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STRATFORD, Conn. — Although the Pan-Mass Challenge (PMC) is reimagining to a virtual experience in 2020, the organization’s fundraising efforts to beat cancer never stops. To support the campaign to raise funds for Dana-Farber Cancer Institute (Dana-Farber), America’s first solely non-alcoholic brewer and PMC partner, Athletic Brewing, is releasing a “Closer by the Mile” brew to all PMC riders plus beer lovers in Massachusetts. Athletic will donate all proceeds from “Closer by the Mile” to the organization’s 2020 fundraising efforts.

Closer by the Mile is a very hop-forward IPA. It features a Vienna malt profile, tons of hop character and aroma. PMC riders and beer lovers can expect notes of blueberry and tropical fruit generated from Mosaic and specialty hops, but none of the alcohol that could affect their training for this year’s reimagined PMC.

“Cancer doesn’t stop for a pandemic and neither does the passion that PMC riders bring to the effort to fund a cure for cancer. We couldn’t be prouder to offer Closer by the Mile because cancer must be beat,” said Athletic founder Bill Shufelt.

“As we prepare for PMC 2020 Reimagined, we are thankful for the continued support from Athletic Brewing,” said Glynn Hawley, Director of Provisions & Logistics at the PMC. “Athletic remains committed to our shared mission to support Dana-Farber in the fight against cancer, which is more important than ever. We can’t wait to enjoy a “Closer by the Mile” brew during PMC 2020 Reimagined.”

This year is Athletic Brewing’s second year as a PMC partner. In 2019, Shufelt and the Athletic team served the brewery’s revolutionary non-alcoholic Upside Down Golden Ale, Run Wild IPA and Cerveza Atletica at the end of each day during PMC weekend. Beginning the July 15, PMC riders can purchase Closer by the Mile at AthleticBrewing.com through an exclusive link provided by the PMC. Athletic will ship Closer by the Mile directly to the rider’s home. For all beers lovers in the PMC’s home state of Massachusetts, Athletic Brewing, in partnership with Night Shift Distributing, will release Closer by the Mile to retail locations beginning July 21.

About the Pan-Mass Challenge
The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 41st PMC will take place on August 1, 2020. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist and a fundraiser. The PMC has since raised $717 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100% of every rider-raised dollar directly to the cause, generating 57% of the Jimmy Fund’s annual revenue as Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors, all of which are essential to the PMC’s goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber’s doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, visit pmc.org.

About Athletic Brewing
We’re beer lovers at heart. But we also love being healthy, active, and at our best. These conflicting passions created an internal struggle. Why couldn’t these loves live in harmony? Yes, there was non-alcoholic beer – but we’re lovers of great tasting beer. Maybe it just wasn’t possible, but we had to give it a try. A few years and hundreds of recipes later, Athletic Brewing Company was born – the first brewery fully devoted to the production of non-alcoholic craft beer in the US. We craft our innovative recipes using only pure, all-natural ingredients in small batches at our custom breweries on the East and West Coasts. Our intricate process lets you enjoy the refreshing taste of craft beer without the alcohol. So whether you’ve decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing Company provides an option without compromise.

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MILTON, Del. – The Holy Grail for Hopheads, Dogfish Head Craft Brewery’s iconic 120 Minute IPA is back with a bold, new bottle carrier. Originally released in 2003, 120 Minute IPA is an Imperial IPA continuously hopped with a copious amount of high-alpha American hops throughout the boil and whirlpool, and dry-hopped with another whopping pallet of hops. Clocking in at 15-18% ABV, this unfiltered and abundantly hoppy brew boasts sweet, almost candy-like, hop aromas with flavors of hop resin and a lingering bitterness. Making its way shelves nationwide – where legal, this year’s 120 Minute IPA is available NOW in 4pk/12oz bottles.

“The release of 120 Minute IPA is always one of my favorites times of year. I’m beyond excited to grab a couple of bottles of this year’s batch to add to my cellar, as well as a bottle to crack open and share with my wife, Mariah,” said Sam Calagione, Dogfish Head founder and brewer. “To best experience 120 Minute IPA’s intricate flavor profile, I recommend serving it cool, not cold in a snifter or cognac glass. And if you can muster up the self-control to allow your 120 Minute IPA to age for a couple of years, the flavors and aromas will grow even more complex, with greater notes of marmalade and an enhanced sherry-like character.”

To better complement the audacious aromas and flavors found in 120 Minute IPA, Dogfish Head revamped the beer’s bottle carrier, making it bolder and more eye-catching with a jet-black background and metallic gold graphics. At the center of the design is something every beer-lover will quickly recognize, a hop cone. The ingredient responsible for bringing 120 Minute IPA to life, this hand-drawn hop cone exudes golden rays of light, assuring folks that their search is over – they found it, theHoly Grail for Hopheads.

Those scouring the shelves for some 120 Minute IPA will notice it is not the only one of Dogfish Head’s off-centered ales sporting a new look.Dogfish Head’s 60 Minute IPA, a classic east coast IPA brewed with a slew of Northwest hops, is also boasting a brand-new design. The forest green graphics gracing the label ofDogfish Head’s classic 60 Minute IPA feature a clock-like contraption to represent Sam’s invention of the continual hopping process, the brewing mechanism that gives60 Minute IPA is abundantly hoppy, yet beautifully balanced flavor profile.

“At Dogfish Head, we brew ‘Off-Centered Ales for Off-Centered People.’ Our unique recipes and the liquids they produce are what set us apart from the other 7,000+ independent craft breweries in America,” said Sam. “With our new packaging designs for 120 Minute IPA and60 Minute IPA, we’re hoping to highlight the off-centeredness within each bottle or can and to celebrate the hand-crafted touch that goes into the creation of each our delicious libations.”

For more information about Dogfish Head’s off-centered ales, please visit www.dogfish.com. To locate some 120 Minute IPA or 60 Minute IPA, check outDogfish Head’s Fish Finder.

About Dogfish Head Craft Brewery:
Dogfish Head has proudly focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as the smallest American craft brewery nearly 25 years ago.Dogfish Head has grown into a top-20 craft brewery and won numerous awards throughout the years, includingWine Enthusiast’s 2015 Brewery of the Year and the James Beard Foundation Award for 2017 Outstanding Wine, Spirits, or Beer Professional. A Delaware-based brand withDogfish Head Brewings & Eats, an off-centered brewpub and distillery,Chesapeake & Maine, a geographically-enamored seafood restaurant, Dogfish Inn, a beer-themed inn on the harbor, andDogfish Head Craft Brewery, a production brewery and distillery featuring theTasting Room & Kitchen and Dogfish Head Distilling Co., Dogfish Head is a supporter of theIndependent Craft Brewing Seal, the definitive icon for American craft breweries to identify themselves to be independently-owned and carry the torch of transparency, brewing innovation and the freedom of choice originally forged by brewing community pioneers. Dogfish Head currently sells beer in all 50 states and Washington D.C. For more information, visit www.dogfish.com, Facebook: @dogfishheadbeer, Twitter: @dogfishbeer, and Instagram: @dogfishhead.

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Stowe, VT – Stowe Cider is excited to announce the release of the newest, most limited, release member of the Stowe Craft Seltzer family, Rosé Spritz.

Highlighting Real Fruit, Zero Sugar, and 100 CaloriesRosé Spritz is a smooth blend of seltzer and red wine that has a light, refreshing flavor profile. As always, our Stowe Craft Seltzer series is made with real fruit, zero sugar, is 100 calories, and 5% ABV.

Rosé Spritz is a limited release available now in the taproom, online to ship, and at limited retailers across Vermont. For more information: website

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La Vista, Nebraska – With the issues faced relative to Covid-19, Nebraska Brewing Company made the decision to move the 2020 release window of its highly anticipated Whiskey Barrel Aged Barleywine, Fathead to August 14th.

Fathead Barleywine was one of the first beers to undergo experimentation within what would become the Nebraska Brewing Company Barrel Aging Program and has served the line well.

Aged in recently emptied American Whiskey barrels, Fathead Barleywine features an addition of dark brown sugar to boost the alcohol and contribute a unique caramel/molasses character attained through a beautiful transformation within a 6 month maturation period and is hopped with just enough Centennial and Cascade to offset the slight sweetness of this big, warming beer.

This particular release also includes the popular Vanilla Bean variant in the Inception Series line.

Paul Kavulak, President of Nebraska Brewing Company stated: “Our entire Reserve and Barrel-Aged line has earned a reputation for outstanding flavor and quality and what began as simple experiments have become central to what we love. Fathead began life well before Nebraska Brewing Company was founded in the form of my homebrew world back in the early 90s. Pull up a chair and grab a friend, you’ll both enjoy the effort.”

Reserve Series Fathead Barleywine has gone on to win numerous accolades over the years including:

• 2009 US Open Beer Championships – Silver Medal – Barley Wine
• 2010 World Beer Championships – Bronze Medal – Barley Wine
• 2013 US Open Beer Championships – Bronze Medal – Barley Wine
• 2014 18th Annual Great International Beer Competition – Gold Medal – Barley Wine
• 2015 Brussels Beer Challenge – Silver Medal – Specialty Beer : Barley Wine
• 2017 World Expo of Beer Competition – Bronze Medal – Strong British

Nebraska Brewing Company was formed in November of 2007 and has established itself as a Midwest Innovator of quality Craft Beers and artisanal Barrel-Aged Products. Building on a reputation for quality, flavor, and creativity, Nebraska Brewing Company strives to be a stand-out in an ever-growing field. Nebraska Brewing Company is proud to be locally owned and locally operated.

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America’s Coolest Home Brewery built by Chris Bowen of Hammersmith Ales
HammerSmith Ales started in 2005 , the idea for the name Hammersmith was originally inspired after the town outside of London, England. HammerSmith is rich in history and has a few landmarks significant to music, a famous bridge and an important stop along the river Thames. Chris’s interest in British culture started many years ago, he has always been a fan of British beer , authors of literature, and British personalities. Early on in my exploration of beer, he quickly discovered breweries like Fuller’s, Shepard Naeme, Young’s, Samuel Smith and Greene King. When he started brewing, he quickly decided that he was going to focus on British style beers like English Bitters, Extra Special Bitter , India Pale Ale, Old Ale and Barleywine.

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Savant Systems 1400
This portable brewery on wheels is a HERMS system =Heat Exchanged Recirculating Mash System. Total finished brewing size is 10 gallons. Water is induced from a Reverse Osmosis System and is built back up again depending on the style and region of original brewing water. The system can reproduce approximately 70 different water profiles thoughout the world. Replicating water from the likes of Dublin, London, Pilsen, Dortmunder and Prauge are within our grasp. This system was custom built from scratch, all the plans and designs are a patent pending design of Hammersmith Ales 2006

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MILWAUKEE — This month, PRESS Premium Alcohol Seltzer introduced two new flavors to its permanent portfolio — Pineapple Basil and Lingonberry Elderflower. Six-packs of the independent brand’s new flavors are hitting shelves now.

PRESS Pineapple Basil features vibrant, tropical fruit flavor punctuated with the aromatic and herbal tones of garden-fresh basil. PRESS Lingonberry Elderflower combines the refreshing tartness of lingonberries with a touch of slightly sweet floral flavor.

“We love delivering elevated, unexpected flavor profiles,” said Amy Walberg, founder of PRESS Premium Alcohol Seltzer. “Our new Pineapple Basil and Lingonberry Elderflower flavors hit all the right notes – the sweet pineapple is balanced with fresh basil and tart lingonberry finishes with a touch of sweet elderflower.”

Both flavors will be included in a new permanent variety pack alongside previous rotational fan-favorites, Pear Chamomile and Apple Cinnamon, to be released later this year.

“Our rotational flavors have been received with unbridled excitement,” said Walberg. “We’re pleased to bring back two fan favorites for our new variety pack to make them available year-round.”

PRESS Premium Alcohol Seltzer is crafted with all-natural ingredients at 110 calories and 4% ABV. The ultra-premium brand can be found in all 48 contiguous states.

To find a retailer or inquire about distribution opportunities, visit enjoyPRESS.com.

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CAMPBELL, Calif.— Surreal Brewing Company adds a new thirst-quenching non-alcoholic beer to its lineup! Introducing “Creatives IPA”, an unconventional beverage of tropical aromas and flavors punctuated by a restrained piney West Coast hop finish. One of the latest additions to its growing line of all-natural, innovative, health-conscious craft beers, Creatives IPA was brewed with the ancient Norwegian Kveik yeast strain and a new variety of hop.

“We were intrigued by Kveik yeast as soon as we heard of it a couple of years ago. We have a deep appreciation for every ingredient we use, especially the yeast, which as the old axiom goes: the brewer makes the wort and the yeast makes the beer,“ said Tammer Zein-El-Abedein.

As in all its carefully crafted brews, the new beer consists of a complex blend that captivates a growing number of craft beer enthusiasts as well as those who drink non-alcoholic beverages.

Awarded World’s Best Non-Alcoholic Beer of 2019, Surreal Brewing Company is the family-founded and operated brewing company that specializes in all-natural, non-GMO, non-alcoholic craft beers as a healthy, yet flavorful, alternative to alcohol and/or sugary drinks. The brand’s core brews are all available starting at 17 calories per can, no sugar, low carbs, and two reduced gluten options: Chandelier Red IPA, Juicy Mavs Hazy IPA, 17 Mile Porter, and Natural Bridges Kolsch Style.

Creatives IPA will initially roll out online at Surreal Brewing.com before being made available at select stores in California.

“This brew is a shout out to all creatives, whether that is through the arts, technology, or any other creative outlet, to everyone who creates positive change. This beer is made for all who Dare to Be Different,” said Donna Hockey.

About Surreal Brewing Company
Founded in Campbell, California by husband and wife team, Tammer Zein-El-Abedein and Donna Hockey, Surreal Brewing aims to fill a void in the marketplace with a variety of great-tasting non-alcoholic beverages. Surreal Brewing brings forth a new era in which health-conscious and sober individuals can still enjoy the unique, crisp flavor of beer anytime while maintaining their health goals and feeling included at social gatherings.

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TAMPA BAY, Fla. — Bucs Nation has a new reason to ‘Fire the Cannons!’ as a partnership between Mighty Swell Spiked Seltzer and the Tampa Bay Buccaneers is announced for the upcoming season. Recently introduced at retail stores throughout Florida, Mighty Swell is an award-winning spiked seltzer company based in Austin, Texas. Founded in 2016, this independently owned company continues to secure a spot among the top 15 spiked seltzer brands in the country. Mighty Swell is known for using cold-brewed sugar alcohol and natural white grape juice to create a refreshing low-calorie, low-sugar beverage perfect for sipping under the sun.

“Florida is an extraordinarily important market to the development and growth of the Mighty Swell brand. Having lived in Florida for many years, and with family living throughout the state, I know how important the Buccaneers are and felt it was a natural fit to partner with them as we announce Mighty Swell’s arrival in Florida,” said John Beal, President and General Manager of Mighty Swell. “This partnership is a dream come true. The Bucs have an exciting and potentially historic season ahead of them; we can’t wait to call Raymond James Stadium home for the upcoming NFL season and are proud to be a part of Bucs Nation.”

“As the first major sponsorship in the history of our company, this partnership with the Bucs is a huge milestone for Mighty Swell. I am excited to work with the Buccaneers organization for the upcoming NFL season and explore the opportunities this sponsorship presents for our growing brand.” said Chelsea Bearb, Sr. Brand Manager of Mighty Swell.

Perfect right out of the can or as the base for a cocktail, each Mighty Swell 12-ounce can contains 5% ABV, 110 calories and 4 grams of sugar. Mighty Swell utilizes naturally derived ingredients to deliver a true-to-fruit taste with every sip, and never uses artificial flavors, added sugars, high-fructose corn syrup or sodium benzoate in its products. Mighty Swell Spiked Seltzer is offered in four refreshing flavors: Cherry Lime, Watermelon Mint, Peach and Grapefruit. It is now available at multiple retailers throughout Florida, including Publix, Winn Dixie, Fresh Market, Whole Foods, and Total Wine.

“We are always looking for ways to offer high-quality products like Mighty Swell to our members and guests at Raymond James Stadium,” said Buccaneers Chief Operating Officer Brian Ford. “Hard seltzers have quickly become a popular beverage among our fans so it was a natural and exciting opportunity to partner with Mighty Swell. We are proud to help introduce the spiked seltzer brand to Florida during the highly-anticipated season ahead.”

Mighty Swell offers individual flavors sold in 6-packs and single serve 16-ounce cans as well as variety 12-packs with all four flavors. For more information on Mighty Swell, including the nearest retail location where the product is available for purchase, visit www.mightyswell.com or follow them on Facebook (@mightyswellseltzer) and Instagram (@mightyswell).

About Mighty Swell
Austin, Texas-based Mighty Swell spiked seltzer is on a mission to rescue people from the bland and artificial with light and brightly effervescent, fruit-forward spiked seltzers made with naturally derived ingredients. The company’s product line includes four refreshing flavors: Cherry Lime, Watermelon Mint, Grapefruit and Peach. Mighty Swell’s spiked seltzers are available in 12-ounce and 16-ounce cans at fine retail shops in AL, AR, CO, CT, FL, GA, IN, KS, LA, MA, MS, NC, NJ, OH, RI, SC, TN, TX, and WI.

For More Information
mightyswell.com

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BEND, Ore. – Last month, Deschutes celebrated 32 years as a trusted craft brewery. Black Butte Porter, the beer that put the small town brewery on the map in the 80’s, remains the #1 selling porter in the US, even though it only resides in two thirds of the country. Through three decades of innovation and experimentation, Deschutes has remained committed to extending their pursuit of quality to nontraditional craft beer styles that offer a unique value to their customers. Recently, Deschutes embarked on a new quest where the goal was simple, but lofty; to create a high-quality non-alcoholic beer that rivals the experience of a full-strength craft beer.

Deschutes introduces a non-alcoholic Irish Stout, a traditional Irish-style stout with coffee-like roasted malt character, light chocolate and a dry, light bodied drinking experience. For decades, the most prevalent non-alcoholic beers have been lager styles. Deschutes paved the way for craft with Black Butte Porter, a dark beer among lagers, and believes with their longstanding commitment to quality and reputation in the craft brewing industry, they can do this again in the non-alcoholic craft beer segment by bringing a more flavorful craft drinking experience to this growing category.

“This has been a passion project for me,” said Veronica Vega, new product development director for Deschutes. “It is a way for us to connect with a growing population of people, including young people, who are looking to reap the health benefits of an alcohol reduced or alcohol-free lifestyle and still enjoy the act of drinking beer.”

Studies show that currently 22% of Millennials say they are drinking less alcohol and the majority indicate it is for health and wellness reasons and craft beer trends indicate growth in non-alcohol beer.

But Deschutes couldn’t do it alone without the special technology required to produce a beer with no alcohol. The brewery partnered with Sustainable Beverage Technologies to utilize their proprietary BrewVo® process that gently manages alcohol content, while maintaining flavor and aroma. The beer fully ferments after all processing takes place, and then a proprietary technique preserves the mouth feel.

“The process we selected was based on producing the best flavor, enough to surprise our customers that the beer indeed is non-alc.” Said Vega.

The BrewVo® process was developed by Sustainable Business Technologies Founder, Patrick Tatera, who combined his passion for home brewing and expertise in engineering to create this patented brewing process that’s the most environmentally friendly and sustainable.

“While working with a consortium of breweries on various development projects, we discovered that the BrewVo® technology, while developed for production of full-strength beer, was capable of producing the best tasting NA beers on earth,” said Tatera. “Peter Bouckaert and Grady Hull, formerly of New Belgium Brewing, helped us prove our NA beer capabilities for matching the full-flavor spectrum of a full-strength beer.” Sustainable Beverage Technologies later developed a non-alcoholic beer that took home a gold medal in the national craft beer competition, Best of Craft Beer Awards, where they competed against full strength beers in the session beer category.

Deschutes is releasing their non-alcoholic Irish Stout this Wednesday, July 8, direct to consumers through their website with a consumer response program to gather feedback before a larger release later this year. It will also be available for purchase through Deschutes Brewery pubs and tasting rooms while it lasts. website

About Deschutes Brewery
Deschutes Brewery, family and employee owned since 1988, is one of the quintessential beers of the Pacific Northwest. Founded on the guiding principles of true craftsmanship, ultimate quality, and extraordinary consumer experience, Deschutes Brewery is recognized for defining beers such as Black Butte Porter, Mirror Pond Pale Ale, Fresh Squeezed IPA and the non-stop release of pioneering small batch experimental and barrel-aged beers. Deschutes can be found at its brewpubs in Bend and Portland, Oregon, Tasting Rooms in Bend, and Roanoke, Virginia and at accounts in 31 states across the country. Visit Deschutes Brewery’s beer finder at website to find a Deschutes beer near you. www.deschutesbrewery.com

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COVINGTON, Ky. – VIVE Hard Seltzer, a widely-recognized regional velocity power player, introduces a carton refresh that accompanies the brand’s vast growth in the hard seltzer category. Offering such varieties as Lime, Dragon Fruit, Mango and Grapefruit, the updated packaging brings vibrant imagery to the all-natural adult refreshment. The redesign also comes at a time when VIVE has proven to be a major force within the category. Consumers can find the Original Variety Pack on shelf at Kroger, Meijer, and Walmart stores throughout Indiana, Kentucky, Tennessee, and Ohio at an SRP of $13.99 – $14.99.

Year to date, IRI data ending June 14th identified VIVE as a hard seltzer generating the second highest velocity among regional competitive counterparts in the Midwest. In competing with larger counterparts, VIVE still proved to be a hard seltzer generating the eleventh highest velocity since June to date, with 213 percent growth since the same time last year. This growth, paired with unprecedented growth in the hard seltzer category, overall, prompted the VIVE packaging refresh currently on retailer shelves.

“VIVE is an exciting brand that has the capacity to lead the way in the hard seltzer category,” shares Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. “It’s made with all-natural flavors that make each sip as pure in flavor as possible. Now, introducing the packaging refresh, we’re excited to shed an even brighter light on this brand.”

Armed with the knowledge of VIVE’s consistent growth, the brand has continued to compete at the national level, with hard seltzer brands with deeper pockets, broader resources and more consumer recognition. In anticipating continued growth in the ready-to-drink category, the redesign also solidifies VIVE’s leadership and prepares it for an unprecedented summer.

About VIVE Hard Seltzer
VIVE Hard Seltzer began as a simple idea. An idea to create a beer-alternative that would inspire, motivate and stir a shift in the way we move. Something light, crisp, refreshing and not too heavy. After more than a year of experimentation, VIVE was born. Cincinnati’s first locally crafted hard seltzer comes in 8 refreshing flavors, is easy to drink, gluten free and all natural with only 100 calories and two grams of carbs, it’s the perfect drink to help you live it up. In 2020, VIVE was named as a key regional velocity power player by Nielsen, having dominated hard seltzer sales in Midwest, as compared to its competitive counterparts.

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