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Beer

Oktoberfest – The Wild and Wonderful History

January 29, 2025 by Dow Scoggins

History of Oktoberfest 

A Toast to Tradition: The Wild and Wonderful History of Oktoberfest

It all started with a royal “I do” and a thundering horse race. On October 12, 1810, Crown Prince Ludwig of Bavaria married Princess Therese of Saxe-Hildburghausen. To celebrate, they threw a party so epic it would become an annual tradition. Five days later, on October 17, Munich gathered at the city’s edge for horse races in honor of the newlyweds. That celebration laid the foundation for what we now know as Oktoberfest.

Fast forward to 1850, and Oktoberfest had become more than just a party—it was a parade of Bavarian pride. Each year, 8,000 people dressed in traditional attire march through the heart of Munich from Maximilian Street to the Wiesn, led by the symbolic Münchner Kindl (Munich Child). That same year, the imposing Bavaria statue was completed, standing tall above Theresienwiese, forever watching over the revelers below like a stein-wielding guardian angel of the festival.

Of course, not all years were brimming with bratwurst and beer. In 1854 and again in 1873, cholera epidemics halted the festivities. In 1866 and 1870, wars kept the steins dry. But Oktoberfest kept bouncing back, evolving with the times. By 1880, electric lights twinkled above the tents. The following year, bratwurst booths joined the fun. In 1892, glass beer mugs made their first appearance—giving everyone a crystal-clear view of their favorite beverage.

As Oktoberfest strutted into the 20th century, it kept getting bigger and better. In 1887, the now-famous Entry of the Oktoberfest Staff and Breweries debuted, showcasing magnificent beer wagons, costumed workers, and oompah bands parading through the streets. It’s still the grand kickoff to Oktoberfest today.

By 1910, Oktoberfest turned 100—and the party was as grand as you’d expect. An eye-popping 120,000 liters of beer were served, and a new legend was born: the Bräurosl tent, which could hold an incredible 12,000 thirsty guests. Today’s heavyweight is the Hofbräu-Festhalle, packing in 10,000 merrymakers.

The Dark Years: When the Taps Went Dry
Oktoberfest hasn’t always been a guaranteed good time. Between 1914 and 1918, World War I put a full stop to the celebration. Post-war austerity turned Oktoberfest into a humbler “Autumn Fest” for a couple of years. Then came the 1920s and a nasty bout of hyperinflation that put another dent in the keg.

By 1933, politics crept in as the Bavarian flag was replaced with the swastika under Nazi rule. World War II brought yet another halt from 1939 to 1945. Even in the late 1940s, Munich had to make do with low-alcohol beer and toned-down “Autumn Fests.” All told, Oktoberfest has been canceled 24 times due to war, disease, or disaster—but never for lack of spirit.

The Modern Era: Big Tents, Big Beers, and Big Changes
Since 1950, a boisterous and beloved tradition has kicked things off: At noon on opening day, the Mayor of Munich taps the first keg and shouts, “O’zapft is!” (“It’s tapped!”). With a 12-gun salute and the ceremonial passing of the first beer to the Bavarian Minister-President, the festivities begin. The honor of that first tap went to Mayor Thomas Wimmer—and the ritual still kicks off Oktoberfest today.

By the 1960s, Oktoberfest was an international sensation. Tourists began associating Germans with feathered Sennerhüte, Lederhosen, and women in Dirndls—and, for better or worse, the stereotype stuck. That same year marked the end of the original horse races, but no one seemed to miss them amid the sea of pretzels and polkas.

Of course, with millions of beers being poured, a few overzealous drinkers always end up going down for the count. Enter the term “Bierleichen”—beer corpses. These are the partygoers who pass out and are gently carted off to medical tents for a nap and a recovery snack.

To make the festival more family-friendly, 2005 introduced the idea of a “quiet Oktoberfest.” Before 6 PM, tents limit their music to mellow brass bands playing traditional tunes at no more than 85 decibels—loud enough to lift your spirits, but soft enough for Grandma to enjoy her stein in peace. After dark, things ramp up with Schlager and pop music, keeping the late-night crowd grooving (and hopefully not brawling).

Also returning in 2005 was a beloved blast from the past: the Mondlift, Germany’s last traveling Enterprise ride. It’s the perfect thrill after a liter or two—if your stomach can handle it.

In 2008, things got a little less smoky. A Bavarian law banned smoking in enclosed public spaces, including the beer tents. But Oktoberfest found a loophole: since the tents are technically temporary structures, smoking was allowed, though selling tobacco inside was a no-go. That rule held firm into 2009 and beyond, with the smoke slowly clearing out of the beer halls.

Oktoberfest Today: A Global Icon
From royal weddings to wartime interruptions, from candlelit tents to laser-lit beer halls, Oktoberfest has seen it all. Today, it’s a glorious mix of old-school charm and modern flair—where tradition meets turbo-charged fun. Whether you’re hoisting a Maß in Munich or throwing your own backyard Oktoberfest, remember: It’s not just a festival—it’s a feeling.

 

Top 10 Oktoberfest Celebrations in the U.S.

1. Oktoberfest Zinzinnati – Cincinnati, Ohio

As the largest Oktoberfest celebration in the United States, Oktoberfest Zinzinnati transforms downtown Cincinnati into a vibrant Bavarian village each September. Drawing nearly a million visitors annually, the festival is famous for its quirky events like the Running of the Wieners dachshund race and the World’s Largest Chicken Dance. Featuring more than 50 varieties of beer, authentic German food, and nonstop polka music, Zinzinnati delivers the closest American experience to Munich’s original.

2. Nashville Oktoberfest – Nashville, Tennessee

Held in the historic Germantown district, the Nashville Oktoberfest blends Southern hospitality with Bavarian tradition. Spanning multiple city blocks, this four-day celebration offers authentic German beers, bratwursts, schnitzels, and plenty of festive entertainment. Highlights include the massive beer garden, live German bands, a 5K Bier Run, and the wildly popular Dachshund Derby. It’s one of the South’s liveliest fall festivals, attracting hundreds of thousands each year.

3. Wurstfest – New Braunfels, Texas

Wurstfest is a unique Texas twist on a traditional German celebration, taking place along the Comal River in New Braunfels—a town founded by German settlers. This 10-day “Salute to Sausage” combines carnival rides, oompah bands, polka dancing, and a smorgasbord of German and Texan cuisine. The atmosphere is electric, with thousands gathering each night to raise steins and dance in dirndls and lederhosen.

4. Frankenmuth Oktoberfest – Frankenmuth, Michigan

Often called “Michigan’s Little Bavaria,” Frankenmuth boasts a charming Bavarian aesthetic that makes it the perfect backdrop for an Oktoberfest celebration. In fact, its Oktoberfest is the only one outside Germany officially sanctioned by Munich’s original organizers. Guests can expect Hofbräuhaus beer, traditional German folk dancing, and plenty of pretzels and schnitzel—all set within a storybook town that feels like a European escape.

5. La Crosse Oktoberfest – La Crosse, Wisconsin

One of the oldest and most respected Oktoberfest events in the Midwest, La Crosse Oktoberfest began in 1961 and has been a staple of Wisconsin tradition ever since. The multi-day festival includes grand parades, tapping of the golden keg, live performances, and a large Oktoberfest grounds with food stalls and beer tents. Nestled along the Mississippi River, La Crosse delivers a scenic and spirited atmosphere that keeps locals and tourists coming back year after year.

6. Helen Oktoberfest – Helen, Georgia

Nestled in the Blue Ridge Mountains, Helen is a recreated Bavarian village that feels tailor-made for Oktoberfest. The celebration here spans multiple weeks from mid-September to late October, making it the longest-running Oktoberfest in the United States. The Helen Festhalle becomes the heart of the action, where polka bands, hearty food, and beer flow freely in a uniquely picturesque setting.

7. Leavenworth Oktoberfest – Leavenworth, Washington

Leavenworth, a charming Alpine-style village in the Cascades, hosts one of the most beloved Oktoberfests in the Pacific Northwest. The festival features traditional German bands flown in from Europe, a Kinderplatz for families, and three massive beer gardens. With its cobblestone streets, half-timbered architecture, and mountain views, Leavenworth offers a picture-perfect setting for fall festivities.

8. Mount Angel Oktoberfest – Mount Angel, Oregon

This Oregon town with deep German roots has been celebrating Oktoberfest since 1966, and it’s one of the most family-friendly and culturally rich in the country. The festival features multiple venues, each with its own theme, live entertainment, and food offerings. From the Weingarten to the Biergarten, Mount Angel Oktoberfest celebrates music, dancing, and culinary traditions in the shadow of a beautiful Benedictine Abbey.

9. Fredericksburg Oktoberfest – Fredericksburg, Texas

In the heart of Texas Hill Country, Fredericksburg’s German heritage comes alive each fall during Oktoberfest. Known for its welcoming charm, this three-day event features craft beer, local wine, Bavarian bands, and artisan markets. With a laid-back pace and scenic surroundings, Fredericksburg Oktoberfest is ideal for those seeking a more relaxed and intimate experience.

10. Oktoberfest Denver – Denver, Colorado

Held over two weekends in the historic Ballpark neighborhood, Denver’s Oktoberfest has become a Rocky Mountain tradition. Founded in 1969, the event features stein-hoisting competitions, keg bowling, bratwurst eating contests, and plenty of German beer. With the Denver skyline as its backdrop, this high-altitude celebration fuses Colorado craft with Old World tradition.

 

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Filed Under: Beer, craftbeer, Oktoberfest

Wild Leap Awarded Beer Connoisseur’s Brewery of the Year

January 13, 2025 by Dow Scoggins

 Wild Leap Awarded Beer Connoisseur 2021 Brewery of the Year

LaGrange, GA –  Wild Leap Brewing Co. has been crowned the 2021 Brewery of the Year by Beer Connoisseur magazine, a prestigious honor recognizing their unmatched excellence in craft brewing. Featured in the Winter 2022, Issue 58, Wild Leap earned this title by submitting an extraordinary 12 beers that scored World Class or Exceptional ratings in the 2021 Official Review, including a historic three beers—Lone Buffalo, Alpha Abstraction Vol. 15, and Too Pure To Be Pink—that achieved World Class scores of 96 or higher. This marks the first time in the magazine’s 12-year history that a brewery has secured three World Class ratings in a single year, solidifying Wild Leap’s place among America’s elite breweries.

Wild Leap’s  portfolio dazzled with nine additional Exceptional-rated beers and 16 entries in the Top 150 Beers of the Year, showcasing their innovative and boundary-pushing approach. “Chief Brewing Officer Chris Elliott’s bold, mad-scientist style has elevated Wild Leap to new heights, blending terrific flavors with Southern flair,” notes Beer Connoisseur’s editorial team. Elliott credits the brewery’s success to its dedicated team: “This award reflects the creativity and hard work of everyone at Wild Leap—from our brewers and cellar crew to our taproom and admin staff. We’re thrilled and grateful for this recognition.” Co-Founder and CFO Anthony Rodriguez adds, “Since opening in 2017, we’ve dreamed of this moment. Sharing this honor with our team and fans is truly special.”

Founded in LaGrange, Georgia, in 2017, Wild Leap has grown from a local favorite to a regional powerhouse, expanding into spirits and planning its first Atlanta taproom in 2022. With a focus on quality, creativity, and community, Wild Leap continues to redefine craft brewing in the South. Visit wildleap.com for more details.

Wild Leap’s 2021 World Class and Exceptional Ratings:
Rated 97 – World Class: Lone Buffalo Barrel Aged Stout
Rated 96 – World Class: Alpha Abstraction, Vol. XV
Rated 96 – World Class: Too Pure To Be Pink
Rated 95 – Exceptional: Chocolate Peanut Butter Porter
Rated 95 – Exceptional: Alpha Abstraction, Vol. 16
Rated 95 – Exceptional: GR8FRUT Double IPA
Rated 94 – Exceptional: LMN ADE
Rated 94 – Exceptional: Alpha Abstraction, Vol. 18
Rated 94 – Exceptional: ASW Barrel Aged Vanilla Ice Cream Stout
Rated 92 – Exceptional: Birthday Month Mango Cryo Hop IIPA
Rated 91 – Exceptional: Buffalo Trace Barrel Aged Stout
Rated 91 – Exceptional: Birthday Month Flowers & Fruit Double IPA

About Wild Leap Brewing’s Brewery
Nestled in the heart of historic downtown LaGrange, Georgia, Wild Leap Brewing Company transformed a once-vacant 1940s Westbrook Service & Tire Co. building—an old car dealership and service station—into a vibrant craft beer destination that opened its doors in 2017. The brewery’s founders, Anthony Rodriguez and Rob Goldstein, saw potential in the weathered brick and steel trusses, meticulously restoring the space to blend vintage charm with modern flair, earning an Excellence in Rehabilitation award from The Georgia Trust for Historic Preservation. Now, the 7-foot-tall exposed trusses, glass-walled brewhouse, and retro signage create an inviting backdrop for sipping award-winning brews like Alpha Abstraction and Lone Buffalo in a pet-friendly taproom and outdoor courtyard. This reimagined dealership isn’t just a brewery—it’s a community hub where live music, food trucks, and a laid-back vibe honor LaGrange’s past while pouring bold flavors into its future.

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Filed Under: Beer, breweries

Maui Brewing Wins America’s Favorite Solar Craft Brewery Title

January 10, 2025 by Dow Scoggins

Maui Brewing Wins America’s Favorite Solar Craft Brewery TitleKihei, HI – Maui Brewing Company is very proud to announce its recent award as “America’s Favorite Solar Craft Brewery” following six weeks of public voting which took place from May 6th through June 15th. In celebration of the title, MBC will be co-hosting a “Mahalo” party with Solar United Neighbors, the organization which promotes the “Brews From the Sun” competition, on Monday, August 12th in the MBC Kihei Tasting Room from 3:30pm – 5:30pm.

Sponsored by BrewSavor™ by NewAge® Industries, a solar-powered manufacturer of fluid transfer systems used in the brewing process, Brews from the Sun brought together solar and craft beer enthusiasts from around the country. This year, 12,334 votes were cast during the six-week competition by craft beer enthusiasts and solar energy supporters from around the country.

Forty-four breweries participated in three categories. MBC was listed among 15 Regional Breweries (as defined by the Brewers Association).
“We’re honored to be selected as America’s Favorite Solar Craft Brewery for 2019,” said Garrett Marrero, Maui Brewing Company’s Founder and CEO. “Since our beginning in 2005, Maui Brewing has always been committed to sustainability. Brewing our beer and now distilling spirits with grid-independence makes sense for our business and the environment. We’re leading the charge to demonstrate it is possible to manufacture high-quality beverages and be mindful of the community and the environment.”

Solar accounts for more than 80% of Maui Brewing’s electricity needs. By the end of the year they plan to be 100% powered by solar. Maui Brewing employs solar photovoltaic and solar thermal systems to provide electricity and hot water to brew the company’s beer. Maui Brewing’s 1.2 MW system was installed in 2017. MBC recently added battery storage to help achieve their goal of becoming grid-independent by the end of 2019.

Solar United Neighbors is a national non-profit organization that empowers people to go solar, join together, and fight for their energy rights. It helps thousands of people go solar every year through bulk purchases known as “solar co-ops” as well as through a paid membership program. Members receive on-going support for their solar system, discounts to businesses that have solar, and join a community of solar supporters to ensure their investment in solar is protected.

“We are inspired by the many breweries around the country who are looking to the sun to power their beer,” said Anya Schoolman, Solar United Neighbors Executive Director. “They’re setting a great example not just for other breweries, but for everyone who can save money and take control of where their energy comes from by going solar.”

For a complete list of the 2019 America’s Favorite Solar-Powered Craft Breweries, visit https://www.brewsfromthesun.org/#vote

For more information on Maui Brewing Company, visit MauiBrewing.com or follow @MauiBrewingCo on Facebook, Instagram, and Twitter.

 About Maui Brewing Company and Garrett Marrero
Founded in 2005 by Garrett Marrero, Maui Brewing Company is Hawaii’s largest craft brewery, operating entirely on Maui with a commitment to quality, sustainability, and community. Based in Kihei, the brewery’s state-of-the-art production facility and tasting room serve as its hub, complemented by restaurants in Lahaina, Kailua, and Waikiki. Known for beers like Bikini Blonde Lager and Big Swell IPA, Maui Brewing distributes to 23 states and 10 countries, emphasizing local ingredients and island-inspired flavors. A leader in eco-friendly brewing, the company powers over 80% of its operations with a 1.2 MW solar system, aiming for full grid independence, and has been recognized as America’s Favorite Solar Craft Brewery in 2019 by Brews From the Sun.

Garrett Marrero, the visionary behind Maui Brewing, launched the brewery with a mission to craft authentic Hawaiian beers while prioritizing environmental stewardship. A California native with a background in business, Marrero moved to Maui and saw an opportunity to fill the island’s craft beer gap. Under his leadership, Maui Brewing grew from a small brewpub to a regional powerhouse, earning accolades like multiple Great American Beer Festival medals and World Beer Cup awards and being named the Grand National Champions at the U.S. Open Beer Championship. Marrero’s focus on sustainability—evident in solar-powered brewing and community initiatives—has made Maui Brewing a model for responsible craft brewing, while his entrepreneurial spirit continues to drive innovation and expansion.

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Filed Under: Beer, breweries

Brewers Association Announces 2025 Board of Directors Appointments

December 20, 2024 by Spencer Mapes

BOULDER, Colorado — The Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—is pleased to announce the two at-large board members appointed to the 2025 Brewers Association Board of Directors.

  • Shawna Cormier, Seattle Beer School (WA) – appointed to a one-year term
  • Colby Cox, Pure Madness Brewery Group (WY) – appointed to a two-year term

The board gathered in Atlanta, Georgia, on December 12 for the last of its quarterly meetings of the year. The appointed board members will join the three recently elected board members when the board begins its new term in February.

  • Tomme Arthur (taproom class), The Lost Abbey (CA)
  • Bill Butcher (packaging class), Port City Brewing, Co. (VA)
  • Leah Cheston (brewpub class), Right Proper Brewing Company (DC)

Board of Directors officers and committee chairs will be announced at the board meeting on February 12-13, 2025.

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers, and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The Brewers Association organizes events, including the World Beer Cup®, Great American Beer Festival, Craft Brewers Conference & BrewExpo America, National Homebrew Competition, and American Craft Beer Week. The BA publishes The New Brewer and Zymurgy magazines, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the American Homebrewers Association.

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Filed Under: Beer Tagged With: BA, brewers association

Partake Brewing Takes the Lead as the Exclusive Non-Alcoholic Craft Beer Sponsor of the Professional Women’s Hockey League (PWHL)

December 16, 2024 by Spencer Mapes

TORONTO, Canada – Partake Brewing, a leader in the craft non-alcoholic beer space, is thrilled to announce its role as the exclusive NA beer sponsor of the Professional Women’s Hockey League (PWHL). This partnership marks a significant milestone for both organizations, uniting two trailblazers who are changing their respective fields.

Ted Fleming, Founder and CEO of Partake Brewing, shared his excitement: “At Partake, we brew for those who are out there pushing limits and defying odds. The incredible athletes of the PWHL embody this spirit perfectly. We’re proud to support these remarkable women as they continue to break barriers and inspire fans across North America.”

This sponsorship aligns seamlessly with Partake’s mission of inclusivity and empowerment. Just as Partake has redefined the non-alcoholic beer category, the PWHL is reshaping the landscape of professional women’s sports.

“We are proud to welcome Partake Brewing as the exclusive non-alcoholic craft beer sponsor of the PWHL,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “Partake’s dedication to inclusivity and innovation reflects the values of the PWHL, and their support helps us enhance the fan experience while celebrating the growth of women’s hockey. Together, we’re breaking new ground and creating memorable moments both on and off the ice.”

To kick off the partnership, Partake is launching a limited-edition PWHL-themed Everyday Variety Pack. Each pack includes a QR code entry for a chance to win a trip for two to the PWHL Finals, complete with roundtrip flights, accommodation, game tickets, and spending money. The Variety Pack and contest will be available at select North American retailers starting in early 2025.

Partake and the PWHL are also debuting an exclusive content series featuring standout players who are truly ‘Making it Happen.’ This campaign will shine a light on the league’s top athletes—both their skills on the ice and their impact off it—celebrating their resilience, passion, and community contributions. The series will be shared across official PWHL team social media channels and YouTube, bringing fans closer to the stories of players who are living out their dreams of professional hockey.

As a certified B Corporation, Partake Brewing continues to demonstrate its commitment to using business as a force for good. This sponsorship is a natural extension of the company’s dedication to creating a better future and fostering communities where everyone can partake in empowering women to make their mark in the world of sports.

So, here’s to breaking new ground, to the love of the game, and to watching those who are ‘Making it Happen.’ Grab a Partake, and let’s rally for the future of women’s hockey!

About Partake Brewing

Serving up the lowest-calorie non-alcoholic craft beer on the market, Partake offers a delicious array of award-winning styles, all under 30 calories, so you can enjoy a beer throughout all your pursuits. Founded in 2017, Partake Brewing has become a leader in non-alcoholic beer in North America, with distribution in major retail across Canada and the United States. Brewed using a proprietary process resulting in deliciously low-calorie beer, Partake Brewing is praised by drinkers for its unique combination of exceptional flavour, classic styles, and game-changing nutritionals. For more information about Partake Brewing and its non-alcoholic beers, please visit drinkpartake.com or follow along on Instagram at @PartakeBrewing or on Facebook at facebook.com/DrinkPartake.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial.

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Filed Under: Beer, Non-Alcoholic Beer Tagged With: Canadian Beer, NA Beer, Partake Brewing

The 2024 Year in Beer

December 12, 2024 by Spencer Mapes

BOULDER, CO — As 2024 comes to a close, the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—recaps a year of decelerated growth and continued honing of offerings.

In the BA’s midyear survey, craft saw a slightly more significant estimated decline in production (-2%) compared to the full year 2023 data (-1%). There were no significant year-over-year (YOY) variations in sales volume share by channel, and one distributed channel did not overtake another, suggesting a balance between where consumers are purchasing and where breweries are supplying.

In the second half of the year, Q3 scan data suggested weaker performance than the first half of the year, though there has been some deceleration of declines in recent periods. This suggests a full-year number that may be weaker than the midyear estimate.

“Craft has been going through a painful period of rationalization as demand growth has slowed and retailers and distributors look to simplify their offerings or add options for flavor and variety outside of the craft category,” said Bart Watson, vice president of strategy and membership, Brewers Association. “That said, breweries have reacted to these changes by focusing on distribution, continuing to innovate in their taprooms and brewpubs, creating groups and partnerships, and offering a wider range of beverages in their portfolios.”

Here’s a look at the highlights defining the Year in Beer.

Craft Beer by the Numbers

Count: The number of small and independent breweries in operation in the U.S. in 2024 totaled 9,736.

Openings and Closings: Throughout the year, the BA has tracked 335 new brewery openings and 399 closings. Despite the slight decline in the number of breweries in operation, closings remain a low percentage of total operating breweries.

Employment: The craft beer industry supported nearly 460,000 jobs nationwide, fostering local economies and creating opportunities.

Economic Impact: Craft beer’s contribution to the U.S. economy reached an impressive $77.1 billion, demonstrating its vital role in the broader beverage market.

2024’s Hottest Market Trends

Non-Alcohol Beer Boom: With the growing demand for mindful drinking, non-alcohol beer sales soared (scan dollars up 30%+ year-over-year from January through October) as brewers refined their techniques to deliver flavor-packed options.
Focus: After years of unfettered innovation ruling the industry, brewers are focusing more on building off of products and models where they’ve found success.

Hospitality: Breweries embraced new ways to emphasize the customer experience, from offering diverse dining options, cocktails, and mindful drinking options to family-friendly activities such as menus for kids to color.
Major Events of 2024

Great American Beer Festival (GABF®): October’s GABF welcomed more than 40,000 attendees and featured 2,500+ beers from 500+ breweries, highlighting the best American craft beer, ciders, ready-to-drink cocktails, hard teas, and kombuchas.

World Beer Cup (WBC): Known as “The Olympics of Beer,” the 2024 WBC evaluated 9,300 entries with breweries from 37 countries vying for global recognition.

Beer Weeks: Communities across the U.S. celebrated American Craft Beer Week in May, strengthening the bond between breweries and their fans.

Looking Ahead

As the craft beer landscape evolves, the industry is poised for another challenging year in 2025, with additional uncertainty, potential tariffs and rising costs, retailers and distributors looking to simplify offerings, and potential new dietary guidelines for beverage alcohol. Market pressures will likely lead to continued consolidation and alliances to cut costs and utilize excess capacity.

“Brewers are experiencing critical challenges at the crossroads of a high-cost environment paired with slowing growth,” said Watson. “To grow in 2025, brewers must do what they do best: adapt. They also will need to continue to do the hard work to find ways to tell their story and differentiate their brands against the competition.”

For a deeper dive into 2024 and predictions for 2025, BA members are invited to attend the “Ten Points and Predictions for 2025” webinar on Thursday, December 19 at 11:00 a.m. MT with Vice President of Strategy and Membership Bart Watson and Staff Economist Matt Gacioch. Register here.

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Filed Under: Beer, craftbeer Tagged With: BA, brewers association, Year in Beer

The 2023 Year in Beer

December 11, 2024 by Spencer Mapes

Boulder, Colorado — The Brewers Association, the not-for-profit trade group representing small and independent American craft brewers, reflects on a tough 2023 marked by a competitive, mature market. A midyear survey revealed a production decline, the first outside of 2020, driven by slow growth across the beer industry. Factors like pricing, demographics, and marketing challenges contributed to beer’s ongoing loss of share within the beverage alcohol sector. Despite these hurdles, craft beer remains a powerhouse, with independent brewers accounting for one in eight beers sold in the U.S. and capturing one in four beer dollars, while supporting jobs and communities nationwide, according to Bart Watson, chief economist at the Brewers Association.

The Association continued advocating for fair market access, equitable tax rates, and modernized regulations at federal and state levels. Collaborating with state guilds, efforts focused on enabling direct-to-consumer craft beer shipping, reforming beer franchise laws, and securing self-distribution rights for small brewers. Watson emphasized that while legislative advocacy will persist, growth in 2024 will hinge on innovative strategies to engage new and existing customers with fresh flavors and new drinking occasions.

Supply chain pressures eased slightly in 2023, but climate change and disruptions posed ongoing challenges. The North American barley harvest improved from 2022 but fell below the five-year average, with quality issues in Canada and Montana due to low precipitation and high temperatures. U.S. hop acreage decreased due to high inventory, though yields were strong. In Europe, hop production remained significantly below average due to adverse weather. CO2 supply stabilized, but regional shortages persisted, adding complexity for brewers navigating an evolving landscape.

View the complete 2023 Year in Beer report.

For a deeper dive into 2023 and predictions for 2024, Brewers Association members are invited to attend the “Ten Points and Predictions for 2024” webinar on Thursday, Dec. 14, at 10:00 a.m. MT with chief economist Bart Watson. Register here.

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Filed Under: Beer Tagged With: brewers association, Year in Beer

History of Samuel Smith’s Old Brewery and Samuel Smith’s Winter Welcome Ale

December 3, 2024 by Dow Scoggins

The History of Winter Welcome
For centuries, robust, higher-alcohol beers have warmed winter holiday gatherings, uniting old friends in seasonal cheer. Wassail, a pre-Christian festival honoring winter and its brews, reflects this tradition. Samuel Smith’s Old Brewery’s Winter Welcome Ale, vintage-dated with a unique label annually, debuted in the US in 1990 as the first imported winter seasonal beer. Enjoy it in a Sam Smith tulip or nonik glass during the holidays.

Taste
Honey-amber colored, creamy head of small bubbles, floral aroma and delicious caramel malt flavor with great finesse. Fine hop aroma finish and a fruity note from fermentation in open-topped stone “Yorkshire Squares.”

Serving Suggestion
Roast goose, smoked turkey with oyster dressing, rack of lamb, candied yams, Smithfield hams, fresh pears and apples, Christmas cake. Serve in crystal tumblers, or traditional Yorkshire tulip or nonik pint glasses.

A Frothy Tale of Samuel Smith’s Old Brewery: Yorkshire’s Timeless Brew
Picture this: a quaint Yorkshire town where horse-drawn carts clatter down cobblestone streets, delivering barrels of beer brewed with methods older than the American Revolution. Welcome to Tadcaster, home of Samuel Smith’s Old Brewery, a place where time seems to have sipped a pint and decided to linger. Founded in 1758, this family-owned gem is Yorkshire’s oldest brewery, and it’s got stories, quirks, and beers that could make even a teetotaler raise a glass. Let’s dive into the frothy world of Sam Smith’s, where tradition reigns, and every pint is a taste of history.

A Sip of History
Tadcaster’s brewing roots stretch back to the 14th century, thanks to its gypsum-rich wells that churn out water perfect for crafting crisp, clean ales. Samuel Smith’s Old Brewery kicked off as Backhouse & Hartley in 1758, but it wasn’t until 1886 that Samuel Smith, a tenacious nephew sidelined from the family’s other brewery (yes, there’s a juicy family feud in there), took the reins. He inherited an empty building—his uncle had cheekily moved all the equipment next door—but Samuel refitted it and turned it into a brewing powerhouse.

Fast forward to today, and the brewery still uses water from that same 1758 well, pumped 85 feet from an underground limestone lake. They ferment in Yorkshire Squares—stone vessels made of Welsh slate that give their beers a fuller-bodied flavor. The yeast? It’s the same strain they’ve used since the 1800s, like a family heirloom passed down through generations. And if that’s not old-school enough, they’ve got a cooper on staff making barrels and a team of dapple-grey Shire horses delivering beer around Tadcaster. It’s not just brewing; it’s a living museum.

Beers That Sparked a Revolution
Samuel Smith’s isn’t just about nostalgia—they’re innovators in disguise. Their bottled beers, like the velvety Oatmeal Stout and the rich Taddy Porter, were game-changers. In the late 1970s and early 1980s, these brews inspired American craft beer pioneers like Goose Island and Brooklyn Brewery, who looked to Sam Smith’s for a masterclass in classic British styles. The Oatmeal Stout, reintroduced in 1980, single-handedly revived a nearly forgotten style.

Their lineup is a love letter to variety. From the crisp Organic Pale Ale to the decadent Organic Chocolate Stout, there{Feel free to add your own favorites!} they’ve got something for everyone. Love fruit? Try their cherry, apricot, or raspberry brews. Vegan? Good news—most of their beers (except Old Brewery Bitter and Yorkshire Stingo) are vegan-friendly, brewed with just malt, hops, yeast, and water. And for cider fans, their Organic Cider and Cider Reserve are crisp, refreshing treats.

One standout is the Winter Welcome Ale, a holiday favorite since 1990, when it became the first imported winter seasonal in the US. Each year, it sports a new vintage-dated label, perfect for sipping from a Sam Smith tulip glass while toasting old friends. It’s a rich, malty brew that warms the soul, like a cozy fireside chat in a pint.

Pubs Like No Other
Step into a Samuel Smith pub, and you’re stepping back in time. With over 200 pubs across the UK, including 20 in central London, these spots are time capsules. Think frosted windows, stained glass, and cozy rooms—some spartan, others plush with ornate wallpaper. The Crown Inn in Wetherby boasts furniture by craftsman Robert Thompson, while the Princess Louise in High Holborn has iconic bar booths.

But here’s where it gets quirky: no music, no TVs, no mobile devices. That’s right—Humphrey Smith, the brewery’s eccentric owner, runs these pubs like a Victorian headmaster. Want to check your phone? Step outside. It’s a bold move to keep the focus on conversation and beer, and locals either love it or grumble. Posts on X call it “counter-cultural” and “absurdly popular,” though some find the rules a bit much.

Quirks and Controversies
Speaking of Humphrey, he’s a character straight out of a Dickens novel. Known for his “Yorkshire bluntness,” he’s famously private, once hanging up on a US brewer requesting a tour. The brewery’s publicity-shy vibe is legendary—they’ve even dropped their branding from pubs and delivery trucks. In 1982, they made headlines by switching to an unlimited company, making owners personally liable for debts but freeing them from public financial disclosures.

Not everything’s rosy, though. Humphrey’s management style has sparked criticism. In 2015, he was fined for snubbing a pensions regulator, calling their request “tiresome.” During COVID, the brewery faced backlash for dodging test-and-trace systems in pubs. And in 2022, ex-managers won a dismissal case after being charged for alleged stock shortages, with a judge noting the company’s culture stifles objections. Some X posts and Reddit threads even call the beer “shite” and the pubs a “feudal” mess, though others defend the brewery’s commitment to tradition.

Why It Matters
Despite the controversies, Samuel Smith’s endures because it’s more than a brewery—it’s a stubborn stand against soulless corporate brews. As one X post put it, it’s not another “AB-Inbev-Coors-Marstons” conglomerate churning out “tasteless” beer. Their Shire horses, Yorkshire Squares, and cheap, high-quality pints keep fans coming back. Sure, 120 pubs reportedly sat empty in 2022 due to manager shortages—Humphrey’s strict rules don’t help—but the brewery’s export market, especially in the US via Merchant du Vin, keeps the taps flowing.

Raise a Glass
Samuel Smith’s Old Brewery is a paradox: fiercely traditional yet quietly revolutionary, eccentric but beloved. Whether you’re savoring a Nut Brown Ale in a historic pub or cracking open an Organic Cherry Ale at home, you’re tasting 267 years of craft, quirks, and Yorkshire grit. So, grab a pint, ditch your phone, and toast to a brewery that’s as stubborn as a Shire horse and twice as charming.

 

 

Filed Under: Beer, craftbeer Tagged With: chiristmas beer, craft beer, craftbeer, Samuel Smith's brewery, winter welcome ale

New Realm Brewing Company Opens World-Class Brewery, Distillery and Restaurant in Suffolk, VA

December 2, 2024 by Spencer Mapes

SUFFOLK, VA – Atlanta-based New Realm Brewing Company hosted a grand opening celebration for the award-winning brewery’s sixth location, and its second in Virginia. Located at 5941 Harbour View Blvd., the brewery, distillery and restaurant is now open seven days a week. New Realm’s leadership team was joined by Suffolk Mayor Michael Duman at a ribbon-cutting event to mark the official opening.

“We are thrilled to open our Suffolk location and offer customers a great place to gather for our award-winning craft beers and spirits and a locally sourced scratch kitchen,” said Carey Falcone, CEO of New Realm Brewing. “Our connection to the communities we serve is very important to us, and we’ve been proud to serve the community at our Virginia Beach location over the past 6 years. We’re excited to grow our commitment with this incredible venue and bring New Realm to the people of Suffolk.”

New Realm Brewing Company Suffolk features:

· A 110-seat restaurant with additional bar seating and indoor event space with a world-class scratch kitchen featuring fresh ingredients for locally sourced dishes.

· Outdoor experiences including a rooftop setting with 114 seats plus additional bar seating and an 8,000-square-foot beer garden featuring an outdoor music venue and dog park.

· A brewhouse with annual capacity to brew 500 barrels, including a variety of innovative beers to complement the existing award-winning core brands. The beer brewed onsite will be featured in our Suffolk and Virginia Beach taprooms.

· A distillery with capacity to create 400 gallons annually of New Realm’s small-batch hand-crafted distilled spirits. New Realm mixologists create specially made fresh cocktails using unique regional ingredients for a refreshingly curated experience. Guests can experience New Realm’s full line of small-batch aged bourbon, gin, vodka and agave along with seasonal small-batch special releases.

The New Realm Suffolk brewery is led by world-famous Brewmaster Mitch Steele and Chief Operating Officer Brian Faivre, with Kane Wille as the head brewer. World-renowned chef Grant MacPherson designed New Realm’s culinary program from its inception. With over 17 years of experience in New York City and Virginia, Chef John Urena heads up the Suffolk location following success opening New Realm Virginia Beach and other breweries and restaurants in the Hampton Roads area. Chef John is passionate about the culinary arts and sharing his love of cooking with the community.

New Realm’s beers include Hazy Like a Fox IPA, Kickflipper West Coast IPA, Psychedelic Rabbit and Tank Dog to name a few. The brewery also has successful partnerships with the American rock band Blackberry Smoke in addition to Auburn University, Kennesaw State University, Georgia Tech and Old Dominion University.

In addition to Suffolk, Virginia Beach and the flagship location in Atlanta, the company also operates locations in Auburn, Alabama; Charleston, South Carolina; and Greenville, South Carolina.

ABOUT NEW REALM BREWING CO.

New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The company operates production and innovation breweries/distilleries, each with on-site scratch kitchens serving globally inspired, locally sourced fare, in multiple Southeastern US cities. New Realm’s core values are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community focused commitment and approach.

New Realm’s awards include Multiple Great American Beer Fest gold medals (2022), Brewbound’s “Rising Star” Brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal (2019 & 2021) and “Best in Show” for Euphonia Pilsner (2019). Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale. Learn more at NewRealmBrewing.com.

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Filed Under: Beer, craftbeer, Distillery Tagged With: New Realm Brewing

Ivanhoe Park Brewing Co. Launches Investment Campaign on Start Engine

December 2, 2024 by Spencer Mapes

ORLANDO, FL – Ivanhoe Park Brewing Co., Orlando’s beloved independent craft brewery, is excited to announce its launch on Start Engine, giving fans and investors alike the opportunity to become part owners of this thriving local brewery.

In a bold step toward future growth, Ivanhoe Park Brewing Co. invites craft beer enthusiasts to invest and join the brewery in shaping the next chapter of its story. Through this equity crowdfunding campaign, the brewery aims to expand production, enhance customer experiences, and bring its award-winning craft beer to even more fans nationwide.

“Our fans have always been at the heart of what we do,” said Glenn Closson, CEO and CFO of Ivanhoe Park Brewing Co. “This campaign is an opportunity to give back to the community that has supported us from day one. We’re excited to grow together with our investors and continue brewing moments of joy and connection.”

Why Invest? Since its inception, Ivanhoe Park Brewing Co. has established itself as a leader in Orlando’s craft beer scene, offering innovative brews and memorable events. Highlights of the brewery’s growth include:

Acquiring a second location for more brewing capacity, storage, and taproom with kitchen.
Hosting vibrant community events and enhancing taproom experiences.
Overcoming challenges such as local infrastructure construction, with plans to capitalize on increasing foot traffic from nearby developments.
Funds raised through Start Engine will support:

Increasing production capabilities to meet growing demand.
Developing new beer styles and expanding distribution channels.
Enhancing the brewery’s facilities and event programming.

Join the Movement Early investment opportunities are limited, so those interested are encouraged to visit Start Engine and search for our campaign today to learn more and secure their stake in Ivanhoe Park Brewing Co.

Media: please contact Glenn@IvanhoeParkBrewing.com.

About Ivanhoe Park Brewing Company:

Located in the heart of Orlando, Ivanhoe Park Brewing Co. is an independent craft brewery rooted in community, quality, and innovation. Since opening its doors, the brewery has been a hub for locals and visitors to enjoy creative beers and meaningful connections.

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Filed Under: Beer, craftbeer Tagged With: Investment Campaign, Ivanhoe Park Brewing, Start Engine

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