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Kolsch

Genesee Brewery’s Tropical Pineapple Kolsch Returns, Mixing it Up as Ruby Red Kolsch’s Perfect Combination Companion

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ROCHESTER, New York— The Captain delivers… again! Tropical Pineapple Kolsch is now available in stores. Genesee Brewery’s Tropical Pineapple Kolsch celebrates its second year, after scoring the number one spot in the Brand-New Category in Upstate New York* in 2022. With its tropical pineapple flavor, this bright golden ale has quickly become the perfect companion to Genesee’s modern classic, Ruby Red Kolsch. Tropical Pineapple Kolsch is available in 12-packs of 12-ounce cans and on draft at select locations.

“When we launched Tropical Pineapple Kolsch, we worried that it would cannibalize sales of Ruby Red Kolsch. But the exact opposite happened,” said Inga Grote-Ebbs, Genesee brand director. “Fans purchased Tropical Pineapple Kolsch right alongside Ruby Red Kolsch, leading to the creation of a brand-new beer dubbed the “Captain’s Mix.”

After the launch of Tropical Pineapple Kolsch, Genesee fans started combining Tropical Pineapple and Ruby Red Kolsch to create what Genesee now calls the “Captain’s Mix.” Fans became their own brewmaster, combining both Kolsches into one glass. The amount of each Kolsch added is up to the individual, but the result is the same for everyone; a personally customized and balanced tropical summer beer.

The Genesee Brew House recently adopted the consumer trend. People can now try a “Captain’s Mix,” at the Brew House. While there, consumers can also pick up new Genesee Kolsch swag featuring the quirky, boat-loving, pipe-smoking captain. Tropical Pineapple Kolsch merchandise is available for purchase.

*Source: IRI Unify, Upstate NY – MULO, $ Sales for new brand launches, L4W ending 5-15-22, TTL Beer, FMB, & Cider.

About Tropical Pineapple Kolsch

Tropical Pineapple Kolsch has a perfect addition of tropical pineapple flavor to complement this bright golden ale’s bready malt body and mild hop bitterness. In 19th century Germany, a new style of beer began to appear around the ports of Cologne. Inspired by our German brewing lineage, we set out to brew a new and just-as-refreshing companion to our modern classic, Ruby Red Kolsch. Prost!

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state’s oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram’s Escapes.

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Melvin Brewing Releases ‘Miss Defy’ Kolsch, Celebrating Women in Beer

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ALPINE, Wyoming.— Every year, the women of Melvin Brewing come together to brew a beer in celebration of International Women’s Day. Following its popularity on tap, the brew from 2021, ‘Miss Defy’ (5.0% ABV), a unique Kolsch-style brew, is now canned and available wherever you find Melvin beers.

Brewed for and by women in beer, Miss Defy is a unique Kolsch-style brew – a hybrid between an ale and a lager. Ale yeast is used but fermented at a low temperature, then allowed to sit in a lagering phase for the same amount of time as Melvin’s traditional lagers. This creates a beer with a lightly fruity yeast note and slight hop bitterness, but also dry and crisp like a lager – the best of both worlds.

On naming the brew, Pure Madness’s Director of Quality Assurance Sara Gertsch says, “We liked the word Defy as it related to defying the norm and defying expectations, and then by putting the word ‘Miss’ in front of it, we created a homonym for mystify, which just had a cool ring to it. We’ve always had characters represent each core Melvin beer, and one of our most iconic is the hop head brewer for Melvin IPA. We wanted to create a female version, and she is

made of grains rather than hops since this beer is driven by its grain and yeast profiles.”

And to celebrate the occasion this year, the team came together to brew a Blackberry Lemon Sour, available regionally on draft now through the end of August.

About Melvin Brewing

Melvin Brewing was born in the back of a Thai restaurant in 2009, with a 3-barrel system, a hip-hop soundtrack, and dreams of global domination. Riding the success of revolutionary beers like 2×4 and Ch-Ch-Ch-Cherry Bomb, Melvin went on to become one of the most awarded breweries in the country. After winning Small Brewpub of the Year at GABF in 2015, the brewery moved into its new digs at the Mothership in Alpine, cranking out exponentially more brews fit to match the spectacular surrounding views. Embracing the chaos and riding the wave, Melvin continues to take its world-class suds on a worldwide tour, creating unforgettable experiences along the way, living under the mantra – “If Your Beer Is Not Madness, It’s Not Beer.

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