• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

Tolago Hard Seltzer Launches in California

August 14, 2020 by Andrew Innes

Tolago Hard Seltzer Launches in California

LOS ANGELES– It is not news that the hard seltzer category is on fire, nor that many major beverage brands are adding their logo to a version of the same liquid that made the category explode two years ago. Conversely, Tolago is “building from within our communities’ culture,” explains Tolago Hard Seltzer CEO, Nicholas Greeninger. “We took a page out of the hard kombucha playbook when creating the product by using the highest quality, real ingredients,” he says. “To us, every 50-year-old corporate beverage logo on a hard seltzer can is lazy and a bit opportunistic. Until now, not one hard seltzer brand had listened to consumers or pushed the category in the right direction.”

Tolago is based on all-natural ingredients, including ethically sourced fresh fruit juices, purées, and natural botanicals from Southern California, as well as fair-trade certified 100% organic agave nectar from Mexico. Clean of chemical taste, gluten-free, and 5% ABV, the flavors include Ginger Pear, Guava Mango, Cherry Rose, and Agave Lime. Available only in fully-recyclable printed standard cans from Ball, the seltzers are premium priced and come in 6-, 12-, and 24-can cartons, with SRPs of $12.99, $24.99, and $49.99 respectively, or $1.99 per single.

The talent collective behind the brand includes fine artist and Creative Director Matt McCormick, who created the logo and package design. Brand Director Stevie Dreher is known for discovering and nurturing some of America’s top electronic musicians. Others within the 28-member owners’ collective include photographer Sandy Kim; skateboarder Louie Lopez; singer Omar Apollo; surfer Mitch Coleborn; and 2x Winter Olympian snowboarder ElenaHight. Each member of the group is using his or her talent, outlook, and network to facilitate unique collaborations and opportunities that will be executed across the three tiers.

Greeninger, the former branding and marketing power behind Saint Archer Brewing Company, which was acquired by MillerCoors, is the bridge from lifestyle to beverage. Other beverage sales and distribution experts include Doug Gudmundson (36 years in beer, most recently with Karl Strauss Brewing Company); Jason Schwenck (13 years with Red Bull America, and 12 years building numerous successful startup beverage companies); and Matthew Mitchell (25 years in wine & spirits, most recently with Jackson Family Wine Company). Tolago’s board of directors includes Circe Wallace (EVP, Wasserman), Henny Yegezu (Founder/CEO, EQT Recordings), and Robert Reynolds (Managing Partner, Seven Seas VC), all bringing their networks and specialized knowledge to the Tolago business.

In California, Tolago Hard Seltzer will be distributed by Young’s Market and reach retail shelves in September, just in time for the start of California’s true summer. Initial retail response has been positive – with particular enthusiasm for the better-for-you brand proposition, industry veterans, and high-profile advocates – and pre-orders from chain and independent accounts are underway. Tolago will also be sold via Amazon.com, Drizly, Postmates, Uber Eats, and Cloud Kitchens.

The brand’s robust marketing campaign includes in-store retail programming, point of sale materials, digital and out-of-home advertising, as well as an annual commitment to 1% for the Planet. Bryan Boeck, Senior Vice President of Young’s Market, enthuses: “We can’t wait to launch Tolago. The hard seltzer category is on fire, and we want only the best for our book of business. We don’t see many wine and spirits distributors going into the category, which excites us.” The Tolago executive team is in talks with other select distributors nationwide.

“Tolago is the only drink I keep at my house AND the studio. It’s a secret weapon for a pool day or late night recording. I never get caught without a case!” says co-owner and music producer Kenny Beats. Greeninger concludes: “When others settled, we simply would not. Taking real ingredients to create a better-tasting, better-for-you hard seltzer captures the spirit of the collective behind this business.”

For More Information:
website

For today’s beer news: Click Here

Filed Under: Uncategorized

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.