Los Angeles, CA – AMASS, a portfolio of high-growth premium botanic beverages and self-care products, launches its first line of ready-to-drink Hard Seltzers in three flavors, Surfer Rosso, Faerie Fizz, and Sun Sign. AMASS Hard Seltzer utilizes alcohol from fermented organic cane sugar plus natural botanical extracts to deliver a complex yet crisp taste, reinventing the hard seltzer experience for premium consumers.
AMASS is known for its Dry Gin, Botanic Vodka, and non-alcoholic spirit Riverine. By adding hard seltzer to its rapidly growing portfolio of products, AMASS continues to take market share in the premium beverage market. Their hard seltzers arrive at an opportune time; in 2020, hard seltzer sales topped $4.1 billion, increasing sales by 160.4% from 2019 (source: BrewBound), and consumption is expected to triple by 2024 (source: The IWSR). The US is the main market driving the ready-to-drink (RTD) category, and ready-to-drink products are set to represent 20% of US alcohol e-commerce value by 2024, compared to 5% in 2019 (source: The IWSR).
“With the RTD beverage market on the rise, we saw this as an exciting opportunity to take a more sophisticated, nuanced approach” says Morgan McLachlan, AMASS Co-Founder, CPO, and Master Distiller. “Rather than being exclusively fruit forward, we chose some fruit flavors and then developed a botanically interesting profile around those flavors. Our hard seltzers have an aroma and a bit of a longer finish so it’s more of a journey in your mouth, yet refreshing.”
Headquartered in Los Angeles, AMASS makes clean botanics for modern life. From alcoholic and non-alcoholic spirits to personal care products including hand sanitizer, hand soap, and lotions, AMASS uses natural botanicals to transform social and self-care rituals. What makes AMASS unique is its go-to-market strategy. Alcohol’s traditional three-tier distribution system prevents efficient conversion of consumers through digital channels.
For more information visit https://amass.com
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