• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

Two Robbers Craft Hard Seltzer Debuts in New Jersey

October 30, 2019 by Dow Scoggins

PHILADELPHIA — Hard seltzer is a booming beverage category, with major beer and alcohol brands placing big bets on its long-term potential. Vikram and Vivek Nayar, twin brothers from Philly, plan to capture a piece of it with Two Robbers, their new craft hard seltzer brand. Launched in Philadelphia earlier this year, their seltzer quickly saw success and caught local buzz for its clean, natural fruit flavors, low carb and zero sugar formulation … and a terrific origin story backed by smart branding. More recently, they announced a brewing partnership with the iconic Yards Brewing Company of Philadelphia in order to support their expansion goals.

After growing to over 300 locations in eastern PA, the brothers decided it was finally time to expand into their second market, New Jersey.

A Healthier Hard Seltzer for the Craft Beer + Cocktail Drinker
Vik and Viv Nayar spent more than a year perfecting their brewing process to create a truly light and refreshing hard seltzer without the added sugars, sweeteners, concentrates and other complex ingredients often seen in drinks and other hard seltzers. The alcohol in Two Robbers is made from 100% cold-fermented cane sugar (vs. corn, malted barley, or other ingredients) and a proprietary filtration process, which makes for an exceptionally clean seltzer base. The result is a one-of-a-kind hard seltzer with subtle and unique natural flavors from real fruits.

Two Robbers launched with three varieties that were inspired by some of the brothers’ favorite craft beer and cocktail recipes:
– Orange Mango, two fruits that were always in their kitchen growing up
– Pineapple Ginger (aka PiGi), a classic combo of tropical with a subtle ginger kick
– Watermelon Cucumber (known to locals as Wa-Kyu), a perfectly refreshing hard seltzer

Each 12-ounce can contains 5.2% ABV, 110 calories, zero sugar or sweetener, and is gluten-free. More flavors and variety packs are in the works!

What Exactly IS Hard Seltzer? What Makes Two Robbers Different?
A hard seltzer is a low calorie, low carb, alcoholic seltzer water. The alcohol in hard seltzer is made by fermenting a simple sugar (like cane sugar for Two Robbers), with a high attenuation yeast to create a dry alcoholic beverage. Unlike beer, which is usually made by fermenting malted barley (a complex carbohydrate), hard seltzers typically have little to no residual carbs or sugar, thus making a lighter and healthier alternative to beer, wine and spirits. What it’s not is a flavored malt beverage or a vodka soda.

Where to Find Two Robbers + Brand Launch Events
Two Robbers is “breaking into” (!!) the North + South Jersey markets and is currently available in 145+ bars and retailers, with more coming on line each week.

About Two Robbers
Philly residents Vivek and Vikram Nayar each had a desire to do something entrepreneurial, after spending the first few years of their careers behind a desk in the world of finance. After stumbling across the hard seltzer category in 2017 in its early days, they immediately felt there was an opportunity to create something unique and different from what was out there, so decided to take the leap. They spent the better part of a year perfecting their lighter, healthier, no-carb recipe. Then their apartment was broken into. TWICE. It seemed the only thing the robbers didn’t take was the seltzer recipe. The thieves were never caught, and when Vik sketched out their skeletal likenesses on a napkin, the Two Robbers logo and brand name were born. The brand launched in Philadelphia earlier this year with three flavors: Orange Mango, Pineapple Ginger and Watermelon Cucumber. In September, the brothers announced they would transition all production of Two Robbers to Yards Brewing Company’s new state-of-the-art brewery in the Northern Liberties section of Philadelphia. This partnership will allow Two Robbers to continue to grow in its home market while supporting Vik and Viv’s ambitious expansion plans. Watch for new markets and flavors in the coming months. Philadelphia-based Craft Hard Seltzer (5.2% ABV) available throughout PA + NJ; other markets coming soon. Visit www.tworobbers.com. 

Filed Under: Uncategorized

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.