• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

Beer Info

Beer News, Beer Releases and New Breweries

  • Home
  • Top 10 Beers
    • Ales
    • Lagers
    • Barrel Aged
    • Hybrid
    • Specialty
  • GABF
    • 2021 GABF
    • 2020 GABF
    • 2019 GABF
    • 2018 GABF
    • 2017 GABF
    • 2016 GABF
    • 2015 GABF
    • 2014 GABF
    • 2013 GABF
    • 2012 GABF
    • 2011 GABF
    • 2010 GABF
    • 1987 GABF
  • World Beer Cup
    • 2022 World Beer Cup
    • 2018 World Beer Cup
    • 2016 World Beer Cup
    • 2014 World Beer Cup
    • 2012 World Beer Cup
    • 2010 World Beer Cup
    • 2008 World Beer Cup
    • 2006 World Beer Cup
    • 2004 World Beer Cup
    • 2002 World Beer Cup
    • 2000 World Beer Cup
    • 1998 World Beer Cup
    • 1996 World Beer cup
  • U.S. Open
    • 2022 U.S. Open
    • 2021 U.S. Open
    • 2020 U.S. Open
    • 2019 U.S. Open
    • 2018 U.S. Open
    • 2017 U.S. Open
    • 2016 U.S. Open
    • 2015 U.S. Open
    • 2014 U.S. Open
    • 2013 U.S. Open
    • 2012 U.S. Open
    • 2011 U.S. Open
    • 2010 U.S. Open
    • 2009 U.S. Open
  • U.S. Open Cider
    • 2021 U.S. Open Cider
    • 2020 U.S. Open Cider
    • 2019 U.S. Open Cider
    • 2018 U.S. Open Cider
    • 2017 U.S. Open Cider
    • 2016 U.S. Open Cider
    • 2015 U.S. Open Cider
  • U.S. Open College
    • 2021 U.S. Open College
    • 2019 U.S. Open College
    • 2018 U.S. Open College
    • 2017 U.S. Open College
    • 2016 U.S. Open College
  • More
    • Craft Beer Releases
    • Schools
      • United States
      • Canada
      • Europe
    • Writers
      • Edwin Arnaudin
        • Zebulon Artisan Ales
        • Highland Brewing
      • Morgan Forsyth
      • Paul Leone
      • Austin Foster
      • Anne-Fitten Glenn
    • Books
      • Starting a Brewery
      • Homebrew
      • History
      • Fun & Games
    • Fun Facts

Figueroa Mountain Brewing Debuts Fresh Rebrand, New Hazy IPA

February 23, 2022 by Dustin Scoggins

Figueroa Mountain Brewing Debuts Fresh Rebrand, New Hazy IPABUELTON, California – For over 11 years, Figueroa Mountain Brewing has crafted world-class beers for drinkers throughout the Central Coast and beyond. Now, they’re kicking off 2022 with a fresh new redesign of their brand, and celebrating with a couple of new beer additions to their portfolio, including the much anticipated Hiker’s High Hazy IPA.

The brand redesign represents an evolution of Figueroa Mountain’s image to better highlight the graphic, art-driven style that has powered the brand and the beer since 2010. The team has once again partnered with the artists at Blindtiger Design to feature the icons of the Central Coast that make it feel like home.

Working with Blindtiger was important for the Fig team, as the two groups have collaborated since Jim and Jaime Dietenhofer started conceiving of the Buellton-based brewery. The father-son duo connected with Creative Director Oceania Eagan and her mother Laura Eagan to craft a visual identity for the brand, which included the hand-drawn art which graces their four taprooms throughout Southern California. Blindtiger’s work has been present on the beer packaging ever since, and with this new iteration the younger of each duo wanted to pay tribute to the history they’ve created with their parents while bringing the brand forward into a new era for Figueroa Mountain.

“It was important for us to show our Fig Fam that although our look has been updated, our values haven’t changed,” says Jaime Dietenhofer, Founder of Figueroa Mountain Brewery, “we’re still evolving, still pushing forward, and still independent.”

The bold new art includes references to local features that will connect drinkers to the region that gave birth to the beer, including the classic fruit crates that made the Central Coast famous 100 years ago, the California poppies that have become emblematic of the state, and the landmarks of Point Conception and Lizard’s Mouth that have helped local hikers build up a thirst for so many years.

And speaking of hikers, the most exciting new addition to the lineup is Hiker’s High Hazy IPA – a bright and tropical IPA that’s as hazy as those foggy mornings at the top of your favorite peak. The new 6.8% beer is now available in 6-packs of 12oz cans throughout the state, as well as at the Fig taprooms in Buellton, Los Olivos, Santa Barbara, and Westlake Village. It will join Lizard’s Mouth Imperial IPA, Point Conception California IPA, and the three-time GABF winning Hoppy Poppy IPA into the core lineup of canned styles.

Also being added to the lineup is a new variety pack of Santa Barbara shandies featuring local fruit, stemming from the success of Santa Barbara Citrus. The orange-tangerine shandy will be featured in a 12-pack of 12oz cans with new Watermelon, Mango Lemonade, and Hibiscus Lime flavors that are perfect  for those Santa Barbara summers.

With the new branding and the additions to the lineup, the Fig Fam is excited for what 2022 has in store, including expanded distribution throughout LA county and the much anticipated return of the Lagerville festival on April 9th at the Buellton taproom.

About Figueroa Mountain Brewing
Figueroa Mountain Brewing Co. was founded in 2010 by father and son team Jim and Jamie Dietenhofer. Through their passion for craft beer, they’ve sought to share the beauty and the spirit of the Santa Ynez Valley with beer lovers throughout the state. Their beer can be found in bars, restaurants, and grocery stores throughout California, as well as in their taprooms throughout the region.

About Blindtiger Design
Blindtiger Design is a Seattle-based creative, strategy & marketing agency specializing in the unique needs of the craft beer industry. After more than a decade in the on-premise side of the industry with Taphandles, Oceania Eagan founded Blindtiger in 2013 to further meet the full scope of breweries’ needs. Blindtiger has provided branding, packaging design, strategy, and sales and marketing support for hundreds of breweries.

 

For Brewing fun fact, trivia, movies and more, Click Here.

Filed Under: Beer, craftbeer

Primary Sidebar

Follow us

  • Email
  • Facebook
  • Instagram
  • Twitter
  • YouTube

2022 U.S. Open Beer Championship  
Medal Winners

 
2021 U.S. Open Cider & Beverage Championship  
Medal Winners

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017

Copyright © 2023 · BeerInfo.com. All Rights Reserved.