ELK RAPIDS, Mich. – The beers keep coming from Northern Michigan’s own Short’s Brewing Company. Unmatched for their volume of product releases—Short’s puts out a new Specialty product every two weeks—in addition to a rotating line of seasonals, and six year-round flagship brands including their best-selling lager, Local’s Light. After a crazy 2020 complete with supply chain issues and consumers drinking more than they could make, the brand is fully stocked and ready to greet summer demand with a full quarter of Specialties that aim to tickle the taste buds of just about everyone.
“We are so excited for spring this year—we really tried to keep this line up light and fresh—flavors that feel really optimistic to us! We’d planned to release a couple of these beers last fall (Tiramisu Blonde and Big Bird Blood) and had to put them on hold to meet production demands.” Kerry Cochran, Sales Manager and shower-beer aficionado stated.
Their release schedule this quarter really has something for everyone; IPAs, Shandy, and an Experimental Blonde Ale with no shortage of additions—banana, coconut, coffee, cocoa, peppercorn, and rosemary to name a few.
“Most of these beers started as small, Pub-only releases. Going all the way back to Nicie, one of Joe Short’s OG Willy Wonka brews. Our Specialty program represents some of our more creative concoctions and really shows off the talent we have on the brew team.” Chief Innovation Officer, Tony Hansen stated.
Expect to see a new Specialty in the market every two weeks—and don’t hesitate to stock up on your favorites or order that draft pint—once these are gone, there’s a good chance you might see it again for a few years. For more information visit https://www.shortsbrewing.com/
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