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Uncategorized

Sun King Brewery Opens Specialty Production Brewery in Fishers

February 6, 2020 by Andrew Innes

INDIANAPOLIS – Sun King Brewery, a leader in the independent craft beer and spirits movements in Indiana, is excited to celebrate the opening of its new 13,000-square-foot Sun King Fishers Tap Room & Brewery – a specialty production craft brewery and tap room at Fishers District in Fishers, Indiana.

Sun King Fishers customers will be able to taste and purchase a wide variety of Sun King’s core, seasonal and specialty beers, along with spirits produced by Sun King Spirits in Carmel, on each of the brewery’s two levels, including a 3,000-square-foot rooftop patio. Carry-out beer will also be available for purchase. The entire facility will be family friendly for all ages, with the exception of the bar areas. The brewery will also include rental space for private and community events.

Awarded with a variety of national and international medals for producing specialty and unique brews like Getting By On Central Time, Eis Nine, Midnight Choir and Gran Muckle – all of which took home medals at the Great American Beer Festival in 2019, Sun King’s new brewery will focus on developing handcrafted, distinctive specialty beers that continue to experiment with different ingredients, styles and methods. Sun King’s further expansion is in part thanks to changes, spearheaded by Sun King and Three Floyds, in Indiana’s legislature in 2015 that increased barrelage limits for small breweries in the state. Sun King’s new Fishers brewery will be capable of producing approximately 5,000 barrels of beer per year.

“One of the many things that makes Sun King Brewery special is our commitment to continually experimenting with new ingredients and techniques to create new, delicious, quality beers,” said Clay Robinson, co-founder of Sun King Brewery. “Our new Sun King Fishers Brewery, coupled with the Fishers Test Kitchen, brings together a fantastic collaboration of local, entrepreneurial Hoosiers creating innovative, delicious beer and food at Fishers District.”

Sun King’s new Fishers location will be adjacent to the Fishers Test Kitchen, which is a partnership between the City of Fishers and Launch Fishers to develop burgeoning chefs and bring new restaurant concepts to the City of Fishers. The Fishers Test Kitchen will feature three kitchens and food stalls that are open to the public and offer an amenity to Sun King’s guests. Current restaurant concepts include:

Korave Korean BBQ: South Korean brothers Jung Gyu Kim and Jung Min Kim will offer Korean barbeque with a North American twist. Customers can order Korean pork, chicken and beef rice bowls and Korean tacos, nachos and poutine, among other items.

Lil Dumplings: Chef Carlos Salazar’s (chef/partner at Indianapolis’ Rook) global street food menu offers dishes with culinary ties from the Philippines to Greece, the U.S. to Japan. Menu items include an Oyaki cheesesteak dumpling, Szechuan hot chicken steamed bun, falafel and lobster corn dog fritters.

Natural State Provisions: Indianapolis’ King Dough Pizza owners Adam and Alicia Sweet will offer Southern comfort food, including fried chicken, root beer-braised pork, the McSunKing breakfast sandwich, salads and collard greens.

“Sun King’s new Fishers Brewery and the Fishers Test Kitchen are an exciting addition to the Fishers District,” said Fisher’s Mayor, Scott Fadness. “We’re excited to welcome entrepreneurial businesses like Sun King Brewery and the chefs at Fishers Test Kitchen that are fueling the growth of the City of Fishers, which will attract residents and visitors, alike.”

The Sun King Brewery at Fishers District is located at 116th Street and IKEA Way. Hours of operation are 11am – 10pm, Sunday – Thursday; 11am – 12am, Friday – Saturday.

About Sun King Brewery
Sun King Brewing Company is an independently owned Indiana brewery with four tap rooms in the Indianapolis metro area. Conceived by two professional brewers, Dave Colt and Clay Robinson, and started with the help of family and friends, Sun King rolled out their first keg of beer in July of 2009. Over the years, Sun King has grown to become one of Indiana’s best-selling and most award-winning breweries. Currently available on tap and in cans throughout Indiana, Illinois, Kentucky and Florida, as well as Cincinnati and Dayton, Ohio, Sun King is a leader in the independent craft beer movement. Sun King’s brewers hand craft core, seasonal and specialty beers that have been awarded with dozens of medals at the Great American Beer Festival, World Beer Cup, Festival of Barrel Aged Beers and the Indiana Brewers Cup competitions. Sun King takes great pride in partnering with hundreds of community organizations throughout the places where its beer is sold to help them raise awareness and funds for great causes. Each year Sun King helps these organizations raise over a million dollars through its community give backs, gift baskets and beer donations. Visit www.sunkingbrewing.com for more information. Sun King Brewery is also on Facebook, Twitter and Instagram.

About City of Fishers
The City of Fishers is a suburb of Indianapolis, Indiana, located in Hamilton County. Under the leadership of Mayor Scott Fadness, Fishers is known as a smart, vibrant, and entrepreneurial city through its neighborhood development, dedication to supporting high-growth companies, and innovative city processes. With a population of 86,459 (2016), Fishers, named the #1 Best Place to Live in the U.S. by Money Magazine in 2017, is one of the fastest growing communities in Indiana and has received national accolades for entrepreneurship, livability, and safety.

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Filed Under: Uncategorized

Norwich Inn and Brewery-Norwich, Vermont

February 6, 2020 by Dustin Scoggins

Brew Master Patrick Dakin is proud to welcome you to the Brewery at the Norwich Inn, home of Jasper Murdock Ales. Our Ales have won 4 silver and a gold medal in the last 3 years at the Great International Beer Competition.

Norwich Inn VermontPresident James Monroe dined at the Norwich Inn in 1817 while on a horseback tour of the New England frontier. Alas, history does not record whether he had a beer. But if he did, it was most likely brewed at the Inn. Vermont had no commercial breweries at the time, and the local beers were brewed in very small batches. Even the biggest copper kettle provided just enough ale for the brewer and his guests.

In 1993, this Vermont brewery tradition was revived at the Norwich Inn when Jasper Murdock’s Alehouse began producing traditional English-style ales in 5-gallon glass jugs. By 1995, an historic livery building was renovated and outfitted with a new four-barrel brew house, enabling 125-gallon batches. Though the vessels are now larger, we remain perhaps the smallest brewery in America. Jasper Murdock’s Ales are sold only at the Norwich Inn and you can take some home. Bottled brew is available by the 22 ounce bottle, by the case, or by the 5 gallon keg.

Jasper Murdock’s Ales are crafted from fine English malts, with hops grown in England and in our own hop garden at the Inn. Because filtration can strip flavor and body from a beer, the ale yeast is allowed to settle out naturally in an extended cold-aging period to ensure that all the goodness reaches your palate. The beer is then pumped underground from the beer cellars to our pub at the Inn.

Jasper Murdock’s Ales
Of the many styles we rotate at the beer taps, we usually have at least 2 of these four for takeout by the bottle or the case:

Whistling Pig Red Ale
Inspired by an Irish classic. Garnet-red in color with a rounded malty flavor and a lingering hop aftertaste.

Old Slipperyskin India Pale Ale
A strong amber ale, full bodied, with a hearty hop flavor and a pronounced hop finish.

Stackpole Porter
A dark ale style dating back to the 1700’s. Roasted malt lends chocolate and coffee-like flavors and aromas.

Second Wind Oatmeal Stout
This black ale has the characteristic flavor of dark roasted barley, the sweetness of caramel malt, a full body contributed by oatmeal, and an intense but balanced hop flavor.

Other styles served on tap at Jasper Murdock’s Alehouse
Jasper Murdock’s Extra Special Bitter
Fuggle & Barleycorn
Oh Be Joyful
Last Pick Pale Ale
Dr. Bowles’ Elixir
Jasper Murdock’s Private Stock
Famous Sidekick
Two Patrick Stout
Sweet Barley
Another Ale

Information
The Norwich Inn
325 Main Street
P.O. Box 908
Norwich, Vermont 05055
Phone: (802)-649-1143
Email: innkeeper@norwichinn.com

Filed Under: Beer, craftbeer, Uncategorized

Brewery Creek Inn – Bed and Breakfast, Brewpub & Brewery – Mineral Point, Wisconsin

February 3, 2020 by Dustin Scoggins

 

Brewery Creek InnHere is the three story lime stone building on Commerce Street. Brewery Creek Inn has five rooms located above the Brewpub Restaurant. Two on the second floor and three on the third. While the amenities are the similar, each has it’s own personality and appeal. Which room is best? That is for you to discover.

In the morning they serve a “Continental plus” breakfast in our second floor guest lounge. This is a simple casual breakfast offering coffee, tea, fruit, juice, yogurt, cereal, toasting bread, hard boiled eggs and really good sweets! Coffee is available as early as you need and we bring the breakfast out at 8:30 AM. It will be out until 9:30 or 10:00. Your holiday. Your pace.

Brewery
Their brewery is a modern, 15-barrel brew house capable of making up to 3,000 barrels of beer per year. They can make ales or lagers, but mostly it has been ales, which tend to have a more complex flavor profile. They can use a simple one step infusion mash, or more elaborate multi-temperature steps.

Brewpub Restaurant
The Brewery Creek Brewpub is an intimate space with exposed stone walls, hand hewn timbers and beams, supporting posts and a beautiful bar. You will not find another like it. We seat about 50 including our bar seats. Our kitchen closes by 8:00 or 8:30, depending on the day of the week, to ensure quiet by 10:00 for our lodging guests.

Beers
Golden Ale
A golden ale, light in color, patterned after the “Kolsch” beer of Cologne. Moderately hopped and refreshing and about 5% abv. Our lightest beer.

India Pale Ale
Huge amounts of hops both bittering ion the kettle and flavor in the fermenter. The problem with most modern “IPAs” is that they have lots of hops, but no age. Traditionally IPAs were at least a year old before consumption. Ours is about 6 months. During that time the hops undergoa change, mellowing.

Lemon Shandy
A classic drink of the British Islanders, beer and lemonade. Alth0ugh the modern Brits and Ausies use Seven up (gasp!) we are more traditional with the ‘ol lemonade and some lime. Sweetish, and sourish, and beery and refreshing. When the last keg of Summer is gone, no more till Spring.

Pale Ale
It is a Pale Ale, everybody knows what that means, yeah? Good amount of hop bitterness, no dry hopping. American hops.

Scottish Porter
This porter is based on a recipe from the Caledonian Brewery in Edinburgh, Scotland.

Information
The Brewery Creek Inn
23 Commerce Street
Mineral Point, WI 53565
Email: info@brewerycreek.com
Phone: 608-987-3298
Website:  brewerycreek.com/

Filed Under: Beer, craftbeer, Uncategorized

Mcmenamins Old St Francis School Hotel, Pub, Theater and Brewery in Bend, Oregon

February 2, 2020 by Dow Scoggins

The Old St. Francis School, conveniently located in the center of downtown Bend, has undergone a transformation from 1936 Catholic schoolhouse to lively destination hotel complete with classrooms-turned-lodging rooms, a pub, brewery and bakery, a movie theater, private meeting and event space and a truly fantastic soaking pool that beckons day travelers, shoppers, hikers, skiers and snowboarders alike.

This school offers 19 richly appointed guestrooms and four individual rental cottages with room for 2 to 10 people, perfect for group getaways. Old St. Francis School reopened in its current capacity in November 2004 and we honor the property’s former life by featuring extensive artwork that pays homage to the history of the school and the surrounding community.

Photos, memorabilia and students’ artwork adorn the walls, making the hotel a unique gallery of sorts. Take special note of the colorful orbs that punctuate the high wooden fencing around the property, the unusual custom-made light fixtures and absolutely stunning tile mosaics that surround the soaking pool.

The Old St. Francis Pub
Open daily for breakfast, lunch, and dinner, the pub’s deep booths and original artwork make for a comfortable spot to linger over any meal. Set in the former Catholic school’s main building, the pub offers hearty pub fare, handcrafted ales brewed right downstairs in the onsite brewery and seasonal weekly specials.

On warm days, guests can sit in the outside courtyard to enjoy their food and drinks al fresco. Or perhaps order some pizza to go for a picnic anywhere. Call (541) 382-5174 for pizza to go orders.

Old St. Francis School Brewery
The onsite brewery opened as part of the rejuvenated Old St. Francis School in 2004. Once the basement lunchroom of the former Catholic school, the area has been transformed to facilitate the creation of the handcrafted ales St. Francis’ patrons have come to know and admire. The brewery’s fermentation tanks are decorated with fantastical designs of mystical creatures and fairy-like imps.

Head Brewer Mike “Curly” White has been the resident brewer here since 2006, and his fine beers such as Father D’s Kolsch, Parson Brown & Gunslinger Pale Ale are all proven recipes savored by house regulars and those travelers passing through alike. During the summer months Curly is ably assisted by his unmistakably red-bearded Assistant Brewer Kevin Connell.

Old St. Francis Theater
Tucked away in the former parish hall of the old Catholic school is a place much more comfortable to sit than a hard wooden pew. The Old St. Francis School Theater, with seating for up to 150, offers visitors the chance to settle into an overstuffed chair or sofa and watch a recent release, cult classic or sporting event while enjoying a slice of pizza and a handcrafted McMenamins ale.

The Old St. Francis Theater offers pizza, snacks and, of course, popcorn. The full-service bar offers a wide variety of liquid refreshments to quench your thirst including McMenamins own handcrafted ales, wines and spirits. So sit back, relax on our cozy couches and chairs and take in all that the big screen has to offer.

Mcmenamins Old St Francis School
700 NW Bond St
Bend, OR 97701
Phone:(541) 382-5174
Website: www.mcmenamins.com/OldStFrancis

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Filed Under: Uncategorized

Iconic Sprecher Brewing Company Purchased by Local Fans

January 31, 2020 by Dow Scoggins

Glendale, Wisconsin – A group of Milwaukee-based investors and Sprecher fans led by Sharad Chadha have purchased Sprecher Brewing Company from its founder and CEO, Randy Sprecher.

Asked why he decided to sell after thirty-five years, Sprecher replied, “Sharad’s offer presented the ideal opportunity. It was important to me that Sprecher stay locally owned. This has been my life’s passion for decades and I want to see the company thrive. With this talented and experienced group, I’m sure it will.” Sprecher will continue as an investor with the new ownership group.

Sharad Chadha, a former executive at GE Healthcare, Samsung Electronics, ABB and Electrolux, will be the Chief Executive Officer of Sprecher Brewing Company.

Others in the ownership group include well known Milwaukee entrepreneurs, and advisors with significant experience in the consumer-packaged goods and beer industries. Andy Nunemaker will serve as chairman of the board; Peter Skanavis will be on the board. Industry veteran Jim Kanter will be part of the investor group and the company leadership team. Angel investors include Silicon Pastures. Commerce State Bank funded the debt and the investors funded significant equity to make the purchase happen.

Chadha noted, “Much like Milwaukee, Sprecher Brewery is a little known gem with a great future ahead of it. Sprecher not only has a diverse portfolio – craft beer, soda, cider, hard seltzer and sparkling water – it also has the best tasting products in the industry. We want to capitalize on what Randy built and share these amazing beverages with as many people as possible. Sprecher Root Beer is a craft beverage icon, and we have the potential to significantly grow the company.

“We plan on listening to and working with our retail partners, distributor partners, employees, community and other stakeholders to bring Sprecher beverages within reach of as many people as possible. With a great local group of investors who are Sprecher fans, we plan to do great things that make our Milwaukee community and customers proud of our history and heritage of great tasting quality products.”

Chadha stated, “It is my goal to make Sprecher the craft beverage icon of America.”

About Sprecher Brewing Company
Established in 1985, Sprecher Brewing Company is not only Milwaukee’s first craft brewery since Prohibition, it is also the most highly awarded brewery, having won numerous national and international awards including, 2004 Great American Beer Festival® Small Brewing Company of the Year; several World Beer Cup® medals, including a gold medal for Black Bavarian in 2016. Sprecher produces more than 15 beer styles and nine craft sodas. Sprecher is best known for its most popular beverage, non-alcoholic Sprecher Root Beer which has earned numerous accolades from the press and public.

Sprecher is also a proud sponsor of many local activities and events including the Wisconsin State Fair. It is also the official craft Root Beer of the Milwaukee Brewers. And it has many great local community partnerships such as the Milwaukee County Parks System and their summertime Traveling Beer Gardens®.

Sprecher owns and operates a tasting room and visitor center located at 701 West Glendale Ave, Glendale WI 53209.

For additional media inquiries and questions please contact Sharad Chadha at sharadchadha100@gmail.com. Cell: 262 309 2227.

Filed Under: Uncategorized

Super Bowl Bet – Boulevard and 21st Amendment

January 28, 2020 by Dow Scoggins

San Francisco, California — Two renowned American breweries, 21st Amendment Brewery of San Francisco, CA, and Boulevard Brewing Company of Kansas City, MO, today announced a friendly wager on Super Bowl LIV as the San Francisco 49ers face off against the Kansas City Chiefs in Miami, FL on Sunday, February 2, 2020. Boulevard officially challenged the Bay Area brewery to a Big Game bet in which the losing city’s brewery will send a couple of cases of beer to the winner and, most importantly, donate $1,000 to a local charity of the winner’s choice. To cap it off, the loser’s Head Brewer must wear the winning team’s jersey, snap a picture, and post it to social media. 21st Amendment has accepted the bet.

“There is nothing more Kansas City than cheering on your favorite team with your favorite local beer, and we’ve been honored to be a part of those celebrations for three decades,” said Natalie Gershon, VP of Marketing at Boulevard Brewing. “Now we look forward to the biggest moment, on the biggest stage. This is our year. This is a #KingdomWithoutBorders, and we hope the country joins us in raising a toast to the city that has waited 50 years to bring home an NFL championship.”

Shaun O’Sullivan, Co-Founder & Brewmaster of 21st Amendment commented, “Bay Area football and craft beer have a long-standing tradition of excellence. The 21st Amendment Brewery is excited to be part of the Bay Area’s enthusiasm cheering on our beloved San Francisco 49ers in this year’s Super Bowl.”

The two breweries are nationally recognized for their award-winning portfolios of specialty beers, including their lauded wheat beers, Hell or High Watermelon Wheat Beer from 21st Amendment and Boulevard’s Unfiltered Wheat Beer. Boulevard is the largest specialty brewer in the Midwest, and 21st Amendment is rated among the top 50 craft brewers in America. With the incredible support of their beloved communities, and to commemorate the big game, the companies agreed there was no better way to celebrate a victory than a donation to a local charity.

Boulevard has selected Veterans Community Project as their non-profit of choice, and 21st Amendment chose Project Night Night.

Leading up to Super Bowl LIV, 21st Amendment Brewery will serve a limited-edition beer Kittle Kraze Hazy IPA at its San Leandro taproom and San Francisco brewpub to celebrate the San Francisco 49ers’ appearance in Super Bowl LIV. Boulevard Brewing will release a commemorative Super Bowl beer following the Big Game.

For more information, please visit: www.21st-amendment.com boulevard.com

About 21st Amendment Brewery
Twenty years ago (established in 2000), Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year-round selections, as well as seasonal offerings and their infamous “Insurrection Series” of once-in-a-while limited-edition releases. Sold in 28 states plus Washington D.C., 21st Amendment produces beer in its state-of-the-art brewery headquarters in San Leandro, California and is among the top 50 craft beer brewers in America.

About Boulevard Brewing:
Boulevard Brewing Company is the largest specialty brewer in the Midwest, producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Known for their full flavor, exceptional balance and superior quality, Boulevard beers are available in 41 states and 11 countries. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.

Filed Under: Uncategorized

The Lost Druid Becomes 1st Solar-Powered Brewer in DeKalb County, Georgia

January 24, 2020 by Andrew Innes

AVONDALE ESTATES, Ga. – The Lost Druid, an “own-premise” brewery in Avondale Estates is now the first brewery in DeKalb County powered with solar energy provided by Velo Solar.

The 14.1 kW solar installation was created and is maintained by Atlanta-based Velo Solar. The array will save The Lost Druid as much as 15 percent on its annual power bill. In addition to that cost savings, it will reduce the operation’s carbon footprint by 42 metric tons of CO2 each year.

Created through a special financing arrangement offered by Velo Solar, the solar equipment is provided through a Solar Energy Procurement Agreement (SEPA). This allowed the panels and other infrastructure to be installed at no upfront cost to The Lost Druid.

The Lost Druid’s solar array will produce 21,514 kilowatt hours of power annually. This helps to run the brewery’s 6,800 square-foot operation, including its brewery, taproom, aging facility, kitchen, and upstairs event space.

Stacia Familo-Hopek, owner and co-founder of The Lost Druid, said the decision to “go solar” is in keeping with the brewery’s core mission.

“The Druids respected nature, and this is one of numerous measures we employ to minimize our impact on the environment,” she said. “Other environmentally sensitive initiatives we use include reclamation of our chilling water, a natural carbonation process, LED lighting and providing spent grain to local farmers for livestock feed.”

She said The Lost Druid selected Velo Solar to provide the solar installation because of Velo’s demonstrated expertise and customer-centric approach.

Britt Lothridge, director of sales for Velo Solar, said Georgia business owners have more options than ever to add solar to their energy resources. SEPAs make it easy to save money and contribute to a healthier environment, he explained.

“This is a great option for forward-thinking clients who want to reduce their reliance on utility-provided power without a hefty upfront investment,” he said. “They not only pay less for electricity month-to-month, they also reduce reliance on fossil fuels.”

About Velo Solar
Velo Solar is one of Georgia’s largest EPC solar firms providing engineering, consultation, installation and digital monitoring for renewable energy solutions designed to meet customers’ needs. Certified to the highest standards in the solar industry, Velo Solar is dedicated to system quality, customer service and reliable performance. For more information, visitwww.velosolar.com.

About The Lost Druid
Focused on serving beer lovers in its taproom rather than selling packaged products through retail outlets, The Lost Druid offers more than 20 frequently changing taps with a diverse selection of beers for a range of tastes. The Lost Druid’s facilities at 2866 Washington Street, Avondale Estates, GA, include its brewery, cellar/aging facility, taproom, kitchen and upstairs mezzanine with private event space. Two pet-friendly outdoor patios are enhanced with extensive landscaping and bike racks nearby. Visit thelostdruid.com for more information and updates, or search @thelostdruid on Instagram, Facebook and Twitter.

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In honor of Elvis Presley’s Birthday – BeerInfo’s Beer of the Day – Brewdog Elvis Juice

January 8, 2020 by Dow Scoggins

In honor of Elvis’s Birthday, BeerInfo’s Beer of the Day is Brewdog Elvis Juice brewed by brewdog. Elvis Juice is an IPA like no other. This IPA puts grapefruit center stage. Primed with tart pithy grapefruit peel for a citrus assault on the senses. This zest zenith delivers intense US hop aromas. Gigantic grapefruit notes are tail-gated by orange and pine. All piled high on a caramel malt base. ABV: 6.5% IBU: 60

Elvis Presley was born in Tupelo, Mississippi on January 8, 1935. Presley is the best-selling solo artist in the history of recorded music. He was commercially successful in many genres, including pop, country, blues, and gospel. He won three competitive Grammys, received the Grammy Lifetime Achievement Award at age 36, and has been inducted into multiple music halls of fame.

Lawsuit:
The Ellon-based brewer initially lost the right to call its grapefruit and blood orange IPA ‘Elvis Juice’ after the UK Intellectual Property Office found in favour of the Elvis Presley estate last June.

Before the first ruling, BrewDog founders James Watt and Martin Dickie both changed their names to ‘Elvis’ by deed poll after the estate took legal action against them.

The Presley estate objected after BrewDog applied to register ‘Elvis Juice’ and ‘BrewDog Elvis Juice’ as trademarks. It felt that the application was in conflict with its registered trademark and believed that people buying BrewDog’s beer could mistakenly believe that the estate had endorsed the product.

In the appeal hearing, BrewDog has been given permission to trademark ‘Brewdog Elvis Juice’ (but not ‘Elvis Juice’) and a ruling has been overturned which ordered the brewer to pay the estate £1,500 in costs.(The Drinks Buisness)

 

Filed Under: Uncategorized

Avery Brewing Co. to Launch Sparkle Hard Seltzer

January 7, 2020 by Andrew Innes

BOULDER, Colo. – Avery Brewing Company, an innovative craft brewery in Boulder for over 25 years, announces Sparkle, a glacier-spiked hard seltzer brewed with quality ingredients to have zero added sugars, 100 calories, and 1.5 carbs.

Along with everyone else in America, Avery’s brewers have been enjoying their share of hard seltzers between beers. True to their Beer First commitment, Avery’s team wanted to create a hard seltzer of their own, with the consistency and quality they embrace every day.

When the brew crew set out to develop a hard seltzer, they wanted to focus on all-natural ingredients, crisp flavors, and their proven brewing process. Avery spent over a year diligently perfecting a hard seltzer with flavor and body that raises the standard in this rapidly expanding market. Using their extensive brewing experience and knowledge, Avery’s team crafted a consistently high-quality hard seltzer that’s glacier-spiked, clean, and refreshing.

Their brewers tried over 60 flavor options during Sparkle’s development. They handpicked all-natural ingredients and carefully balanced different flavor profiles to find the best combinations. Through this process, the Avery brew crew discovered that classics are beloved for a reason. Avery ultimately selected three flagship flavors: Cherry Lime, Grapefruit, and Cran Raz.

While some hard seltzers are back sweetened, Sparkle has zero added sugars for a crisper, cleaner finish. All three Sparkle flavors are 5% ABV, 100 calories, and 1.5 carbs.

Sparkle will be distributed across Avery’s distribution footprint in mixed twelve packs of 12oz cans and in six packs of 12oz cans beginning in February. Find Sparkle near you withAvery’s brew finder:http://www.averybrewing.com/brew-finder

About Avery Brewing Company
A Colorado-based brewery for over 25 years, Avery Brewing has a singular focus on creating the perfect beer. In a world full of discord, their belief is that a singular dedication to something as seemingly simple and inconsequential as beer can transform the world. Avery Brewing exists to pursue the mastery of beer and to reveal its power. Standouts include White Rascal Belgian-Style White Ale, a remarkable selection of IPAs including Maharaja Imperial IPA, and Barrel-Aged 16ers like Vanilla Bean Stout. Discover what great beer can do to your world. Beer First. The Rest Will Follow. www.averybrewing.com

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Filed Under: Uncategorized

The Lighting of the Genesee Keg Tree

December 4, 2019 by Dow Scoggins

The Genesee Keg Tree is made from 520 empty beer kegs and is decorated with more than 30,000 colored lights. It stands 27 feet high, overlooking the High Falls in Rochester.

This Friday, December 6, the 6th Annual Genesee Brewery Keg Tree and it will brighten up the holiday-season night-time skies starting with a lighting celebration. This Keg Tree celebration is 5 to 9 p.m., with countdown to the lighting itself at 6:30 p.m. sharp. The tree and the lighting ceremony are at the Genesee Brew House adjacent to the Genesee Brewery, at St. Paul and Cataract streets just north of downtown Rochester. Admission is free; food and drink are available for purchase.

For more information – Click Here

Filed Under: Uncategorized

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