Thirsty Monk, brewer of Belgian-Rooted Modern Ales and operator of world-recognized craft beer and craft cocktail bars, is proud to present a galvanized beer program to support nonprofit efforts that align with its company values with its new Karma Series— featuring a unique beer brewed each quarter with a different charitable focus.
To kick it off, Thirsty Monk introduces Trail Monk Fall IPA, a maple IPA and the first of the Karma Series, made to support the Blue Ridge Parkway Foundation in Asheville, the 14ers Initiative in Denver, and Trailkeepers of Oregon in Portland. It will debut at Thirsty Monk Denver during Denver Beer Fest on Friday, September 14, at Thirsty Monk Biltmore Park in Asheville on Thursday, September 27 during the Blue Ridge Parkway Foundation’s Find Your Pint event, and a date yet to be determined at the Thirsty Monk Portland.
Trail Monk is brewed with Pilsner malt, red wheat, oats, and roasted chestnuts to create a hazy, burnt-orange color reminiscent of fall leaves. Cascade, EKG, Lemondrop and Hersbrucker hops create a unique and refreshing aroma of citrus, spice, and earth that’s fermented with Thirsty Monk’s house Belgian yeast adding baking spice and banana peel flavors. Maple syrup was added after fermentation to round out the aroma and provide a touch of maple sweetness to balance its bitterness and roasted chestnut finish.
A portion of each Trail Monk full pour sold in Thirsty Monk taprooms will be donated to the Blue Ridge Parkway Foundation, the Colorado Fourteeners Initiative and Trailkeepers of Oregon in Asheville, Denver, and Portland respectively.
“The K in Monk actually stands for Karma,” says Barry Bialik, Thirsty Monk CEO. “Thirsty Monk has been very successful with some of our organized fundraising campaigns in Asheville and we wanted to use our experience toward helping each of our cities in the best way our brewery can. What better way for a brewery to help raise money than to brew a beer? We look at the common needs our cities have and will feature a different beer and a different charitable cause each quarter, starting with our Fall beer and a focus on outdoor trails.”
Trail Monk will have September debut dates in Asheville, Denver and Portland, and will be featured in various Karma Series fundraising events at Thirsty Monk Brewery taprooms throughout the season. Find details at monkpub.com/events.
The Karma Series is a quarterly connection to charities in Thirsty Monk’s markets that support causes the brewery feels most passionate about. Upcoming beers in the Karma Series will benefit affordable housing in the winter, LGBTQ awareness in the spring, and children’s needs in the summer.
Contact Emily Hutto at firstname.lastname@example.org with media inquiries about Thirsty Monk and its Karma Series.
ABOUT THIRSTY MONK
Founded in 2008, Thirsty Monk Brewery currently operates a family of brewpubs in Asheville, North Carolina (Thirsty Monk Downtown Thirsty Monk Biltmore Park), Denver, and Portland, Oregon. Thirsty Monk’s award-winning, modern-rooted Belgian ales are showcased in the company’s Cicerone-crafted food menus, which include beer style-centric Food Flights and beer-paired burgers. Find the company online at monkpub.com.
ABOUT THE NONPROFITS
BLUE RIDGE PARKWAY FOUNDATION
The Blue Ridge Parkway Foundation is the primary fundraiser and trusted steward of the Blue Ridge Parkway. The Foundation is forever committed to preserving the past, enhancing the present, and safeguarding the future of America’s Favorite Journey™. Learn more at brpfoundation.org/.
COLORADO FOURTEENERS INITIATIVE
Colorado Fourteeners Initiative protects and preserves the natural integrity of Colorado’s 54 14,000–foot peaks —the “Fourteeners”— through active stewardship and public education. CFI partners with the US Forest Service, the Bureau of Land Management, and passionate volunteers and donors nationwide to protect Colorado’s Fourteener ecosystems from harm while continuing to make the peaks accessible to hikers without burdensome restrictions and fees. Learn more at 14ers.org.
TRAILKEEPERS OF OREGON
Trailkeepers of Oregon (TKO) is a non-profit organization whose mission is to protect and enhance the Oregon hiking experience through advocacy, stewardship, outreach and education. TKO also hosts the Oregon Hikers Forum and the Oregon Hikers Field Guide as part of its efforts. Learn more at trailkeepersofooregon.org