladay Bottled-in-Bond barrels from Missouri’s historic Holladay Distillery in Weston.

“This isn’t just a beer – it’s a love letter to 35 years of bold ideas and local pride,” says Boulevard Brand Manager Adam Hall. “We teamed up with Holladay to blend our brewing magic with their 160-year bourbon legacy. The result? A sip of Missouri history.”

Holladay Distillery’s VP of Marketing and Sales, Patrick Fee, adds: “Boulevard is Missouri beverage royalty. Pairing our Real Missouri Bourbon with their barrel-aged mastery? That’s a collab written in oak and stars.”
What’s in the glass?

Aroma: Warm caramel, vanilla-kissed bourbon, fresh-baked bread
Flavor: Molasses, dark plum, toffee, and a velvet-soft finish
Pairs with: Sharp aged cheddar, slow-roasted brisket, or dulce de leche cheesecake (yes, really)
Vibe: Big, round, and dangerously drinkable despite the ABV

35th Anniversary Party Alert! 🎉
Friday, Nov 15, 5–7 PM: Happy Hour at Boulevard Brewery – first pours of 35th Anniversary Ale + throwback beer flights
Nov 16–17: Ride the KC Wheel with a Boulevard beer for just $19.89 (nod to the founding year!)
All November: Pale Ale = Beer of the Month at every Tanner’s Bar & Grill in KC

Grab Yours Before It’s Gone
The 35th Anniversary Ale is rolling out now in 4-packs of 12-oz bottles across Greater Kansas City and select markets. Use the Boulevard Beer Finder to track it down near you.
Cheers to 35 years of craft, community, and Kansas City pride – here’s to the next pour!

 

About Boulevard Brewing Company
Boulevard Brewing Company, Kansas City’s craft beer pioneer, kicked off its legacy on November 17, 1989, when founder John McDonald personally delivered the first keg of Boulevard Pale Ale to a local bar. What started in a modest brick warehouse with a single 35-barrel brewhouse has grown into the Midwest’s largest independent craft brewery, now boasting a 200-barrel system and distribution across 40+ states. From the hoppy, citrus-kissed Pale Ale that ignited the region’s craft revolution to iconic staples like Unfiltered Wheat Beer—a hazy, lemony crowd-pleaser—and Tank 7 Farmhouse Ale, with its bold Belgian yeast and grapefruit zest, Boulevard blends tradition with fearless experimentation. Smokestack Series limited releases, such as bourbon barrel-aged quads and rye whiskey-finished stouts, showcase the brewery’s mastery of wood and time, earning medals at FoBAB and GABF alike.

Over 35 years, Boulevard has stayed true to its Kansas City roots while pushing boundaries—collaborating with local distillers like Holladay for barrel-aged gems, launching the 35th Anniversary Ale in 2024, and fostering community through tours, a sprawling Beer Hall, and sustainability initiatives like solar power and water reclamation. With a portfolio spanning crisp lagers, juicy IPAs, tart sours, and decadent imperial stouts, Boulevard remains a gateway for new drinkers and a benchmark for craft veterans. Every pour reflects McDonald’s original mantra: brew bold, drink local, celebrate together.

About Holladay Distillery
Nestled in the rolling hills of Weston, Missouri, Holladay Distillery stands as the oldest continuously operating distillery west of the Mississippi River, a living testament to American ingenuity since its founding in 1856 by the audacious brothers Ben and Major David Holladay. Inspired by a pristine limestone spring first charted by Lewis and Clark in 1804, the siblings transformed a former meat-packing site into a bourbon powerhouse, harnessing the mineral-rich water to distill their inaugural batch from a mash of corn, rye, wheat, and barley—sold in 1857 for a mere 35 cents per gallon. Ben, the “Stagecoach King” who built an empire spanning Wells Fargo lines and the Pony Express, became America’s largest private employer by 1864, yet it was this humble distillery that endured as his true legacy, weathering ownership changes, a 1957 fire, and a rebranding as McCormick Distilling Company in 1942 before a 1993 revival by local investors. Revitalized in 2016 to honor its roots, the site—listed on the National Register of Historic Places—underwent a $10 million renovation in 2015, resuming on-site bourbon production after decades away, now crafting Bottled-in-Bond expressions like the flagship Ben Holladay Missouri Straight Bourbon Whiskey and Soft Red Wheat, aged in historic ironclad rickhouses under Missouri’s dramatic seasonal swings for a depth of caramel, vanilla, and spice that whispers of 169 years of craft.

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Birds Barbershop Gets Crafty, Taps St. Elmo Brewing Co. as New Beer Partner

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AUSTIN, TX – Today, Birds Barbershop proudly begins serving St. Elmo Brewing Co.’s signature brew Carl at the barbershop’s nine Austin locations. The partnership kicks off with a fun “Free Cuts for Carl” promotion, offering anyone named Carl – with proper I.D. and 21+ years of age – a complimentary haircut, along with St. Elmo’s flagship beer of the same name, the entire month of January.

“We’ve always dreamed of a partner like St. Elmo that taps into that same homegrown, Austin vibe,” said Birds Barbershop co-founder Michael Portman. “Our companies were founded down the street from each other in South Austin, and we both value our local communities above all else.”

Founded in 2016 at 440 E. St. Elmo Rd., St. Elmo Brewing was established by a group of passionate beer lovers with a vision to create high-quality craft beers in Austin. The company recently added a second brewery and taproom location at 8110 Springdale Road. The brewery hosts events, live music, and food trucks, making it a hotspot for locals, just like Birds Barbershop.

“When I moved to Austin, I got my first haircut at Birds Barbershop and received a free beer with my haircut,” said Bryan Winslow, co-founder of St. Elmo Brewing Company. “It is beyond cool to now be the brew of choice at all Birds’ locations, and we already have plans for more fun collaborations to come.”

In addition to St. Elmo Carl, Birds Barbershop will feature St. Elmo Hazy IPA and, for those embracing Dry January, St. Elmo Hop Water. Each following month, the lineup will spotlight St. Elmo Carl alongside rotating seasonal favorites, including award-winning brews like St. Elmo Amber Lager and St. Elmo West IPA. These beverages will be available year-round at all Birds Barbershop locations for clients aged 21 and up. For more information or to book a haircut, color or style service, visit birdsbarbershop.com.

About Birds Barbershop

In 2006, childhood friends Michael Portman and Jayson Rapaport found themselves living in Austin, TX, with nowhere to get an affordable, high-quality haircut. Together, they created a salon for men and women, took out all the fuss, and added free beer to the experience. An addiction to old school arcade games developed. Birds Barbershop has been named six consecutive times to ELLE Magazine’s list of the 100 best salons in America and by the Austin Chronicle as Best Haircut every year since opening. Today, Birds Barbershop serves upwards of 20,000 people monthly and employs more than 150 people in nine locations across Austin.

About St. Elmo Brewing

Since opening in 2016, St. Elmo Brewing has become a staple in Austin’s vibrant craft beer scene. Known for crafting approachable beers that cater to all types of drinkers, St. Elmo offers a wide range of styles from hazy IPAs to traditional German lagers. These beers can be enjoyed onsite at the brewery’s two Austin locations or found on menus and retail shelves throughout the city. Recognized as one of Condé Nast Traveler’s Best Breweries in Austin, and with multiple gold medals from the Great American Beer Festival (GABF) and U.S. Beer Open, they recently expanded to a larger second location in East Austin. True to its roots, St. Elmo continues to be a hub for the community by regularly hosting programming and events like the popular Grassy Thursdays and weekly trivia nights. The brewery also fosters creative collaboration through partnerships with local artists and designers with their influence seen not only in the design of the brewery’s space but also in the artwork featured on the cans, including those for the flagship Carl Kölsch, St. Elmo Amber, St. Elmo Hazy, St. Elmo West, and Hop Water. For more info on hours & locations, events, and more, follow @stelmobrewing.

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Asbury Park Brewery Releases ‘Stay Lucky’

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Asbury Park Brewery
Photo Credit: Asbury Park Brewery

ASBURY PARK, NJ — Asbury Park Brewery is back with their fourth limited-edition beer collaboration with a musician.  This one is a beer called “Stay Lucky” which gets its name from The Gaslight Anthem song off of their American Slang album.

The collaboration came along when the band’s lead singer Brian Fallon expressed his love for the brewery’s Sea Dragon IPA and the idea of collaborating on a beer came to life. This launch comes ahead of The Gaslight Anthem’s performance on Friday, August 16th at The Stone Pony Summer Stage.

Stay Lucky is available until it’s sold out and can only be purchased at the brewery’s tasting room at 614 Cookman Ave, Asbury Park, NJ. It’ll be available in 4-pack, 16oz cans for $15.99 and on tap at the tasting room. Stay Lucky is a 6.5% ABV hazy IPA with aromas of peach and mango. The flavor is described as a hoppy beer with haze, low bitterness, mango, tangerine, citrus and a little dank.

The collaboration will also give back to the music community, a portion of proceeds from sales of Stay Lucky will go to Red House Music & Rehearsal Studio, a music school located in New Jersey.

Asbury Park Brewery previously collaborated with The Front Bottoms, Jack Antonoff, and Panic! At The Disco on limited-edition beer releases.

About Asbury Park Brewery

Asbury Park Brewery is located at 614 Cookman Avenue in Asbury Park, New Jersey. The space spans 3,180 square feet and features the brewery and tasting room. It is open 7 days per week. A total of 12 beers are on tap and will allow growler and crowler fills, takeout can sales and merchandise. The award-winning beer selection includes a combination of year-round, seasonal and new releases. Customers can enjoy live performances from musicians in the tasting room and are able to book the location for private events.

For more information please visit https://www.asburyparkbrewery.com/

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StormBreaker Brewing will Release 17 Fresh Hop Beers

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StormBreaker Brewing
Photo Credit: StormBreaker Brewing

North Portland’s StormBreaker Brewing has become known for their pop culture referencing beers and neighborhood favorite pubs, but it may be the hop harvest season that has them digging deepest into their tanks for an incredible rollout of releases. This 2024 hop harvest season, StormBreaker Brewing anticipates releasing 17 or more fresh hop beers in a variety of beer styles.

StormBreaker Brewing has gained significant recognition for its fresh hop offerings, earning a total of seven medals over the past two years at prestigious events such as the Best of Craft and Oregon Beer Awards. The brewery’s celebrated brews include Fresh Hop Nobody Puts Hazy in a Corner, Triple Double Imperial IPA (2022 + 2023), Ella Rose Hazy IPA, Fresh Hop It Don’t Drop It Hazy IPA, Mississippi Red, and Set Freshies to Haze Hazy IPA.

This year, fans can look forward to the release of Fresh Hop Total ReKolsch and Handfuls of Fresh Hops between 08/16-08/20. These highly anticipated beers are expected to sell out quickly, so beer enthusiasts are encouraged to visit the pub promptly to enjoy these limited-edition brews.

For those who prefer to enjoy their fresh hop beers at home, StormBreaker Brewing is offering the option to pre-order fresh hop cans for takeout. This ensures that fans can secure their favorite fresh hop creations without missing out.

Don’t miss the chance to experience StormBreaker Brewing’s renowned fresh hop beers. Visit the brewery or place your pre-order today to be part of this exciting hop harvest season.

About StormBreaker Brewing 

StormBreaker Brewing is an award-winning craft brewery co-founded in Portland, Oregon by Dan Malech and Rob Lutz in 2014. The brewery focuses on a wide range of craft beer and specialty craft cocktails and mocktails in two distinct locations, and strives to constantly produce innovative and high quality offerings.

For more information please visit https://www.stormbreakerbrewing.com/

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White Bay Brewery, Sydney Australia, Announces Partnership With Sydney Swans Aussie Rules Football Club

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White Bay Brewery
Photo Credit: White Bay Brewery

White Bay Brewery has announced a 3-year partnership with the Sydney Swans as “Official Beer of the Swans” for seasons 2024-2026.

The partnership is a key pillar of White Bay’s strategy to embed itself as a leading Sydney brewery and brand, and to extend our reach from the Inner West to all of Sydney, whilst linking our passionate customers to Sydney’s favourite sporting team. As an extension of this, White Bay Brewery has also partnered with Merivale to pour XPL & PILS at the SCG and Allianz Stadium.

In conjunction with announcing the Sydney Swans partnership, White Bay Brewery along with our equity partner & brand adviser Richards Rose is pleased to present a fresh new brand direction anchored by the iconic W logo. In launching the new W brand direction, we have made our Extra Pale Lager beer a permanent fixture in a stunning red and larger 375ml can.

White Bay’s owners have invested a further $1m into the business, to support the new growth of the brand.

“We are excited to bring our new brand and Sydney Swans partnership to life” said White Bay Brewery Co-Founder, Adam Trippe-Smith. “As a small brewery on the Balmain Peninsula, we decided recently it was time to elevate our beers to all of Sydney. As a 21-year Swans member, it was an obvious choice to partner with the Swans to achieve this. I am hoping it might also assist my right foot kick on the run from the 50m line.”

Sydney Swans CEO, Tom Harley, added: “The entire club is excited to welcome White Bay, one of Australia’s leading brewers, to the Swans family. White Bay and the Swans are both aligned in our goals of delivering a great experience to our audience.”

“I wish to add a massive thanks to the team at Richards Rose for this iconic brand direction and an additional high five to all our investors for supporting the latest capital raise” added Adam Trippe- Smith.

For more information please visit https://whitebay.beer/

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U.S. Open Beer Championship Announces the Best Kokua Project IPAs

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OXFORD, Ohio – The U.S. Open Beer Championship, one of the top three beer competitions in the United States, is giving back to The Kokua Project and including the initiative’s Kokua IPAs for evaluation in its annual U.S. Open Cider Championship.

As a part of The Kokua Project, which is led by Maui Brewing Company and inspired by Sierra Nevada’s 2018 Resilience project, more than 700 breweries across the US and internationally have pledged to brew Kokua and donate the beer’s proceeds to Maui relief efforts via the Global Empowerment Mission. Kokua is a Session IPA that delivers a refreshing wave of tropical hop aroma atop a delicate malt base.

“Judging these beers during the U.S. Open is a way to raise awareness around this disaster relief effort, and to celebrate the breweries across the country that are banding together to raise funds for those impacted by the tragic Maui wildfires,” said Dow Scoggins, founder of the U.S. Open Beer & Cider Championships. The U.S. Open donated $3,000 to Maui Beer Company Wildfire Fund as a part of The Kokua Project.

Each brewery that submits a Kokua IPA to the competition donated a $85 entry fee to Maui relief efforts. Kokua IPA was judged in its own category, alongside the wide array of cider entries the annual fall competition is known for. Tasting one beer recipe brewed by many different breweries from across the country is a unique, exciting prospect for judges.

“We are eager to taste and evaluate the Kokua Project beers from venerated breweries all over the country,” said Spencer Mapes, Director of the U.S. Open. “But it’s important to note that they were all brewed with helping hands and open hearts, meaning they are all winners at the end of the day.”

The judges favorite Kokua IPAs include:

Kokua Session IPA

GOLD – Twin Creeks Brewing – Virginia

SILVER – Aspire Brewing – New York

BRONZE – Shovel Town Brewery – Massachusetts

Kokua IPA

GOLD – HighGrain Brewing – Ohio

SILVER – Forbidden Peak Brewery – Alaska

BRONZE – Movement Brewing – California

BRONZE – Buck Wild Brewing – Texas

Beer lovers and those looking to support Maui’s relief efforts can find Kokua in many taprooms across every state. Donate directly to the Maui Beer Company Fire Fund online at mauibrewingco.com/mbcfire.

About the U.S. Open Beer Championship

The U.S. Open Beer Championship was founded in 2009 and judges more beer styles than any other competition in the world. The U.S. Open is also the only major beer competition to allow the gold medal winners of the AHA’s National Homebrew Competition to participate. The U.S. Open judging is held at the U.S. Open Event Center in Oxford, Ohio. The U.S. Open became the first beer competition to be held in its own venue, a 6,000-square-foot Amish pole barn on a small farm. The barn consists of a judging area, a serving area, two 450-square-foot coolers, an office, and a nano brewery. To see “The Barn”, Click here to see a YouTube video of the 15th Anniversary of the U.S. Open Beer Championship.

About the Kokua Project

The Kokua Project is one beer, brewed by many, to support our Maui ‘Ohana who have been affected by the tragic wildfires. More than 700 breweries across the US and internationally have volunteered to brew Kokua and pledged to donate the proceeds to the Global Empowerment Mission, the nonprofit organization that is facilitating the Maui Brewing Company Fire Fund. Kokua, translated as “extending help to others” in the Hawaiian language, is coordinated by Maui Brewing Company and inspired by Sierra Nevada’s Resilience project of 2018. Kokua is a Session IPA that delivers a refreshing wave of tropical hop aroma atop a delicate malt base. Beer lovers and those looking to support Maui’s relief efforts can find Kokua in many taprooms across every state.

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AZ Wilderness Partners With Equality Maricopa to Make Arizona’s First LGBT License Plate a Reality

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PHOENIX, Arizona – Arizona Wilderness Brewing Co. announced the launch of Prism, a prickly pear lager that will raise funds to create Arizona’s first LGBTQIA+ license plate.

The beer is being released in collaboration with Equality Maricopa, a resource group that supports LGBTQIA+ students and employees of the ten Maricopa Community Colleges across the Valley. Last year, Equality Maricopa began the push for Arizona to create a specialty license plate, proceeds from which would fund the PRISM Scholarship—a scholarship for LGBTQIA+ students—in perpetuity. If the license plate is adopted, Arizona will become one of the first states with an LGBTQIA+-themed license plate design.

To get the license plate produced, the organization needs to provide the state with $32,000, and they’re over halfway toward that goal. A percentage of the sales of Prism (the beer) will be donated to help them get the rest of the way.

Speaking of the beer: Named for the PRISM Scholarship, Prism is a delightfully fruit-forward lager brewed with Arizona-grown prickly pear. The label on each can includes an illustration of the proposed design of the license plate. Each can also includes a QR code with a link to make a direct donation to the PRISM Scholarship fund.

To celebrate the beer’s launch, Equality Maricopa will be hosting a happy hour at Arizona Wilderness’ DTPHX beer garden from 4-8 p.m. Saturday, June 10. A dollar from every pint of beer sold during the event will be donated to the license plate creation fund.

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Athletic Brewing Company Partners With Netflix For New Brew Collection

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MILFORD, Connecticut and SAN DIEGO – Athletic Brewing Company, America’s largest non-alcoholic craft brewery, has partnered with Netflix on an exciting new series of limited-edition brews.

The collaboration between Athletic Brewing and Netflix features three unique co-branded non-alcoholic beers. The first brew, Geralt’s Gold, is a non-alcoholic hoppy helles inspired by the hit fantasy drama The Witcher1 and the show’s legendary anti-hero – Geralt of Rivia. Geralt’s Gold is now available for fans to toast their destiny, ahead of The Witcher Season 3, Volume 1, coming to Netflix on June 29.

“There’s no better way to enjoy an award-winning craft brew than paired with one of the most entertaining shows on Netflix,” said Andrew Katz, Chief Marketing Officer of Athletic Brewing Company. “At Athletic, we celebrate storytelling and love taking our brews to unexpected places. That’s why we’re thrilled to partner with one of the original creative streaming services to bring our fans something truly special.”

Geralt’s Gold will be sold nationally at select retail locations across the U.S. as well as on the Athletic Brewing website. The first 750 customers who order Geralt’s Gold on athleticbrewing.com will also receive a free collectible glass that incorporates iconic symbols from The Witcher.

“We love coming up with new and unique ways for fans to experience the stories they love, especially for fans as passionate as The Witcher,” said Josh Simon, Vice President, Consumer Products, Netflix. “Working with Athletic Brewing is the perfect opportunity to bring Geralt’s favorite taverns to life, and we can’t wait for fans to step into the Witcherverse and try this amazing non-alcoholic brew.”

According to a recent survey, one-third of Americans are trying to consume less alcohol in 20232. Dollar sales of non-alcoholic beer are up 33% year-to-date3. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 93%4.

Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the U.S.

Geralt’s Gold is a medium-bodied brew with aromatics of citrus and florals atop a ripe peach nose. It is less than 0.5% ABV, contains 65 calories, and is made with Warrior, Chinook, Centennial, and Simcoe hops.

“Athletic brews are designed for anytime and anywhere refreshment,” added Katz. “Geralt’s Gold is no exception. It pours a radiant golden color and has a dynamic flavor that is as intriguing as it is smooth.”

Customers in Canada and the UK will also be able to purchase Geralt’s Gold on athleticbrewing.ca and uk.athleticbrewing.com, respectively.

Fans can watch the official teaser for The Witcher Season 3 and purchase Geralt’s Gold on athleticbrewing.com. Athletic and Netflix plan to release two additional brews, and more details will be shared at a later date.

Notes:

1THE WITCHER is a trademark of CD PROJEKT, S.A. and used with permission. Set in the universe created by Andrzej Sapkowski in his series of books. © Netflix, Inc.

2NCSolutions consumer sentiment survey of 1,000 Americans.

3,4 NielsenIQ, Total US xAOC + Liq Plus + Conv, CYTD ending 4/22/23.

About Athletic Brewing Company

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. The company’s brews, which launched commercially in 2018, are now distributed in all 50 states and available at 50,000 retail stores nationwide. In 2023, Athletic was ranked as the 4th fastest-growing company in the Americas by Financial Times. Athletic was also ranked as the fastest-growing U.S. beverage manufacturer by Inc. Magazine in 2022, and named one of TIME’s “100 Most Influential Companies.” The company has won over 70 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.

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ShawneeCraft Brewing and Wallenpaupack Brewing Launch New Collaboration Beer Series

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SHAWNEE ON DELAWARE, Pennsylvania— ShawneeCraft Brewing Company and Wallenpaupack Brewing Company launched a new collaboration beer series, Lakes & Rivers, on Thursday, April 6th, 2023. The first two beers in the series, an Imperial Pilsner and an Imperial Schwarzbier are available now in both brewery’s taprooms and through their distribution channels.

“This was all about the brewers from each brewery coming together to do something fun, and to learn from each other,” said Logan Ackerley, Head Brewer, Wallenpaupack Brewing Company. “We love brewing lagers, but we wanted to do something that was a little out of both of our comfort zones; something that would challenge us. We are super happy with the outcome; these beers are awesome.”

Speaking to how the partnership began, ShawneeCraft’s Head Brewer, Devin Vogel said, “both of our breweries recently received Silver Medals at last year’s US Open Beer Championship. Wallenpaupack medaled for their Hefeweizen and ShawneeCraft for our Belgian Wit – essentially the German and Belgian equivalents of the same classic wheat beer. That got us to thinking, we both make great beers – maybe we should do a collab.”

There are currently three beers in the Lakes & Rivers collaboration series: an Imperial Pilsner, an Imperial Schwarzbier, and a Barrel-Aged Imperial Schwarzbier. All three of these beers are “big” lagers – all with alcohol by volume (ABV) over 8.5% – something that is somewhat atypical for these two breweries who tend to focus more on session beers (lower ABV beers where multiple glasses can be enjoyed in one “session”), usually around 5% ABV or less.

“This whole process really came out of our brewing teams, who honestly just really like each other’s beers,” said ShawneeCraft Chief Operating Officer, Michael Albert. “This industry is all about collaborations. The more we work together, and strengthen each other’s work, the more people will shift away from mass-produced domestic brews towards locally brewed craft beer. It’s less about protecting proprietary info on our products, and more about creating great beer and great experiences as active and engaging members of our communities.”

“There is such a wealth of talented brewers in the Poconos, and we really subscribe to the high tides raising all ships mentality,” said Brad Beneski, Director of Business Administration and Development, Wallenpaupack Brewing Company. “So, getting to collaborate on such unique beers with another brewery that’s in our backyard was a no-brainer.”

Lakes & Rivers beers are available on tap, and in 16 oz cans in both ShawneeCraft and Wallenpaupack taprooms. The Lakes & Rivers Barrel-Aged Imperial Schwarzbier is anticipated to be available at the end of April.

Please drink responsibly!

About ShawneeCraft Brewing Company

Founded in 2009 and located on the grounds of the Shawnee Inn & Golf Resort on the banks of the Delaware River in the Pocono Mountains of Pennsylvania, ShawneeCraft has built a reputation for producing delicious handcrafted, small-batch beers. The brewery maintains a small farm on property to source many of its adjunct ingredients, from pumpkins to honey. ShawneeCraft produces unfiltered and unpasteurized beers free of preservatives and artificial ingredients. Keeping with the company’s credo – “Fidelis in Naturam, in Artem Fidelis,” Latin for “True to Nature, True to the Craft”, the brewery produces craft beer inspired by the beautiful setting in which the brewery is located.

About Wallenpaupack Brewing Company

Founded in 2017, Wallenpaupack Brewing Company has experienced considerable growth – it continues to brew exceptional beers that are esteemed by judges of international competitions, critics at leading publications and heralded by the public at large on popular rating apps such as Untapp’d. The brewpub features food crafted using regional ingredients and hosts a variety of events and activities throughout the year including music, games, trivia nights, brewery tours and more.

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