MILWAUKEE — This month, PRESS Premium Alcohol Seltzer introduced two new flavors to its permanent portfolio — Pineapple Basil and Lingonberry Elderflower. Six-packs of the independent brand’s new flavors are hitting shelves now.
PRESS Pineapple Basil features vibrant, tropical fruit flavor punctuated with the aromatic and herbal tones of garden-fresh basil. PRESS Lingonberry Elderflower combines the refreshing tartness of lingonberries with a touch of slightly sweet floral flavor.
“We love delivering elevated, unexpected flavor profiles,” said Amy Walberg, founder of PRESS Premium Alcohol Seltzer. “Our new Pineapple Basil and Lingonberry Elderflower flavors hit all the right notes – the sweet pineapple is balanced with fresh basil and tart lingonberry finishes with a touch of sweet elderflower.”
Both flavors will be included in a new permanent variety pack alongside previous rotational fan-favorites, Pear Chamomile and Apple Cinnamon, to be released later this year.
“Our rotational flavors have been received with unbridled excitement,” said Walberg. “We’re pleased to bring back two fan favorites for our new variety pack to make them available year-round.”
PRESS Premium Alcohol Seltzer is crafted with all-natural ingredients at 110 calories and 4% ABV. The ultra-premium brand can be found in all 48 contiguous states.
To find a retailer or inquire about distribution opportunities, visit enjoyPRESS.com.
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