Firestone Walker Expands Distribution of 805 Blonde Ale into Pacific Northwest
PASO ROBLES, Calif. — Inspired by bootleggers and driven by demand, 805 is set to expand into the Pacific Northwest starting in early 2018 via Columbia Distributing.
805 was originally brewed in 2012 to serve the tri-counties area of California’s Central Coast. Within three years, however, it grew to become a top 25 national craft beer brand—despite the fact that it was still only distributed in California.
Since then, 805 has begun to cross state lines. Oregon and Washington now become the 5th and 6th states in which the beer is distributed.
“Columbia is a perfect partner for 805 in the Pacific Northwest,” said Troy Powell, brand manager for 805. “They understand what this beer is all about, and the lifestyle that surrounds it.”
805 will begin its Pacific Northwest rollout this week in draft and 16-ounce single cans, with six-pack bottles and both six-pack and 12-pack cans to follow in March.
805 is a refreshing blonde ale made by Firestone Walker Brewing Company. Subtle malt sweetness is balanced by a touch of hops, creating a versatile beer with a clean finish. 805 embodies a coastal California mindset that can be lived anywhere.
“When 805 was available only on the Central Coast, people started bootlegging out of the area and demand started growing exponentially,” Powell said. “There is still no containing it—the beer is telling us where it wants to go.”
About 805
In the 805 we have an underlying ethos: do not what you’re told, only what you tell yourself. Living where the mountains fall into the sea, character is deeply etched by the rugged, authentic beauty of the Central Coast. The land sets our pace; 805 beer goes down like life here. Balanced. Real. Visit 805Beer.com and follow us on Instagram, Facebook, Twitter, Vimeo @805beer.