Chicago, Illinois — This Cinco de Mayo, Corona beer is kicking off the fiesta with #CincoForGood, an initiative aimed at supporting the long-term recovery of the restaurant industry in partnership with renowned chefs Rick Martinez and Sohla El-Waylly. As part of the initiative, the brand is donating $1 million to the National Restaurant Association Educational Foundation, the nonprofit arm of the National Restaurant Association, which is helping to rebuild the restaurant industry and create opportunities for restaurant workers from all backgrounds.
Anyone can #CincoForGood and celebrate the holiday by enjoying food from their favorite local restaurant, which is exactly what Rick and Sohla plan to do. On Cinco de Mayo, they have pledged to put down their kitchen utensils and pick up their phones to order takeout in support of the restaurant industry. Together, they’ll participate in an interactive Instagram Live on May 5 at 12 p.m. PT, and fans can join by following Rick (@rick_andrew_martinez) and Sohla (@sohlae) on Instagram.
“As the beer synonymous with Cinco de Mayo, we want to inspire consumers to celebrate the holiday how they traditionally would — with a Corona and delicious food — while supporting their favorite local restaurants,” said Ann Legan, vice president of brand marketing, Corona. “We’re thrilled to provide a livestream opportunity with a Corona twist, where fans can engage with notable chefs and enjoy time with friends while helping rebuild this essential community via the NRAEF.”
About the Corona Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.
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