Archives for July 2018

DURANGO, Colardo — Ska Brewing releases its 23rd anniversary beer, MoSka Mule, in cans across its distribution footprint this week. This ale was brewed with ginger and lime to create the flavors of a traditional Moscow Mule cocktail.

MoSka Mule is a refreshing ale with slight acidity (Total Acidity of 6.5), crafted with spicy ginger and fresh lime. “Forget all the garnishments, they’re already in the can,” says Ska founder Dave Thibodeau. “With this beer, we wanted to start celebrating our 23rd Anniversary early. By the way, there are still a few tickets available for the party on September 8th.”

At only 6.12% ABV, MoSka Mule is an easy-drinking beer that will pair perfectly with long summer days. Bring on the barbecues! MoSka Mule debuted at Ska Brewing World Headquarters, Saturday, June 30 at 1pm with live music in the Beer Garden from four local bands. The beer is now available across Ska’s distribution footprint. This is the first of Ska’s anniversary beers to be canned and made available outside of Durango.

ABOUT SKA BREWING
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces more than a dozen award-winning beers fueled with Ska music, and lots of it. Pioneers in the canned craft beer movement, Ska Brewing is known for an array of styles in 12 oz cans that include Mexican Logger, Modus Hoperandi, and Rue B. Soho. For information, music, and a good time, visit www.skabrewing.com.

COOPERSTOWN,  New York — Brewery Ommegang and HBO Licensing & Retail have announced the newest beer in their collaborative series inspired by the award-winning drama Game of Thrones! Mother of Dragons, a beer brewed for Daenerys Targaryen, is the third beer in this year’s Royal Reserve Collection, a series of four limited release beers, each designed and brewed as an homage to one of four epic figures engaged in the battle for the Seven Kingdoms.

Brewed and blended for a leader who takes what is hers with fire and blood, Mother of Dragons is a blend of a smoked porter and a Belgian kriek, representing the smoke and fire that Daenerys has unleashed on her opponents. The beer will be available throughout Ommegang’s distribution network on September 28 both on draft and in 750ml bottles and the suggested retail price for a bottle is $12.99.

“Mother of Dragons represents in beer one of our favorite characters fromGame of Thrones. Daenerys’s ascent from obscurity has been one of the most inspiring storylines of the show, and we’re thrilled to release a blend that embodies the character traits that have underpinned that rise,” said Doug Campbell, Brewery Ommegang president.

Mother of Dragons pours a deep ruby-tinted mahogany with a creamy tan head. Aromas of chocolate covered cherries intertwine with subtle smoke and roasted malt. The flavor is rich with tart cherry up front leading to a center palate of semi-sweet chocolate then resolving to subtle smoke and mild sweetness. The mouthfeel is luxuriously creamy and full, and the finish is semi-dry with lingering notes of smoke and cherry sweetness. Mother of Dragons is 6.5% ABV and pairs well with smoked gouda and charcuterie, braised meats, and rich desserts like flourless chocolate cake and cherry cheese cake.

The Royal Reserve Collection features four brand new beers in the brewery’sGame of Thrones-inspired series with HBO. All of the beers will be available on draft and in 750ml bottles. The series began in April withHand of the Queen, a barleywine, and was followed in June by Queen of the Seven Kingdoms, a sour blonde blend. Following the release ofMother of Dragons, the final beer will be announced later this year.

About Brewery Ommegang
Founded in 1997 on the site of an old hop farm near Cooperstown, NY, Brewery Ommegang brews imaginative beers in a wide variety of styles, with particular emphasis on Belgian brewing traditions. For more information, visit ommegang.com, or follow us on Facebook at facebook.com/Ommegang, on Twitter at @BreweryOmmegang, and on Instagram at @BreweryOmmegang.

About HBO Licensing & Retail
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com and in Europe at www.hboshopeu.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.

Growing up a Portland native I have always known I wanted to be in the craft brewing industry. As a woman I dream about a day where the craft brewing industry sees as many female brewery owners as males. My long-term vision is to start a brewery of my own with a female brew master. With this on my mind, I was feeling inspired lately by the hard working women I am around and decided to pick their brains. I was lucky enough to conduct some interviews with some powerful women involved and leading the way in the craft brewing industry.

The most challenging part of being a woman in beer is the “boys club” mentality that we face everyday. “You kind of have to prove yourself,” as Molly Tyler, former Administrative Assistant at Base Camp Brewing Co. puts it. Like most admins, Molly was the glue of Base Camp and did all the grunt work to keep the company going. Not only is it a boy’s club in the brewing industry, but also, female brewers are combatted everyday with struggles of how they function in a brewery. Being a brewer is a very manual job and can be even harder for women.

The industry has seen a shift in the last five years. What used to be a male dominated industry has transitioned and now women fill about fifty percent of positions. Karolyn Simon, Associate Brand Manager for Kona Brewing Company, has been in the industry for 7 years. She has felt the movement. “I don’t think the industry is dominated by males as much anymore… maybe on the brewing and packaging side, but definitely not in the other parts of the business. I have met so many female brewery reps, marketing pros, QA techs, and beyond lately! That shows where we’re going. When society changes I think the industry changes too.”

Karmen Olson, Director of Innovation at Craft Brew Alliance, sums it up very well. “In the last five years there has been a lot of progress. In five years from now, I see the movement continuing. In ten years from now we should expect gender equality. That can’t happen without the influence of men in the industry as well.” We have seen this shift and now it’s time to continue on that momentum and make sure that gender equality seeps into every aspect and role of the craft brewing industry. Whether you’re rinsing kegs, or designing packaging, the main focus is that we all are doing what we love in a community that we love.

For more information on how to get involved in the craft brewing community for women in your city check out the Pink Boots Society.

Story by Austin Foster – BeerInfo’s Portland Craft Beer Writer 

BUELLTON, California. — Figueroa Mountain Brewing Co.’s recent expansion is moving rapidly with several moving parts now online.

Within the past month, the company’s Buellton headquarters have completed installation of a 60 bbl BrauKon brewhouse, three new fermenters, a new Comac canning line and additional packaging equipment, all of which have begun running. Figueroa Mountain recently brought on Tim Harbage as Buellton’s Head Brewer and is working with Kathinka Engineering and Engineered Brew as consultants to bring the project to completion.

A major anchor of this project is the company’s canning line and packaging suite, which is currently running initial tests of four brands of Figueroa Mountain Brewing Co. beers – Hoppy Poppy IPA, FMB 101 Blonde, Fig Mtn Light, and Lizard’s Mouth Imperial IPA. Until today, only the Hoppy Poppy cans had been revealed, but this is the first public look at the first four cans slated for upcoming release.

In the coming weeks, Figueroa Mountain Brewing Co.’s first wave of can releases will hit the company’s distributed territories in limited supply in California and Arizona. As these cans enter the market, the company’s @figmtnbrew social media will announce a date for an extremely limited sale of cans at their multiple taprooms. These first cans will be available at taprooms on a first-come, first-served basis, with limits of one 6-pack per person of each brand. Follow @figmtnbrew for official release updates on how to “Get it while you can!”

ABOUT FIGUEROA MOUNTAIN BREWING.
Figueroa Mountain Brewing Co. is an independent craft brewery founded in 2010 by father and son team Jim and Jaime Dietenhofer. With a passion for craft beer, they set out to pay homage to the beautiful Santa Ynez Valley with handcrafted beer and hand-drawn label art depicting their beloved local landscape. FMB has multiple taprooms along the Central Coast of California, supported by a staff of 255 employees. Figueroa Mountain Brewing Co. beer can be found at taprooms or select retailers in California and Arizona. Learn more at www.figmtnbrew.com.

Broomfield, Colorado – Broomfield based 4 Noses Brewing Company is proud to announce the refresh of their 3 core brands: Perfect Drift Pilsner, ‘Bout Damn Time American IPA, and Raspberry Blonde (formerly Bareback Blonde). We have also made a change to the logo and wordmark, creating a sleek new feel to go with the sleek new cans.

The refresh seemed to be a natural progression as 4 Noses celebrates its fourth year in business and continues to grab the attention of new audiences beyond their Broomfield fan base.The recipes have not changed for these 3 favorites, but Tommy Bibliowicz, Owner and Head Brewer, is seeking to enliven the branding to match the style and feel of the beer it encases.

In order to achieve this, 4 Noses recruited Denver design firm StudioMast who then created bold, colorful packaging while utilizing the hand drawn art from Co-Owner and brother of the Head Brewer, David Bibliowicz that has become synonymous of the 4 Noses can line.

New packaging for core brands ‘Bout Damn Time, Raspberry Blonde, and seasonal Oktoberfest and Pump Action will roll out in the taproom and across Colorado liquor stores in the upcoming months, with Perfect Drift already in taproom and area liquor stores.

About 4 Noses Brewing Company:
4 Noses Brewing Company is a family owned, local brewery based in Broomfield, Colorado. Celebrating it’s 4th year in business, the brewery continues to seek new ways to innovate it’s brand while staying true to its core mission to be a socially responsible brewery of extraordinary passion and creativity, constantly crafting unique and classic styles. As always, #followyournose!

HUNTINGTON BEACH, California – Southern California’s favorite reggae/alt/hip-hop band Dirty Heads have something special brewing for their fans this Summer. The band recently collaborated with hometown Huntington Beach, CA craft brewery Four Sons Brewing to create a crisp, refreshing pineapple Session Ale dubbed “Vacation,” slated to hit shelves in August 2018. From start to finish, members of Dirty Heads were hands on in the creation of the craft brew, starting with early taste testing to designing the logo and imagery featured on the can. “Vacation,” with an ABV of 5.0%, arrives just in time for fans to grab a six pack and head to the beach this Summer.

The band will host a launch party for their new “Vacation” session ale on July 27th at the Four Sons Brewery in Huntington Beach, CA. There will be a celebratory keg tap and cheers with the band, followed by an acoustic performance. The event is open to the public, ages 21+ and capacity is limited. Fans can RSVP through the Dirty Heads social media platforms. All press RSVP’s and interview requests please contact Lauren Mele at Beachwood Entertainment Collective – Lauren@Beachwood.la.

Dirty Heads members Matt Ochoa [drums] and Jon Olazabal [percussion] discovered Four Sons in their backyard of Huntington Beach and grew to love their beer. As the two became regulars they got to know the staff and discovered that the founders of Four Sons were fans of the band. The relationship grew and the idea to create a Dirty Heads beer was born. During the initial conversations they had a lot of ideas about what style of beer to do. Four Sons pulled some samples of one of their lighter beers (an American Lager), and infused it with 4 different fruits (passion fruit, mango, watermelon, and pineapple). Matt and Jon came down to the brewery and did a taste test to see which fruit they liked best in the beer. While some of the others were good, pineapple was hands down the winner.

Dirty Heads were fully involved in each aspect of this new craft brew collaboration from beginning to end, including the design of the label. Bassist Dave Foral, already known for his graphic designs and tattooing, created the imagery that will be featured on ‘Vacation’ cans and bottles. The bright, colorful label includes classic Dirty Heads octopus art and palm trees to evoke the feeling of Summer.

“Four Sons brewing is a family owned business from HB. They are great people that work hard and create amazing beer,” Dirty Heads drummer Matt Ochoa explained. “I’ve been a fan of them for years now and to find out they were fans of us only made perfect sense to create something special together.”

When asked how the collaboration came about, Four Sons Director of Operations Deven Dufresne replied, “My brothers and I are big fans of the Dirty Heads and their music, so we are stoked to be working with them on this beer. They had some awesome input and were hands on the entire time, which resulted in a beer that we think not only their fans will love, but all craft beer enthusiasts out there.”

“We love nothing more than a nice crisp cool summer time beer,” says Dirty Heads percussionist Jon Olazabal. “No one does it better than 4 Sons. That is why we have teamed up with them to create this delicious Session Ale infused with the freshest pineapple we could find. Perfectly balanced and perfectly crushable, better grab 2 six packs because the first one will go quick.”

Consumers should expect to see the beer in Southern California and select western U.S. markets throughout Four Sons Brewing’s distribution channels. Exact outlets have yet to be determined.

About Dirty Heads
Inhaling alternative, hip-hop, reggae, and rock and exhaling one irresistible and infectious anthem after another, DIRTY HEADS—Jared “Dirty J” Watson [vocals], Dustin “Duddy B” Bushnell [vocals/guitar], Jon Olazabal [percussion], Matt Ochoa [drums], & David Foral [bass]—have been redefining the sound of Southern California since 2003. With over 700 Million audio streams to date, the group first made a splash with their full-length 2008 debut Any Point In A Storm. The record yielded the RIAA gold-certified smash “Lay Me Down,” and it held #1 on the Billboard Alternative Chart for 11 weeks: longer than any single that year by any other artist. 2014’s Sound of Change earned acclaim from the likes of Esquire and bowed at #8 on the Billboard Top 200 as its first single “My Sweet Summer” captured #3 on Alternative Radio. Meanwhile, the band’s 2016 self-titled Dirty Heads went Top 15 on the Top 200 and spawned the smash “That’s All I Need,” which racked up over 10.5 million Spotify streams and counting. Noisey described it as “Killer.” Beyond selling out countless shows around the world, the band headlined its own High & Mighty Festival in 2017. Dirty Heads recently released their latest single, “Visions,” which is already climbing the alternative radio charts and garnered over 1 million streams. The band partnered with the Cinebody app to create a music video for “Visions” entirely made up of fan-submitted clips. Earlier in 2018 Dirty Heads released “Celebrate,” and appeared on Jimmy Kimmel Live! “Celebrate” followed the California quintet’s hit summer single & Spotify viral track “Vacation,” which went Top-10 at Alternative Radio and was the # 1 Most Added at Alternative Radio for two straight weeks upon its release, top stations including Sirius XM Alt Nation, KROQ, ALT 92.3 New York, ALT 105.3 San Francisco, KKDO Sacramento and KPNTY St. Louis. Both “Celebrate” and “Vacation” are taken from SWIM TEAM which sees Dirty Heads pushing their sound, moving between pop, alternative, hip-hop, reggae, and rock with the same spirit and spark that’s powered them since the beginning. The album’s wide-ranging sound is also due in part to the diverse team of collaborators: Jonas Jeberg [Demi Lovato, Juicy J, Jason Derulo], “Lay Me Down” partner-in-crime Rome [Enrique Iglesias] of Sublime with Rome, Blueprint [Jay-Z, Kanye West, Timbaland, Eminem, Nas, Prodigy], Oren Yoel [Miley Cyrus, Kanye West], HEAVY [Andrew McMahon], and The Score.

About Four Sons Brewing
Four Sons Brewing is a family owned and operated brewery that was founded in 2014 in Huntington Beach, CA. The family consists of parents Duke & Daune, and their four sons, Deven, Derek, Drew, and Dustin. Four Sons Brewing strives to produce excellent craft beer with a wide range of variety that appeals to the novice beer drinker and astonishes the beer expert. With a strong focus on quality and authenticity, every beer contains only natural ingredients to ensure a clean, smooth and memorable taste. Stop by the taproom in Huntington Beach and you will most likely find Duke (aka dad) and Daune (aka mom) and the “four sons” – Deven, Derek, Drew, and Dustin – doing everything from checking equipment and sifting grain, to bottling, packaging, and filling glasses.

MOORESVILLE, North Carolina — King Canary Brewing Company, a family-friendly brewery on Lake Norman in Mooresville celebrated their grand opening in mid-May and are now in full swing as a taproom offering classic and unique beers. Founders’ Matt and Andrea Gravina welcomed their first guests after conceptualizing, planning, and renovating the brewery.

“This community has been so supportive of us since we moved here almost two years ago and shared our goal of creating a brewery with great beer, brewed from the highest quality malt and hops, served in a cozy farmhouse atmosphere,” Andrea Gravina explained. “We are very excited to welcome our friends, neighbors, and guests to King Canary Brewing and hope it will become a community gathering spot where people can relax amongst good company.”

The Gravinas’ left the corporate world and moved to North Carolina two years ago from Florida, with their two children, to establish the brewery. Matt Gravina, a former CPA, and forensic accountant spent the last five years home brewing before attending Chicago’s Siebel Institute for his brewing education and now heads brewing operations for King Canary Brewing. Andrea Gravina, who spent the past decade working in marketing and merchandising for Ralph Lauren, is responsible for design, marketing strategy, and community outreach.

The recently renovated 4,500-square-foot multi-story brewery features bars on two floors with a combination of traditional bar seating and a variety of nooks with couch groupings and repurposed church pews. Expansive windows and outdoor seating areas allow guests to access the lakefront views. The King Canary branding pays homage to the brewery’s spirit animal symbolizing a new beginning. Design elements throughout the brewery reflect unique familial connections through a “Feathers of our Flock” family crest while unicorn and turtle icons on glassware pay tribute to the couple’s son and daughter.

In addition to small-batch beer offerings, opening beers included Poppycock IPA, Lost Loon Farmhouse IPA, Squawky Talky Pale Ale, Tweet Tooth Milk Stout with coffee and vanilla, Nothing But Nest Double IPA, Candy Grifter seasonal Berliner Weisse with cherries and vanilla, and Little Wing Blonde Ale. The brewery plans to develop a mixed culture wood and Foeder aged program for sour and wild beers that will be available in the coming years.

“I hope that anyone who drinks our beer knows how intimately involved I am (as an owner/brewer) in the brewing process,” explains Matt Gravina. “That is something I would never want to give up. I came into this straight from home brewing, which was a huge passion/hobby for me. A majority of what we brew are our favorite styles. We take those and make the best versions using our point of view.”

Currently, the brewery/taproom is open Sundays noon – 8 p.m., Tuesday-Thursday from 4 – 10 p.m., Friday from 4 – 11 p.m. and Saturday from noon – 11 p.m. Families are encouraged to attend and the outdoor areas are dog-friendly. For details on live music, featured food trucks, and events visit the King Canary Brewing Company Facebook page.

About King Canary Brewing Company
King Canary Brewing Company was established at Lake Norman in Mooresville, NC in spring 2018. Founded on community, family, and sense of place, King Canary is committed to producing the highest quality beer and taproom experience.  For additional information follow @kingcanarybrewing on Instagram and Facebook or visit www.kingcanarybrewing.com.

Cincinnati, Ohio – Following up their recent win for Fretboard Vlad in the 2018 World Beer Cup, Fretboard Brewing Company took home two more Silver Medals this Monday, July 9th with the announcement of winners of the U.S. Open Beer Championship. Winning silver in the category of Belgian Pale Ale is a beer called Crazy Train. Fretboard Vlad again won Silver in International Style Pilsner validating the medal win from The World Beer Cup 2018. This brings home 3 medals for 2 different beer styles in the short 9 months of operation that Fretboard has been open.

According to the U.S. Open Beer website, breweries from South Carolina to South Korea sent in more than 6,300 beers representing more than 110 different styles for the 2018 U.S. Open Beer Championship. The competition is the only one to include beers from professional breweries and award-winning home-brewers, with judges from England, Canada and the United States.

Fretboard Brewing Company
Fretboard Brewing is located at 5800 Creek Rd in Blue Ash. Fretboard specializes in quality craft ales and traditional style lagers. Recently opened in November 2017, Fretboard has quickly gained traction in the local Cincinnati market and distributed its products to more than 300 bars and restaurants in Cincinnati. The recent success and rapid growth at Fretboard can be attributed to a passion for quality craft brews and the founders love of music. Fretboard’s taproom hosts live music every Thursday, Friday and Saturday evening and is open 7 days a week.

  

FORT COLLINS, Colorado –  New Belgium Brewing today proudly announces it has been named “the official craft brewer of Red Rocks Amphitheatre,” bringing together two celebrated Colorado icons.

In 1991, New Belgium’s founders turned a second mortgage and a basement homebrew dream into a Fort Collins brewery, launching what today has become the nation’s largest 100% employee-owned craft brewery. In those early days, a family station wagon loaded with Fat Tire Amber Ale traveled up and down Colorado’s Front Range introducing bartenders to this new beer that would eventually become as synonymous with Colorado as Red Rocks Amphitheatre.

“This is such a perfect fit,” said New Belgium spokesperson, Jesse Claeys. “When you think of Colorado and live music, Red Rocks instantly comes to mind and when you think of craft beer in Colorado – New Belgium is right there at the top of the list.”

This multi-year partnership will come to life over the course of the 2018 concert season. Details include:

• Ticket giveaways via New Belgium’s Grand Cru rewards program, social media feeds and at retail outlets carrying New Belgium products.
• Special brand activations throughout the concert season.
• An increase in the amount of craft beers available for music lovers, including the Red Rocks exclusive Stage Rock Colorado Ale.
• As the official craft brewer of Red Rocks, New Belgium will also have opportunities to partner across other Denver Arts & Venues facilities such as the Denver Performing Arts Complex, Colorado Convention Center and Bellco Theatre.

“This entire partnership is very exciting, but the big ‘wow’ piece has to be Stage Rock Colorado Ale,” said Brian Kitts, director of marketing and business development for Denver Arts & Venues, the City agency responsible for operating the venues. “This is a world class brewery taking the time to make a beer specifically for enjoyment by music fans visiting our world class performance venue. Best of all, this is a beer that will give back.”

New Belgium’s Stage Rock Colorado Ale, named after one of the three rock formations surrounding the venue, is a 4.7% ABV Kolsch style beer. A percentage of the sales of this sessionable beer will be donated to Preserve the Rocks, a fund dedicated to education, restoration and preservation in and around Red Rocks Amphitheatre. The City of Denver’s venues will be among the few places to try Stage Rock Colorado Ale, where it will be available on draft and in 19.2 ounce cans.

New Belgium is the first independent craft brewer to enter into this type of partnership with Red Rocks and Denver Arts & Venues. New Belgium, a 100% employee-owned brewery, has donated over $14 million in philanthropic giving to date. Since opening its first brewery, New Belgium’s employee owners have donated beer, volunteer hours and funds to support hundreds of local, regional and national charities as part of its commitment to use business as a force for good.

For more information about New Belgium or any of its beers, visit www.newbelgium.com.

About New Belgium Brewing New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews sixteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.

About Red Rocks Park & Amphitheatre Red Rocks Park & Amphitheatre may have been home to the dinosaurs 160 million years ago, but for the last century it has been home to modern people’s obsession with music and performance. May 10, 2011 marked the 100-year anniversary of concerts being played at the world’s most incredible outdoor venue. Red Rocks was destined to be a place of greatness and musical power and plays host to thousands of the world’s most talented singers and musicians, not to mention countless Easter Sunrise Services, musicals and ballets, graduations, weddings, movie screenings or a daily workout. For more information, visit Red Rocks Amphitheatre’s official website.

LOS ANGELES – This August 11th and 12th, Angel City Brewery will be hosting their annual Avocado Fest. Now in its 6th year, the weekend will honor the California state fruit and celebrate the annual release of Avocado Ale. The hazy, straw-colored, Kölsch-style ale has an ABV of 4.2% and will be available exclusively at the Angel City Public House. The beer releases in 4-packs of 16 oz. cans a day early, on Friday, August 10th, starting at noon.

The two-day celebration kicks off on Saturday, August 11th at 11am, with music, food and plenty of Avocado Ale to go around, and runs through Sunday, August 12th until 8pm. Headlining Avocado Fest this year is prolific hip-hop artist, Mac Lethal.

“Avocado Fest has really grown over the years. What started as a small celebration of a quirky Avocado Beer, has really evolved into something people uniquely identify with Angel City.” Keith McEly of Angel City said. “We’ve always been proud of this beer and this festival, but this year it’s going to be better than ever! This year, we’re kicking it up a notch with headliner, Mac Lethal.”

Angel City works with local, family-owned, Fillmore-based King & King Ranch, raising and hand-selecting avocados for the beer. Utilizing a dry-guac technique, the ale is comprised of fresh avocado, honey, cilantro and lime juice. Keeping freshness top of mind, Avocado Ale drinkers are encouraged to enjoy the beer within 30 days of the launch date.

The 2018 Avocado Fest will feature live music, delicious eats, including an AvocaToast Bar by Lizzy, and of course, beer. For more information on the celebration of all things avocado, see the schedule below.

Event information:
Pre-Festival Avocado Ale Can Release, August 10th, noon
Avocado Fest Day 1, August 11th, 11 am – 8 pm:
Food: AvocaToast by Lizzy, Downtown Taco, and more
Activities: Avocado juggling, avocado-eating contest
Avocado Fest Day 2, August 12th, 11 am – 8 pm:
Food: Avocado Toast by Lizzy, Downtown Taco, and more
Afternoon and Evening music
Music: DJ | 12-2:30pm
Heptagon | 3:15pm
Blackwater Jukebox | 4:15pm
Crosby Morgan | 5:15pm
Mac Lethal | 7:00pm

Angel City Brewery brews beer for the greater LA area and beyond at their Downtown based brewery in the heart of the Arts District. The brewery’s Public House features a 19-tap bar that serves an ever-changing roster of classic and newly inspired beer, and is open seven days a week with a full calendar of events ranging from trivia nights to art shows, live music and festivals. The Public House is open Monday-Thursday, 4:00pm – 1:00am, Friday 12:00pm – 2:00am, Saturday 12:00pm – 2:00am and Sunday 12:00pm – 1:00am.

About Angel City Brewery
In a city known more for its glitz than its grit, Angel City Brewery is proud to rough things up a bit and work beneath the shiny surface. Our home in the Los Angeles Arts District is both brewery and canvas, the center of a revival for the city’s artists, musicians, hustlers, and craftspeople. It’s an LA that’s as ambitious as it is diverse — and our beer is no exception. Find Angel City on draft or in 6-packs at bars, restaurants and retail locations throughout California. Visit the Brewery and Public House downtown for a brewery tour, tasting or weekly event, located at 216 Alameda Street, Los Angeles, CA 90012. Angel City Brewery is an A&S Brewing Collaborative brand, a subsidiary of the Boston Beer Company. Angel City Brewery is online at www.AngelCityBrewery.com, on Facebook and on Twitter.