• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

CANarchy Announces Refresh of Oskar Blues Packaging

January 10, 2020 by Andrew Innes

LONGMONT, Colo. — Dale’s Pale Ale just scored new duds. Oskar Blues Brewery introduces a fresh look for Dale’s and its entire lineup of adventure-crushing, boundary-stomping craft beers. A pioneer in the craft beer space, Oskar Blues was the first brewery to cram craft beer into a can in 2002, starting with Dale’s Pale Ale, the Original Craft Beer in a Can. In its first major design update in over a decade, Oskar Blues has combined its iconic imagery with a clean, bold new system. New packaging is now being distributed nationwide.

“Since the very beginning, we’ve focused on liquid innovation and making the freshest, biggest, most stoke-worthy beers for our fans,” said Oskar Blues Soul-Founder Dale Katechis. “And now the packaging is just as fresh as the beer.”

All Oskar Blues packaging is new in 2020, including cans, secondary packaging and the brewery’s logo. The new look embodies the spirit of Oskar Blues – bold, brash, inspiring – with stars and stripes emblazoned on each can, flanking a badge brewery logo. The badge, a seal-of-adventure, retains the funky font stylings of Oskar Blues’ beginnings, locked within a crest of craft beer credibility. The new system puts a modern twist on enduring design elements to create cohesion across the lineup, while still allowing each beer its own unique character.

Dale’s Pale Ale, The Original Craft Beer in a Can, debuted in 2002. Packaging a bold, hoppy pale ale in a can was unprecedented, earning Dale’s Pale Ale an enduring place in the history of craft beer. Dale’s Pale Ale was called “Best Pale Ale” by the New York Times in 2005 and one of the “Best Canned Beers to Drink Now” by Esquire in 2012. The new-look Dale’s Pale Ale embraces its all-American identity in bolder-than-ever red, white and blue, and is stylistically called out for the first time as an “American Pale Ale.”

Mama’s Little Yella Pils has been reimagined with retro 1970’s vibes that affirm the drinkability of this Czech-style pilsner from sunrise to sunset and vice-versa. Old Chub Scotch Ale returns to its roots as a malt-forward, tartan-sporting ale for public houses everywhere. G’Knight Imperial Red IPA honors the story of real-life legend Gordon Knight (brewer, friend of Oskar Blues, and hero firefighter) with a forested backdrop of vibrant green.

On the innovative side of the lineup, the Can-O-Bliss IPA series cans project psychedelic amounts of hop oils in a heady swirl to highlight premier hop varieties that appear throughout the series. This month, the series will transition from Can-O-Bliss Hazy IPA to Can-O-Bliss Tropical IPA, a tropical paradise in a can made with Mosaic, Azacca, Galaxy, El Dorado and Idaho 7 hops.

Newcomers One-y 100 Calorie Hazy IPA and Rosé for Daze Rosé Ale hit shelves in 2019 with the new design format. A hopped-up event horizon surrounds a utilitarian black hole on the One-y can – a hint at the cosmic brewing wizardry required to pack a massive payload of hops into a 100-calorie spaceship. The petal pink of the Rosé for Daze can matches the spritzy, rosé-inspired beer inside.

Oskar Blues Brewery’s design update offers a bold new look with the same righteous attitude that the maker of the Original Craft Beer in a Can has been known for all along. New packaging is rolling out now.

About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado, North Carolina and Texas featuring Dale’s Pale Ale as the nation’s #3 top-selling craft can six-pack at U.S. supermarkets. Oskar Blues is available nationwide in the US and in over 20 countries. Oskar Blues Brewery is a proud member of CANarchy, a disruptive collective of like-minded craft brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.

For today’s beer news: Click Here

Filed Under: Uncategorized

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.