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Brewers Association Announces 2025 Board of Directors Appointments

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BOULDER, Colorado — The Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—is pleased to announce the two at-large board members appointed to the 2025 Brewers Association Board of Directors.

  • Shawna Cormier, Seattle Beer School (WA) – appointed to a one-year term
  • Colby Cox, Pure Madness Brewery Group (WY) – appointed to a two-year term

The board gathered in Atlanta, Georgia, on December 12 for the last of its quarterly meetings of the year. The appointed board members will join the three recently elected board members when the board begins its new term in February.

  • Tomme Arthur (taproom class), The Lost Abbey (CA)
  • Bill Butcher (packaging class), Port City Brewing, Co. (VA)
  • Leah Cheston (brewpub class), Right Proper Brewing Company (DC)

Board of Directors officers and committee chairs will be announced at the board meeting on February 12-13, 2025.

About the Brewers Association
The Brewers Association (BA) is a 501(c)(6) not-for-profit trade organization based in Boulder, Colorado, representing more than 5,600 small and independent American craft breweries, along with brewers-in-planning, suppliers, distributors, and retailers. Founded in 2005 through the merger of the Association of Brewers and the Brewers’ Association of America (which dates back to 1942), the BA’s core mission is to promote and protect small and independent craft brewers through advocacy, education, research, and events. It defines an “American craft brewer” using three criteria: small (annual production ≤6 million barrels), independent (less than 25% owned by a non-craft beverage alcohol company), and traditional (brewing primarily all-malt beers or using innovative ingredients for flavor). In 2025, the BA continues to track industry data, lobby for favorable tax and regulatory policies, and support diversity and sustainability initiatives across the craft beer sector.

The BA is best known for hosting the Great American Beer Festival® (GABF)—the country’s largest ticketed beer festival and premier professional judging competition—and Craft Brewers Conference & BrewExpo America®, the industry’s biggest annual trade show and educational event. It also organizes SAVOR: An American Craft Beer & Food Experience and publishes detailed annual reports on production, economic impact, and growth trends. Resources include the free Brewery Operations Benchmarking Tool, sustainability guides, diversity grants through the Take Action program, and the popular Seal of Independent Craft that helps consumers identify truly independent breweries. Membership benefits range from technical brewing support and marketing toolkits to federal and state-level advocacy that saved the industry billions in excise taxes since the 2017 Craft Beverage Modernization and Tax Reform Act. Whether you’re a homebrewer, professional brewer, or craft beer fan, the Brewers Association remains the central voice and resource hub for America’s independent craft beer community.

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The 2024 Year in Beer

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BOULDER, CO — As 2024 winds down, the Brewers Association (BA) has summed up the year for America’s small and independent craft brewers: slower growth, tighter belts, and a lot of strategic pivoting.

Craft beer production is now tracking toward a roughly 2% full-year decline—noticeably steeper than the 1% dip seen in 2023. Where people are buying beer (grocery, liquor stores, bars, taprooms) hasn’t shifted dramatically year-over-year, and no single sales channel has stolen share from another. In other words, the pie isn’t moving; it’s just getting a little smaller.

The second half of the year felt heavier than the first. Early scanner data from Q3 showed sales softening further, though the bleeding has slowed in the most recent months. Bottom line: the final 2024 numbers will likely land a bit south of the midyear -2% estimate.

“Craft is in the middle of a tough but necessary correction,” said Bart Watson, the BA’s chief economist. “With overall demand growth stalled, retailers and distributors are pruning SKUs and reaching for flavored malt beverages, hard seltzers, imports, or domestic premiums to fill the variety void. Breweries are responding the only way they can: tightening distribution footprints, doubling down on the taproom experience, forming alliances, and broadening their lineups to include lagers, light beers, NA options, seltzers, and whatever else keeps the lights on.”

That’s the 2024 craft beer story in a nutshell: less volume, more hustle, and a whole lot of adaptation.

Craft Beer by the Numbers

Count: The number of small and independent breweries in operation in the U.S. in 2024 totaled 9,736.

Openings and Closings: Throughout the year, the BA has tracked 335 new brewery openings and 399 closings. Despite the slight decline in the number of breweries in operation, closings remain a low percentage of total operating breweries.

Employment: The craft beer industry supported nearly 460,000 jobs nationwide, fostering local economies and creating opportunities.

Economic Impact: Craft beer’s contribution to the U.S. economy reached an impressive $77.1 billion, demonstrating its vital role in the broader beverage market.

2024’s Hottest Market Trends

Non-Alcohol Beer Boom: With the growing demand for mindful drinking, non-alcohol beer sales soared (scan dollars up 30%+ year-over-year from January through October) as brewers refined their techniques to deliver flavor-packed options.
Focus: After years of unfettered innovation ruling the industry, brewers are focusing more on building off of products and models where they’ve found success.

Hospitality: Breweries embraced new ways to emphasize the customer experience, from offering diverse dining options, cocktails, and mindful drinking options to family-friendly activities such as menus for kids to color.
Major Events of 2024

Great American Beer Festival (GABF®): October’s GABF welcomed more than 40,000 attendees and featured 2,500+ beers from 500+ breweries, highlighting the best American craft beer, ciders, ready-to-drink cocktails, hard teas, and kombuchas.

World Beer Cup (WBC): Known as “The Olympics of Beer,” the 2024 WBC evaluated 9,300 entries with breweries from 37 countries vying for global recognition.

Beer Weeks: Communities across the U.S. celebrated American Craft Beer Week in May, strengthening the bond between breweries and their fans.

Looking Ahead
Heading into 2025, craft beer is staring down another tough year: flat or shrinking demand, rising costs, possible new tariffs, jittery retailers still trimming shelf sets, and the looming specter of stricter federal dietary guidelines on alcohol. Expect more brewery closures, mergers, creative alliances, and co-packing deals as everyone scrambles to share overhead and soak up excess tank space.

“Brewers are caught between skyrocketing costs and a market that’s stopped growing,” says Bart Watson, chief economist at the Brewers Association. “The ones who make it will be the ones who adapt fastest—brewing what actually sells, leaning harder into their taprooms, and finding fresh ways to remind drinkers why a local craft beer is worth a couple extra bucks when the macro lagers and flavored vodka seltzers are screaming for attention.”

In short: survive by out-hustling, out-storytelling, and out-brewing the competition. Same as it ever was—only the margin for error just got razor-thin.

 

 

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