Boulder, Colo. – Avery Brewing Company, a pioneering craft brewery known for its all-encompassing obsession with beer, is pleased to announce that their #1 selling White Rascal Belgian-Style White Ale will soon be available in 16-ounce single-serve cans. These 16-ounce cans are affectionately called 16ers, a nod to Colorado and its 53 peaks over 14,000ft called 14ers.
As Avery Brewing’s flagship beer and silver medal winner in the Belgian Witbier category at the World Beer Cup 2018, White Rascal is a tribute to the history and time-honored tradition of the Belgian Witbier. Avery uses authentic Belgian yeast and real Curaçao orange peel and coriander, akin to what was used by 15th-century brewers from the village of Hoegaarden.
As the first beer of Avery Brewing’s new 16-ounce can package format, White Rascal 16ers will open up drinking occasions and availability. A perfect size for concerts, sporting events, picnics at the park, or simply when few more ounces are needed.
“We can’t wait to get these into the market,” says Ryan Minior, Director of Field Sales at Avery Brewing. “White Rascal is such a bright, refreshing, and easy drinking beer that having a 16oz package option is great for those who may not have quick access for refills. We are looking to get it into stadiums, mountain resorts, concert venues, and more local liquor stores on the single shelf.”
In addition to White Rascal, Avery Brewing will be releasing Avery Lager 16ers, Avery IPA 16ers, and Barrel-Aged 16ers in early 2019.
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About Avery Brewing Company:
A Colorado-based brewery for over 25 years, Avery Brewing has a singular focus on creating the perfect beer. In a world full of discord, their belief is that a singular dedication to something as seemingly simple and inconsequential as beer can transform the world. Avery Brewing exists to pursue the mastery of beer and to reveal its power. Standouts include White Rascal Belgian-Style White Ale, a remarkable selection of IPAs including Maharaja Imperial IPA, and barrel-aged classics such as Tweak Bourbon Barrel-Aged Coffee Stout. Discover what great beer can do to your world. Beer First. The Rest Will Follow. www.averybrewing.com